Reborn Entrepreneurial Giant.

Chapter 585: There’s a lot to be done

Not counting the income from third-party sellers, Jumei's annual revenue seems to exceed 300 billion US dollars. This scale is already at the top level in China. Although the profit is not much, the company is really not short of money.

No, let’s start talking about continuing to invest in Weibo and Youku. Wang Xing doesn’t want to go public at this time, and Youku is really short of money.

But there are also difficulties. Will Weibo and Time compete in the future?How should Jumei handle this relationship?Fortunately, Wang Xing wasn't too worried, Qu Li had been taking care of himself.

As for Youku, it’s another story. He initially invested personally, and later asked Vision Investment to promote Youku’s copyright war. The shareholding ratio was once close to 30%. Later, after Youku went public and cashed out, the current shareholding ratio dropped to less than 20%.

Jumei does not hold shares in Youku, but the outside world generally believes that Youku is a Jumei company, and Guge Search has cooperation with Youku.Now, of course, Jumei’s membership system needs some high-quality value-added services. Time Music is very important, and Youku Video is equally important.

"Can we exchange shares?" Youku CEO Guyong didn't want to inject capital and wanted Jumei to acquire it directly. Qu Li said he wouldn't interfere, but in fact he voted against his merger with Tudou.

Qu Li didn’t even think about it. Jumei’s market value could at least triple. Video websites are always in need of blood transfusions. IQIYI’s market value will only be US$50 billion in ten years. If you buy it, you will lose money. If it doesn’t work, just learn from Goudong and do it. Joint membership.

After Qu Li and Gu Yong expressed their intention to take shares, they stopped caring about it. There were more important things waiting for him. Jumei wanted to forcefully repurchase Time's shares.

"Have you considered it carefully?" Qu Li looked at Lu Qi and others with a half-smile.

"What's there to consider? It's an inevitable choice." Lu Qi really admires this young man now, he can always bring surprises to people.

Qu Li did not expect it to go so smoothly, and there was no need to hold a meeting to discuss it at all. However, because it involved Qu Li, the actual controller, he still prepared to discuss it at the shareholders' meeting after the company's financial report was released to avoid being gossiped about.

Last year, Jumei's focus was on logistics. This year, it is Jumei Supermarket, Jumei Premium Products, and the construction of a membership system to increase the proportion of self-operated products.

In fact, Jumei Supermarket has been in business for a long time, but last year it integrated all its businesses into "Jumei Supermarket".Not only online but also offline.Mainly to solve consumers' demand for "firewood, rice, oil and salt".

The vast majority of third-party sellers do not have the strength to comprehensively operate catering, grain and oil, non-staple food, household cleaning and other department stores, and cannot provide one-stop purchasing of daily necessities.Traditional supermarkets cannot do well and have no ability to do so. In the end, they have to rely on themselves.

Ali established Tmall Supermarket last year. However, after all, human energy is limited, and there are strengths and weaknesses. Relying on the strong service capabilities provided by Jumei Logistics, Jumei Supermarket far surpasses Tmall Supermarket.

Last year, Tmall Supermarket participated in the Double Eleven promotion and has not reopened until now. You must know that they operate under an agency model. Taobao only provides traffic, and the rest are partners and suppliers.Jumei Supermarket is self-operated. Because of its complexity, high capital usage and low profits, it has been ignored by Dadongzi.

Qu Li proposed this alone and poached people from traditional supermarkets such as Wal-Mart, just to do this business well: "We don't have to make money, but high-frequency consumption can bring us traffic."

Major appliances can be used for ten years, computers can be used for five years, mobile phones can be used for two years, utilities and credit cards can be used once a month, but supermarket shopping should be done at least once a week.Let consumers continue to think of you in their daily lives, which is more important than short-term high customer unit prices.

What Qu Li said at the Jumei meeting was a denial of the Dadongzi department. This guy has been thinking of ways to increase the unit price per customer, which is the sales volume of the Jumei electrical department.This is not wrong. In the case of limited delivery capacity, the higher the customer unit price, the less pressure they will have.

Qu Li wants to do high-frequency and low-frequency products, and Dadongzi wants to do high-value and high-profit to drive the sales of low-value products, just like the "high-quality strategy" that Honor and [-]Coach are doing.

Dadongzi’s idea is fine, but after analyzing the specific situation, Honor and Qiancheng Geometry have never thought of serving all consumers. The more consumers served by e-commerce retail, the lower the cost. The logic of the two is different.

To sum up, there is only one sentence: Jumei Supermarket (online) must do it and do it well. Offline supermarkets are complementary and the choice after the growth of online retail slows down.

After that, we will discuss Jumei Premium, which is its own brand plus Xiaomi supply chain products, such as Ming series mobile phones, tablets, bracelets, Wuchang Rice and other department stores will be included.

This is another important sub-column of Jumei after Juhuasuan, Goudong Electrical Appliances, and Jumei Supermarket, among which Juhuasuan has become an independent website.In the future, there will be Jumei International, and Jumei members may gradually increase their weight.

In fact, Qu Li still has many ideas, such as "Jiyoujia" which specializes in home furnishings, "Jumei Auto Care" which specializes in the car aftermarket, and pharmaceutical e-commerce. There are currently 48 online pharmacies in China, and online sales last year were It’s only 17 billion, which is very inconspicuous, but the entire pharmaceutical sales market is about 1800 billion, and the future development prospects are still very promising.

This series of content undoubtedly establishes the importance of the Jumei platform.Qu Li has much fewer requirements for Juhuasuan, and is still strengthening the supply of industrial chain enterprises in various places.For example, if you want to establish a factory direct sales brand, it can be "Made in China" or "Taobao Factory". To be honest, Taobao's combat effectiveness is much stronger than Goudong.

"If Jumei Youpin is a limited category and cooperates with a few outstanding companies, then Juhuasuan's factory direct sales plan is to cooperate with unlimited factories to provide unlimited categories of products. They may not have well-known brands, but they must ensure quality and low prices. ..." Qu Li and Dadongzi talked about their plans and requirements:

"We can hold an event every month, such as Guangzhou bags, Dongguan women's clothing, Nantong home textiles, Shunde small appliances, and Putian shoes, to promote these industries. In addition, the traffic will be tilted towards explosive products, and support some outstanding local enterprises from (generation) Factories are moving towards e-commerce brands.”

“We must realize that achieving others can also achieve ourselves, and we must also realize that we support these small and medium-sized enterprises not to do good deeds, but to provide consumers with more high-quality and low-price choices. Made in China is our foundation for going global. …”

To sum up, Jumei’s idea is to build a brand, while Juhuasuan’s idea is to build an industry; the former needs to be specialized and refined, while the latter needs to be broad and broad.

Looking at the ambitious Xu Lei and the solemn-looking Dadongzi, Qu Li felt as if all the heroes in the world had fallen into my lap. Under his guidance, Jumei has a lot to do!