Chuan Shu Qi Leng: I own a department store
Chapter 77 Registered Trademarks
The educated youths were not dissatisfied. On the contrary, several villagers shouted: "She is an educated youth and not from our Dajiang Village. Why should she be the accountant?"
Xu Wanning has never been a good-tempered person, especially when she heard such obviously discriminatory remarks, she retorted in person.
"What, is Dajiang Village your home or is the branch factory yours? If everyone chooses to be a co-author, they have to choose from Dajiang Village. Whether it is suitable or not is another matter."
"That's not what I meant. I'm just worried that if the educated youth comes back to the city in the future, this position will be vacant."
"We'll talk about the future later! The branch factory hasn't been fully established yet, so we can't figure out the direction one by one."
Xu Wanning got angry, and those who questioned could only shut up.
The matter of Yuan Xin taking on the role of accountant was thus finalized.
Xu Wanning promised that she did not give Yuan Xin a backdoor. Who gave her the most perfect answer to the paper?
She has a clear conscience.
One day later, Xu Wanning began to teach the selected villagers how to make canned yellow peaches.
Making cans is not difficult. What is rare is coming up with the idea and the preliminary preparations.
So she didn't hide the canning recipe.
China has never been short of capable and talented people. I believe that it won’t be long before a wave of canned goods will be launched in China.
This is inevitable.
What Xu Wanning has to do is to run the branch factory well to the best of his ability.
In the blink of an eye, a month passed.
The branch factory had been built ten days ago, and Brother Dongzi also delivered the needed machines to Dajiang Village on time.
In these ten days, Xu Wanning led [-] carefully selected workers and successfully made the first batch of canned yellow peaches.
There were thirty cans in total, and some were distributed to supply and marketing cooperatives in several surrounding towns for sale.
Unexpectedly, in just five days, thirty cans of canned yellow peaches were sold out.
President Chen happily told Xu Wanning the news.
"I didn't expect the sales of this canned yellow peach to be so good. All thirty cans were sold out in less than five days!"
"I have another piece of good news to share with President Chen." Xu Wanning said with a slight smile, "My second brother sent a telegram and asked our branch factory to transport a batch of canned yellow peaches to Beijing. If nothing happens, we will even It can open up the Beijing market early.”
The telegram was sent by Xu Maoting two days ago, and ten days have passed since he received Xu Wanning's letter.
He did have the idea of helping his little sister, but he did not act rashly. Instead, he used the past few days to visit major department stores and even friendship stores to determine that there was currently no canned fruit on the market that was better than canned yellow peaches. Appeared, and then applied to the next higher level.
Fortunately, the application was approved.
"Great, this is great!" President Chen, who was nearly fifty years old, was like a child, spinning around excitedly.
He also didn't expect that the branch of the food factory that Xu Zhiqing was in charge of was so impressive. The order came by itself without him even having to do anything.
Once the market in Beijing is expanded, the first food factory branch to make canned yellow peaches will definitely become famous.
The branch of the food factory was established in Dajiang Village and belonged to the Hongqi Commune managed by him.
This can definitely add a lot of color to his personal resume!
"Xu Zhiqing, if you have any requests, just ask. The food factory and even our commune will strongly support you."
"Speaking of which, I really have something to discuss with you, President."
President Chen immediately pulled up two stools and asked Xu Wanning to sit down, "I'm listening to what you say."
"Currently, our branch factory in Black Province only produces cans, but this is only temporary. The production method of cans and the materials required are very simple. When our cans are transported to Beijing, we will inevitably encounter a situation. There will be food factories that imitate us and produce canned goods."
"This..." President Chen frowned, obviously he had never expected this possibility before, "Xu Zhiqing, do you have any good solutions?"
Xu Wanning shook her head: "This kind of thing is inevitable, and we can only accept it calmly. However, it will still be some time before other food factories compete to imitate it. We can use this time difference to implement one thing."
"what's up?"
"Give our cans a name and register a trademark."
