Reborn Entrepreneurial Giant.

Chapter 405 The Law of the Few

Qu Li boasted in Davos, and media from various countries flocked to the event and launched a large number of reports. Qu Li donated stocks worth US$50 billion to establish the Star Fund, which became a global hot spot.This is a unique young man. Glory is the largest private enterprise in China and the youngest founder among the Fortune 500.

The Honor propaganda machine started. Qu Li left Switzerland and flew to London. Jumei EU Company was registered in Ireland but its headquarters was in London. For no reason, English is an international language and the country has the most English-speaking talents.

Shopee's management model is different from Amazon. The three sites in the Americas, the European Union, and Japan and South Korea are actually parallel organizations. They are also responsible for the headquarters of Jumei, including various procurement tasks.

If Shopee has to compete with Amazon in London, then continental Europe is not prepared to go head-to-head with Amazon. It is inevitable to choose the Netherlands as the main fulcrum. First of all, the Benelux has a population of 2700 million, which is a good market. Secondly, Taking into account both the German and French markets, it can also radiate to Northern Europe.In addition, Rotterdam in the Netherlands is the end point of the China-Europe Railway.

In addition to the two ports of London and Rotterdam, two ports of Genoa, Italy and Barcelona, ​​Spain were selected in the Mediterranean. These four ports serve as the central warehouses of Jumei Logistics in Europe. In the future, Shopee’s self-operated and cross-border sellers’ goods will be transported through these four ports.In the future, Piraeus in Greece may be added, which is a port controlled by Chinese companies.

This choice also means that Shopee operates the EU as a whole. In addition to these four central warehouses, it will build more transshipment warehouses according to operating conditions. As for distribution, it provides two modes, one is the postal company of each country. , the other is commercial express. Although things have become more complicated, the core of Shopee's operation is products and prices. In terms of service, except for excellent after-sales, nothing else is guaranteed.

Shopee made such a choice because of lack of money and also because of the "peak-end law". In e-commerce operations, consumers are most impressed by low prices and after-sales service. Others, including cheating lottery activities, are tolerable. Xixi has proved this with his practice.

Product quality is of course very important, but Pinxixi has used "tens of billions of subsidies" to change the "memory" of consumers. "Who said that Pinxixi doesn't have high-quality products, and isn't the iPhone? Isn't the Huami OV that Pinxixi sells? Authentic? Aren’t Pinxixi’s agricultural products delicious?”

People who think this way are obviously influenced by the "peak-end law" and ignore more details.It is difficult to succeed with only "low price". Wish in the United States only has low price, and the quality of platform products is uneven. Although it was popular for a while, it did not make a big splash in the end.

Why is it said that Dadongzi’s tens of billions of subsidies in Goudong are in the wrong direction?We should obviously provide "everyday low prices, genuine products guaranteed", develop our own brands such as "Made in Beijing", and strive to ensure that the after-sales service guarantees of third-party sellers can reach self-operated standards, or let more third-party sellers, especially brand sellers, Use the warehousing and logistics services provided by Goudong.If Taobao wants to admit defeat and compete with Pinxixi, Taobao Tianmao may increase the proportion of self-operated and self-owned products and reap the benefits.

Once these issues are clarified, Jumei Shopee's operation will not be confused: low prices are the core, products are the foundation (including product selection and quality, etc.), and then after-sales service.

Qu Li's arrival is exciting. European companies currently only have an English station and only a central warehouse in the Port of London. The remaining three or four central warehouses will be built according to actual needs. For example, the Port of Rotterdam has entered into preparations for the opening of the China-Europe Railway.

Although it only has an English website, it provides services to the entire European continent. To this end, it made a request to Google to have Google Chrome have a built-in automatic translation function. If this was not possible, Qu Li was prepared to do it himself.

In fact, regardless of whether Google has it or not, Qu Li is ready to let Lin Bing develop a browser and translation plug-in at Guge.What belongs to others belongs to others after all. How can a person wander around the world without a spare tire?

After handling Shopee's official business in London, dealing with European capital on behalf of Honor and Vision Investment, and then flying to New York to resolve their doubts, it was Qu Li's important task. He, an uneducated entrepreneur, could not win on his own after all.

Qu Li gave a detailed explanation of Honor's operating conditions in London and New York, from the market to the company's organizational structure, personnel composition, and competitive advantages.In particular, it gives an in-depth explanation of Honor's corporate culture, vision and mission, with many keywords such as environmental protection, sports fashion and great health.

It may be difficult to understand in China. A later survey report by Amazon showed that 79% of consumers expressed their preference to purchase products and services from brands that are consistent with their own values.

Don’t underestimate this data. This may represent the consumption direction of human society. After the abundance of materials, global consumers who do not have to worry about life, especially the rise of the generation born after 00, may have different consumption concepts from those born in the 80.90s and 08s. It's completely different: for example, refusing to buy products from "sweatshop" companies, for example, Mengniu may not have a second chance since the milk powder incident in [-], and moral and cultural progress may force companies to make progress.

There may not be many such groups, maybe not even ten such "die-hards" will appear among a hundred people, maybe only five or six, but once the base of this group is enlarged, or they have greater consumption power , then the "law of the few" may be triggered.

For example, in the United States, less than 2% of the Jewish population is Jewish, but 41% of the food products are kosher certified (kosher, clean, and edible).why?Some people can also analyze from a business perspective. Kosher certification is high-end and classy. Is it possible that the purchasing power of Jews, who only account for 2% of the population of the United States, is higher? And this certification is not difficult to achieve, and large-scale industrial production is very easy. The increased costs can easily be covered.Therefore, in order to satisfy these 2% of "die-hards", companies have added Kosher certification, which has gradually become a trend.

No domestic companies seem to pay attention to the influence of a few key people and the role of values. This is competition at another level beyond technology.It does not mean that a company that has achieved this step is very smart. There are conditions for being benevolent, righteous and moral. Song Xianggong is a vivid example. A king of a small country, faced with the oppression of a big country, did not know how to be a "gentleman" in the face of life and death.

A start-up company must meet the standards of top companies in all aspects. What else can it do if it’s not crazy?With the help of Google's Android, Apple's iPhone and smartphones, Honor has become a world-renowned brand in the shortest possible time. However, these reputations are illusory (HTC's example). It will take at least one generation to realize them." "Corporate values" are the catalyst and the dividing line between mediocre companies and great companies.

Balance cars and drones are just small things. Qu Li is talking about "environmental protection" to build pure electric cars, and now he is donating money. In addition to his own ideals and beliefs, he is also injecting more cultural connotations into the Honor brand (talking about ESG environmental, social and corporate governance).

"I think that in addition to competition at the technical and market levels, a brand also has the choice of values..." Qu Li's words have enhanced investors' awareness of Glory. This team cannot simply use the lucky ones who have stepped into the limelight. describe.