Reborn Entrepreneurial Giant.

Chapter 298: Out early

Wang Yunliang took people to Beijin Google Zhongguo to do due diligence, which was regarded as a formal confirmation of the basis of this cooperation. Qu Li went to Xingsha. He is currently the chairman and CEO of Qiancheng Motors. He has been out of work for two months. