Reborn Entrepreneurial Giant.

Chapter 594 Market Controversy

There are only two or three SUV models. It is too difficult to achieve annual sales of more than 100 million vehicles. Therefore, Qiancheng Motors will definitely produce sedans, so the first sedan is particularly important.

However, until 2015, only the Geely New Emgrand with 20 units and the Changan Eado with 20 units ranked in the top 18 domestic sedan sales. Other more cost-effective cars such as Chery Arrizo did not make it into the rankings.

SUVs are different. Qiancheng Motor has been the sales champion last year. The Great Wall Haval brand has suddenly emerged and ranked in the top five. JAC, Changan, BYD, Chery, GAC and even Zotye are all very active in the SUV market segment.

No matter how difficult the sedan market is, it must be conquered. You can't build many SUVs in the price range of RMB 10 to RMB 20, right?Qiancheng Xingsha Automobile Research Institute has developed a sedan for Cheetah Motors equipped with Chery CVT transmission and self-developed engine, which will be put on sale this year.

Originally, he wanted to wait for the CMA architecture to take shape and then build a car. But assuming that the platform is formed in 2015, the car based on this platform will have to wait until around 2017 to be launched. His flag of achieving 5 million sales within 100 years may not be possible.

Therefore, this sports coupe was developed in advance, with a self-developed engine and a Hyundai Mobis 6AT gearbox. I originally wanted to use a DCT dual-clutch, but self-development has just begun. Qiancheng developed the first dual-clutch SUV. Models also make Cheetah sales.

Since it is a sports sedan, the chassis must be redesigned. Well, they don't have sedans in the first place and never do reverse research and development. In order to save time, they invited Lotus Engineering in England or other European studios to participate in chassis design.

The project concept design and project planning were completed last year, and this year it has entered the project implementation stage. Production will start next year, and it will not be officially launched for sale until 2015.

"Although sports sedans are important, family sedans are the most common choice."

"Do you want to sell a car under 10 yuan?"

"..." No one dares to say this, just like the Chrysanthemum Factory is unwilling to sell a hundred-yuan machine, which is inconsistent with the brand positioning. Maybe in a few years, the Qiancheng brand will have established itself and been widely recognized, and then there will be no need. I have so many worries, but I really can’t do it now.

"Can you create a differentiated competitive strategy?" Qu Li continued to ask

"It's not impossible." Lu Tao said: "In order to save fuel, family cars basically use CVT gearboxes in addition to the engine. This CVT gearbox has a steel belt and a steel chain. CVT gearboxes that are biased toward performance use CVT gearboxes. The chain plan..."

"So our coupe can also use a steel chain CVT?"

"Theoretically it's true, but now only a few car companies such as Audi and Subaru are using it."

"This is good!" Qu Li was very happy after hearing this. People who use it can bring differentiated competition. Later, General Motors adopted a large number of steel chain CVTs, and they may have similar considerations.Do you think it's a pity that Chery, a company that has no strategic character at all, later abandoned CVT and embraced dual-clutch technology?

"The steel chain CVT also has disadvantages, the noise and vibration may be relatively large..."

"It can't be without any shortcomings. Anyway, it's better than a dual-clutch." Qu Li disagreed. He was not afraid of shortcomings, but was afraid that the advantages would not be outstanding.

"But steel chain CVT suppliers are limited." Lu Tao once again said the difficulties

"Discuss it with Chery and we can fund the development together." Qu Li

"Then we will build our family cars after the steel chain CVT comes out?"

Qu Li is in a dilemma, what should he do?If they can't produce competitive products in a short period of time, should they sell the sedan they designed for Cheetah under a different brand?

"How about we purchase Gratek's wet 6DCT gearbox?"

Qiancheng Motor is cooperating with Glatek to develop a wet 7DCT gearbox. It was originally prepared for SUVs. Now it needs to adjust its direction and develop it for cars, or develop two models at the same time?

"We should first determine who this car is developed for?" Qu Li

When Qiancheng Automobile's distribution channels were adjusted, the 4S store dealer system was mainly opened in third- and fourth-tier cities. The investment threshold was low and the construction period was short. Direct-operated stores were all in first- and second-tier cities.Users in third- and fourth-tier cities may pay more attention to practicality and cost-effectiveness, and Qiancheng's SUV may be a multi-functional entrepreneurial vehicle.What about sedans, Toyota Corolla, Nissan Sylphy or Volkswagen Lavida?Maybe there is a hint of Geely Emgrand.

"Forget it, with our current technology accumulation, we can't build a competitive car, so we might as well focus on SUVs and hybrid models." Qu Li said hesitantly

"What if car sales don't reach 5 million units in five years?"

"If you can't get there, you won't get there. I'm not afraid of embarrassment." Qu Li thought for a moment and continued, "We can open up the international market."

Several SUV models of Qiancheng are competitive in China, and they will probably not be too bad abroad. It is difficult to enter the EU, but it is easy to enter the US market, but I don't know what the safety evaluation results will be.

"Can our CS8 and CS8plus meet the American 5-star safety standard?"

"This……"

"Then consult Saab's engineers to see if there is any way." Qu Licai did not believe that domestically produced cars could not enter the American market. We will tell what happens next. In the future, Qiancheng's assets in the United States will really be confiscated. I don't know if it can be done. Use Tesla Gigafactory to offset your account?

As for Europe, which has stricter emission standards and tends to favor diesel vehicles, it was not until the Volkswagen emissions scandal broke that it strongly supported new energy and hybrid vehicles.

Forget Japan and South Korea, they only sell new energy, and then other markets. Domestic automobile exports to South America are the largest market, followed by Asia and Africa, and Russia is also a very important market.

The difficulty of exporting cars is not small at all. If you really want to export aimlessly, it seems difficult to achieve sustainable development. You still need to build factories overseas and work hard.

"Mature markets in Europe and the United States are given priority, followed by ASEAN. It is best to build a factory in ASEAN." Qu Li made a decision quickly.

"Then we want to produce right-hand drive cars?"

"why?"

"Malaysia, Thailand and Indonesia in ASEAN are all right-hand drive countries."

"That's it." Qu Li didn't want to boycott the right-hand drive car, but he was too busy.

After a long discussion, CMEF has basically determined the pattern of prioritizing SUVs. Hybrids and coupes may not be put on sale until 2015, but the upper limit of SUV sales is unknown. If it really sells less than 100 million units, it will not be possible. He was really laughed at by the crowd.Qu Li even regretted his big mouth.

But things are not over yet. In order to save time, the Saab hybrid is actually a hybrid version of the Qiancheng CS8plus. The 6AT gearbox is removed, the engine is slightly modified, and a 2-speed gearbox is used, which is later called the DHT hybrid. It is used in urban areas. Mainly, taking into account high-speed driving scenarios, but overseas sales will be sold under the Saab brand.

In fact, the Mitsubishi Outlander PHEV hybrid is about to be launched at this time, as well as the Nissan Leaf. Unfortunately, these two cars have no ability to fight back against Tesla. I believe they have no chance of winning against Geometry and its super hybrid.