Reborn Entrepreneurial Giant.

Chapter 323

The interview with Time Magazine was just an episode in Qu Li’s work. Lu Qi took Wang Yunliang and Brady to hand over, and Lin Bing led the team to Beijin to take over Guge. Qu Li could only stay in Jumei, and had no control over the two domestic platforms. Make fine adjustments.

Jumei Juhuasuan attacks Taobao Mall, and the effect is very significant. Taobao Mall has not been able to improve its quality because there are too many individual sellers, so it can only compete with Juhuasuan on price.

Jumei has a strong character. Xiangyun was born on this platform, Danlin and Quanmian Times were incubated, and it is trying to create koala food. Domestic entrepreneurs would rather believe in Feng Shui than in it. Since there is It has a successful precedent, and it can also sell products overseas. With various supports from Jumei and the efforts of market personnel, there is no shortage of high-end brand sellers now.

Once the advantages are established, as long as you don't commit suicide and don't lag too far behind Taobao Mall in terms of development speed, it will be difficult to be overturned by competitors.Juhuasuan's strategy for dealing with Taobao Mall is its own brand, as well as factory supply and industrial belt support plans.

There are many factory brands in China, which are actually white brands. The brand influence is likely to be limited to the local area. Many of them are not because of poor product quality, but because they lack the ability to market and promote them nationwide.

You must know that the costs of supermarkets are getting higher and higher at this time. A typical example is Carrefour. Admission fees, festival fees, commissions, publicity and promotion fees, and various other expenses squeeze out a lot of profit margins.It is said that except for international brands, it is difficult for domestic brands to make money at Carrefour.

Before Ali went public, e-commerce channels were considered high-quality channels, and the competition was not particularly fierce. Many people made money. After Ali went public, they made money faster and faster. This is due to the marketing costs and competitive pressure of Taobao sellers. It is inversely proportional, which requires Ahri to have super balance ability.It's a pity that the Ahri team didn't know how to exercise restraint and took a large share of the profit sharing. The more advertising fees they paid, the better the sales. It was difficult for a large number of small and medium-sized sellers to maintain order, which is why the rise of Pinxixi happened.

The ads sold by third-party sellers on the Jumei platform mainly include display ads, search ads that are charged per click, ads during special periods, and ads that are charged based on the transaction amount (similar to commissions). Qu Li designed a new ad for Juhuasuan. In the advertising model, sellers set sales targets and bids, advertising fees are capped, and Juhuasuan handles the rest.

Juhuasuan not only relies on advertising fees to make money, but also controls the proportion of advertising fees in sellers' costs. Only by making its own products can it have a clearer understanding of this. After all, it has to eliminate some sellers who are not competitive enough.

After all, there is no way to get the best of both worlds. The self-operated and self-owned brand model has more long-term value, so we have to go back to supply chain management.

Things have to be done from easy to difficult. The domestic manufacturing industry is developed. After decades of development, many industrial belts have been formed, mainly concentrated in the Pearl River Delta and Hangzhou Bay.Jumei has settled in Yangcheng, so there is no need to worry about the industrial belt in the Pearl River Delta; Beijin is the second headquarters of Jumei, and the manufacturing industry in Shandong Province is actually quite strong. Let the Beijin branch develop the market in Shandong Province; Jiangsu, Zhejiang and Shanghai are very Importantly, if Ali is in Hangzhou, then Jumei will occupy Magic City and Ningbo. These are the two most important ports in Hangzhou Bay, radiating many industrial belts.

The most typical one is of course the compulsory small commodity center. There is even a Yiwu index, which can reflect the general election of the United States, as well as Jinjiang Putian shoes, etc.

Qu Li's arrangement is to set up a branch in Magic City, and Jumei Logistics will build large-scale warehousing centers in Magic City, Ningbo and Hangcheng. These are matters that cannot be delayed.

There is also the need to turn the advertising fees Jumei and Juhuasuan receive from third-party sellers into marketing expenses for the Jumei and Juhuasuan platforms.

This means that in 2010, Jumei will increase its marketing investment, such as sponsoring "The Voice" and "Tian Tian Shang Shang".Among them, a foreign TV station has contacted Wang Lifen to negotiate the copyright of "The Voice". Qu Li means to manage the brand carefully and not let them make random changes.

"The Voice" may become the first domestic program to be purchased by a foreign country, which will enhance the program's quality and is already very suitable for Jumei's brand marketing.

Qu Li was busy mobilizing troops and generals in Yangcheng. He appeared on the cover of Time Magazine and received inspections and condolences from the leaders of Guangdong Province.Of course, we need to pay attention to this. Jumei Human Resources Xu Xiaoqin is in charge of docking. He has said that the senior management has left, but they still want to come, so come.

At this time, Jumei has already rented a building in the development zone. It has not even bought any land in Yangcheng, let alone building its headquarters. It’s not that it doesn’t want to buy it, it’s mainly because there is no good place, and it doesn’t require land to build its headquarters. There must also be various social infrastructure facilities such as transportation and education.In addition, cloud computing data centers also need to consider electricity bills and energy conservation and emission reduction issues...

Xiangyun has already begun to build its own headquarters, and Riyue Fenghua may move out by then.However, there is already a staff canteen at the Jumei headquarters. Employees can bring their friends in to eat. The food standard this year is better than last year. Qu Li even wants to contract farms and pastures around Yangcheng to ensure food safety. Unfortunately, although Jumei has always been over-provisioned , but we really don’t have so much spare time and spare money.

After the big leaders of Guangdong Province arrived, they first visited. Qu Li, Bian Liang, Zhang Wensong and other senior officials accompanied them. Whether they asked about management, finance or technology, they could answer questions.

What the top leaders are most concerned about is whether Jumei’s acquisition of Google Zhongguo can be successful and whether it can be moved to Yangcheng.

"I don't want to go to such trouble. If there is a large-scale loss of personnel, our 5 million US dollars and 35 billion soft girl coins will be wasted, at least a lot..."

“Is Guangdong Province not attractive enough to Internet talents?”

"It's because Jumei and I are not attractive enough. Maybe it would be better to find a mature entrepreneur in another company." Of course Qu Li couldn't tell the truth. Yangcheng's support for the Internet industry is very limited, otherwise NetEase wouldn't be wandering around. I wanted to leave Yangcheng many times.For example, in 2008, the leaders of Yangcheng told a meeting that Wangyi was leaving.

The situation of Jumei is not much better. Qu Li has always insisted on long-termism. He knows that the Jumei model has good prospects and there is no shortage of money. Why was he so anxious to go public in early 2008 when the general market was not good?Of course it is to avoid greater risks.

Then there is Glory. Although there are various reasons, the final analysis is that Qu Li believes that the emperor's feet are safer. Otherwise, Rebus has been in Guangdong Province for more than ten years, why was Xiaomi established in Beijin?

"You are dishonest!" The big leader laughed a few times, pointed at Qu Li and said with a smile.

"Honest people have long been eliminated by society..." Qu Li disagreed

"It seems that our support for Jumei in Yangcheng is not enough." The big leader

"It has nothing to do with the Yangcheng area. The main reason is that Jumei is too ambitious and restless..."

"I hope more and more companies are as restless as Jufa." The senior leader said

"That's a little difficult..." Qu Li muttered.

"If you have any difficulties, just ask, we are here to solve them today..."