Chuan Shu Qi Leng: I own a department store

"Of course not. If you buy more, you will get discounts."

The total was fifty-six yuan. After the customer took out the money, Xu Wanning did not accept it immediately, but said: "Our new store has just opened and there is a recharge and savings activity. Do you want to participate?"

"Recharge savings? What do you mean?"

Xu Wanning explained: "This is a new activity launched by our store. You can only participate in it three days before the opening. If you recharge for ten yuan, you can enjoy a 20% discount every time you buy something. If you recharge for 20 yuan, you can enjoy a 95% discount. Recharge fifty yuan to enjoy a 10% discount.”

"The total of your items is fifty-six yuan. You can directly recharge fifty yuan. After discounting, the total price of the items is fifty yuan and forty cents. You are the first customer, and you can get a small change. Just erase it and you won’t have to pay extra.”

The customer was pleasantly surprised: "In other words, I only need to pay fifty yuan?"

Xu Wanning nodded: "Yes, and in the future, you can enjoy a 10% discount when you come to buy things. If you buy an item worth ten yuan, you only need to pay nine yuan."

"Charge, I will definitely charge it!"

For a customer who can buy something for fifty-six yuan at a time, her family condition is naturally not bad. Maybe the six yuan on discount is nothing to her, but being able to buy her favorite products at the best price is a good thing for her. It is very attractive to consumers.

Xu Wanning took out a notebook and registered the customer's information.

"Huang Taozi, a sophomore majoring in textiles at Huaqing University. This is your membership card. Just show it when you come next time."

The membership card was printed by Xu Wanning in advance in the space. All you need to do is fill in the basic information of the member in the blank space on it.

"This is the first time I've heard of a membership card. When I come here next time, I just need to take out this card and I can enjoy a 10% discount? No matter what I buy, it's a 10% discount?"

"Yes, as long as the items sold in our boutique are 10% off. We are not officially open yet, and the items are not fully displayed. When we officially open, there will be clothes, shoes, and other items. You are welcome Come again."

"I will definitely come again! By the way, can I only use this membership card, or can my friends also use it?"

Xu Wanning said patiently: "Theoretically, only you can use it, but if you bring your friends with you, your friends can also enjoy a 10% discount. This is a privilege given to you by our boutique."

Hearing the word "privilege", Huang Taozi became even happier. She took her favorite items and left with satisfaction.

After she left, Tang Ting asked: "Wan Ning, from a customer's perspective, discounts are really tempting, but will we lose money?"

Losing money? Of course not.

Take electronic watches as an example. She can earn nearly 20 yuan for one dollar sold.

When she was in Yangcheng, she spent less than 300 yuan on two large bags of jewelry. According to the average price, the purchase price of a hairband was only 58 cents at best, but she bought 5 yuan. With two dollars, the profit doubled several times.

As for ear clips and necklaces, they come in a whole package. The whole package only costs a few yuan, but there are dozens of them. Calculated in this way, the cost of ear clips and necklaces is cheaper than hairbands. But she sold them for four yuan a pair and six yuan a piece.

It's not an exaggeration to say "profiteer".

This pricing is also the result of Xu Wanning's careful consideration.

In later generations, all kinds of industries were very developed, especially small commodities. There were special cities and factories to do this. You can usually buy necklaces, rings, earrings, hairpins and other small accessories with good quality for 9.9 yuan.

A few decades later, the price of pork was around fifteen yuan, and snacks worth ninety-nine yuan were really not expensive.

But in the 1980s, six yuan could buy seven or eight pounds of pork.

If converted in this way, it is indeed ridiculously expensive.

But now, we have just solved the problem of hunger and fullness, and the industrial manufacturing industry cannot keep up, so it is understandable that the price is higher.

Although Xu Wanning's price is several times higher than the purchase price, in addition to the price of the goods themselves, she also has to consider various expenses such as rent, transportation costs, employee wages, damage, etc. All of these added up, there is no net profit. Ridiculously exaggerated.

The membership system is just a sales method.

"Of course you won't lose money if you lose money. At best, you will make less money. Our boutique is the first one in Beijing. I don't think the business will be very good at the beginning, so we need to build our reputation first."

"Then when business gets better in the future, we won't have any discounts?"

Xu Wanning smiled and said: "Of course not. Once the membership card is applied for, it is lifelong. As long as our boutique keeps opening, it will be valid forever. If you think about it, in the later period, the customer flow will be large and stable, and our boutique will be open every day. They all have stable profits. In comparison, the part reduced by discounts is nothing. After all, small profits but quick turnover."

Tang Ting suddenly understood and couldn't help but give a thumbs up to Xu Wanning: "Wanning, you still know how to do business!"

Xu Wanning smiled and said nothing.

It's not that she knows how to do business, she just learned from the methods of her "predecessors".

This kind of promotional method is not uncommon in later generations, and it is even more exaggerated than this. But in the 1980s, it was refreshing enough.

"That's it for today. Let's go have something to eat first, and then go back and have a good rest. After I get all the clothes and shoe racks ready, we can put out all the clothes and shoes, and the boutique can be opened."

"You are the one who should go back and have a good rest. The boss of the last decoration, I still have his contact information. I will give him a call when I get back later and ask him to help make some clothes hangers and shoe racks. Let's Just pay him the labor fee. Don't worry about this little thing."

"Okay, then I will follow the arrangements of the soup shop manager."

After dinner, Tang Ting and the others insisted on sending Xu Wanning home.

Seeing Xu Wanning's refusal, Chen Qiaoqiao said with red eyes, "If we had insisted on sending you home last time, you wouldn't have been hurt."

Xu Wanning said hurriedly: "This is not your fault. Even if I avoided it last time, people who want to target me will find other ways to do it. I can't avoid it."

"Then we'll take you home too!"

"I'm not going home yet, I'm going to the tailor shop."

"Then we'll take you to the tailor shop!"

After saying that, the three of them carried Xu Wanning towards the tailor shop without any explanation.

Mother Lin was also in the store. When she saw Xu Wanning and others coming, she hurriedly came out to greet them.