Reborn Entrepreneurial Giant.

Chapter 347 Sunac

Things about Jumei Glory are getting more and more complicated. Decisions cannot be made in three or five sentences in a day or two. Even if a decision is made, it cannot be implemented in seven or eight days.

When Qu Li was in Beijin, he would sometimes go to Liu Yifei's mansion, which was much more luxurious than his.If this woman said she was ambitious, that was her own fault, but if she said she made the salted fish, luckily she would ask the princess to hold her when she saw Qu Li coming over.

The two read together and exercised together. Well, it wasn't the exercise you thought, but dancing. Liu Tianxian had been a singing and dancing singer in the early years and was an idol. Later, he may have learned that idols are at the bottom of the entertainment industry and are discriminated against by the film and television industry. That way, I decided to change careers.

After Qu Li expressed concern about Liu Yifei, Huayi immediately said that after the film directed by Xiaogang is released, Wang Su's script will be produced, which will be the later "UnCheng 2", and Liu Yifei will be the heroine. Speaking of Uncle Ge and Liu Yifei Do you feel CP?This scene is unbearable to look at!

No matter what, as long as the angel is not eaten by others, he will be relieved.

Although I don’t like to socialize, there are some social events that I really can’t refuse. For example, Sun Hongbing from Sunac, Sunac’s strategic partner in Zhang Yiwen’s long-term housing plan, I don’t know where I got the gossip from, and I have repeatedly proposed to make peace with Anderson and Zhang Yiwen. Li's request to meet.

After the meeting, Qu Li didn't ask him why he wanted to meet him, and they had a good business exchange.Sunac went public ahead of schedule, with an IPO market value of about HK$350 billion, more than three times higher than the historical market value of about HK$100 billion, and slightly lower than Zhongguo Hengda’s HK$500 billion. By this year, the stock price had been declining, falling to HK$200 billion. .

The market value of the stock price has fallen, but Sunac has opened up financing channels and has money to develop real estate.Although the real estate market is facing various climate adjustments, they are all loud and clear. No one really wants house prices to fall and the bubble to burst. It is just a matter of listening to some words, but it would be foolish to believe them.

The two chatted about macroeconomics and various industries, and they felt quite sympathetic to each other. After all, Qu Li could only brag online before, but now he brags with numerous big guys in the country. He is already very good in his own right.

Sun Hongbing asked Qu Li about the purpose of renting houses and apartments for a long time.

"It's not about making money. I don't have any need to maintain or increase value now. I mainly think that housing prices will rise in the long term. Buying real estate at this time can not only make money, help some people, but also make me feel that I have realized part of the value of my life... ..." Qu Li answered truthfully, not knowing whether his frankness would be recognized by others.

Although Qu Li is not engaged in real estate, he has invested a lot of his money in this industry, from logistics (Prologis), residential (Sunac) to commercial (Yingda) real estate, and even movie theaters.He has done too many bad things and goes to the temple to burn a stick of incense to soothe his soul.

"How do you control such a huge industry?" Sun Hongbing asked what he was most concerned about. Before Sunac, he had a Sunco, but it grew too fast and got out of control.

"Why do you think I need to control? Whether it's Jumei, Glory, or what you think is Vision, or Xiangjiang Investment, it's not mine. I'm just an important part of them. They are connected through me, and I don't control these. enterprise."

"People will only try their best for their own career..." Qu Li didn't know if Sun Hongbing understood it. Anyway, he understood a little, um, a little, and then continued to explain:

"I really feel that means are not important. Only common ideals and beliefs are the key. Of course, you must be decisive when necessary. I can't tell you anything else..."

"I see." Sun Hongbing knew that some things were difficult to describe in words. Qu Li was already very sincere when he could say so much.

Qu Li was very curious about Sun Hongbing's experience. He had been in prison and rose from the bottom to become a billionaire. However, he later invested in Steve Jobs and left an impression of being honest and honest. In a sense, this person Very scary.

Sun Hongbing talked about his experience, the setbacks and detours, and found it difficult to understand that Qu Li almost never made mistakes.

"How could I not have made a mistake?" Qu Li said with a smile: "It was a wrong choice to make clothing at the beginning. I had to change it again and again, which made two venture capital investors have great opinions on me and thought I was very unreliable."

"Isn't your clothing business doing very well?" Sun Hongbing asked curiously. Xiangyun is a miracle in the history of Chinese business. I heard that many domestic business schools use it as a research case. How can you say this is a mistake? choose?

"But the most important thing about e-commerce is after-sales, not pre-sales. People who buy clothes always want to ask a few questions and bargain. Even if they place an order, the sizes are different, the size is not suitable, they don't like the color, and all kinds of problems arise one after another. , it is difficult to control costs..." Qu Li is not Versailles, he is really reflecting.

"You mean women's clothing?"

"With the large category of clothing and the existence of personalized demand, it is almost impossible for any brand to become a monopoly in this industry. Jumei's initial supply chain pressure was very high."

"Isn't the whole category more complicated?" Sun Hongbing was puzzled.

"This is different. Clothes are non-standard products and the return rate is too high. The unit price of digital 3C home appliances is high. It is not a quality problem and it is difficult to produce returns." Qu Li said, feeling that this issue is difficult to explain clearly. The difficulties of all categories and clothing Category difficulties are different.

"For example, the clothing category accounts for about one-third of the sales, but it takes up nearly half of our customer service and warehousing and logistics capacity..." This is just an example.

The clothing industry is originally a Red Sea market, and profits are based on information gaps. However, Internet e-commerce has eliminated this information gap, so it can only rely on brand and quality. However, the efficiency of e-commerce brands will not be comparable to that of traditional big brands. ?

"So Jumei changed from mainly women's clothing to mainly men's clothing, and then directly changed to a full range of categories, introducing third-party sellers?" Sun Hongbing seems to have grasped the core of e-commerce.

"Well, Jumei changed from a clothing e-commerce platform to a vertical clothing e-commerce platform because Taobao's backward compatibility can support countless Jumei. Offense is the best defense. What I originally thought was not to let Jumei become another A Taobao, but allows other clothing brands to enter our territory, compete with us within the rules of the game we set, and take advantage..."

"..." Sun Hongbing felt an unstoppable momentum emerging from Qu Li. No wonder he could succeed, with such a pattern and such courage!

“Later I found that consumers are inert and are used to shopping on Taobao and don’t want to go to unfamiliar websites. If Jumei only has clothing and cosmetics, then a large part of digital 3C and daily necessities consumers may not know about Jumei for many years. , will not give Jumei a chance, so cultivating consumers’ consumption habits and keeping them on Jumei’s website are the incentives for us to become a full-category e-commerce company. In addition, we need to expand Shopee’s product selection range in North America and provide more products. Lots of group buying products…”

"..." Sun Hongbing felt that he had underestimated the Internet. This industry is not simple.

"The Internet is an industry that requires constant iteration and change, but companies cannot change orders overnight and must have stability, so we can only find the constant elements of e-commerce retail amid changes, which is what I often say about products (including quality and brand) , price and service..." Qu Li is very proud. This is the law he summed up based on Musk's first principle, the "impossible triangle" of the e-commerce retail industry.