Reborn Entrepreneurial Giant.

Chapter 384 Game between big manufacturers

Kaixin.com and Goose Factory are fighting endlessly on social networks, so much so that they have ignored the arrival of the mobile Internet era, or even if they are aware of it, they dare not relax easily. After all, mobile Internet is the future, and social networks are really the present. There is no present. Is there a future?

Qu Li originally wanted to give Chen Binghao more help, but he was very defensive about Jumei, or thought he could become a giant, so he could keep his distance from Qu Li.Unlike Wang Xing, even if he has an idea, he will not express it until he turns against him.

Penguin's strategy has shrunk, and it has relied on its financial advantages to invest in Yi Xun. With the support of QO traffic, it focuses on the 3C digital field and begins to provide consumers with self-operated logistics services.Everything is aimed at Jumei Goudong, the fastest growing department in Jumei.

Cash on delivery is a big deal. In order to provide this service, Yi Xun had to turn to Shunfeng, so the cost of express delivery remained high, which had a huge impact on Jumei Goudong.I don’t know where they got the confidence. Will Goose Factory pay for their actions?

Last year, Goose Factory had a revenue of 124 billion and a net profit of 52 billion. Historically, the net profit in 2010 was about 81 billion. It is evident that Goose Factory is wealthy. E-commerce has to burn money, but Goose Factory is really not afraid of Jumei.But Goose Factory is only Yi Xun's major shareholder. How much support can it give this company?

Dadongzi did not ask for help and dealt with it carefully within the scope of his authority. Lu Qi was always paying attention. Neither he nor Qu Li would end easily. Talents can only grow after being trained. No matter what Dadongzi said, his overall quality was Very excellent.

It’s not nonsense to say so much. This is competition between major companies. The Internet has no boundaries, and neither do major Internet companies. Just like Microsoft and Google’s businesses have spread to their respective areas of advantage, BAT will do the same.Since this is inevitable, then of course we must strike first.

Don't think that when Ma Yun and Dadongzi say that they don't pay attention to their competitors, we, the melon-eaters, believe it. Who dares not to study the enemy on the battlefield?Amazon has set up a competitive intelligence bureau to keep a close eye on its opponents. They say one thing and do another. This may be to implement the principle of "strategically despising the enemy and tactically focusing on the enemy."

Qu Li invested in Kaixin.com and successfully shaken QO's position in the social field. At least it caused a huge impact on Goose Factory in the short term. No matter how confident they were that they were not short of money, they would focus most of their energy on Kaixin.com. In competition.This is the foundation of their reality, a fundamental that cannot be shaken.

Under this circumstance, the purpose of Goose Factory's investment in Yi Xun is self-evident. They may not expect Yi Xun to surpass Jumei at all, but what if?Besides, if Qu Li and Ju Mei find more things to do, Goose Factory will have less trouble.

Yi Xun's senior management should have obtained certain commitments from Goose Factory, so they dared to engage in a price war and service war with Jumei Goudong. We cannot say that they are stupid. Which one has more advantages, full-category e-commerce or vertical e-commerce, has not been formed in this era. To conclude, Shein, a clothing e-commerce company, later broke through the blockade of Amazon, Walmart, eBay and other e-commerce platforms and became a legend. Who can say that vertical e-commerce has no future?

But Qu Li has confidence in Dadongzi. At this time, Jumei needs money and people. There will be no problem with the basic idea of ​​​​the e-commerce business. Even if Yi Xun sells a few hits, it will be difficult to provide Jumei with money. Meigoudong has had a great impact overall.

Of course, Goose Factory has QO Sosou, where you can play ancient songs, and QO Music, where you can invest in Douban and chase time.It’s okay, Qu Li will not be afraid of competition. So what if all Time Books, Videos and Videos fail? Instagram and WeChat will be successful if only one succeeds.