"Trademark?"
This unfamiliar vocabulary touches President Chen’s blind spot in knowledge.
He had never heard of it before.
Xu Wanning remembers that in the real world, it was August 1982, 8, when the fifth National People’s Congress Standing Committee meeting passed the proposal to register a trademark.
But she is now in a world in a book. The historical trend of this world is generally consistent with that of the real world, but some small details are different.
It's like registering a trademark. Maybe the author wanted to arrange a golden finger for the heroine, so a company already registered the trademark in Haishi in 75.
But this is just an example and has not become widespread.
But since there is a precedent, they can follow suit, right?
"Our cans are at the forefront. In order to prevent us from falling behind others when there is a canning trend in the future, we have to register a trademark for our cans. In this way, when everyone buys cans, they will see the label on the bottle. The name will be firmly remembered in my mind. Next time I want to eat canned food, our canned food will be the first one that comes to my mind."
These days, the advertising industry has not yet emerged, otherwise Xu Wanning would really be interested in advertising.
But don't be in a hurry, just figure it out slowly.
President Chen was moved by what Xu Wanning said.
He rubbed his hands and asked, "Isn't it troublesome to register a trademark?"
"Of course it's troublesome, and we have to go to Beijing several times. But in order to make our canned food famous, what does this trouble mean?"
President Chen knew that Xu Wanning's natal family was from Beijing, so it was not surprising that she knew so many details.
"Xu Zhiqing, since you proposed this registered trademark first, do you think this matter can be left to you?"
As the president of Hongqi Commune, this was the first time he heard about registered trademarks. He was completely confused and had no idea what to do.
Xu Wanning touched her smooth chin, her well-shaped brows knitted tightly together, and said in an awkward tone: "This matter is a bit difficult to handle!"
"Isn't it just traveling to and from Beijing? I'll give you a letter of introduction, and you can stay in the hostel as you please. Our commune will reimburse you for all your travel expenses!"
"No, it's not just reimbursement. When you go to Beijing to handle trademark matters, I will calculate the tolerance for you and give you a subsidy every day."
"But it's not just about money!"
Xu Wanning has never been a good-tempered person, especially when she heard such obviously discriminatory remarks, she retorted in person.
"What, is Dajiang Village your home or is the branch factory yours? If everyone chooses to be a co-author, they have to choose from Dajiang Village. Whether it is suitable or not is another matter."
"That's not what I meant. I'm just worried that if the educated youth comes back to the city in the future, this position will be vacant."
"We'll talk about the future later! The branch factory hasn't been fully established yet, so we can't figure out the direction one by one."
Xu Wanning got angry, and those who questioned could only shut up.
The matter of Yuan Xin taking on the role of accountant was thus finalized.
Xu Wanning promised that she did not give Yuan Xin a backdoor. Who gave her the most perfect answer to the paper?
She has a clear conscience.
One day later, Xu Wanning began to teach the selected villagers how to make canned yellow peaches.
Making cans is not difficult. What is rare is coming up with the idea and the preliminary preparations.
So she didn't hide the canning recipe.
China has never been short of capable and talented people. I believe that it won’t be long before a wave of canned goods will be launched in China.
This is inevitable.
What Xu Wanning has to do is to run the branch factory well to the best of his ability.
In the blink of an eye, a month passed.
The branch factory had been built ten days ago, and Brother Dongzi also delivered the needed machines to Dajiang Village on time.
In these ten days, Xu Wanning led [-] carefully selected workers and successfully made the first batch of canned yellow peaches.
There were thirty cans in total, and some were distributed to supply and marketing cooperatives in several surrounding towns for sale.
Unexpectedly, in just five days, thirty cans of canned yellow peaches were sold out.
President Chen happily told Xu Wanning the news.
"I didn't expect the sales of this canned yellow peach to be so good. All thirty cans were sold out in less than five days!"
