Reborn Entrepreneurial Giant.

Chapter 345 Competitive Strategy

An excellent entrepreneur does not have no worries or emotions, but knows how to release his emotions and adjust immediately.

At work the next day, Qu Li and Lei Jun continued to discuss the present and future of Honor. Having a great start does not mean that the journey will be smooth. The HTC case has always reminded Qu Li that it is not easy to create a successful company, but It's easy to bankrupt a business.

Honor has now predicted many possibilities for Apple, and has even led the battlefield to the Japanese and Korean markets. However, it has also caused changes in Nokia. The future is not entirely under control, and Qu Li is somewhat worried.

Nokia has already let out rumors that the first Android phone will be released soon. It is said to be developed by Zhou Shaoning's team, but Nokia has redesigned the industrial design.

"Has the background investigation of Zhou Shaoning's team members been clear?" Qu Li asked Lei Jun. He didn't care much about Zhou Shaoning's situation before, because it was a very real problem. Even if Qu Li told Zhou Shaoning everything he knew, he wouldn't Follow Qu Li's ideas. It is said that those who learn from me will live like me and die like me. After Glory becomes rich, if he runs a business according to Qu Li's ideas, Zhou Shaoning will not have a chance to surpass Glory.

"Mainly hardware engineers and a dozen software engineers, mainly responsible for Android system optimization, remuneration..." Lei Jun collected a lot of information

"In other words, he focuses on hardware. After joining Nokia, he shouldn't change this approach, right?" Qu Li concluded

"I don't know, start-ups are different from us after all. Maybe he wants to build a mobile phone first and then consider other issues." Lei Jun did not dare to jump to conclusions. Qu Li believed that smartphones are the key to unlocking the mobile Internet, but companies such as Nokia only Want to make money selling hardware.

Yes, you cannot simply judge Zhou Shaoning's future decision-making direction, just like you cannot think that a certain mobile phone will become the king of the country just because the music phone is good.

At the beginning of this year, a mobile phone called Le Phone was released. This phone has a very innovative spirit in history. When the Android system is not powerful, it adopts a deeply customized system and uses Le Security to manage decentralized permissions. Magnetic charging port, four-leaf clover design, etc.

A certain CEO was full of confidence and believed that if this phone could not sell the iPhone and G3, it would be a loser. They cooperated with China Unicom and sold the phone on contract for 2499 yuan.A new phone is lower than the current market price of Honor G2 which is 2999 yuan.

On the one hand, the price is on the other hand. Mouxiang also carried out a large-scale publicity and promotion campaign in May, and at the same time distributed its products to thousands of stores and operating channels across the country.

At this time, Honor is slowly building self-operated retail stores, placing strict restrictions on authorized stores, and mainly selling through operators and e-commerce. Even the advertisements on Good Voice are very interesting: Go to Jumei.com to buy Honor. Mobile phone, door-to-door delivery, cash on delivery!

In the opinion of some people, although the overall performance of Lephone is not as good as that of iPhone and G3, at this stage, channels are king, and they are the ultimate winners in the domestic market.

There is nothing wrong with this. At that time, many people had similar thoughts and particularly recognized the saying that channels are king. Carrefour, Gome, and Suning are very typical representatives, and they are the "channel" resources that many domestic brands are very envious of.

Therefore, Qu Li repeatedly criticized Nokia in public and was ridiculed by many domestic media and business owners. What does a young boy know about the market?They believed that Qu Li said he didn't care about channels, but in fact it was because he had the Internet channel Jumei.

In addition to a certain idea, there is another smartphone company in Guangdong Province that also shines, that is, Meizu Mobile Phones. After accumulating a large number of fans through high-quality MP3 players, it transformed into smartphones and has a certain degree of popularity and reputation among niche groups.

There are two games of blue and green OV. At this time, it seems that it has also entered the smartphone industry. Unfortunately, it is still unknown. China Coolian and Tianyu are the kings of domestic mobile phones in this era.

"I think there is still something worth learning, but unfortunately our gameplay is different from theirs..." Qu Li said while sitting in the Honor conference room

Honor now has a deeply customized Android system called KunLunUI, an app store, a strict review mechanism, a mobile phone manager, and money to subsidize app developers. Through its own efforts, it is improving the Android app ecosystem.

With the entry of other Android mobile phone brands, Honor mobile phones are unique and show unique charm among the mixed products. There are already strong developers who can convert the systems of other mobile phones to KunLunUI. The simplest way is to install the Honor App Store Extract it and install it on a third-party mobile phone.

What I think is a clever approach, but what I do in Glory is to practice "difficult but correct things."Many financial experts, including several external shareholders of Honor, hope that Honor will be listed as soon as possible.What they don’t know is that although the profit margin of Honor mobile phones is high, there are more places to spend money. If the outside world knows how Honor burns money, they don’t know how much criticism it will cause.

As a result, the conflict between Qu Li and Zhou Shaoning arose. As a mature entrepreneur, he could not stand Qu Li's "misbehavior" and did not want to do what Google Android should do but did not do.Qu Li used his "long-termism" and "persistence in doing difficult but right things" to successfully persuade other management.

To put it simply, many Android developers now give priority to adapting to Honor phones. A good user experience is paid for with real money and can benefit the entire Android system. However, HonorPlay is based on HMS (Honor Mobile Service), and other phones require Android Honor. HonorPlay can only be installed on HMS. Isn’t this an advertisement for Honor?

So, here comes the problem. Other Android brands are covetous. Google sees the potential of HMS and may become a source of profit for Android. If it wants to incorporate HMS, the system that Honor has invested money and efforts to build will naturally not be handed over to others. , but the development of Honor is inseparable from the growth of the Android system.

This is not the most important thing. Things that can be solved with money are not problems. Honor can pay for it, and Google can pay double. That means Android permissions cannot be tightened, otherwise other mobile phone manufacturers are afraid of Google’s monopoly.

At the same time, Samsung, Motorola, etc. have seen the charm of the HMS model and app stores, and intend to build their own mobile services and app stores.Samsung is already doing it, and Nokia seems to see hope in HMS and intends to switch to the Android camp.

Things get complicated, and Glory, who is at the center of the vortex, doesn't seem to feel much pressure, but one day the problem will need to be solved.

"Google once again requires us to add more Google apps to the Honor App Service and pre-install them on Honor phones. They can pay..." Lei Jun said that from mobile phone manufacturers to Android systems, they are all competitors of Honor.

"We already have ancient song searches and maps..." Qu Li frowned

"Google wants to integrate Gmail, YouTube, Googleplay..." Lei Jun was a little worried. This is not a matter of installing one or two applications.