Da'an's best son-in-law
Chapter 23
"Pinduoduo?"
Hearing this unfamiliar word from Ye Chen's mouth, Wei Yanran couldn't help but be startled and asked doubtfully, "What is this method?"
Faced with the former question, Ye Chen smiled and didn't explain much. He picked up the small mountain of ledgers and catalogs on the table and returned to the house, not forgetting to make bold remarks to Wei Yanran who was confused by the stone table.
"Don't worry, madam, the mountain man has his own clever plan. You will understand my method tomorrow!"
Ye Chen's confident attitude made Wei Yanran couldn't help but smile and shake her head. There were always many things about Ye Chen that she couldn't see through.
"What a clever idea... I hope so"
Late at night, all the lights in Jizhou City have been extinguished. Even the vendors in the night market have packed up their stalls and gone home to rest. In the Wei family's courtyard, only the small attic where Ye Chen lives is still lit.
Under the slightly dim light, Ye Chen took out the rice paper and was writing something on it. Because he had no writing skills, the handwriting was crooked and squirming like a caterpillar. I'm afraid only he could understand it.
After a while, Ye Chen threw the brush aside, stretched out comfortably, and excitedly picked up the manuscript.
"Weijia Silk and Satin Shop Pinduoduo Promotion Plan!"
Ye Chen is very familiar with the business promotion model. After all, as a businessman, advertising and promotion can be said to be the most fundamental lifeblood of an industry. If this is not done well, everything else will be empty talk.
"Hungry marketing", "terminal packaging", "price display", various methods used in his previous life flashed through Ye Chen's mind, but in the end, the three characters "Pinduoduo" still prevailed.
The reason is very simple. Pinduoduo’s marketing strategy focuses on four words, “simple and direct”
No one can fail to remember its marketing method, and its unreasonable publicity is an invincible tool to expand the market.
Although Da'an does not have the Internet convenience provided by modern times, the audience is different. Most of the markets required for the silk and satin business are in Jizhou. It only needs to be modified according to local conditions.
In this way, as long as the publicity is appropriate, why not worry about not being able to expand the market?
Ye Chen glanced at his strategy with satisfaction and was about to put the rice paper away when he saw Lian'er who was about to leave on tiptoe.
"Lian'er, why are you so sneaky?" Ye Chen said.
"Aunt, uncle... I'm afraid of disturbing you. Lian'er is preparing to take a rest." After hearing Ye Chen's words, Lian'er froze, turned around and smiled unnaturally at Ye Chen.
Could she still tell the former that she had come down from Wei Yanran's place a long time ago and had been secretly standing by to watch Ye Chen practice his calligraphy?
But having said that, her proficiency in the word "guye" really needs to be improved. She could hardly understand a word like ants crawling across ordinary rice paper.
However, just seeing Ye Chen's focused look made her heart beat a little.
Ye Chensheng was already handsome, and usually his temperament was a bit weak, but it didn't show anything, but ever since the former came to the Wei family, the temperament he showed inadvertently often made the little girl fall in unconsciously.
"Can I trouble you to rest later, Lian'er?" Ye Chen waved the rice paper in his hand and said with a smile.
He was also worried that no one would understand what he had written. If he found someone to copy it tomorrow, it would be a waste of time. But it just so happens that this girl Lian'er can extract it for me.
I told Lian'er about my thoughts, and the former agreed readily.
However, when Lian'er took the rice paper from Ye Chen, although she was somewhat mentally prepared, she was still shocked by the former's handwriting.
"Uncle, you are too..."
Lian'er didn't say the next half of the sentence, but Ye Chen already understood it in his heart, and he smiled sheepishly at the moment.
Although Lian'er knew some writing as Wei Yanran's maid, it was still a bit awkward for her to excerpt her "masterpiece" alone.
"Let's do this, Lian'er. I'll read it and you'll excerpt it." Ye Chen picked up the rice paper from the table and smiled at Lian'er, whose head was covered with black lines.
Seeing the former nodding in agreement, Ye Chen stopped writing and immediately read out his promotion plan to Lian'er.
In the quiet night, the girl's dissatisfaction and the man's comfort suddenly sounded.
"What's the point of inviting friends?"
"Lian'er, please stop asking questions and copy them first, okay?"
"I don't. If you don't explain it clearly to me, Lian'er won't copy it."
"I............"
The autumn sun rises slowly, shining on every inch of the small courtyard.
After washing up, Ye Chen gently opened the door, and Wei Yanran and three others were already waiting for him quietly outside the courtyard door.
Today is the day when Ye Chen goes to the Silk and Satin Manor for the first time to take up his post. Naturally, he cannot be late, so at dawn, Wei Yanran is ready to take Ye Chen to take up his post.
"Today is the day you take office, uncle," Xiao Xing winked at Ye Chen and said.
For this uncle to be the steward of the Wei family, the news has spread throughout the Wei family and even throughout Jizhou City, and Xiao Xing certainly knows about it.
Ye Chen smiled and nodded at the three of them, and was about to leave with Wei Yanran.
When he saw the dark circles under Lian'er's eyes, Ye Chen couldn't help laughing. Lian'er beside him glared at Ye Chen fiercely and turned away to ignore him.
Seeing his strange expression, Wei Yanran looked at Ye Chen with some confusion.
"My husband hasn't taken office yet, why are you so proud?"
Ye Chen smiled and told Wei Yanran what happened last night when Lian'er copied it for him until midnight because he was too curious about his plan and stayed up all night.
After hearing this, the former lightly tapped Lian'er's little head in a funny way. This little maid usually knew how to obey Ye Chen's words. Ye Chen could get up a little later, but Lian'er was afraid that last night was truly a non-stop night.
"Okay, don't get angry with me. Aren't you willing to go through it with him?"
Hearing this, Lian'er turned around angrily and glanced at Ye Chen with an innocent expression next to her with some embarrassment.
I had a lot of fun copying excerpts for him, but Ye Chen was lucky. In the middle of the night, he just fell asleep on the bed while thinking about it, and he had to work hard to wake him up... .
As for things like "inviting friends" and "distributing red envelopes" in the plan, even if Ye Chen explained it to her, she still couldn't understand it. She could only see how the former was implemented today.
On the carriage, Ye Chen calmly looked out the window at the bustling streets. He didn't look nervous at all. On the contrary, Wei Yanran and the other two didn't look calm.
"Husband, are you really not uneasy at all?" Wei Yanran looked at Ye Chen opposite and said softly
Hearing this, Ye Chen smiled casually and shrugged at the former.
"Madam, don't worry, we will find out today whether Ye Chen is up to the task!"
The autumn sun was rising, and the carriage passed through the busy lane and sped towards the Wei family silk and satin shop.
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