Chuan Shu Qi Leng: I own a department store

The most critical step in making skin care products is the preliminary research of the formula, but this is not a difficult task for Xu Wanning at all.

She didn't plan to create a high-end brand right from the start. After all, given China's current national conditions, if the price is too high, not many people will buy it. Not to mention making money, it's not certain whether the initial investment costs can be recovered.

But if you just blindly make skin care products without considering the effects, you won’t get long term.

So Xu Wanning planned to take the middle route.

No matter when, China has no shortage of rich people. As long as the effect of a product is really good and the price is a little higher, more people will be able to accept it.

Skin care products are applied on the face, so unlike shower gel, the effects are visible.

Xu Wanning has the recipe, but the difficult part is finding the raw materials.

Her network of contacts is mainly in Beijing, but many things cannot be bought in Beijing.

The Yang family has been entrenched in Yangcheng for hundreds of years, and the network of contacts accumulated over several generations is strong enough. Therefore, with the efforts of the Yang family, they quickly collected the raw materials and began to make skin care products.

Since this time it was a collaboration, Xu Wanning did not share the recipe openly, but kept the most critical steps in her own hands.

Although Boss Yu is a good person, human nature often cannot withstand temptation, and Xu Wanning is unwilling to test human nature.

Therefore, it is better to keep the formula in your own hands.

A set of skin care products in later generations covers a wide range, including lotions, essences, morning creams, night creams, facial masks, etc. There are at least seven or eight products in a set.

In order to prevent consumers from being confused by too many products, Xu Wanning only made four products.

Two-in-one lotion and lotion, two-in-one morning and night cream, eye cream, and sheet mask.

Xu Wanning had watched a lot of popular science videos in her previous life, all of which said that facial masks are a waste of money. In fact, water molecules always stay on the surface of the skin and never penetrate deep into the skin.

Xu Wanning didn't know much about this, after all, she was not an expert in this area.

But she has the habit of putting on a facial mask before putting on makeup. If nothing else, it makes her base makeup extra adherent.

After removing her makeup and every time she goes out in the sun, she will put on a facial mask. The changes in the skin are not visible to the naked eye, but her face feels much more comfortable.

Regardless of whether it is a psychological effect or not, Xu Wanning feels that the facial mask does have some effect.

Of course, another reason is that the profit of this thing is really high.

After the first set of skin care products was produced, Xu Wanning, Boss Yang, Boss Yu and Sister Yang were all stunned when they saw the bottles and jars on the table. They didn't know what to say.

Even Xu Wanning felt a sense of honor when she saw the skin care products produced under her guidance in the 1980s.

"But I think we need to change our packaging a little bit."

Xu Wanning said, "Although white is simple, it's not eye-catching enough. How about red? It will look more festive."

The packaging of skin care products in later generations has long since moved away from vulgarity and now uses simple and elegant packaging, as if this would make it appear more upscale.

But Xu Wanning always remembered that this was the 1980s.

And in a sense, this should be the first set of skin care products in the 1980s.

In fact, according to Xu Wanning's understanding, other brands have also gradually produced skin care products, such as the long-standing Snow Cream, Clam Oil, Wan Zi Qian Hong, Pechoin, etc., but they are basically single products.

After hearing Xu Wanning's proposal, Boss Yu naturally agreed with both hands, "Okay, I'll listen to you and change the packaging to red. But the packaging bottles have to be customized at the glass factory, which is another considerable expense."

Xu Wanning smiled and said, "This is the investment cost, which is indispensable. Although we have invested a lot in the early stage, you have to believe that the return will be correspondingly higher."

Boss Yu had already invested most of his net worth, and having spent so much money, he naturally wouldn't care about these things and agreed immediately.

Boss Yang suddenly said, "Boss Xu, why don't we give our skincare brand area a name? I think Xu's shop is pretty good."

Xu Wanning laughed dumbly, "The Xu Family Shop is already well-known. Nowadays, when ordinary people hear the words Xu Family Shop, they know it's a snack shop, and they can't associate it with skin care products. Let Boss Yu and Sister Yang decide on the name."

Boss Yu obviously didn't expect Xu Wanning to give him this right. He pointed at the tip of his nose with his right index finger and asked uncertainly, "Let me decide?"

"Of course. This is produced by your factory. As the boss, you must give it a nice name."

Xu Wanning's goal is to make money, not to reap the fruits of anyone's labor. She can still make these clear distinctions.

Boss Yu rubbed his hands and asked cautiously, "How about Qingxin brand?"

"Fall in love? Fall in love at first sight? Not bad, not bad, the meaning is very good." Boss Yang agreed.

Boss Yu glanced at him and said, "Qingxin, the Qing in my name and the Xin in your sister's name, together we get Qingxin."

Although it feels a bit like he has some ulterior motives, Boss Yu really hopes that his name can be used.

Xu Wanning is only responsible for checking whether the product passes the test; she doesn’t care what it is called.

What's more, the name chosen by Boss Yu is not unpleasant and has meaning, so Xu Wanning has no chance to refuse.

Thus, the name of the Qingxin brand skin care product set was decided.

After deciding on the brand name, the next thing to discuss is the price.

Even though it has not yet entered mass production and only two sets of trial packs have been produced, Xu Wanning will be returning to Beijing soon. After she returns to Beijing, many things will be inconvenient to communicate over the phone, so they must be settled before she goes home.

For example, the selling price.

"Our skin care products can be sold together in sets or separately. In my experience, although eye cream weighs the least, it is only applied to the eyes, so the amount used is also the smallest. Even if a tube of eye cream is used every day, it can last for at least three months."

"In comparison, lotions and creams have a shorter life cycle. Some people use creams faster, while others use lotions faster. After use, they always need to be replenished, right? So it would be more convenient to sell them in retail."

Boss Yu and the other two listened to Xu Wanning's analysis in silence, and no one interrupted.

Because they all agreed that Xu Wanning knew more than them in this regard.

"The price of the set is 110 yuan, the lotion is 35 yuan a bottle, the face cream is 40 yuan a bottle, and although the eye cream is small, it is made of essence, so it is also sold for 30 yuan a bottle. Another set comes with 20 facial masks."