Let you build cars, and you will be happy to produce them?
Chapter 21 Hans’ threat!
imperial capital.
Mercedes-Benz headquarters.
Today is the day when Mercedes-Benz dealers report monthly sales and income.
Mercedes-Benz is a joint venture with BAIC in China. BAIC is responsible for production and Mercedes-Benz's parent company is responsible for sales channels.
Mercedes-Benz has a total of five major dealers in China.
The largest one is Lei Xing Group, followed by Zhongsheng, Zhongjun, Zhongmao and Yuheng.
In addition to these large dealers, there are also many retail investors, but they are all companies with extraordinary strength in their respective provinces.
Otherwise, it would be impossible to become a Mercedes-Benz dealer.
Dealers are responsible for selling cars and after-sales, while the parent company of Mercedes-Benz is responsible for sales promotion and other matters.
Every month, major dealers will report the previous month's sales and various after-sales maintenance financial reports to the parent company of Mercedes-Benz.
Since the beginning of this year, Mercedes-Benz's sales performance has been growing steadily every month.
But this month, things are a little different.
Huge meeting room.
All the Mercedes-Benz executives were there.
This is an important monthly meeting.
As the president of Mercedes-Benz Greater China, Hans received last month's sales data.
His face turned ugly instantly.
"boom!"
Data shows that Mercedes-Benz's new car sales dropped by 10 points last month.
10 points is a very scary number.
"Mr. Yan, please tell me why this is happening?"
"Our sales dropped by 10% last month, do you know what that means?"
"Now our Mercedes-Benz sales are the lowest in the BBA."
In foreign companies, performance is the only recognized standard, and there is no human society here.
Unlike state-owned enterprises, it is an environment where favor is greater than ability.
As a century-old car company, the only standard pursued internally by Mercedes-Benz is that ability trumps all else.
As long as you have the ability, it's easy to say anything.
Hans was furious not because he didn't recognize Yan Qing's ability, but because he finally found an opportunity to put pressure on Yan Qing.
Ever since he was transferred to China as the president, when Hans saw Yan Qing for the first time, the crazy desire in his heart made him feel itchy.
But before, even if he wanted to, he had no chance to target Yan Qing.
Today is a great opportunity.
"Mr. Yan, I have serious doubts about your ability to work now. Sales have plummeted like this, and you have a responsibility that you cannot shirk."
"I have doubts about the sales strategy you formulated before."
Seeing Hans getting angry, the Mercedes-Benz executives present had different expressions.
Some were indifferent, some sneered, and some were gloating.
But no one stood up to speak for Yan Qing.
Yan Qing was expressionless. Faced with Hans' pressure, she explained: "I think there is nothing wrong with the sales strategy I formulated. In the past few months, Mercedes-Benz sales have continued to grow, which is the best problem."
"As for the decline in sales last month, not only our Mercedes-Benz sales are declining, but other car companies are also doing the same."
"Now the traditional fuel vehicle market has been broken by new energy electric vehicles, especially in China."
"Last month, Tesla launched the new car Edamame Y, and the prices of all models were reduced, and BYD also launched the Quanxin model."
"Other domestic new energy brands, including Great Wall, Liji, Changan, etc., are also making efforts in the new energy market."
"This in itself has a great impact on the traditional fuel vehicle market."
Today's era is the era of electric trains.
It’s not that electric cars are much better than gas cars.
It’s just that domestic policies are different.
The state is very clear that domestically produced vehicles cannot compete with foreign companies in the field of fuel vehicles, so it vigorously supports new energy sources.
It even introduced Tesla, a new energy beast, to stimulate the domestic automobile industry.
To what extent has the domestic new energy automobile industry become involved now?
When it comes to sales, even Tesla has to engage in a price war and keep lowering prices if it wants to sell well.
Almost all car companies that used to dominate the field of fuel vehicles have suffered a serious decline in sales.
Toyota, Volkswagen, and Nissan, which used to be the best-selling fuel vehicle brands in the country, can no longer be sold.
Luxury cars are better, and BBA is still strong, but the overall sales decline is an unavoidable trend.
As the overlord of fuel vehicles, Mercedes-Benz used to have to increase prices when selling cars, and they were willing to buy or not. Now if they want to sell cars, they have to give enough discounts to attract consumers.
Yan Qing's sales strategy for Mercedes-Benz can be summed up in one sentence.
Enhance and strengthen the brand image of Mercedes-Benz luxury cars and strengthen the recognition of Mercedes-Benz in the hearts of Chinese people.
She's done a great job, and Mercedes-Benz sales have started to rise since she took over.
However, last month's sharp decline, Yan Qing felt that it should be the impact of the new energy market.
"Stop making excuses. Your sales department gets hundreds of millions in funding every year, but you can't keep sales growing."
"This is your incompetence."
