Reborn Entrepreneurial Giant.

Chapter 445 The ideal candidate

Chen Danlin gradually let go of her work at Jumei. Without her as the founder, the importance of the private label business will naturally decline. This is not to say that there has been any change within Jumei, it is purely a psychological effect.

The simple understanding is that if your "boss" is not effective, the employees below will not be motivated to work, because no one will see whether they do well or not, and they will not be promoted. Who wants to work hard and be thankless?

Lu Qi may have noticed this sign, but his energy is limited. This year he has to focus on logistics and Shopify, leaving Jumei Juhuasuan and the Shopee team to work on their own. Lin Bing has been responsible for ancient song search and research in Beijin for a long time. For cloud computing and private brands, Qu Li, a "big idler", can only be held responsible.

But Quli not only has Jumei, but also Glory, Future and Time Group. He has no time to keep an eye on them in Yangcheng, so he looks for Lai Shixian from Xiangyun.

"How is Xiangyun doing lately?"

"Revenue growth is slowing down, online sales business seems to have reached its limit, offline channels are still being expanded, and there is no rush to increase scale..." Lai Shixian

Xiangyun focuses on online. In the past, it had group buying activities on Facebook, which attracted a large number of users. Now doubling advertising investment has limited effect. From the data, online sales have reached the limit. It is not difficult to establish offline channels. What is difficult is that With the change in advertising and marketing methods, from social networks to traditional media, the advertising effect will inevitably decline, so it is relatively cautious.

"The potential online has not been fully released..." Qu Li said this with confidence. The rise of Shein is a good example. Xiangyun's price abroad is lower than Adidas Nike, which is a very cost-effective product. Now it is What we do is give consumers a reason to buy. The simplest and most direct way is to show "professional ability."

As far as sports brands are concerned, new materials, new technologies and new processes are indispensable. Relying on the world's fastest man "Bolt", Xiangyun's running shoes have successfully entered the attention of European and American consumers, although the technical content has been repeatedly questioned Low, but the quality control is better than that of Adidas Nike, and there have been no major flaws so far.

It is not easy to do this. Competitors are watching, and maybe the sneakers will break during a game. The negative impact will be too great.Adidas and Nike can handle the same thing, but new brands may not.

Qu Li said that he would continue to increase advertising efforts on social networks, and said no more. He is not the one running Xiangyun. No matter how good people are, they are all trained through experience. Natural management geniuses are too rare.

Lai Shixian knew what Qu Liluqi and his colleagues thought. It would be okay to be more radical in online business, but more conservative in offline business. The inventory turnover rate must be strictly controlled. Overall, it was conservative.According to the news he received, the inventories of domestic peers are generally high. As long as the industry turning point comes, destocking will become their nightmare.

Qu Li continues to understand Xiangyun's co-branded models, and has cooperated with overseas stars and artists to launch various basic co-branded models, which have already achieved good results.Even Xiangyun can play like this, ZARA and Uniqlo can do it, and the entry threshold is not high.

Fenghua International's Shein brand has tried to chase hot trends, such as selling popular clothing styles from popular Korean dramas and idol dramas, and the ability to return small orders quickly. Unfortunately, it is not suitable for Xiangyun's basic model of co-branding.

"Are you interested in taking on greater responsibilities? Jumei's private label business needs a person in charge."

"Ah~~" Lai Shixian exclaimed, a little caught off guard

The market value of Xiangyun is similar to that of Anta. He earns more in Xiangyun than Anta. More importantly, he is now the boss of Xiangyun and has great actual power.

"Dan Lin is pregnant. She will be responsible for Fenghua International and some of our assets other than Jumei Glory. She will not return to work in Jumei for a few years..." Qu Li said frankly

"There are a lot of talents in Jumei, why me?" Lai Shixian did not refuse directly.

"We speculate that the total national e-commerce retail sales will exceed 5 trillion next year, and the Jumei platform transaction volume will exceed 1 trillion within [-] years. If overseas sales revenue is added, improving supply chain management capabilities will become a top priority. We face many challenges. …”

"The retail business is not easy to do, and it is unprofitable in the long run. Jumei's business is divided into three parts. The profit of the e-commerce retail business mainly comes from membership fees and private brands. Time's Books and Videos are member value-added services and self-owned brand……"

"This business is very important, but it may take five years before we really take it seriously. During this period, we need to cultivate a capable team, master a set of practical methods, and be able to withstand loneliness and temptation. I believe Long-termism..." Qu Li

"This requirement is too high, I'm afraid I can't do it." Lai Shixian retreated.

"I know that if someone can do this well, he can become a partner of Jumei, enter the highest decision-making level, and have the opportunity to take over as CEO of Jumei in the future..." Qu Li thought for a while and added: "The so-called partner is The product of the separation of ownership and management rights, in the future I will give up super voting rights and distribute power to management..."

"Why?" Lai Shixian was puzzled.

"Why?" Qu Li

“Having a company like Jumei is something you don’t come across easily…”

"But what I want is not only wealth and power, but also the realization of the value of life. I need to use my ideals and beliefs to gather the best talents in the world." Qu Li started to brag. Many people may not understand that simple analogy, there is no such thing in the world. Undefeated generals, Internet technology companies cannot become the eternal protagonists of this era.How should Qu Li survive after losing his "prophet"?Treat charity as a lifelong career!

“First, we will become one of the top e-commerce retail companies in the country; secondly, we will achieve global procurement and global sales, becoming the main driving force for Chinese brands to go global; and then, through Jumei Logistics and Tongda Network, we will establish a nationwide logistics network to connect people in poverty-stricken areas. Grow agricultural products and sell them all over the country..." Qu Li spat. Lai Shixian would not be the first person to listen to his ideals, nor would he be the last one.

"I hope that Jumei will become the best distribution company in the country, be able to help more than 100 million people get rid of absolute poverty, solve more social problems in the future, and become a social enterprise..."

At this time, Qu Li's eyes were shining, just like Pin Xixi. It has various shortcomings and a very low bottom line. It has always been the e-commerce company he hates the most. However, it implements zero commission on the sales of agricultural products and invests hundreds of millions of dollars. Yinongyan is committed to promoting the progress of agricultural science and technology, not for the purpose of commercial value and profit, which is very commendable.

"I am willing..." Lai Shixian was shocked

"Don't rush to reply to me. Listen to what they say and watch what they do. Any choice you make will have gains and losses. If you want to take over your own brand business, you must not only adhere to long-termism, but if you don't do it well, you may lose the CEO of Xiangyun." ..." Qu Li does not do good deeds just for the sake of doing good deeds. He firmly believes that ESG environment, society and corporate governance will become one of the company's core competitiveness.