Reborn Entrepreneurial Giant.

Chapter 592 Saab Hybrid

"How to name the Geometry SUV?" Xia Mingfei is fully responsible for the construction of the company's marketing system, from stores to brands.

The name Qu Li is useless. The name of the future car is not pleasant at all. The future is so so-so, it is better to call it Faraday Nilai.It’s a pity that at that time, I thought that using the name Wai Guoren would be detrimental to brand inheritance. After a compromise, I came up with the current name and a bright future.

However, he still has a spare brand name: Bajun, which is the eight horses of Emperor Mu, namely Chiji, Pirates, Baiyi, Yulun, Shanzi, Quhuang, Hualiu, and Luer.

In addition, the Six Horses of Zhaoling, Emperor Taizong of the Tang Dynasty, and the Eight Horses of Changling, Chengzu of the Ming Dynasty, include Jedi, Fanyu, Benxiao, Chaoying, Yuhui, Chaoguang, Tengwu, and Holding Wings recorded in Jin Wangjia's "Supplementary Notes". His name has been registered as a brand.

"How about naming them with numbers, 3, 6, 9..."

Look, at this level of naming, is there a worse choice? Learn from BMW?

"So what is the name of our first geometry car?"

"The English name of geometry is Geometry. How about our cars start with G and SUVs start with M?"

Now it's better, instead of following BMW, we will switch to GM.

"The current Geometry cannot be named. The upgraded model is called Geometry G9. It is a mid-to-large sedan. In the future, the mid-sized sedan will be called G6 and the compact one will be called G3." Qu Li thought for a while and said

"It's not appropriate for an SUV to start with M. Tesla is named after model."

"Should we continue to name it CS?"

"How about using S, the initials of SportUtilityVehicle."

"What's the initials of the sedan?"

"..."

Qu Li did not embarrass Xia Mingfei. The SUVs of Geometry are named with Y9, Y6, and Y3. The first letters of Geometry are used for cars and the last letter of SUV is good, right?If a sports car is released in the future, it will be called Geometry GT, the MPV model will be called Geometry MT, and the luxury car will be called Geometry GM. They are all looking for letters in Geometry...

Limited by the battery capacity density, although it is intended to be a model Y, this SUV will ultimately be a medium to large vehicle with a length of about 5 meters.The Qiancheng CS8plus is already a mid-sized car with a body length of 4.8 meters, while the other two cars are compact cars with a body length of 4.6 meters or less.

Only the Qiancheng CS8 facelift, which is the version with the self-developed engine, was officially put on sale at the Shanghai Auto Show. This engine performed well in the CS6 and was well accepted, so it will be used in both the CS8 and CS8plus versions. At most, the engine has been slightly improved. upgrade.

Qiancheng CS8plus will go on sale in May, leaving one month for CS5. The 8 Qiancheng CS2013 may be scheduled to October, so the Shanghai Auto Show is just an introduction, and in order to extend the sales period, it may be changed to the 6 CS10.

Of course, the Geometry Y9 is also a concept car. This car is not as showy as the model Honor's chips and car systems, as well as smart cockpits, etc.

Anyway, Geometry Auto is firmly on the road of software definition, going further than Tesla, and can be mass-produced earlier. It is initially expected to be on the market before 2015.The Tesla model X was launched at the end of 2015.

Geometry has been on the market earlier and has both advantages and disadvantages. For example, the Geometry G9 cannot be upgraded to L2 level autonomous driving. Should it stop selling it, reduce its price, or sell it as a software value-added package?But the existing technology can't achieve it, so we can only give priority to hardware?

Many issues can only be discussed in Beijin. The marketing strategy should be determined in Xingsha first, as well as the hybrid models of Qiancheng Motors. Sedans are not required, only medium-sized SUVs. The initial plan is for a 20kwh battery capacity and a pure electric range of 2.0 kilometers. 5L engine, WLTC feed fuel consumption is controlled at about [-]L per [-] kilometers.

