Reborn Entrepreneurial Giant.

Chapter 319 Marketing Master

It is certain that Lei Jun cannot let go of Jinshan. Qu Li did not put many restrictions on Lei Jun when he poached him, so it is normal for Lei Jun to interfere in Jinshan's internal affairs at this time.The matter of Jumei's investment in Jinshan was quickly settled. The price premium of HK$9 was nearly 50%, and the company acquired approximately 15% of the shares of several major shareholders at a cost of approximately HK$9 million.

For a small amount of money, Qu Li stayed in Beijin and worked for the relevant departments, striving to get the relevant departments to release their acquisition of Google Zhongguo as soon as possible.

"You won't have as many things this year as you did last year..." the senior leader of the Ministry of Work Affairs complained when he saw him.

"Is there any?" Qu Li didn't know what he said.

"Director Jiang from SMIC asked me to thank you on his behalf..." The senior leader

"What's wrong?" Qu Li had too many things to remember.

"The lawsuit between SMIC and TSMC is not over, and Zhang Zhongmou agreed to settle."

"Oh, that's good." Qu Li then remembered that he had visited SMIC's senior management last year and negotiated the follow-up of Wuhan Xinxin, the predecessor of Changjiang Memory, and seemed to have given them some suggestions.

"Although I promoted Changjiang Storage, I don't rely on them to make money. I don't know as much as the Ministry of Industry and Information Technology..." Qu Li explained

"You are so generous."

"I take that as a compliment."

"Originally, if there were more entrepreneurs like you in the country..."

"Forget it, I've been trying to find a loophole in the marriage law..."

"Young people just can't let go of this thing. You'll know when you get older..."

The two of them were actually talking nonsense in the office. Qu Li's shamelessness was beyond words.

There is not much resistance to Jumei's acquisition of Google's Zhongguo, but some of them are worried about it, fearing that Shopee will weaken and become Google's wedding dress. However, Qu Li made it clear in his New Year's Eve speech that Jumei's advantage is supply chain management. The first person he hired to start his business was in the supply chain, so he ignored some people's opinions.

As Ma Yun said in her speech, some leaders came to Alibaba to inspect. He gave a 10-minute lecture and the leader gave a 50-minute lecture to teach him how to run a business.Once the status is reached, there will always be people who think they are omnipotent.

After the Honor headquarters officially opened for business, Qu Li went south to Yangcheng for a meeting.Although there are still some things, such as the development of OLED LCD screens in cooperation with BOE, and the release of magic and mate series mobile phones and laptops.

There is no way. The production capacity of Samsung's SuperAMOLED LCD screens is really limited. If you can't buy millions of them, it will be a burden for Honor, so I launched the Mate series in advance. The phone configurations are basically the same. The biggest difference is the screen and camera pixels. The screen sizes of some mobile phones are 4.5 and 4.2 inches respectively.

Of course there is no concept of retina screen now, but it does not prevent Qu Lisheng from creating such a marketing gimmick. In order to cooperate with the publicity, Qu Li proposed to let Wang Fei sing "Legend" as the global promotion song of the Honor brand. Who said that Chinese songs can't go this way? In the world, it’s just that no one is promoting it. Is Wang Fei’s singing skills worse than Swift’s?

As we all know, Qu Li is most praised by the industry for his marketing ability. Just like many Chinese later said sourly that Tesla founder Musk is just a "marketing master" and SpaceX is just a tool he uses for marketing...

Well, Qu Li actually just wanted to hear Wang Fei sing the heavenly "Legend".

He put aside all the things in Beijin and returned to Yangcheng, of course, because Jumei had accumulated a lot of things that he needed to deal with in person, such as the candidate for Shopee's successor as CEO.

"Let's first discuss how Jumei can stay true to its original aspirations..." Qu Li did not rush to solve specific problems, but set standards for them to do things themselves.

"The core of retail is product, price and service. No one objects to this, right? No one can do these three points at the same time. The logic should not be difficult. A towel that costs one yuan and a towel that costs 100 yuan are both towels. , but it is no longer a product of the same level. We can provide no-reason returns within seven days, fourteen days or even half a year, but any good service comes with a cost, which must be added to the price..."

"So the Jumei platform focuses on products and services. This is building a brand. In the future, it will launch a membership model and provide a minimum one-month price protection for products purchased by members. The purpose is to save members' time and cost in shopping..."

"Shopee focuses on products and prices. It is impossible for us to provide better delivery services to foreign users in the short term, so we can only work hard on products and prices. For products of the same quality, Shopee has the lowest price, and for products of the same price, Shopee has the best quality. …”

"Juhuasuan's focus is of course on price and service, because Zhongguo is the world's factory with excess production capacity. We don't need to make value judgments. We eliminate backward production capacity through market competition and provide good services at the same time. This may be Amazon's flywheel effect. Juhuasuan is ready and can continuously provide high-quality sellers for Jumei and Shopee..."

"We must clearly realize that all work that has nothing to do with products, prices, and services is ineffective. The key to doing these three things well lies in supply chain management..."

Qu Li's thoughts at this time gradually formed a system, that is, he had his own business philosophy, and he was just an ordinary person. Who gave him the money and the opportunity to practice his ideas.After finishing speaking, let Xu Lei and Dadongzi express their opinions.

According to Qu Li's idea, Jumei will not promote sales easily in the future, and the sales promotion activities will be concentrated on Juhuasuan, which is a big blow to Dadongzi.

"I support Tianming's logic..." Dadongzi's decisiveness was unexpected

Since Dadongzi agreed, Xu Lei had no reason to object. However, promotional activities are not that easy to do, because Jumei 6*18 and Taobao Tmall launched the Double 11 event, which was much larger than the previous one in history. Hundreds of brands participate, and there's advertising a month in advance.

Jumei, who has experience, certainly knows how to deal with it. Juhuasuan teamed up with some brands for promotions, but did not advertise, so it was just to gain popularity.The results of it?Taobao obviously underestimated the pressure brought by online promotions. During several peak trading periods throughout the day, especially after [-] pm, the Taobao website could not be opened, Alipay transactions failed, and express delivery companies were liquidated.

Of course, on Double Eleven, the average transaction volume on Taobao platform increased nearly 10 times to close to 50 billion, and the transaction volume of event merchants was about 10 billion.

Taobao’s promotional campaign is costly, but the user experience is far worse than that of Jumei Juhuasuan. This is the most common reaction from consumers on Weibo and other platforms.

"Junior high school students have better website skills than college teachers. It makes no sense..."

"The co-founder and CTO of Jumei is the director of the Microsoft Engineering Academy..."

"Jumei offers cash on delivery, so the website is not down..."

There are many rumors from the outside world. The mainstream view is that Taobao’s Double 11 won by data and lost by word of mouth.