Reborn Entrepreneurial Giant.

Chapter 351: From a high position

The internal turmoil in Jumei still has a great impact on 6*18. If some businesses have problems, it will naturally open up opportunities for others.Some people are missing, but the entire company's top management is here, and problems can be solved immediately. Many people are full of energy and perform well. The negative impact of this incident is far less than what the outside world speculates.

Qu Li has no practical knowledge and works from a high position. It is obviously more important to reverse the trend of Jumei from the root than to do one or two promotional activities. Even now is a critical period for the competition between Jumei and Ali, because: the competition is not about the flow of water, but the competition. Continuously.

The existence of the company's intranet allows Qu Li to better let the company's employees know what is happening in Jumei. For example, their meeting summarized the emergence of corruption. In addition to the problems of system design, there are also " The reasons for "mountainism".

With this reason, he published an article on the intranet to explain his thinking on business management in recent years, that is, his business philosophy.

“Most companies will follow entropy growth. As the company becomes larger, it will suffer from organizational slack, rigid processes, weak technological innovation, and fixed business practices; internal employees will become greedy, lazy, comfortable and hedonistic, lack a sense of mission, and have no sense of responsibility... "

"It is normal for a company to have gangsterism and corruption. The two are closely related, but theoretically there is no necessary connection. We can apply one-size-fits-all without distinction, but it is not in line with human nature..."

"The premise for the phenomenon of entropy increase is a closed system. So if Jumei develops in the direction of entropy decrease organization, will it become more dynamic?"

"Under the guidance of the idea of ​​entropy reduction, Jumei has opened up the domestic and foreign e-commerce markets, acquired Guge by chance, and established the previous entrepreneurial business into Time Company. This may be able to establish a dissipative structure for us, a far-from-balanced An open system capable of exchanging matter and energy..."

"That's roughly what it means. My physics level is not good enough. Using physical laws to describe management philosophy may not be accurate or vivid enough. To put it simply, Jumei's next step is to establish internal and external personnel mobility within the company, such as Jumei and Juhuasuan. The heads of departments such as , Shopee and Jumei Logistics will take turns, time and ancient songs..."

Qu Li's words appeared one after another on the intranet, and the effect was still there. However, the two families were clearly divided. Some people thought that Qu Li had no real ability and just knew how to play tricks and did not speak human words; some people thought that he had a high profile and could solve the problem. The idea of ​​​​the question is different...

But as each solution plan came out, Jumei's employees realized that Qu Li and Lu Qi were serious. Tan Lijun was demoted before 6*18 started, and a large number of corruption-related personnel were not invited to tea by the economic investigation. He was fired, or had his salary reduced and transferred to another position. At the same time, many departments had personnel adjustments...

The promotional activities of Jumei and Juhuasuan have been greatly affected, and they can only offer free shipping for all self-operated products. Previously, Jumei began to offer free shipping for all self-operated products in 2010. Now 6*18, Juhuasuan also implements free shipping for all self-operated products. Free shipping.And starting from June, Juhuasuan will implement a policy of free shipping for purchases over 6 yuan.

This difference is due to the different positioning of the platforms. Jumei is positioned as a brand e-commerce company with genuine licensed products, with higher unit prices, and low-priced products from self-operated and third-party sellers are used to attract traffic; Juhuasuan focuses on cost-effectiveness, and the average unit price per customer is higher than Taobao. The price is slightly lower than Taobao Mall, and free shipping is available for items that only cost a few yuan or more. There is no other reason besides attracting traffic and promotion to attract popularity.

Jumei third-party sellers can open Juhuasuan flagship stores at the same time. Sellers who meet the Juhuasuan standards can be upgraded to Jumei sellers, and then upgraded to Shopee sellers.There are many sellers who take the initiative to contact Juhuasuan for promotions, but only big brands need to take the initiative to contact them.

Juhuasuan's promotions are mainly prepared for No. 3 sellers. Various cross-store full discount coupons are the mainstream, as well as flash sales and limited time and limited sales. They are all very common methods, simple and easy to understand without tricks.Qu Li used to be abused by Taobao, and gradually stopped playing. He looked for activity-specific apps on the Internet. Later, he was no longer in the mood and simply stopped buying if there was no need.So if you want to play tricks, you have to rely on the operations team to find a way.

This year is different from usual. There is a problem on the supply side, and then we crack down hard. On the operation side, Sun and Moon Fenghua have found a lot of silverfish. But times like this are more capable of training people. Dadongzi and Xu Lei are full of energy. Lead their brothers, and the unexpected opportunity, to work together.

Qu Li saw it in his eyes and didn't say anything. Successful people have their own hard work in addition to luck. Although not everyone who works hard will have good luck, if you can't compete with your father and don't work hard, then you will only sink into the world.

Many people in Jumei see opportunities, but more people cannot understand Qu Li's approach. This is normal. The world in your eyes is closely related to your cognitive ability. Just like after the word "pattern" was abused, some people gradually It is the same as the 996 blessing theory, but everyone knows that the "pattern" never ceases to exist just because you deny it.

In the information age, there are many new things that are beyond the "cognition" of ordinary people and spread from a small number of people. There is also a lot of confusing information mixed in. Even if we can't understand it, don't rush to refute it. Look more and think more. Maybe there is a lot. Knowledge can help you solve problems ten years later.

The higher the education level, the more complex the individual's thoughts. Qu Li's thoughts are also changing. From cultivating talents to now, he is more willing to screen those talents who resonate with him, or provide opportunities to see who can stand out in his sight.

Chen Danlin suffered a lot from Qu Li's rectification campaign. Riyue Fenghua's management style is biased towards real enterprises, with more rule by people than by system.In addition, she is young and does not have a clear understanding of human nature like Qu Li. She is aloof and dignified.

"Don't punish yourself for other people's mistakes. Of course, you should also sum up your own mistakes." Qu Li is selfless in Jumei, but he still coaxes girls at home. It's really difficult for a man.

"I'm not, I'm just a little tired." Chen Danlin is ambitious

Qu Li has always wanted to have a child with her, but Chen Danlin, who does not want to give up her career, has always refused. She is already very tired, and if she is really pregnant, work matters may be delayed even more.

"How about you learn from me and break away from specific affairs!" Qu Li persuaded

"No, I can't reach your level." Chen Danlin is not stupid. If there is a shortcut, she will definitely take it, but she doesn't understand Qu Li's routine at all.

"You can read more about "Mao's Dragon Slaying Technique" and you will gain something." Qu Li recommended

"I'll take a look. I learned a lot in business school this time, but I haven't..."

"Don't take their ideas too seriously. You can learn from their ideas for solving problems, but don't copy them. If there are flies and words surrounding you, remember..."

"No way, everyone needs to learn." Chen Danlin scolded

"hope so!"

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