Well, the WLTC standard has not yet been determined at this time. Anyway, Quli is developing in the direction of energy saving and fuel saving. According to the current standard, it should be able to achieve a fuel consumption of 2L per [-] kilometers. After all, a certain Didang DM was boasting like this at that time, and they were not the only ones. One family, who in Europe, America, Japan and South Korea does not have this technology?As for actual fuel consumption, it varies according to "usage habits".

In addition, in order to sell more cars, a model with a pure electric range of 55KM may be launched. How to price it?According to a McKinsey report in June 2012, it is about 6-500 US dollars/kwh. In fact, even with huge initial investment, Honeycomb Energy can be controlled within 600 US dollars/kwh, and after large-scale mass production, it can be controlled within 250 US dollars. .

The cost of a 20kwh hybrid vehicle battery is about US$5000, plus the cost of a fuel vehicle. If calculated using the Chengdu CS6 as the standard, the cost of the hybrid will be 3 to 5 more, which means the selling price is at least more than 20.Calculating with reference to the selling price of Tang DM25, Qiancheng's hybrid car may sell for about 30?

Forward research and development originally determines the market price range, and then designs, selects spare parts and production processes according to various requirements.Developing hybrids at this time is also to accumulate experience for the development of CMA architecture.So it was jointly developed by research centers in China and Germany.As for L2-level assisted driving, it may appear in top-of-the-line models.

Qu Li and others were discussing in the company. The relevant departments announced the subsidies for new energy vehicles last year. About 7000 vehicles were sold nationwide. Geometry Automobile sold 5000 vehicles and directly subsidized 3 million in cash.

This does not take into account local subsidies and financial subsidies for new energy vehicle exports. Anyway, judging from the publicity situation, Geometry Auto has won the hand, with a high-end car taking up most of the subsidies.

In order to prevent anyone from being jealous, Future Geometry released its financial report for 2012. Even with subsidies, it still lost more than one billion, a loss of nearly 4 billion in four years.Qu Li is burning money faster than Tesla. From its establishment to the present, Tesla has lost less than 100 billion US dollars.

Of course, [-]C Futures is developing pure electric vehicles and fuel vehicles at the same time. The difficulty of the two is not the same. However, some people are still dissatisfied: Why is it not counting the investment of Honor Company?

If we really want to argue, many things are unclear. For example, Qiancheng only has two fuel vehicles, how much can it invest?For example, Qu Li has publicly said that he will invest 30 billion in three years. Is this investment all for Geometry Auto?

"It has lost 100 billion and yet it has not gone bankrupt or delisted. The big A-shares are going to be doomed."

"..."

Qu Li felt quite unhappy after reading these remarks. He was doing his business honestly and financing at his own risk. The market value of the company has increased from less than 100 billion to now, and it has hit the daily limit from time to time. What do the big A-share players have to offer? Not satisfied?The market value of the Hong Kong stock market has basically remained above HK$600 billion, which is close to HK$500 billion when converted into soft currency.

Ignoring the outside discussion, Qu Li continued to name the hybrid car. He came up with two good ideas: Future or Future. Originally, the future was intended for pure electric cars, but the name Geometry was chosen.

"The prospects are pretty good, right? We save energy and fuel..."

"Which taxi company uses cars worth more than 30 yuan? It's better to use Qiantu, which is homophonic to Qiantu."

"How promising the future is can mean being complacent. Are you willing to have an uncertain future?"

"How about Bajun and sell cars in eight colors?"

"Let's call it Saab. This car has a certain reputation."

"It's not that the Saab brand is used abroad, but domestically..."

"They're just some clowns. The name Saab is quite good."

"How good is that? I think everyone looks like SaaB."

During the discussion, Qu Li felt that there were friends and businessmen mixed in with Qiancheng Geometry, so how could anyone say this about himself.

"We had originally planned to promote Saab hybrid vehicles in Europe, build a sales network, and see if we could take advantage of the trend and sell fuel vehicles around the world..."