Hans himself was looking for excuses to get angry, so he didn't listen to Yan Qing's explanation at all.
"Mary, you will take over the work of the sales department this month. Mr. Yan, you can take a month off."
Hans took away Yan Qing's power with a simple word.
Mary is the vice president of sales.
A German.
"Yes."
Hearing Hans' words, Mary sneered and nodded.
Yan Qing was very angry, but there was nothing he could do because the president had the power to intervene in various departments during special periods.
And Hans grasped the reason why sales plummeted last month, which emptied Yan Qing's power in the department.
"Dismiss."
"Mr. Yan, you stay."
Hans raised the corner of his mouth and announced that the meeting was over and asked Yan Qing to stay.
"Anything else?"
Yan Qing is indifferent.
"Miss Yan Qing, don't blame me. In fact, you and I should have cooperated better."
"As long as you are willing, I can give you anything you want. You should know that my family is a shareholder of Daimler."
"As long as I am willing, if I transfer back to the headquarters in the future, you will be the president of Greater China."
"I made a reservation at the best restaurant tonight. Let's go have a meal together?"
Hans's meaningful hint.
The meaning is obvious. I have a profound background. As long as you obey me, I can give you whatever you want.
"Not interested in."
Yan Qing's face was full of disgust.
He turned around and left proudly.
"Bitch."
Hans looked gloomy.
After being rejected again and again, he felt that his patience was almost exhausted.
But he didn't dare to be strong on Yan Qing because Yan Qing's identity was different.
She is a protégé of the current executive chairman of Daimler parent company.
Within a day, things changed in the Mercedes-Benz sales department and Yan Qing was sidelined.
Mary is a ruthless person, and she transferred several of Yan Qing's right-hand assistants that day.
Instead, deploy your own personnel.
"Mr. Yan, what should we do? That old witch transferred all our people away."
Li Yue was panicked. Fortunately, she was Yan Qing's secretary and Mary couldn't transfer her away, otherwise she probably wouldn't be able to escape.
"Calm down and see what she plans to do."
Yan Qing smiled slightly. In fact, she knew very well why Mercedes-Benz's sales dropped last month.
It’s just that she didn’t say anything about the meeting just now.
Because even if I say it, it’s useless.
Hans wanted her to give in, but Yan Qing was no newbie in the workplace.
Since Mary wants to be on top, let her be on top.
It just so happened that Yan Qing wanted to take a break after working so hard in the past two years.
"Just wait and see the good show."
Mercedes-Benz headquarters.
Today is the day when Mercedes-Benz dealers report monthly sales and income.
Mercedes-Benz is a joint venture with BAIC in China. BAIC is responsible for production and Mercedes-Benz's parent company is responsible for sales channels.
Mercedes-Benz has a total of five major dealers in China.
The largest one is Lei Xing Group, followed by Zhongsheng, Zhongjun, Zhongmao and Yuheng.
In addition to these large dealers, there are also many retail investors, but they are all companies with extraordinary strength in their respective provinces.
Otherwise, it would be impossible to become a Mercedes-Benz dealer.
Dealers are responsible for selling cars and after-sales, while the parent company of Mercedes-Benz is responsible for sales promotion and other matters.
Every month, major dealers will report the previous month's sales and various after-sales maintenance financial reports to the parent company of Mercedes-Benz.
Since the beginning of this year, Mercedes-Benz's sales performance has been growing steadily every month.
But this month, things are a little different.
Huge meeting room.
All the Mercedes-Benz executives were there.
This is an important monthly meeting.
As the president of Mercedes-Benz Greater China, Hans received last month's sales data.
His face turned ugly instantly.
"boom!"
Data shows that Mercedes-Benz's new car sales dropped by 10 points last month.
10 points is a very scary number.
"Mr. Yan, please tell me why this is happening?"
"Our sales dropped by 10% last month, do you know what that means?"
"Now our Mercedes-Benz sales are the lowest in the BBA."
In foreign companies, performance is the only recognized standard, and there is no human society here.
Unlike state-owned enterprises, it is an environment where favor is greater than ability.
As a century-old car company, the only standard pursued internally by Mercedes-Benz is that ability trumps all else.
As long as you have the ability, it's easy to say anything.
Hans was furious not because he didn't recognize Yan Qing's ability, but because he finally found an opportunity to put pressure on Yan Qing.
Ever since he was transferred to China as the president, when Hans saw Yan Qing for the first time, the crazy desire in his heart made him feel itchy.
But before, even if he wanted to, he had no chance to target Yan Qing.
Today is a great opportunity.
"Mr. Yan, I have serious doubts about your ability to work now. Sales have plummeted like this, and you have a responsibility that you cannot shirk."
"I have doubts about the sales strategy you formulated before."
Seeing Hans getting angry, the Mercedes-Benz executives present had different expressions.