Many giant wars take place in places that ordinary people cannot see. Among the three giants of BAT, Baidu poses the smallest threat to Jumei. This is not to say that the pressure on Guge is not great. In fact, Guge and 365 Security Guards have reached a strategic cooperation agreement and only signed After signing a two-year contract, Guge has stabilized the market with 360’s bundling advantages, and its market share has slowly returned to more than 25%. It wants to regain 30% of the market share, but it is still short of breath. It seems that this is beyond the reach of 365 range of capabilities.

But a 25% market share is enough to suppress whiteness to a certain extent and prevent them from messing around.Of course Li Yanhong was not willing to give in, so he invested in No. [-] supermarket.

Don’t think that Qu Li started his business by making clothing, but in fact there are so many SKUs (inventory keeping units, the same product with different colors are one SKU) in the clothing category. The unit price per customer has been declining year by year in recent years. Jumei has long transformed into On e-commerce platforms, the unit prices for daily necessities are lower, there are more SKUs, and supply chain management is more difficult.

Qu Li has paid special attention to supply chain management from the beginning. There are many senior executives with rich experience, and there is also the cooperation of middle and high-end information technology to transform into an e-commerce platform, which has achieved rapid development.If anyone thinks that he can do what Qu Li can do, they would be looking down on him.

The simple thing is that Yihaodian is right to be an online supermarket, but it has overestimated its supply chain management capabilities. As far as the current situation is concerned, it is common for Yihaodian to send the wrong goods to the wrong address.Baidu also observed closely after taking a stake in No. 2 Haodian. They and Goose Factory themselves are still engaged in C[-]C e-commerce. This asset-light model is obviously more popular among Internet companies.

At this time, Ali Taobao is accelerating its transformation into a B2C model, increasing its support and diversion of shopping malls, and even intends to change its name to Tianmao. Through various measures, Goosechang and Baidu have also adjusted their directions, allowing merchants to simultaneously It is not easy to sell goods on several platforms. Only big sellers who have made money and have spare capacity will do this.

There is another key point. Jumei Logistics only serves large sellers in Jumei and Taobao malls. Cash on delivery requires additional service fees, but the price is cheaper than Shunfeng and the service is better than Tongda.Not only that, while meeting its own warehousing needs, Jumei Logistics has gradually provided warehousing services to third-party large sellers. It can ship directly from manufacturers to Jumei Logistics' warehouses across the country. Calculating the overall cost, it is better than the large sellers themselves. It is much cheaper to find a warehouse and ship the goods.

Of course, this advantage is not so obvious in China. As we all know, domestic companies choose which warehouse to store goods based on not only cost but also sophistication.Jumei refuses kickbacks and vigorously combats corruption, which is somewhat incompatible with the domestic business environment.

Lu Qi, an elite who grew up in the United States, naturally did not learn the domestic business rules and was able to adhere to principles. Coupled with the centralized power model of China and Taiwan, the high-level thoughts will not waver. Even if someone at the grassroots level is shaken, the impact will be limited.

This is based on the premise that the development of Jumei’s services cannot keep up with the demand of e-commerce platforms. Jumei’s large number of low-priced self-operated products can only be found through third-party logistics. There is no shortage of customers. This is the biggest advantage that Jumei Logistics can be proud of. reason.

Echang Baidu’s efforts in e-commerce are not enough to worry about. Only Ali Taobao has amazing combat power. Tianmao Mall can withstand the dual impact of Jumei and Juhuasuan with its large number of sellers and product choices.

Tianmao did not block Jumei Logistics, but instead accessed the logistics information. However, it also had requirements. At first, it wanted Jumei Logistics to transfer funds to the Taobao Mall account, but how could Quli do such a good thing, so Taobao Mall disappeared. Jumei’s cash on delivery service.

It cannot be said that there is a problem with the choice of Taobao Mall. The funds for cash on delivery are in the Jumei logistics account. Jumei is not afraid. However, Taobao Mall cannot monitor the flow of funds. They are afraid. Moreover, after cash on delivery, how will they collect the mall sellers? commission?

Zhang Yong, the person in charge of Taobao Mall, kicked off individual sellers and then banned cash on delivery, which had a certain negative impact on Tianmao in the short term, but it is necessary in the long term.Ma Yun gave Zhang Yong huge support at the critical moment...