Reborn Entrepreneurial Giant.

Chapter 362

The popularity of "The Voice" attracted more attention than Qu Li's rumors, and soon this summer was occupied by "The Voice", including Time Music, which replaced Google Music.The saying "Strength can produce miracles" has been popular from last year to this year, but Qu Li was working with people from a consulting company at this time.

After all, there are not many people who truly have unique insights into management. People in consulting companies are short on time and under high work pressure, and it is difficult for them to form their own thinking. They mostly apply mature tools and templates.Jumei is not a small business with backward management, but a large enterprise with ideas.

In conjunction with Qu Li and Lu Qi's improvement of management ideas, principles and logic, the consulting company helped invite Peter Senge, a management guru from MIT. He has a best-selling book "The Fifth Discipline", which is a learning organization. father.

The service process of the consulting company is also Qu Li's learning process. Glory, Future and Jumei are completely different industries and completely different management models. Combining theory with practice, without being involved in daily affairs, and having time to think, let Qu Li every time All gained a lot.

In order to upgrade management in Jumei, external noise was temporarily kept away from Qu Li. Even when Qiancheng CS6 new car was launched, Qu Li did not participate and gave full responsibility to Lu Tao.

Qiancheng Automobile, which has greatly enhanced its brand awareness through early promotion, has tried its best to promote this SUV, which is positioned similar to the Great Wall Haval H6, with the ideal of "transcending ordinary life", a three-year or [-]-kilometer warranty, and various measures. It is sales guarantee.

The only disadvantage is that Qiancheng Auto only has more than 300 car sales outlets, while BYD already has more than 1000 outlets at this time.

Of course, BYD has had a bad year this year. The famous network withdrawal incident occurred. The causes and consequences of this incident will not be explained. It is certain that BYD itself has a greater responsibility, and then secretly issued an internal document accusing Geely Automobile of being behind the scenes. Black hands.

Many BYD fans tout this company, and then completely deny BYD’s dark history. BYD in this era really doesn’t have a good car. Some things cannot be erased. Too many trolls will inevitably suffer backlash. There is no such thing as the best of both worlds in this world. matter.

Qiancheng Motor does not need a large-scale use of social media for the time being, at least until its annual sales exceed 50 vehicles. It will be enough to do more advertising and post a few soft articles.As for following Tesla’s approach of not advertising, you first need to have disruptive products.

Qiancheng CS6 is definitely not disruptive, but it is extremely competitive among SUVs priced at around 10 yuan. Changfeng Motors was previously limited to brand channels, but now it has the blessing of Honor. As the first car after the rebranding, regardless of public opinion Qiancheng's attention and online and offline advertising are all in place. 2010 is the last golden year for car sales. With the right time, place and people, it is difficult to sell well.

为什么这么说？2010年国内汽车销量1806万辆同比增长率是32%，可到2022年全国汽车销量2686万辆，12年间增长了48.7%，由此可见一斑。

In the next decade or so, the domestic automobile industry will enter a brutal competition mode, competing for products, services, technology, and marketing. BYD was much luckier when it entered this industry. Qiancheng Motors squeezed into the last train with a scarred body.

In the first half of the year, Cheng Auto was very active in destocking due to the good market conditions. By the second half of the year, there were basically no cars sold.Changfeng Yangzi originally included: Feiling pickup, Feiling SUV, Feiyang pickup, and Feiyang SUV, but now they are all owned by the Changfeng Group and have nothing to do with them.

Qiancheng currently only sells CS and Feiteng cars. The main reason is that the old models CS and Feiteng have been discontinued one after another, and the inventory is gone.Cheetah has two cars, Black King Kong and Qibing, as well as imported Pajero and other models. Currently, no adjustments have been made. Sales of Qibing are lackluster. Then the sales channels of imported Mitsubishi will be integrated into Cheetah.Next, it is likely to only sell imported Mitsubishi cars and Cheetah King Kong. It will not restart until Qiancheng's research and development capabilities, Wei Zhi's ADAS, and Honor's car-machine systems have breakthroughs.

The sales of Cheetah Black King Kong reached 1500 units last month, and the sales of Pajero reached 1100 units, which is a big improvement compared to last year.The total number of old Cheetah-branded CS and Feiteng series is about 1500 units.More sales outlets sell fewer cars, and Qiancheng Automobile's honey operation is strange.

But no matter what, Qiancheng Automobile's entire chain from R&D, design, procurement, production to sales has been perfected. Qu Li placed his bets on Qiancheng CS6 and Qiancheng Feiteng MPV in advance.There is also a model closer to the Great Wall Haval H6 under development, which will be launched next year. There are three opportunities in total. If it fails, it may only be privatized, leaving the car production qualifications to prepare for future pure electric vehicles.

Although Qu Li stayed in Yangcheng to study and work, he was very concerned about Qiancheng Motor and called him almost every day to learn about the situation.

Qiancheng Cheetah's two major sales channels are basically electronic, and all sales information must be entered into the information system immediately.Although Qu Li could check it from the background, as the CEO, he called not only to understand the situation, but also to express his attention.

Qiancheng CS6 went on sale on July 1000th, and sold 2000 units in three days in the first week, and [-] units in seven days in the second week, and then it was out of stock...

Qu Li had never considered the production capacity problem. He had already made advance orders and was building a new factory with a production capacity of 10 yuan in Xingsha. But didn't they have a production capacity of 10 yuan? Why were they out of stock?

"Qiancheng Automobile has two major factories, Yongzhou and Xingsha. Hengyang is a parts factory. The Yongzhou line produces Leopard off-road vehicles, and Xingsha produces CS and Feiteng series. The maximum production capacity is 5. Now we have to leave space for Feiteng. We It was only produced for one month before the official sale, and the stocking quantity was seriously insufficient..." Lu Tao felt complicated.

Qu Li was quite embarrassed. He really didn't want Lu Tao to take the blame, but now, hey...

There is an upper limit to the ability of an ordinary person. Qu Li left his field of expertise and took charge of the company's operations in Qiancheng. He interfered in all aspects of affairs without knowing the limitations of the sky, and the negative impact was quickly reflected.

"First suspend the Feiteng MPV and go all out to produce Qiancheng CS6..." Qu Li could only do this.

"Okay, I'll make arrangements right away." Lu Tao

A factory with an annual production capacity of 5 cars can produce up to 150 cars a day. In fact, the daily production capacity of Qiancheng CS6 is less than 100 cars. It produces 3000 cars a month and 3 cars a year. I think I will wait for the cheaper Feiteng MPV to be launched before making adjustments. Unexpectedly, he underestimated his consumption power at this time, his own influence, and the ability of Xia Mingfei's team.

Of course, the current hot sales may not be sustainable, and may only be temporary.Qu Li was not in a hurry to return to Xingsha. The problem had already occurred. The remedial measures he could take were quite limited, and he could not allow a small loss to affect Jumei's future potential.