Reborn Entrepreneurial Giant.

Chapter 383 Meituan

"You want to do group buying?" Qu Li never thought that Wang Xing was doing a good job on Weibo, so why would he want to do group buying for life?

Well, it’s actually understandable. Groupon in the United States was established at the end of 2008. With the support of venture capital such as Vision, it achieved tremendous development in 2009. After receiving funds from venture capital such as DST in May, its valuation reached US$5 billion. Called the fastest growing company in history by Forbes.

Starting from Shopee, group buying has received huge attention on the Internet at home and abroad. Jumei has Juhuasuan in China, which has transformed from a group buying model into a platform. Taobao also has its own group buying business with daily specials. There are not many companies that have opened physical group buying businesses, but The lack of FB traffic and the high threshold of e-commerce have restricted many entrepreneurs.

Lifestyle group buying represented by Groupon is different. It has low cost and high gross profit. It has been called the "perfect business model". There are already hundreds of group buying companies at home and abroad.

"There is almost no problem for Groupon to surpass Shopee..." There are many Wall Street media who are optimistic about daily life group buying. The preferential cooperation between Shopee and FB will expire at the end of this year, and it is likely to launch its own group buying business, even if Shopee has Google's traffic support. , but it is likely to become a supplier of Google shopping search in the cooperation and lose the initiative.

The Groupon model is perfect. The very low entry threshold has attracted a large influx of investors, especially as the Chinese economy has improved. Last year, banks were asking for corporate and personal loans, with extremely low interest rates. This has spawned a large number of wealthy people from all walks of life. The wealthy people in the industry are affected by the wealth creation effect of the Internet industry. They feel that if Qu Li, a junior high school student, can do things, they and other wealthy people will have no problem...

Not only that, some people invested directly and others invested indirectly. At this time, a large number of RMB funds emerged in the country, all targeting the Internet and group buying.As a result, several well-known group buying companies have entered domestic capital.

It is not surprising that Wang Xing wants to do group buying, but Qu Li feels very surprised. Weibo is facing siege from several major portals. Goose Factory has integrated the Weibo function in the new version of QO, Baidu...

Including Sohu Zhang Yang, everyone wants to quit Weibo and develop their own Weibo products, so Wang Xing has many competitors, and he will be under great pressure at this time.

"Then let's do it?" Qu Li didn't finish listening to Wang Xing's explanation.

"Ah~~"

"If you want to do it, just do it. Your learning ability is terrible. I believe that even if you can't do group buying well, you can still have your own breakthroughs in other directions..." Qu Li said sincerely, Thousands of Groups Battle, Meituan VS Hungry What, it may be the most classic business war case in the past ten years. Wang Xing and his team are really, really powerful.

When Wang Xing saw this, he stopped talking and chatted with Qu Li about some metaphysical philosophical thinking. He likes to post on Weibo (Fanfou), expresses his ideas very much, and Qu Li, in Wang Xing's view, Lai is a person who is very thoughtful and good at learning.

The concept of asymmetric risk is Qu Li's signature. He has elaborated on this concept many times on Weibo and Twitter, and extended it to the subprime mortgage crisis. For example, a commercial bank executive said: "I only issue long-term loans. When the loan is required, When it expires, I will have left long ago." By the way, he mentioned an opinion on Weibo: lifelong responsibility system for project quality.

In the past, there were many shoddy projects. It was not because of problems with domestic materials and technology, but simply because people's hearts were broken. In 2014, relevant domestic departments began to trial the lifelong responsibility system for project quality, and later required the five parties of construction, survey, design, construction, and supervision to comprehensively implement the project quality responsibility system. Implement a lifelong responsibility system and assume corresponding responsibility for project quality within the design life of the project.

Qu Li's explanation of asymmetric risk gradually made this concept a part of corporate management, allowing companies, executives, and employees to share benefits and risks, and tried to establish a partnership system in Jumei.

People outside gradually began to pay attention to Qu Li's thoughts and understand his experience in running a business. Wang Xing was one of them. After all, no one can succeed casually.

When Wang Xing founded Meituan, Qu Li was not envious of that giant company in later generations. He preferred the Goudong model. Unfortunately, Dadongzi seemed to have gone in the wrong direction later.

Under the leadership of Xu Lei, Goudong determined the supply chain as the basis for building its own brands. Huixun on the low-price route and Jingzao on the high-quality route have made great progress. They will continue to develop along this road and let their own brands account for than more than 10%.Based on the calculation of platform sales of 1000 trillion, self-owned brand sales of 20 billion and profit margin of 200%, Goudong will have a net income of about [-] billion. On this basis, Goudong will not be afraid of any challenges in ten years.

But Dadongzi returned, emphasizing the low-price route, and launched a price war between Goudong Station and Pinxixi, which lowered the price.In addition, it was said that Goudong was only half-truthful, which seriously undermined the authority of Xu Lei and other management.Did he want to punch the old master to death?

If combined with the declining level of after-sales service, it’s hard to predict Goudong’s future. The founder’s pattern determines the height of the company. Ma Yun was able to turn Ali, a B2B model, into the world’s largest e-commerce platform, with a transaction volume exceeding Wal-Mart, Dadongzi is still young.

Ahem, thinking of this, Qu Li was still quite ashamed. He had achieved his current status by cheating, and now he could stand and talk without back pain.

Wang Xing has been evolving, but Chen Binghao of Kaixin.com doesn't seem to be. Of course, this is Qu Li's feeling.The number of domestic users of Kaixin.com is close to [-] million this year. Kaixin Farm is very popular in China, and even many venture capitalists are staying up late to steal food. It can be said that it is one of the most popular Internet companies in China.Moreover, there is also overseas business income that can be fed back to domestic companies, and a good cooperative relationship has been established with FB.

However, Goose Factory established Friends.com, copied QO Farm, and went all out to compete with Kaixin.com to grab users. Even QO’s pop-up advertisements have been reduced a lot, and it seems that the name of QO doctor has not been changed to Butler.

This is not because Goose Factory is merciful, but because Kaixin.com has put too much pressure on them. Although their performance and revenue have been rising continuously, Goose Factory's stock price has not increased much and has fallen slightly.

I heard that FB was interested in acquiring Kaixin.com to enter the domestic market, but was rejected by Chen Binghao. Web games can make money, and social networks are developing rapidly. It can obviously become China's Facebook, so why should it become the next "Yahoo China"? It seems that Jiapo Company was abandoned by Ahri and gave up its operation?

Why does Qu Li think Kaixin.com is not good? Because Chen Binghao puts his "treasure" on the PC Internet and does not pay attention to the traffic growth rate of the mobile terminal at all, and the largest source of income is web games on the FB platform.

There is no doubt that mobile is the future. Kaixin.com has crushed Renren in the field of social networking sites, but Goose Factory has been underestimated. This is not a company that can only reproduce pixels. Their team is also excellent, otherwise Nor will it become the largest gaming company in the world.

It is also a farming game. QO Farm iterates 23 times a week and adds 4000 servers in half a year. The whole process of a new idea from design to test release often takes no more than 12 hours.And what about Kaixin.com?Reduce update frequency and monetize farm games...