My 26-year-old female tenant: Gufan on the Island

Under Fangyuan's gaze, I sat in Chen Jingming's seat; the seat was indeed much softer than ours, and the field of view was wider. When I turned sideways, I could even see clearly the "Zhuomei Shopping Center" opposite through the floor-to-ceiling window. "The whole picture; as far as I know, our group will only be equipped with a truly independent office when it reaches Chen Jingming's level; but even so, it failed to ignite my inner desire for promotion and salary increase... I am still depressed. Sitting on the ground, my heart is empty...

It wasn't until Chen Jingming handed over the cup of good tea that I looked at him and Fangyuan seriously; I actually felt a little sympathy for them in my heart, because the fame and fortune they tried so hard to get was just a kind of life that would not bring them and death would not take them away. Things that are too entangled, and what is destroyed is the nature of human beings. Once this nature is lost, fame and fortune become a pigsty, and people are pigs raised in pens... The difference is that some are stronger and some are stronger. I can't compete, I just look a little thinner.

This is my insight, but I cannot escape from the worldly system to survive alone. Therefore, this incompatible attitude often makes me feel lonely. The more lonely I am, the more I want to fall...

Gradually, I became what I am now. Speaking of which, Fangyuan and Chen Jingming are really talented people and bold. They actually put such an important event as the New Year Festival on me. They really feel that I have the ability to make the difference in one fell swoop. of.

……

"Zhaoyang, does the tea taste good?"

“Delicious, fragrant and smooth, with an excellent taste!”

Chen Jingming glared at me and said angrily: "Why don't you tell me it's delicious? Do you really want me to treat you like a master?"

I put down the tea cup in my hand, and then, under the questioning eyes of Chen Jingming and Fangyuan, I said: "Before I talk about this plan, let me ask a few questions... The first question is, is Baoli Department Store the same company? A high-end department store that focuses on the high-end market?”

Chen Jingming is one of the veterans of Baoli Department Store and has extremely deep feelings for Baoli Department Store. Therefore, he replied in a correcting tone: "We are not just a high-end department store. We are the top department store in Suzhou." One of the department stores, it is also the first top department store in Suzhou... When we were based in Suzhou's high-end market, Zhuomei across the street was just a wet market waiting for renovation and demolition... If it hadn't been for successive strategic mistakes in the past few years, our relationship with Zhuomei would have At least they are on par..."

Before Chen Jingming finished speaking, he was interrupted by me. I said: "Mr. Chen, there is no need to mention the glory of the past. Let's base it on reality... Although Baoli's current market share is not as high as Go to Zhuomei, but the temperament of a top department store has never been lost... On the contrary, I feel that Zhuomei has been trying to explore the mid-range market over the years. It is precisely because they have captured the mid-range market and are not weak in the high-end market that they have been selling in one fell swoop. It’s bigger than our Polaroid department store.”

Chen Jingming and Fangyuan exchanged a look, then nodded and replied: "It is indeed because they have captured the mid-range market that they have achieved a qualitative increase in sales."

"Zhuomei has such conditions because it was built later; therefore, the layout and scale are better and larger than ours... In this way, it can include more mid-to-high-end brands... However, this kind of inclusion is also The defective one... is like an elephant. It looks full of tonnage, but it can't run faster than a tiger armed to the teeth... Because it's too big, it has to take care of more things, such as doing When planning marketing, we have to take care of the feelings of the mid-range market as well as the high-end market... Therefore, as long as we come up with a targeted and accurate plan, they are likely to automatically It’s a mess...because you can’t have your cake and eat it too.”

Chen Jingming's face finally showed a look of expectation, and he motioned for me to continue.

I lit a cigarette, took a deep breath, and continued: "We should have our own rhythm, focus all our attention on the high-end market, and don't always fall into the vicious cycle of lowering prices to ensure sales, and lowering prices and promoting sales." It will only continue to consume our brand value... We need to really study the consumer needs of high-end people... not just consumer needs, but also their emotional needs. If we can meet their consumer needs and emotional needs at the same time, they will explode. The purchasing power will surely surprise us.”

After a short pause, I said again: "Mr. Chen, let me confirm your second question... Who has ever heard of you saying that your sister is the director of a local private hospital?"

"Well, that's what happened."

