Rebirth 1981 starts with saving the sisters from the neighboring village.

A few days ago, he and Grandpa Peng went out to buy some things for their grandchildren.

I didn’t expect that others would think he was the same age as Mr. Peng.

The main reason is that he has no hair and looks decades older!

"Pfft~" Peng Wanhua almost couldn't help laughing out loud when he heard it.

Fortunately, he had years of training and was able to hold it back temporarily.

But as soon as I saw my dad's head.

"Kukuku!"

Even though he wanted to suppress the corners of his mouth, for some reason, the corners of his mouth suddenly became harder to suppress than AK!

When Old Man Peng saw how he laughed heartlessly, he suddenly felt that all his efforts had been in vain!

He said unhappily, "Look at you! Still laughing at me? Don't bother me with this matter again!"

After saying that, he turned around and left angrily.

Peng Wanhua looked at his receding back and couldn't help but burst into laughter.

"What's so funny?" Old Master Peng walked over and asked.

Peng Wanhua then told Mr. Peng what had just happened.

Mr. Peng laughed and nodded. "That's true. I thought it was a little funny at the time. But you can't blame him for being bald. People get older and have some minor problems. The main reason is that there are too many things to do in the winery and he is under a lot of pressure."

"What happened in the winery that caused him so much pressure?" Peng Wanhua asked curiously.

"The liquor market has been undergoing a lot of changes recently. Fenjiu is now cutting prices to grab market share, and their sales are increasing rapidly! I guess your dad has sensed the crisis!"

Speaking of this, Mr. Peng showed a hint of worry.

"Oh?" Peng Wanhua asked in confusion, "I remember that our sales last year seemed to have surpassed Fen Bar?"

"Yes, last year Fenjiu had a revenue of 5.6 million, and our Zhuangyuanlang's domestic revenue was 6.8 million. But in order to keep a low profile, we did not announce it to the public, and only we know the number internally. That's why your father is so anxious, he's worried that Fenjiu will overtake him." said Grandpa Peng.

Peng Wanhua smiled when he heard this.

He thought of Fenjiu’s operations in his previous life.

Ordinary people think that Fenjiu’s price reduction to grab market share is a way to take its ambitions to the next level.

Only he knew that Fenjiu’s outrageous operation directly led to Fenjiu’s decline.

Nowadays, the raw materials for liquor have risen sharply, causing major distilleries including Wuliangye, Moutai, Luzhou Laojiao, and many other famous liquors to raise prices.

When Fenjiu saw this situation, it felt that the opportunity to be the leader and leave its competitors far behind had come!

So they used reverse thinking, drastically reduced prices, and swept the market!

The effect was indeed very good at the beginning, and it captured the market share of many third-rate liquors.

All the major wineries thought the wolf was coming!

However, what is surprising is that Fenjiu’s operation has indeed snatched away a lot of market share from third-rate liquors!

But it is precisely because of Fenjiu’s positioning that it has turned itself from a first-rate brand into a third-rate brand!

The major wineries are simply laughing their heads off!

The one that laughed the loudest was Wuliangye.

Wuliangye raised its prices four times within two years, and in 1994 surpassed Fenjiu with a revenue of 5.78 million yuan, becoming the industry leader!

The same operation as Wuliangye is also carried out by Moutai.

However, compared with Wuliangye, Moutai pays more attention to brand building.

Wuliangye became too proud of itself and at its peak, in addition to its own direct products, it also developed derivative sub-brands, customized wines, private label wines and a whole host of other wines bearing the Wuliangye brand.

According to statistics, there are hundreds of series and tens of thousands of wines!

Very crazy!

The rampant spread of these products has resulted in Wuliangye’s product line being extremely messy, causing serious damage to its brand.

Let me ask you, which consumer can tell the good from the bad among the tens of thousands of liquors bearing the Wuliangye brand?

I’m afraid even Wuliangye itself can’t tell the difference.

Even if Wuliangye can distinguish and clarify with consumers, it probably won't be able to explain it clearly without hundreds of episodes of TV series.

On the other hand, Moutai was more determined to raise prices, firmly maintain its brand, take small steps and move forward quickly. Eventually, around 08, it surpassed Wuliangye to become the leading liquor brand.

If Mr. Peng said that the top scholar might be overtaken by Wuliangye and Moutai, he might think it is possible.

As for Fenjiu, it is the kind that is selling its head by putting up a bid!

Nothing to worry about at all!

"Grandpa, why should we worry about this?" Peng Wanhua asked, "Is it because our liquor sales are not good, or are our customers being snatched away by Fenjiu's customers?"

Mr. Peng thought for a moment, then said, "It's not like we're trying to steal customers. After all, our customer base is different."

"That's it. Everyone's customers are different, so why bother about them. Instead of paying attention to Fenjiu, you might as well pay more attention to Wuliangye and Moutai. These two are the real rivals!" said Peng Wanhua.

I don't know when Old Man Peng came back.

Suddenly someone appeared from behind him and said, "It's just that we insisted on raising prices, which resulted in sales growth not being as good as Fenjiu."

Peng Wan asked back: "Why do we need so many sales? What we want is to establish a brand, revenue and profit! If Fenjiu wants to reduce prices and increase sales, then let it go!"

Suddenly, Father Peng was enlightened!

He slapped his head and said, "Yeah! Why am I worrying about Fenjiu! It has no impact on us at all!"

Seeing that his father finally understood, Peng Wanhua nodded with satisfaction.

Suddenly, he thought of a way to increase both brand awareness and sales, so he smiled and said, "It's easy to increase sales."

"What method?" Mr. Peng asked with interest.

"Isn't it a price reduction?" asked Father Peng.

"How can we lower the price? Wouldn't that be slapping ourselves in the face?" Peng Wanhua shook his head.

"Hurry up and tell me, stop playing dumb!" Old Man Peng got angry when he saw him acting so leisurely.

As the saying goes, old ginger is wiser, but in front of Peng Wanhua, Old Man Peng felt that even though he was the father, he always felt that his IQ was crushed.

Peng Wanhua smiled and spat out four words: "CCTV advertisement."

"CCTV advertisement?" Father Peng and Grandpa Peng pondered over it.

"Yeah." Peng Wanhua nodded.

In the inland areas, the Internet is not yet well developed, so if businesses want to promote themselves, the best way is through television advertising.

Today, CCTV is the TV station with the highest ratings in the country. According to conservative estimates, at least 2000 million people watch the news broadcast every day!

This means more than 70 billion ad impressions per year!

You can imagine the commercial value contained therein!

He remembered that in his previous life, CCTV started auctioning the prime advertising time between the news broadcast and the weather forecast in 1994.

Many businesses participated in the bidding.

It was in this year that Kongfu Banquet Wine won the bid with a price of 3079 million RMB!

Soon after, Kongfu Banquet Wine became famous all over the world, and its revenue increased from 3.5 million yuan in the previous year to 9.18 million yuan in the second year!

What is this concept?

At that time, Wuliangye, the leading liquor company, was almost defeated by Kongfuyanjiu!

It was not until 2000 that Moutai’s turnover exceeded this figure!

It is conceivable how terrifying the advertising effect of CCTV’s winning bid is!