Chapter 587

Title "Every guest is like Fengda"

After appeasing Huang Zheng, he did a lot of discussions on WeChat's work. With the help of Honor's influence, WeChat is doing well overseas, and its market share is worse than WhatsApp.This does not mean that WeChat can rest easy. The Internet has always been a winner-take-all.

But WeChat still has value. Just as WeChat is as strong as WeChat, there is still room for Momo to survive. Later, DingTalk appeared. It cannot be the market leader or the second or third child in the market?

Thinking about this, he immediately calmed down a lot. Qu Li returned to Jumei to "assist" Dadongzi and Xu Lei into working mode, and discussed ancient song searches and financial payments with Lu Qi and others.

Xu Lei is in charge of Jumei, but the direct person in charge of Jumei Supermarket is Feng Tie from Walmart. The person in charge of Jumei Premium is Lu Cheng, the former head of Koala Food. Behind Lu Cheng are Lai Shixian and Lu Weibing.The person in charge of Juhuasuan’s “Made in China” program is Luo Shaowu from the supply chain department, including some people from the private brand department.

Many of the plans here are interlocking. For example, "China Quality Manufacturing" factories will give priority to becoming partners of "Jumei Premium Products", and Jumei's investment department will give priority to investing in quality manufacturing factories that have produced "hot products."

It seems to be a very simple thing, but as long as you consider that the two parties are two competing departments, you will know how nonsense Qu Li's beautiful idea is.But whoever makes him the boss must let the people in the two departments of Jumei and Juhuasuan know that they work for Jumei Company, not Dadongzi and Xu Lei.

Then, Qu Li also wanted to make the working environment in Jumei simple, so that everyone can discuss matters without involving too much office politics. This actually reduces the possibility of some people climbing up in disguise. No one can do anything to you about job and salary increase. Behind all the troubles is wanting too much.

To achieve Qu Li's goal, it required the cooperation of the entire company, which was very taxing. He spared no effort to understand the situation in every aspect.

What Qu Li is most concerned about is Jumei Logistics. This is not the later Goudong Logistics. From the beginning, even if the interests of the Jumei platform are damaged, we must insist on opening up, not only to alleviate financial pressure, but also to achieve greater success. Ambition.

For example, after Tan Lijun joined Vancl Eslite, the first decision he made was to sell his self-built logistics company Rufengda, contact Jumei Logistics, and of course SF Express Four Links and One Da Cainiao Network.

There is also Yixun and No. [-] store, but Gouchang and Baidu are hesitant. Last year, Dadongzi launched an e-commerce price war. Although Gome Suning lost, the popularity and transaction volume of Suning.com, which was an active reference, increased. Instead, Yi Xun became a little transparent.

In his New Year's Eve speech, Qu Li said that he wanted to integrate online and offline. Jumei also established an offline Jumei Supermarket, which was obviously aimed at the No. [-] store. Baidu Li Yanhong was not sure whether his company had such combat effectiveness.

For example, Jumei is a ruthless character who dares to convene an extraordinary shareholders meeting to launch a 100 billion subsidy plan. Baidu and Goose Factory both had a net profit of 100 billion last year, but the revenue scale of the e-commerce business they invested in was only that small. ?The annual GMV should not exceed 9 billion.Taobao and Jumei account for [-]% of e-commerce retail sales. How can they compete?

Cainiao Network has just been established not long ago. SF Express could acquire Rufengda and build an e-commerce sub-brand, but they have not made a similar decision in the next ten years, so they obviously have concerns.

"So they really want to sell to us, but are afraid we'll lower the price?"

"It may also be that he is worried that Chen Nian and investors may misunderstand that he is interested in Jumei."

Speaking of Tan Lijun's willingness to join Vancl Eslite and venture capital's willingness to continue to inject capital, a large part of the reason is the development of the Xiangyun brand.

In 2012, the clothing industry suddenly fell into a cold winter. From sports brands to casual clothing, negative information such as store closings and huge inventories have been surrounding our ears. Looking at the financial reports of listed clothing companies, we can see that distress is everywhere, and high inventories and low profits follow each other. In the first half of the year, the total inventory of 42 listed clothing companies was as high as 483 billion yuan. Later, rumors spread that "382 billion yuan of inventory is more than the Chinese people can wear out in three years."

Different from the performance of traditional clothing companies, Xiangyun, an A-share listed company under Jumei, is positioned as a sports fashion and sports leisure brand. With the help of brand alliances with European and American stars, it has achieved both revenue and profit growth against the trend.

Although there is no specific financial report, the data Qu Li knows is that Xiangyun's revenue exceeded 100 billion last year and its profit exceeded 20 billion.You know, Anta and Li Ning have experienced declining revenue and declining profits.

Some media have conducted a survey and asked domestic young consumers which domestic brands are big names. Xiangyun is almost the only choice.

No way, Xiangyun has a patent for coconut shoes and is endorsed by many European and American celebrities. We knew from the beginning that Xiangyun's shoes are expensive, but instead of reducing the price over the years, the price has increased.Domestic sales are basically supported by basic clothing, with the majority coming from overseas.

Xiangyun has established a successful template for the domestic clothing industry: Internet e-commerce plus international branding operations, and the other is to open up online and offline channels...

Vancl Eslite has done well in many aspects, but the supply chain management problem is serious. Tan Lijun is from the supply chain department of Jumei. He was previously the person in charge of Shopee. He has rich experience in domestic and foreign e-commerce operations and is almost the most popular among Vancl. Good addition.

Now Chen Nian is the chairman of Vanke and Tan Lijun is the CEO. This "perfect combination" evaluated by the outside world has made its first move in self-built logistics and is very popular with capital.

"Do we want Rufengda?" Qu Li believes that as long as Jumei participates in the competition, there will be no suspense. Jumei's huge warehousing system is what Vanke needs.

"Yes, but there are restrictions." Lu Qi is very familiar with Jumei Logistics: "We just want to achieve next-day delivery in first- and second-tier cities, and there is a huge demand for employees."

Jumei Logistics cannot even meet the distribution needs of the Jumei platform, let alone pursue the ultimate speed. In the past few years, it has been purchasing a large number of automation equipment in pursuit of efficiency.Last year, Luqi made great efforts to adjust the warehousing, transportation and distribution system of Jumei Logistics. This year, it will finally achieve next-day delivery in Beijing-Tianjin, Jiangsu, Zhejiang, Shanghai and the Pearl River Delta region.

"What restrictions do you want?" Qu Li was puzzled.

“Vancl Eslite can only open a flagship store in Jumei!”

"Don't they have their own website?"

"But they are now short of money to buy traffic." Lu Qi explained

Well, Qu Li can understand. Later, Suning.com opened a store on Tmall, and Shein settled on Amazon. They were all troubled by traffic.

"Will they agree?"

"At least I will agree until Tongda Network is launched."

Jumei Logistics is the logistics company with the most efficient warehouses and the largest warehouses in China. It also has overseas delivery capabilities. It is definitely the first choice for many brands to do e-commerce, allowing them to focus on their core competitiveness.

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