"My idea is, can you please set up a line and seek a long-term cooperation with the private hospital where your sister works... Here, I won't talk about high-end people, just rich people... As far as I know As you know, there are quite a few wealthy people in Suzhou who have settled abroad for a long time. They only come back to see their elderly people at home during the Chinese New Year... Another part of the wealthy people who stay in Suzhou are also busy with their careers and socializing. , they don’t have time to spend time with their children at all... They seem to be in a good mood, but family relationships are a pain point in their hearts that are difficult to balance easily... Because of this pain point, they will naturally have an emotional need to make up for it... But it is unrealistic for them to sacrifice their time and career to do this... Then, someone needs to fulfill this emotional need on their behalf... To put it bluntly, it is to find a way to make the money they spend become There is warmth... Only in this way can their consumption needs and emotional needs be perfectly combined, and then satisfy them..."

There were certain gaps in my expression, which Chen Jingming didn't understand very well. So, I added, "When they are abroad, the elderly at home must be what they care about most... they care about their bodies and worry about them." Will they be lonely... We seek cooperation with the hospital to solve their worries. As long as they become the highest-level black card members with us, we will work with the hospital to provide them with a health-protection service to provide regular services to these elderly people. We provide physical examinations, dedicated personnel to accompany you, and pick up and drop off the whole process; we also provide some door-to-door psychological counseling services..."

Chen Jingming nodded, and then after a brief thought, he said: "If the base is large, will it put a lot of pressure on our operating costs?... You have to understand the current medical market and don't fool around. Under the premise, any item involving physical examination is not cheap!"

"This cost is half for the hospital and half for us... The hospital must understand that the customers we screen for them are the best customers in the city and the ones most willing to spend money on health. They will always have the opportunity to make up for it. .”

"Okay, I will follow this idea and talk to the hospital." After a pause, Chen Jingming said again: "This is for the emotional needs of the elderly. How are you going to meet the emotional needs of children?"

"Isn't there a commercial street behind our department store, which was also developed by our group... It has been abandoned for almost a year due to investment mistakes."

"Well, the group has always wanted to turn this commercial street into a food street, but the investment was only halfway through when it was defeated by the food street invested by Zhuomei!"

“Food streets have always had irregular management, and generally they will fall into a cycle of filth and chaos within a few years. I feel that sooner or later they will be replaced by super complexes that integrate shopping, entertainment, and dining...so , we need to change the direction of investment promotion... I personally judge that in the next five to ten years, various interest classes and training institutions will become the new favorites of the market economy... Let's make plans in advance and build that commercial street into Suzhou The best and most comprehensive training street... I won’t talk about academic training... What I want to say is advanced interest classes, such as equestrian, ice hockey, fencing, baseball, rugby... these are all for children It is easy to arouse their interest in things that they usually do not come into contact with in their studies... That commercial street is also idle if it is idle. We might as well lower our investment attitude and rent it to interest classes doing advanced projects at low prices or even for free. They need to give us back enough training quota, so that we can give it out during the New Year Festival to those rich kids who have been lacking the company of their parents for a long time... In this way, not only can the half-dead commercial street be activated, but also those who Rich people feel less guilty about not being able to accompany them... The only difficulty is how to complete the investment task of these interest classes before the official start of the New Year Festival."

Fangyuan, who had been silent for a long time, finally took my words and replied: "I have been responsible for investment promotion work for a period of time... With such customer resources at hand... I am sure that I can handle these high-level interests as quickly as possible..." The biggest difficulty faced by the class is to accurately capture the target customer group; now with the support of our Baoli Department Store, it will become much easier... Although many training places have to be given away for free, these rich kids are the ones who opened the market As a stepping stone, plus we will waive part of the rent, I think it will be very attractive to them... As long as they sign a lease contract with us, we can give out such benefits during the New Year Festival... Because of the contract Once established, the store will open sooner or later.”

Chen Jingming nodded in agreement and said: "I think this sales strategy is feasible... but because it involves commercial streets and investment promotion matters, I still need to ask the general manager for instructions... If it can be approved, we will do this for the New Year Festival! "

Finally, Chen Jingming sighed again: "When we really come up with an amazing activity plan, the mysterious master at Zhuomei doesn't seem to be so unpredictable anymore!"