"I have another piece of good news to share with President Chen." Xu Wanning said with a slight smile, "My second brother sent a telegram and asked our branch factory to transport a batch of canned yellow peaches to Beijing. If nothing happens, we will even It can open up the Beijing market early.”
The telegram was sent by Xu Maoting two days ago, and ten days have passed since he received Xu Wanning's letter.
He did have the idea of helping his little sister, but he did not act rashly. Instead, he used the past few days to visit major department stores and even friendship stores to determine that there was currently no canned fruit on the market that was better than canned yellow peaches. Appeared, and then applied to the next higher level.
Fortunately, the application was approved.
"Great, this is great!" President Chen, who was nearly fifty years old, was like a child, spinning around excitedly.
He also didn't expect that the branch of the food factory that Xu Zhiqing was in charge of was so impressive. The order came by itself without him even having to do anything.
Once the market in Beijing is expanded, the first food factory branch to make canned yellow peaches will definitely become famous.
The branch of the food factory was established in Dajiang Village and belonged to the Hongqi Commune managed by him.
This can definitely add a lot of color to his personal resume!
"Xu Zhiqing, if you have any requests, just ask. The food factory and even our commune will strongly support you."
"Speaking of which, I really have something to discuss with you, President."
President Chen immediately pulled up two stools and asked Xu Wanning to sit down, "I'm listening to what you say."
"Currently, our branch factory in Black Province only produces cans, but this is only temporary. The production method of cans and the materials required are very simple. When our cans are transported to Beijing, we will inevitably encounter a situation. There will be food factories that imitate us and produce canned goods."
"This..." President Chen frowned, obviously he had never expected this possibility before, "Xu Zhiqing, do you have any good solutions?"
Xu Wanning shook her head: "This kind of thing is inevitable, and we can only accept it calmly. However, it will still be some time before other food factories compete to imitate it. We can use this time difference to implement one thing."
"what's up?"
"Give our cans a name and register a trademark."
"Trademark?"
This unfamiliar vocabulary touches President Chen’s blind spot in knowledge.
He had never heard of it before.
Xu Wanning remembers that in the real world, it was August 1982, 8, when the fifth National People’s Congress Standing Committee meeting passed the proposal to register a trademark.
But she is now in a world in a book. The historical trend of this world is generally consistent with that of the real world, but some small details are different.
It's like registering a trademark. Maybe the author wanted to arrange a golden finger for the heroine, so a company already registered the trademark in Haishi in 75.
But this is just an example and has not become widespread.
But since there is a precedent, they can follow suit, right?
"Our cans are at the forefront. In order to prevent us from falling behind others when there is a canning trend in the future, we have to register a trademark for our cans. In this way, when everyone buys cans, they will see the label on the bottle. The name will be firmly remembered in my mind. Next time I want to eat canned food, our canned food will be the first one that comes to my mind."
These days, the advertising industry has not yet emerged, otherwise Xu Wanning would really be interested in advertising.
But don't be in a hurry, just figure it out slowly.
President Chen was moved by what Xu Wanning said.
He rubbed his hands and asked, "Isn't it troublesome to register a trademark?"
"Of course it's troublesome, and we have to go to Beijing several times. But in order to make our canned food famous, what does this trouble mean?"
President Chen knew that Xu Wanning's natal family was from Beijing, so it was not surprising that she knew so many details.
"Xu Zhiqing, since you proposed this registered trademark first, do you think this matter can be left to you?"
As the president of Hongqi Commune, this was the first time he heard about registered trademarks. He was completely confused and had no idea what to do.
Xu Wanning touched her smooth chin, her well-shaped brows knitted tightly together, and said in an awkward tone: "This matter is a bit difficult to handle!"
"Isn't it just traveling to and from Beijing? I'll give you a letter of introduction, and you can stay in the hostel as you please. Our commune will reimburse you for all your travel expenses!"
"No, it's not just reimbursement. When you go to Beijing to handle trademark matters, I will calculate the tolerance for you and give you a subsidy every day."
"But it's not just about money!"
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