Chuan Shu Qi Leng: I own a department store
Chapter 78 Registering a Trademark in an Individual Name
"If you have any difficulties, just tell them once and for all, our commune and Chunhua Food Factory will solve them for you."
Xu Wanning sat up straight, the expression on her face became serious, "I want to register the trademark of canned fruits in my own name, not in the name of the food factory branch."
President Chen still doesn't understand the purpose of this registered trademark, but when Xu Wanning said that he wanted to register it in his own name, he knew that it would not be simple.
"Xu Zhiqing, I can't give you an answer to this matter yet. I will inform you after I go back and discuss it with other leaders of the commune and the leaders of Chunhua Food Factory."
Xu Wanning nodded: "Then I'm waiting for good news from President Chen."
After personally escorting President Chen out of the branch, Xu Wanning returned to her busy work.
On the other side, as soon as President Chen returned to the commune, he notified the main leaders of Chunhua Food Factory to discuss the matter together.
"I heard about trademark registration when I went to Haishi on a business trip before, but currently, there are no more than three registered trademarks nationwide. What kind of medicine is Xu Zhiqing selling in his gourd?"
"Then according to Vice President Zhang's opinion, is it necessary to register a trademark for canned fruit?"
"Since Xu Zhiqing can bring it up, it must be necessary. But it must not be in her own name. The canned fruits are produced in the branch of our Chunhua Food Factory, why should it be in the name of Chunhua Food Factory? Apply."
Director Sun also means the same thing.
President Chen was silent for a moment and then said: "In that case, then Director Sun and Deputy Director Zhang will contact and communicate with Xu Zhiqing. After all, she manages a branch of your food factory."
Since Chunhua Food Factory was not under his jurisdiction anyway, there was no need for him to offend Xu Wanning because of them.
As long as the sales volume of the cans produced by the branch factory is high, he will be successful. As for the twists and turns, the food factory has to deal with it internally.
As the leader of the commune, it is not easy for him to interfere in the affairs of the food factory!
Early the next morning, Director Sun and Deputy Director Zhang arrived at the branch factory. They were doing inspection work, but in fact they were communicating with Xu Wanning.
No matter how nice the two factory directors said, Xu Wanning did not change her original intention.
"Director Sun, Deputy Director Zhang, I think you all know that I was the first to propose the concept of canned fruits in our branch and successfully developed it with my own advance funding. Even the first payment we received from Beijing City The order was achieved through my connections."
“Based on all the above, why can’t I register a trademark in my own name?”
"Xu Zhiqing, I know you have put a lot of effort into this matter, but we are all here to expand the development of the factory. As long as our Chunhua Food Factory gets better and better, it will be of no harm to you. .You also belong to our food factory, why is it so difficult to distinguish clearly?"
Xu Wanning shook the index finger of her right hand: "What Deputy Director Zhang said is wrong. Let me tell you this way, is the canned fruit registered in the name of Chunhua Food Factory or in my name? For you and Chunhua Food Factory It won’t have any impact, but it means a lot to me personally.”
Xu Wanning has had the idea of registering a trademark in her own name for a long time.
The Chunhua Food Factory was just a springboard for her. She didn't want to work in the fields to earn work points, and she couldn't act too abrupt, otherwise it would be incompatible with her status as an educated youth and it would be easy for her to attract people's attention.
But she was destined to return to Beijing.
Even if she takes the college entrance examination and is admitted to the top university in China, she will not forget her old profession.
That's right, even if she wore a book once and lived in the 70s, Xu Wanning still wanted to repeat the glory of her previous life and create a sign, her own food sign.
She hopes that not only Chinese people, but also foreigners will think of her restaurant when they mention Chinese food.
This is her ultimate goal.
Canned fruit was her first shot at making a name for herself.
Although the results are not visible yet, the impact is subtle and far-reaching. After a few years of accumulation, she believes it will get better and better.
After all, she has a lot of trump cards in her hand, but she just doesn't have the chance to use them right now.
"Xu Zhiqing, what you said is correct, but don't forget that canned yellow peaches are not only made by villagers in Dajiang Village, but also by people in several surrounding towns. You don't have any advantage to negotiate with us now." Zhang The deputy director said with a straight face.
