Reborn Entrepreneurial Giant.

Chapter 380 Competitive Advantage

No one expected that Honor, which was already in decline, would buck the trend and make a comeback in the second half of the year, despite the impact of iPhone 4 and the strong impact of Nokia and Samsung.

Nokia made a hasty transformation, and the sales of its flagship phones were not as good as those of the Honor Magic and Mate series. However, Samsung finally made efforts in Android mobile phones. Before the release of the Honor Magic phone, Samsung launched the Galaxy S, which is priced more than the iPhone 4.This phone combines the advantages of Honor and iPhone in terms of process design, and has its own innovations. It uses an AMOLED screen, and its sales volume exceeds that of Magic.

So, it’s not that Samsung doesn’t have AMOLED screens, it’s just that it’s unwilling to sell them to HTC or Honor. Fortunately, Qu Li always wanted a Retina screen.

Before the release of Honor G4, some organizations ranked the world's top ten best-selling mobile phones. iPhone 4 topped the list, followed by Honor G3, then Nokia's low-end models, then Galaxy S, and Honor's other two models ranked behind.

The most expensive among them is the Galaxy S. The bare machine sells for nearly US$1000, far exceeding the US$599 of Apple and Honor. It took more than 70 days after it was launched to sell 100 million units.

The world now recognizes that iPhone and Honor are the two leaders in the smartphone market, both with their own advantages. The channel advantages of Nokia and Samsung are gradually being disintegrated. The iPhone 4 sold 100 million units on the first day it went on sale, and the Honor G4 sold 100 million units on the first day it went on sale, so much so that this standard was ridiculed as a sign of hot sales of mobile phones.

Honor's other best-selling products include wireless routers priced at US$69.9 and priced at US$9.9 each. They can set up wireless WiFi on a networked computer and can also be used as a portable WiFi USB wireless network card.The unlimited router soft sister coin is priced at 499 yuan, and each one is sold for 69 yuan.However, it is on sale for three days, and you get free WiFi when you buy a router.

You can make money by selling routers, but portable WiFi is to solve the data transmission problem between PCs and mobile phones. It is to gain a certain advantage in Microsoft patent licensing negotiations, not to make money.So Lei Jun, President of Honor Americas, took turns to come on stage to brag about the significance of portable WiFi. With it, data can be transferred to a PC without a data cable...

It's a pity that 365 is a company. It still has the ability to innovate, and occasionally there are popular products. Pocket WiFi is a typical representative of them, with excellent quality and performance.It sold 1000 million units in a few months that year, so it was considered a hit.Later, wireless routers became popular, and PCs and mobile phones could transmit data to each other. Although portable WiFi was no longer needed, it could serve as a wireless network card for PCs, which was more stable and easier to use than professional ones.

Honor's router uses Spreadtrum chips, and its performance can only be said to have reached the mainstream level, but its scalability is very good. It can be regarded as another niche black technology product, and it is very beautiful.

The reason why mobile phones can sell 100 million units is that they can be purchased from major operators around the world. However, the sales channels for routers, balancing scooters, drones and other products are much smaller, mainly in Honor direct stores, authorized stores, and online stores. , as well as chain retail channels such as Best Buy.Therefore, the sales data are not good. In three days, only 100 million units of Honor routers were sold worldwide.Balance scooters, drones, etc. are a niche among niches. They sell for more than 1000 US dollars, but not many are sold. There are no more than 10 sets worldwide, and sales are less than [-] million US dollars.

iPhone adheres to the premium strategy, while Honor expands its product line. The different choices of the two companies have caused a lot of discussion in domestic and foreign media. Is there really a market for self-balancing vehicles and consumer drones?The answer is no.So why does Honor develop these products?Because of Qu Li's willfulness, do you mess around with money?

There is also a bold analysis by a well-known financial expert: "From the selection of Honor spokespersons, promotion methods, to store design, they are all very unique and have a very distinctive personality. Perhaps Qu Li does not want to expand the drone and self-balancing car market. This may just be the case." Part of the Honor brand promotion..."

Unexpectedly, this analysis aroused the approval of many people. Someone asked Honor executives this question, but no one gave a definite answer.However, the media is not a vegetarian. They soon discovered that hoverboards, drones and action cameras are only sold through limited channels.This further confirms Smart’s judgment, “Glory is not about selling products, it’s about selling style.”

There are also many people on Twitter who complain about Honor. They think that Honor mobile phones are not doing their job properly and might as well make good products. Honor G4 has almost no innovation.

However, complaints about the G4's lack of innovation were quickly slapped in the face. After being trained by Pentax cameras, the G4's camera capabilities have been greatly improved, surpassing the iPhone 4.

The Japanese Pentax camera instantly became popular and became the focus of media attention again. I don’t know when it was last noticed, but Honor has given me personal surprises and surprises again and again.

Many domestic smartphone entrepreneurs roared in low voices: "Damn big dogs!" Can you do whatever you want if you have money?

Probably so. Apple's shortcomings in communication patents are much more serious than Honor's. It's not that they haven't approached big companies to negotiate licensing. The main reason is that Honor has been preparing for several years in advance. Over the years, it has not stepped up and has been waiting for opportunities to acquire many patents.Simply put, it has invested more resources and money than Apple.

There is no other way. To participate in international competition, patent issues are unavoidable. Ever since Honor’s G2 became popular, there have been patent lawsuits every year. As for Apple, although it has accumulated operating system patents, even the American media knows about it. , it is a fact that Apple’s communication patents are not as good as Honor, but if it dares to launch a patent war, in the final analysis, there are people behind it.

Don't worry, Microsoft has not yet signed a patent licensing agreement with Honor. Once the two companies reach a mobile operating system purchase contract, patent exchange and licensing agreement, Apple will be able to take a step back. No company in the world has accumulated patents on operating systems. Being able to surpass Microsoft should be an indisputable fact.

"Our legal team in the United States said they are very confident that the court will ban the sale of iPhone 3GS..." Lei Jun

Qu Li reminded Lei Jun again: "Let the lawyers pay attention to the rhythm. We are defensive and counterattack. We cannot have the idea of ​​​​wiping out the iPhone."

"Why? Apple is not so polite to us." Lei Jun didn't want to give up. Repeated persuasion from several lawyers gave him confidence.

Apple's lawsuit against Honor for patent infringement involves Google, and the progress is slow; but when Honor sues Apple for patent infringement, they have almost no room to argue. Bridges is confident in his confidence. Samsung and Apple won the lawsuit, but Austria won. Guanhai acted directly and vetoed the ban on iPhone sales in the United States on the grounds that "the website cannot say".

"Apple is a very good company!" Qu Li gave his explanation

"What does it mean?"

"If Apple and Microsoft want to ban the sale of Honor phones in China, do you think the public..."

"..." Lei Jun was speechless

"Let's just say that our patents are all defensive in nature, and we want to work with Apple to promote the development of the smartphone industry and the mobile Internet..." Qu Li is certainly not a "Virgin Mother" who will not fight back or retaliate. Regardless of competitors, being a "Madonna" like Musk can promote the development of the company, and he doesn't mind pretending.