Reborn Entrepreneurial Giant.

Chapter 451 Acquisition Progress

"Business Weekly" soon published an interview with Qu Li, which ordinary people would not read, so he had to brag about it on Twitter to let more people see it.

Of course, Qu Li did this not to show off, but to enhance the brand influence of Honor and Jumei. Otherwise, how would Honor phones cope with the impact of the iPhone’s increasingly powerful products?Samsung phones have screens, but Honor phones only have camera capabilities?

In order to establish more advantages, Qu Li met with Unity's team. The leader of this team happened to read an interview article about Qu Li in "Business Weekly" and indirectly knew what kind of person Qu Li was.

You said that without text and video interviews, how can top talents understand Qu Li, Honor and Jumei, and how can we reduce communication costs?

Musk's team has always been full of top talents. For example, Jim Keller, the chip master who developed Apple's A-series chips and AMDzen architecture, joined the Tesla team to develop autonomous driving chips for it.To a certain extent, Musk is not just Musk, he is like a flag that can recruit talented people.

Qu Li now has a similar effect. He wanted to build smartphones and succeeded. He wanted to build electric cars and succeeded. His Jumei developed cloud computing very early and still succeeded. Such a continuously successful and ambitious company Do visionary entrepreneurs attract talents?

Of course there is. The Unity team and Qu Li chatted in the cafe for the whole afternoon. Qu Li talked about his idea of ​​providing car design and autonomous driving services. As for the business model, of course it is a subscription system plus platform sharing... …

Why not Epic? Because this company not only has Unreal Engine but also games. It can only invest in shares but not control it. So there is a second choice, the Unity game engine. This company is more focused on tools.

In fact, there is a domestic game engine development company called Cocos, but it would be better to acquire them than to build it ourselves. Honor is not short of money, it just wants more possibilities.

It's not that difficult to acquire Unity, which is a bit surprising. Is there any bonus to using Unity to develop games for the KOS system?Well, it seems possible.After all, popular games are negatively optimized for mobile phone companies that do not have recharges. Well, not optimizing is the norm.

Qu Li was not responsible for subsequent acquisitions, so he went to the chip design center to discuss global development and division of labor with Su Ma.The Honor chip team is located in China, the United States, Israel, India, and the European Union, and uses global talent cooperation to compete with Qualcomm and Apple. AMD later developed the Zen architecture, which is the model adopted.

The Chinese team must definitely occupy a more important role and must be reflected in the organizational structure, staffing and talent training.How to form a joint force after the personnel are dispersed?Su Ma's team in the United States is the core, and Qu Li wants to put the "core" team in China.

Of course, this is not achieved overnight. The chip development team of Chrysanthemum Factory has been working hard in China for many years, and they still use the public version architecture. Qu Li is not in a hurry. He is patient. He must have some of Qualcomm’s development capabilities, otherwise how can he develop cars? chip.

Honor has successfully been listed on the market with a market value of hundreds of billions of dollars. More and more chip design experts are willing to join Honor. This is the source of his confidence.You can also acquire some start-up teams with leading technical capabilities and acquire them together with the company. If you have money, you will be willful.

The CEO of Honor North America is mainly responsible for marketing and brand marketing. Technical positions such as chip design are directly under the jurisdiction of the headquarters. Even in the United States, there are teams in several cities. Honor's current management is a bit decentralized, and I don't know whether it is good or bad.

ByteDance's decentralized management was because at that time, online collaborative working, including mobile Internet, had become popular. Now, how about using Google's collaborative working application?

No matter how difficult it is, diversified and decentralized management has been implemented in Honor, which means a bit ContextnotControl: paying attention to the environment and situation, rather than controlling or intervening too much.

This is quite difficult to achieve. On the one hand, Honor mobile phones are high-quality products, and on the other hand, innovation must be encouraged. Many innovations cannot be used on mobile phones, so what should we do?Qu Li discussed this matter with people from the North American mobile phone development department, and by the way, he mentioned Honor's acquisition of Motorola. If it fails, a dual-brand strategy may be launched.

What is Honor's dual brand? The flagship phone is a digital phone using self-developed chips and operating systems, and the Mate series uses spare parts provided by third-party companies. They are all high-end phones, but what about the mid-range and low-end phones?

Soon Lei Jun came over. Qu Li decided whether to do something, and Lei Jun decided how to do it. He and Chen Jingqiu wanted to have more in-depth negotiations with Motorola's senior management, and by the way, they planned and adjusted the organizational structure after the acquisition. .

When Qu Li saw Lei Jun coming, he naturally didn't want to meddle in these nosy matters. Advanced management ideas need to be formed in the company's practice. He has been very good from the beginning. If he can really form a set of management ideas and systems, then he He would not have been unknown in his previous life.

After leaving Glory, I went to Riot Games. From the results, it can be seen that Goose Factory’s game operation capabilities are among the top in the country. Xishanju is just the younger brother, so there are many variables in the operation of League of Legends. Fortunately, the game development team is excellent, and Qu Li knows some Routines will not cause problems in the short term, but they can only rely on themselves in the long term.

As a leader-type founder, Qu Li basically does not personally solve the problems encountered in practice. At most, he discusses with them and provides his own suggestions. He is responsible for the strategic direction and never compromises.

Therefore, although Tan Lijun criticized his acquisition of Shopify and thought it was a competition with Shopee, Qu Li refused to listen: "This matter is not negotiable." This sentence made Tan Lijun choke on the rest of his words.

Honor's official website has started selling mobile phones, and Shopee has been greatly affected. It is unlikely that it will double sales this year. It is understandable that Tan Lijun is anxious.

"How is Shopee's evaluation in the United States?" Qu Li asked Tan. They used to be self-operated, but now they are open to domestic sellers and can take care of their own logistics. Many sellers directly send postal parcels. This method has poor timeliness and has a high rate of lost items. It is very high. For example, it takes about 15 working days for a small postal package from China to the United States.

You must know that by sea shipping from China to the United States, it takes 15 days for a fast ship and 30 to 40 days for a slow ship. You can imagine the speed of postal parcels.This information is marked on the website, but if consumers don’t care about it, they blame the platform first.

"What about the quality of our products?" Qu Li then asked

There is a process for Shopee to open to domestic sellers. Now it gives priority to sellers on the Jumei platform, so the quality is guaranteed.

The biggest impact on Jumei Shopee is logistics and distribution.The best way now is to use overseas warehouses, allowing domestic sellers to send goods to Jumei Logistics' overseas warehouses in advance. After consumers place an order, they will be shipped from the overseas warehouse, and it will be delivered in three to five days; you can also ship to Jumei Logistics is carried out in domestic warehouses, and then shipped to overseas warehouses in various countries.

There are still many problems in the actual operation of Shopee. Tan Lijun has mastered various situations and told them one by one in front of Qu Li.

“Shopee pays attention to products and prices, but puts low prices first, products second, and services third. We must leave a very distinct impression on consumers...”

"And Google Shopping, the advertising fees we pay..."

"Communicate well with them and focus on the mobile terminal..."