Are you planning to kill the donkey?
Xu Wanning looked at this middle-aged man with a shrewd look with a half-smile.
It seems that the deputy director of Chunhua Food Factory has the real say.
But Xu Wanning was not afraid of him at all.
"Is Deputy Director Zhang's vision and structure just that big? I've always been talking about canned fruits, not canned peaches. Don't you hear the difference between the two?"
"In addition to canned peaches, I can also make other canned foods, not just canned fruits. Do any of the people Deputy Director Zhang knows know how to make cans? If so, then I have nothing to say. Registered trademark Just pretend I didn’t say anything about it.”
"Anyway, I only run a branch factory. Our Chunhua Food Factory does not rely on the turnover of this branch factory."
After finishing speaking, Xu Wanning stood up calmly.
"I still have a lot of things to do here, so I won't entertain the two factory directors."
Looking at Xu Wanning's back as she turned away, Deputy Director Zhang's eyebrows twisted into knots.
Director Sun glared at him disapprovingly: "I told you a long time ago, this Xu Zhiqing is not an ordinary person, and you still want to take advantage of him? Dream on!"
I don’t know what this person surnamed Zhang is thinking. Do you really think that since Xu Wanning has become the person in charge of the branch, she can do whatever she wants?
Look, now that I have completely offended someone, it is not certain whether I can take advantage of the east wind from the capital city in the future!
Director Sun deliberately sighed heavily, touched his general belly, leaned back on his chair and said lazily: "Anyway, I will retire in a few years. As long as I manage Chunhua Foods, It’s enough that there aren’t any big changes in the factory. As for the rest, I have no ability to take care of it.”
"Open up. Don't blame me, my elder brother, for not reminding you. If you want to sit firmly in the factory director's chair after I retire, you shouldn't offend Xu Zhiqing."
"Director Sun, don't worry too much. Although she has a background in the capital city, can people from the capital city come to Dajiang Village to help her?"
"In short, either don't register the trademark, or register it in the name of the food factory, definitely not in her personal name! I firmly disagree with this matter!"
Xu Wanning sat up straight, the expression on her face became serious, "I want to register the trademark of canned fruits in my own name, not in the name of the food factory branch."
President Chen still doesn't understand the purpose of this registered trademark, but when Xu Wanning said that he wanted to register it in his own name, he knew that it would not be simple.
"Xu Zhiqing, I can't give you an answer to this matter yet. I will inform you after I go back and discuss it with other leaders of the commune and the leaders of Chunhua Food Factory."
Xu Wanning nodded: "Then I'm waiting for good news from President Chen."
After personally escorting President Chen out of the branch, Xu Wanning returned to her busy work.
On the other side, as soon as President Chen returned to the commune, he notified the main leaders of Chunhua Food Factory to discuss the matter together.
"I heard about trademark registration when I went to Haishi on a business trip before, but currently, there are no more than three registered trademarks nationwide. What kind of medicine is Xu Zhiqing selling in his gourd?"
"Then according to Vice President Zhang's opinion, is it necessary to register a trademark for canned fruit?"
"Since Xu Zhiqing can bring it up, it must be necessary. But it must not be in her own name. The canned fruits are produced in the branch of our Chunhua Food Factory, why should it be in the name of Chunhua Food Factory? Apply."
Director Sun also means the same thing.
President Chen was silent for a moment and then said: "In that case, then Director Sun and Deputy Director Zhang will contact and communicate with Xu Zhiqing. After all, she manages a branch of your food factory."
Since Chunhua Food Factory was not under his jurisdiction anyway, there was no need for him to offend Xu Wanning because of them.
As long as the sales volume of the cans produced by the branch factory is high, he will be successful. As for the twists and turns, the food factory has to deal with it internally.
As the leader of the commune, it is not easy for him to interfere in the affairs of the food factory!
Early the next morning, Director Sun and Deputy Director Zhang arrived at the branch factory. They were doing inspection work, but in fact they were communicating with Xu Wanning.
