Reborn Entrepreneurial Giant.

Chapter 337 Promotional Preparations

Think about the annual rental income of Hong Kong Harbor City of RMB 70 billion, reaching RMB 100 billion at its peak, while Wanda’s 470 plazas nationwide have an annual rental income of RMB 508 billion.Qu Li finally agreed to let Yingda Real Estate develop a commercial complex and make money from rent.

Since efficiency is important, the competitors are not Wanda, but Hang Lung, Taikoo Li, Wharf IFS and China Resources Vientiane. The target cities are four first-tier cities including Beijing, Shanghai, Guangzhou and Shenzhen and 15 new first-tier cities, and then choose small competitive cities. , a city with great potential.

The first choice is of course Rongcheng, then Yudu, Chang'an, Jiangxia, Xingsha, Ningbo, etc. After all, the competition among the three major bay areas is fierce. Yinghe Dayan Real Estate is not famous. It is easier to succeed in big cities in the central and western regions, such as Sino-Ocean Taikoo Li. The leader has not been established yet.

After returning from Xiangjiang, Qu Li suddenly realized that he had been careless this time. Originally, he restricted Vision's investment in domestic real estate business. Xiangjiang Investment led by Zhang Yiwen mainly engaged in logistics real estate, long-term rental housing and other projects.Now letting Yingda Real Estate build a commercial complex requires a lot of funds and balancing various relationships. Without the help of Vision Investment, it seems to be very difficult. Is he taking the initiative to relax the restrictions on Vision Investment this time?

Forget it, I don’t want it anyway, just let them do whatever they want.Qu Li comforted himself and said nothing in the end. If Honor and Jumei eventually went bankrupt due to his troubles, he still had PCCW, a telecommunications company with relatively stable income, and might be able to bring Yingda Real Estate to Take privatization into your pocket and be a happy landlord after retirement.

Returning to Jumei in Yangcheng, I spent a few days with Zhang Yiwen. When it came to May, Jumei Company was preparing for this year’s 6*18 promotion. Xu Lei from Juhuasuan was the person in charge of the event, and Jumei Dadongzi was in charge. The establishment of Jumei membership business mainly provides free shipping and express delivery services. There are also e-book and streaming music businesses in the planning.

Of course, Dadongzi still has many tasks this year. Jumei membership may not be promoted to consumers this year. His current focus is on the book and e-book business.

Jumei book sales started from a third party. Now that you have money, you can do it yourself and make more profits. The key is that Jumei must meet most consumer needs.

In the book retail market, Daman has the largest market share in the e-commerce industry, accounting for more than 50% at one time. Not only that, Daman has accelerated category expansion and is preparing to build a logistics distribution center. It seems that it intends to provide self-operated logistics and distribution services for the Daman platform.

A very strange thing is that BlockBang is also building a platform and opening it up to third-party sellers. Why hasn’t it started?As time goes by, they have no special features. They can't compete with Taobao in terms of price, and can't compete with Jumei in terms of service. They have no advantage except books. However, the book retail market size is only 300 billion, and it is impossible for Blockchain to occupy all of them.

Jumei’s initial advantage was genuine licensed clothing and cosmetics. Although it developed rapidly and the market size was huge, it was not suitable for a self-operated model, so it started with domestic brands and introduced a large number of third-party sellers.Later, he acquired Goudong, a digital 3C company, not so much for Dadongzi, but rather because Qu Li was eliminating budding competitors.

At this time, there were many e-commerce companies in the domestic digital 3C field, such as Newegg, Beidou Mobile Network, and Yi Xun in the United States. These companies were not established too late, but Jumei's inexplicable success soon suppressed them. In their development, self-operated logistics is a big killer.

"I think cracking down on blocking should not be the current focus. Strengthening the sales of digital 3C major appliances should be..." Dadongzi expressed his views at the meeting

"Then how much money, manpower and material resources do you think we would need to use if we had a domestic fight with Suning? What would Shopee and Juhuasuan do?"

This is a very real problem. The focus this year is definitely Shopee. Juhuasuan has introduced a large number of third-party sellers and has experienced explosive growth. Jumei is mainly self-operated and brand sellers. If you want to develop, you have to spend money and you will incur liabilities. , warehousing and logistics costs are very high.

"The purpose of opening the block is not to eliminate the block, but to advertise and let consumers know that we have a book business and are confident that we can do a good job in this business..."

"You said that the Internet is so developed now, how much fun can watching a business war bring to netizens, and how much attention can it attract?"

There is no doubt that no matter how many ideas Dadongzi has, he has to block them.

"You can go to Beijin to meet them and ask them when they will go public. Maybe our price war will be a win-win situation, increase our market share, increase their sales, and raise more funds from Nasdaq. ." Qu Li whispered to Dadongzi.

"Then Jumei doesn't want to be the leader in the book market?"

"The size of this market is about to reach 1000 billion. Blockchain has obvious advantages. Unless they make mistakes, it will be very difficult to conquer. It depends on how they choose. After Blockchain is launched, if they expand across all categories and engage in self-operated logistics..." Qu Li did not go on. Jumei had already started self-operated logistics in advance, and there was no shortage of talents, funds and technology. Unless his management skills were so poor that the talents had no place to use, no domestic company could surpass him.

"If they are listed in the market, if they invest all in the book market, they can consolidate their advantages. However, the scale of this market is limited. It is only 300 billion now, and it cannot make a big splash. If they do all categories, they will have to compete with Taobao and Jumei and be self-operated." Logistics is even worse, and funds are being consumed faster than imagined..." Da Dongzi didn't expect that a simple decision could be so sinister: "This is a conspiracy, Da Qingzi, it's dangerous..."

There is actually a slight chance for Blockbang after it was launched in 2010. I really don’t want to be a vertical e-commerce company. As long as I dare to compete head-to-head with Goudong, even if it fails, I can sell it at a good price or merge with Goudong instead of selling out one after another like later. , and finally could only sell books in Goudong.

The discussion on Jumei's fights has come to an end. Next is Jumei membership. Amazon's membership system has been established for several years and is worth learning from. In addition to free shipping, member products, and member prices, other value-added services must be prepared. Travel and accommodation are very important. , but books, videos, and videos are more important. Many consumers cannot live without “books, videos, and videos” every day.

"The best choice is Douban, but I'm afraid Abei won't sell it..." There are people in Jumei who like to visit Douban to get to know Abei.

"If it doesn't work, acquire others, such as Time.com. Although Douban has many users, it doesn't meet our needs." Qu Li said, no one is indispensable on the Internet.

"Should our books, videos and videos be aggregated into one website, or should they be developed independently?"

"Are we going to build a video website now? Will the investment be too high?"

“Should we make our own music software, or acquire Kugou?”

"..." Everyone is very enthusiastic about books, movies, and music. Rich people also want to watch movies, read books, and listen to music. Human beings cannot live without these spiritual foods.

Should you buy shares, acquire shares, or do it yourself? That’s a good question!