Reborn Entrepreneurial Giant.

Chapter 617 Tmall Changes

The GDP that Galaxy Power can bring to Nansha is not much, and there are still many requirements. It is not a cost-effective investment no matter how you look at it.

"But you can inject imagination into Nansha."

Galaxy Power is building a factory here. If the country opens up this industry one day, will other private companies build factories here?Will Nansha form an aerospace industry chain?

"To enhance Nansha's brand value, we hope to focus on high value-added industries instead of repeating low-end manufacturing."

Qu Li finally understood this time. They all wanted to upgrade their industries. Many places in Guangdong Province wanted to vacate the cage and change the bird, and they disliked OEM companies such as Futukang.

Rocket manufacturing is different from others. It is impossible to buy a ready-made production line. You have to figure out everything by yourself. Fortunately, Quli Dong Manufacturing, Honor and Qiancheng Geometry have engineers who can arrange temporary business trips to help improve the manufacturing process of Galaxy-powered rockets.

There is indeed a gap between China's high-end manufacturing field and the international advanced level, but it is a fact that manufacturing capabilities are getting stronger and stronger. With Qu Li's status in the world, as long as he knows engineers who are useful to Galaxy Power, there is a high probability that he can find them. .

"Do you want to sell sugar water for the rest of your life, or do you want to go see the stars and the sea with me?"

Oh, Qiaobusi said selling sugar water, but the sea of ​​stars is the last romance for a man. As long as they have basic trust in Qu Li, few people will refuse such an invitation.

In this way, Qu Li came to Nanshan from time to time to participate in the construction of their rocket factory and used his influence to recruit people.It cannot be said that the Galaxy Dynamics team is not good, it is because they have too many demands.

Of course, when returning to Yangcheng, the most important job was in Jumei. Xu Lei and Dadongzi started their respective jobs after taking over Jumei and Juhuasuan respectively.

Jumei Supermarket, Jumei Premium, or Juhuasuan Industrial Belt "Ju Factory" are all boasting, but in the end they have only one purpose, which is to sell more goods.

Ali has the all-purpose Taobao, Jumei has “genuine products, cheap prices, fast delivery”, and Juhuasuan has “everyday low prices and complete categories”.

Although the two platforms of Jumei have their own characteristics and both surpass Taobao, the gap in comprehensive strength is very obvious. Ali, as a platform, has an asset-light model, and its gross profit is much higher than that of Jumei. In addition, After raising funds online, it has abundant funds and has carried out various promotional activities, including competing with Jumei for seller resources.

Of course, to compete for sellers, you have to "choose one of the two" and strive to get more exclusive and high-quality resources. However, Jumei Juhuasuan platform not only has domestic business, but the development of foreign business is obviously better than Taobao. It is too difficult for brands to give up Jumei. It’s difficult, so Ahri had to find a way on price. After the “universal Taobao”, it will continue to create “Taobao’s lowest price”

Why did this turn of events happen? Zhang Yong, who was in charge of Tianmao, was having a hard time at Ahri and it was said that he would be transferred.

From the very beginning, Qu Li determined the strategy of focusing on Tianmao regardless of "Taobao", and resolutely implemented the two platforms of Jumei and Juhuasuan combined to surpass Tianmao in all aspects. To this end, he did not hesitate to open up Jumei Logistics, including warehousing resources, to the core Big seller.

Tianmao, which has always been targeted, has not improved even though it has been continuously beaten by Taobao and built a big brand during the Double Eleven Shopping Festival. It is normal for it to be surpassed by Jumei.com, and now it is about to be surpassed by Juhuasuan.

In the process of Taobao's blood transfusion, coupled with the Alipay credibility crisis in 2011, more and more sellers moved to Juhuasuan. Tianmao's input and output did not match, or Zhang Yong did not meet Ma Yun's expectations.

Now Ali Lu Xi has taken over as CEO and has made adjustments to the company, paying more attention to Taobao.

Qu Li didn't know whether this was good or bad, and discussed it with Lu Qi and others.

"They can retract their fists, but we can't." Bian Liang vividly described Ali's recent changes. Although Ali has not given up on Tianmao, it is foreseeable that the resources it invests will decrease, and it is likely to integrate brand sellers into Taobao. system.

"Jumei Logistics will be responsible for the distribution of all self-operated products on the Jumei platform this year. If we really don't distinguish it from Juhuasuan, the advantage of Jumei Logistics is..." Zhou Ting

Most brand clothing and cosmetics on the Jumei platform are shipped directly from Jumei Logistics' warehouses, some are distributed by Jumei Logistics, and more are delivered by social express delivery.The better-selling brands rely more on Jumei's logistics system. It's not that Jumei Logistics is cheaper, but it's more efficient. For example, they can handle 1 express deliveries a day, and Jumei Logistics is almost unlimited.

Because it is shipped from Jumei Logistics Warehouse, we can ship the products they sell on the Taobao platform. At most, the packaging box will have Jumei’s LOGO on the outside or inside.

The reason why Jumei established Tongda Network with express delivery companies has a lot to do with the fact that Jumei Logistics used to be more like a platform. Tongda Network's current information system comes from Jumei Logistics.

Jumei Logistics is a group company with a warehousing and logistics department, a distribution department, an information department, a logistics technology department, and a cold chain logistics department in the future.This is not important. The high efficiency of Jumei Logistics can reassure most e-commerce sellers.

But the pressure every year can be imagined. This year, it is slightly better. It has absorbed Rufengda and strengthened the distribution resources in first- and second-tier cities.But in any case, Jumei Logistics’ transportation capacity and distribution capabilities are difficult to meet the needs of the platform.

"There is also Tongda Network!" Lu Qi said. The functions of Jumei Logistics Platform and Tongda Network Platform overlap, so it is not wrong to give them to Ali. After Ma Yun raised funds, they increased investment this year. Jumei and Tongda Network signed a non-discrimination agreement. After the principle, there is no imposition of equity and voting rights.

"Don't worry about Taobao. Keep watching Tianmao on the PC version. I want the mobile version." Qu Li

"If they only have Taobao, we have two platforms, from a publicity perspective..."

Pinxixi has surpassed JD.com and Jingxi Special Edition, which shows that multi-platform may not be a good thing, but what can Qu Li do? If he doesn’t do this, Taobao will no longer be seen.

"The two platforms of Jumei and Juhuasuan have different focuses. We still have a lot to do. We need to lay a solid foundation so that we can sell goods no matter where we are in the future." Qu Li is not blind to the disadvantages of developing two platforms at the same time. But he also knows that e-commerce channels will be diversified in the future. From WeChat Moments to live broadcasts of goods to people, plus short video shopping, in general, the model of selecting goods and selecting people for shipments has evolved.

No matter how the shopping model changes in the future, it all depends on price, products and services in the end. Among them, service is the easiest to learn. Even if Tongda (Rookie) Network cannot surpass Jumei Logistics, the gap between the two parties will become very small; the quality of brand products Needless to say, Jumei has the advantage when it comes to white label products.

"Although the private brand and Jumei Premium models are good, their capacity is limited; we need to invest more energy in the Jufactory model..." Qu Li looked at Dadongzi and said

"I understand." Dadongzi

The changes in Ali Taobao ultimately did not bring changes to Jumei.

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