No matter how nice the two factory directors said, Xu Wanning did not change her original intention.
"Director Sun, Deputy Director Zhang, I think you all know that I was the first to propose the concept of canned fruits in our branch and successfully developed it with my own advance funding. Even the first payment we received from Beijing City The order was achieved through my connections."
“Based on all the above, why can’t I register a trademark in my own name?”
"Xu Zhiqing, I know you have put a lot of effort into this matter, but we are all here to expand the development of the factory. As long as our Chunhua Food Factory gets better and better, it will be of no harm to you. .You also belong to our food factory, why is it so difficult to distinguish clearly?"
Xu Wanning shook the index finger of her right hand: "What Deputy Director Zhang said is wrong. Let me tell you this way, is the canned fruit registered in the name of Chunhua Food Factory or in my name? For you and Chunhua Food Factory It won’t have any impact, but it means a lot to me personally.”
Xu Wanning has had the idea of registering a trademark in her own name for a long time.
The Chunhua Food Factory was just a springboard for her. She didn't want to work in the fields to earn work points, and she couldn't act too abrupt, otherwise it would be incompatible with her status as an educated youth and it would be easy for her to attract people's attention.
But she was destined to return to Beijing.
Even if she takes the college entrance examination and is admitted to the top university in China, she will not forget her old profession.
That's right, even if she wore a book once and lived in the 70s, Xu Wanning still wanted to repeat the glory of her previous life and create a sign, her own food sign.
She hopes that not only Chinese people, but also foreigners will think of her restaurant when they mention Chinese food.
This is her ultimate goal.
Canned fruit was her first shot at making a name for herself.
Although the results are not visible yet, the impact is subtle and far-reaching. After a few years of accumulation, she believes it will get better and better.
After all, she has a lot of trump cards in her hand, but she just doesn't have the chance to use them right now.
"Xu Zhiqing, what you said is correct, but don't forget that canned yellow peaches are not only made by villagers in Dajiang Village, but also by people in several surrounding towns. You don't have any advantage to negotiate with us now." Zhang The deputy director said with a straight face.
Are you planning to kill the donkey?
Xu Wanning looked at this middle-aged man with a shrewd look with a half-smile.
It seems that the deputy director of Chunhua Food Factory has the real say.
But Xu Wanning was not afraid of him at all.
"Is Deputy Director Zhang's vision and structure just that big? I've always been talking about canned fruits, not canned peaches. Don't you hear the difference between the two?"
"In addition to canned peaches, I can also make other canned foods, not just canned fruits. Do any of the people Deputy Director Zhang knows know how to make cans? If so, then I have nothing to say. Registered trademark Just pretend I didn’t say anything about it.”
"Anyway, I only run a branch factory. Our Chunhua Food Factory does not rely on the turnover of this branch factory."
After finishing speaking, Xu Wanning stood up calmly.
"I still have a lot of things to do here, so I won't entertain the two factory directors."
Looking at Xu Wanning's back as she turned away, Deputy Director Zhang's eyebrows twisted into knots.
Director Sun glared at him disapprovingly: "I told you a long time ago, this Xu Zhiqing is not an ordinary person, and you still want to take advantage of him? Dream on!"
I don’t know what this person surnamed Zhang is thinking. Do you really think that since Xu Wanning has become the person in charge of the branch, she can do whatever she wants?
Look, now that I have completely offended someone, it is not certain whether I can take advantage of the east wind from the capital city in the future!
Director Sun deliberately sighed heavily, touched his general belly, leaned back on his chair and said lazily: "Anyway, I will retire in a few years. As long as I manage Chunhua Foods, It’s enough that there aren’t any big changes in the factory. As for the rest, I have no ability to take care of it.”
"Open up. Don't blame me, my elder brother, for not reminding you. If you want to sit firmly in the factory director's chair after I retire, you shouldn't offend Xu Zhiqing."
"Director Sun, don't worry too much. Although she has a background in the capital city, can people from the capital city come to Dajiang Village to help her?"
"In short, either don't register the trademark, or register it in the name of the food factory, definitely not in her personal name! I firmly disagree with this matter!"
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