Reborn Entrepreneurial Giant.

Chapter 369 The Solution

Qu Li doesn't understand the pricing principles of products, but he knows the first principle and what he wants. He also knows that Qiancheng CS6 is not a particularly excellent product.

"Then do we need to make some adjustments to our future products?" Xia Mingfei, the company's deputy general marketing director, saw Qu Li's refusal to cut prices and asked about his purpose.

"What do you mean, how to dance?"

"Qiancheng Motor will no longer sell cars with a price of less than 10!" Xia Mingfei said categorically.

“But cars priced under RMB 10 sell very well, accounting for more than 40% of sales.”

"But we mainly sell SUVs, which account for about 10% of the entire automobile market..."

"This market is exploding, and it will be normal to exceed 35% in the future..."

There was a quarrel at the Qiancheng Auto meeting. What they said was reasonable, but they underestimated the development of SUVs. Later, they kept pace with sedans and accounted for 45%, accounting for half of the car sales.Qu Li also didn't know this data. He knew that SUVs were selling well, so he sat by the side without saying a word and closed his eyes to rest.

"Our Feiteng MPV is very competitive. If we really launch it, what will happen if it sells 10 yuan a year? What do consumers think of Qiancheng Automobile as a low-end domestic car brand? Our survey shows that many consumers of Qiancheng CS6 think that Qiancheng Automobile It's a subsidiary of Honor, not a low-end product..." Xia Mingfei still insisted.

The lowest selling price of Feiteng is about 5, and the highest is no more than 10. Wuling Hongguang with the same positioning sold 15 vehicles a year after its launch, and exceeded 300 million vehicles ten years later.This car made Wuling Hongguang a success, but also limited their development. Who would think Wuling is a high-end brand?

"I think what Mingfei said makes sense." Lu Tao unexpectedly agreed.

"Tianming said that Qiancheng Motor will cut off from Changfeng Group to get rid of its previous military image. Feiteng, a highly competitive model, can be given to Changfeng..." Lu Tao said

Doesn’t Changfeng want to build cars? The Yangtze pickup truck in Chuzhou, Hui Province, and this crossover MPV can be handed over to them.

"Not only that, we can also assist them in producing the Feiteng MPV."

"What about the production base?"

"Our spare parts factory in Hengyang was originally planned to be transformed into a car production base. Now it seems that it will not be used in the short term..." Lu Tao knows more about Qiancheng Motors. Changfeng applied for a car catalog license that year, but unfortunately it was not approved. .

Qu Li and Lu Tao have different positions in Qiancheng Motors. Qu Li does not know how much assets Qiancheng Motors has. What he cares about is establishing a positive R&D system and quality control system, improving R&D capabilities, and preparing for the transition to electric vehicles. …

Lu Tao wants to run this company well, and his team wants to make Qiancheng profitable.

"In addition, our base in Xingsha has a production capacity of 10 vehicles, [-] of which belong to Pajero, and the rest is ours."

"The factory being built by Qiancheng Mitsubishi has a production capacity of 30 vehicles!"

Wen Xiange knew what Ya meant, and it seemed that he wanted to pursue Mitsubishi Pajero, but it was normal. Pajero only sold more than 1 units a year, and no more than [-] units, which could give Qiancheng Motors a production capacity of [-] units.

"Have we negotiated with Mitsubishi?" Qu Li asked

"We have already talked about it. Of course they are not willing, but our cooperation with Qiancheng Mitsubishi is more important. They will agree soon." Lu Tao is very confident. He knows that the strength behind Qu Li has long surpassed Mitsubishi Motors. Not to mention this, the transfer of Qiancheng Mitsubishi's management rights to Mitsubishi Motors itself requires the two parties to establish mutual trust. After all, many terms cannot be implemented on paper. Now it is just a temporary loan of an unused factory, which is not a big deal.

"Don't let them suffer."

"Of course." They are all big companies, and it is difficult for them to suffer losses.

Qiancheng Auto has its own production capacity of 5, and the Yongzhou plant can free up 2. The Pajero plant has 3 to 10, and maybe [-]. It should be enough, but this time other product lines have been given up. For example, the sales volume A good Qiling MPV.

"Then there are three things now. One is to increase production capacity, the second is Changfeng Group's equity, and the third is financing. The last two things can be dealt with together..." Qu Li concluded, seeing that no one Refute and quickly arrange for someone to execute it

Changfeng Chairman Li was quite excited when he heard the news. He really didn't want to give up on car building. Negotiations with Qiancheng Automobile were unsuccessful before, but now the opportunity suddenly came to his door.

Changfeng Group was quite unhappy when they saw the sales of Qiancheng CS6. In their opinion, the success of this car had little to do with its glory. Moreover, Quli had messed up Qiancheng Automobile to pieces and gave up some good ones. Brands, such as Qiling MPV, are compact models like Wuling Hongguang, but they are aimed at the urban middle class, and they are not good-looking at all.

Originally, Qiancheng Motor and Changfeng Group hit it off, but someone in the provincial government was unhappy and called Chairman Li over. For some unknown reason, the matter failed to move forward.

On the contrary, the construction of the new base has been accelerated, and the procurement of automobile production lines and automated robots has gone relatively smoothly. Mitsubishi Pajero has cooperated and won their general factory area. This factory will be sold to Qiancheng Motors in the future.

A leader who can solve problems is a good leader. When Qu Li arrived at Xingsha, he quickly gave a plan and started to solve the problem. Even though it was Lu Tao and others doing the work, he received the most recognition in his position.

Without communicating with the provincial government, Qu Li focused on solving problems. Well, he watched others solve problems, and then took responsibility for them and made quick decisions: For example, Qiancheng CS6 has high-end configurations, low-end configurations, and sports and fashion versions. How to allocate production capacity? , how to reduce costs, these are very detailed. In fact, some valuable conclusions can be drawn through big data analysis.

Unfortunately, although there is a solution, it will take several months to truly alleviate the problem of insufficient production capacity. On the Internet, the media expressed envy, cynicism, and so on towards Qu Li and Qiancheng Motors. Making cars is different from making mobile phones, and you cannot find OEMs. , The shortcomings of Qu Li's ability are undoubtedly exposed in Qiancheng Automobile.

You must know that before Changfeng Automobile was acquired, the general manager said that it would achieve a production capacity of 2010 yuan by 28. Now that it has been acquired, there is no shortage of money, but it can't even achieve a production capacity of [-] yuan. This is not incompetence. What is incompetence?

We are only halfway through 2010, and the outside world is saying that this year is a year of retrograde for Qu Li. First, Honor was sued by Apple, then there was large-scale corruption in Jumei, and then there was insufficient production capacity of Qiancheng Auto.

"An individual's ability is limited. If you can't do it, don't occupy your position. Leave it to someone more capable..." Someone gave Qu Li advice on Twitter

Not only on the Internet, but also in the provincial government of Hunan Province, some people doubt Qu Li's ability. Does the success of Jumei and Glory really have something to do with Qu Li?

Lu Tao also saw it and asked Qu Li why he didn't refute and if he needed to speak out.

"It's not necessary. Rumors from the outside cannot change my identity as the founder and major shareholder of Honor and Jumei, nor can it shake my status. As long as you want to do something in this world, how can you not be criticized?" Qu Li also felt helpless. , he has been cautious about his words and deeds this year and rarely accepts interviews with the media and reporters. But who said he is too young, too well-known, and too rich?