Some were indifferent, some sneered, and some were gloating.
But no one stood up to speak for Yan Qing.
Yan Qing was expressionless. Faced with Hans' pressure, she explained: "I think there is nothing wrong with the sales strategy I formulated. In the past few months, Mercedes-Benz sales have continued to grow, which is the best problem."
"As for the decline in sales last month, not only our Mercedes-Benz sales are declining, but other car companies are also doing the same."
"Now the traditional fuel vehicle market has been broken by new energy electric vehicles, especially in China."
"Last month, Tesla launched the new car Edamame Y, and the prices of all models were reduced, and BYD also launched the Quanxin model."
"Other domestic new energy brands, including Great Wall, Liji, Changan, etc., are also making efforts in the new energy market."
"This in itself has a great impact on the traditional fuel vehicle market."
Today's era is the era of electric trains.
It’s not that electric cars are much better than gas cars.
It’s just that domestic policies are different.
The state is very clear that domestically produced vehicles cannot compete with foreign companies in the field of fuel vehicles, so it vigorously supports new energy sources.
It even introduced Tesla, a new energy beast, to stimulate the domestic automobile industry.
To what extent has the domestic new energy automobile industry become involved now?
When it comes to sales, even Tesla has to engage in a price war and keep lowering prices if it wants to sell well.
Almost all car companies that used to dominate the field of fuel vehicles have suffered a serious decline in sales.
Toyota, Volkswagen, and Nissan, which used to be the best-selling fuel vehicle brands in the country, can no longer be sold.
Luxury cars are better, and BBA is still strong, but the overall sales decline is an unavoidable trend.
As the overlord of fuel vehicles, Mercedes-Benz used to have to increase prices when selling cars, and they were willing to buy or not. Now if they want to sell cars, they have to give enough discounts to attract consumers.
Yan Qing's sales strategy for Mercedes-Benz can be summed up in one sentence.
Enhance and strengthen the brand image of Mercedes-Benz luxury cars and strengthen the recognition of Mercedes-Benz in the hearts of Chinese people.
She's done a great job, and Mercedes-Benz sales have started to rise since she took over.
However, last month's sharp decline, Yan Qing felt that it should be the impact of the new energy market.
"Stop making excuses. Your sales department gets hundreds of millions in funding every year, but you can't keep sales growing."
"This is your incompetence."
Hans himself was looking for excuses to get angry, so he didn't listen to Yan Qing's explanation at all.
"Mary, you will take over the work of the sales department this month. Mr. Yan, you can take a month off."
Hans took away Yan Qing's power with a simple word.
Mary is the vice president of sales.
A German.
"Yes."
Hearing Hans' words, Mary sneered and nodded.
Yan Qing was very angry, but there was nothing he could do because the president had the power to intervene in various departments during special periods.
And Hans grasped the reason why sales plummeted last month, which emptied Yan Qing's power in the department.
"Dismiss."
"Mr. Yan, you stay."
Hans raised the corner of his mouth and announced that the meeting was over and asked Yan Qing to stay.
"Anything else?"
Yan Qing is indifferent.
"Miss Yan Qing, don't blame me. In fact, you and I should have cooperated better."
"As long as you are willing, I can give you anything you want. You should know that my family is a shareholder of Daimler."
"As long as I am willing, if I transfer back to the headquarters in the future, you will be the president of Greater China."
"I made a reservation at the best restaurant tonight. Let's go have a meal together?"
Hans's meaningful hint.
The meaning is obvious. I have a profound background. As long as you obey me, I can give you whatever you want.
"Not interested in."
Yan Qing's face was full of disgust.
He turned around and left proudly.
"Bitch."
Hans looked gloomy.
After being rejected again and again, he felt that his patience was almost exhausted.
But he didn't dare to be strong on Yan Qing because Yan Qing's identity was different.
She is a protégé of the current executive chairman of Daimler parent company.
Within a day, things changed in the Mercedes-Benz sales department and Yan Qing was sidelined.
Mary is a ruthless person, and she transferred several of Yan Qing's right-hand assistants that day.
Instead, deploy your own personnel.
"Mr. Yan, what should we do? That old witch transferred all our people away."
Li Yue was panicked. Fortunately, she was Yan Qing's secretary and Mary couldn't transfer her away, otherwise she probably wouldn't be able to escape.
"Calm down and see what she plans to do."
Yan Qing smiled slightly. In fact, she knew very well why Mercedes-Benz's sales dropped last month.
It’s just that she didn’t say anything about the meeting just now.
Because even if I say it, it’s useless.
Hans wanted her to give in, but Yan Qing was no newbie in the workplace.
Since Mary wants to be on top, let her be on top.
It just so happened that Yan Qing wanted to take a break after working so hard in the past two years.
"Just wait and see the good show."
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