Reborn Entrepreneurial Giant.

It seems that the export of domestically produced cars will surpass that of Japan in ten years, but cars have a huge impact. It may be normal to simply export to small countries, but it is different for big countries. How dare you only make money in their country without making any contribution? It will definitely be worn in small shoes.

Honor is facing such a problem now. It has been criticized by some media and lawmakers in the United States. Fortunately, the two countries are now "good friends" and the impact is not big. But who knows if these public opinions will accumulate and backfire in the future.

If you want to sell cars to big countries, it may be necessary to build local factories. Of course, it is not necessary in the United States now. The current 2.5% tariff burden is not heavy at all, which means that the EU has stricter restrictions on the import of large-displacement cars. .The ASEAN region has automobile protection laws and basically has to build factories there, and the market is currently occupied by Fuso cars.

But whether it is national strategy or the development of the company itself, it is a good choice to open up the market in Southeast Asia. It means that you have to bear certain investment risks, but Japanese car companies like Mitsubishi that are not enterprising can survive and continue to make progress. Do domestic cars have any chance?

Qu Li is a super rich man, and Honor is a global brand. Even if his public opinion influence in various countries is not as good as that of Japanese car companies in the short term, he will not be at an absolute disadvantage. This is the confidence he dares to adopt a more radical export strategy.

Since we want to export, we cannot place our production base in Xingsha. Yangcheng has already made plans, so the other option is Magic City.A local official said: No matter where you are born, when you eventually want to go nationwide and achieve internationalization, the magic city will be the dock and stage.This sentence is not an exaggeration at all. The Jiangsu, Zhejiang and Shanghai markets are very important, and exports are very important.

"Will the plan to build a factory in Chang'an be suspended?"

"Of course." Qu Li looked at Xia Mingfei's statistics and found that the sales volume of Qiancheng's two SUV models in the southwest exceeded that in the northwest. If they really want to build a factory, Chengdu should have a higher priority.

"If we go to Shanghai to build a factory, we might not get much discount?"

This is one of the reasons why you don’t want to go to Shanghai. It is very arrogant towards domestic companies.

"We are a new energy vehicle. The production capacity of fuel vehicles can be placed in other places, such as Hangzhou or the Yangtze River or coastal port cities. It depends on the conditions given by each place." Qu Li has no preference for this, but whether it is The Yangtze River Delta or Hangzhou Bay, Hangzhou is an important central node, and their fuel vehicles may be exported overseas.

From production capacity planning back to channel construction, CMEF will use the sales volume created in third- and fourth-tier cities to counterattack first- and second-tier cities. In the next three to five years, it will expand the number of domestic channels to more than 1000, of which the number of directly operated stores will remain at around 100.

As for foreign countries, there are currently only direct-operated stores selling pure electric vehicles. The Saab brand must rebuild its channels. Qu Li is troubled when he thinks about this. The domestic production capacity is planned to exceed 100 million, and Europe and the United States also need to plan production capacity. It’s worry-free.

At this time, engineers from Saab came over and worked with engineers from the United States to further optimize the upgraded version of Qiancheng CS6. It must meet the European and American five-star safety standards. This is not difficult to achieve, and most domestic independent brands can do it.Don't worry, there are still requirements. The overseas price can be increased to 2 US dollars and 12 soft sister coins, but you must ensure that each car earns 1 soft sister coins, and it is extremely safe under this standard.

Cost control is one of the core competitiveness of car companies. Safety, energy and fuel saving, strong power, control, comfort, and intelligence. Even if you don't have a lot of money, you can't build a perfect car. Every car company has to make choices.

The advantage of Qiancheng is that the single-product hot-selling model can amortize costs based on quantity. Scale is the best way to control costs, followed by technological progress, and finally "reduce allocation."These have nothing to do with Qu Li. He made the request and others were responsible for executing it.

"Geometry has achieved the same global quality standards, and we must do so in the future." Qu Li did this for a reason, to find a reason for the price increase.

It is not a direct price increase. After a new car is released, the proportion of low-end versions (out of stock) will be reduced for a certain period of time. Half a year or a year later, the supply of low-end versions will be increased. This can not only increase the sales cycle of old models, but also increase the average sales price. , but in a fully competitive market, strong brand influence is needed to achieve this.It would be best to also cooperate with friends and businessmen, such as reducing the distribution of joint venture cars.This is an ironclad fact. Without this kind of discriminatory treatment, there might not have been the rise of independent brands.

Seeing that March is approaching, Qu Li reviewed what he had done these days, held a shareholders' meeting, and set a flag for the future. Focusing on this goal, he determined an international development route. In the short term, mature markets in Europe and the United States will be prioritized, followed by ASEAN; in the long term, The priority is the Maritime Silk Road. This is a national grand strategy and a more realistic choice.

After the general direction is determined, it is time to plan new cars and arrange production capacity. Qiancheng will add an SUV model CS8plus and develop a compact coupe and two hybrid vehicles, namely a medium-sized SUV and a sedan. The SUV is based on the CS8plus and the hybrid sedan is newly developed. .

Qiancheng's production capacity is 50 in Xingsha (10 new energy vehicles), 30 in Yangcheng, and 30 in Magic City (mainly 20 hybrid new energy vehicles and 10 fuel vehicles). In addition, the production capacity in Beijin is increased to 30 vehicles (10 pure electric vehicles, 20 fuel vehicles), taking care of the northern market.

Negotiations with Beijin and Shanghai may be a little difficult, but he has just set a flag. The development of new energy vehicles requires financial support. What future will he have to rely on fuel vehicles?

If this plan can be realized, Qiancheng Geometry will have a production capacity of 100 million fuel vehicles and 40 new energy vehicles. However, there are definitely requirements for new energy vehicles in Yangcheng. It is possible to add 10 hybrid pure electric vehicles in the future.

The total domestic production capacity is 150 million units, and the production lines for fuel vehicles and hybrid vehicles can be converted to each other to a certain extent, so the actual production capacity of fuel vehicles may exceed 100 million units.

This is actually not over yet. Volkswagen has nine major factories in China. Spreading its car factories across the country is not only to save travel expenses, but also inseparable from local protection. That’s why it later emphasized the establishment of a unified national market.

Therefore, the future will definitely have arrangements in the southwest and northwest, and there may be a second production base in Jiangsu, Zhejiang and Shanghai besides the magic city.Qu Li, Lu Tao, Xia Mingfei, He Qicheng, Deng Weijiang and others made compromises and adjustments in constant arguments.

The entire blueprint of Qiancheng Geometry is slowly unfolding, and the future is full of uncertainties. Qu Li is quite excited. The success of Jumei and Honor has come too easily. If we rush in the right direction, everything is ready. Only Qiancheng Geometry, the complexity of the automobile industry The problem is that even if you know you are going in the right direction, there are still too many factors affecting and restricting you.

"We must become the world's top automobile company!" Qu Li set the flag again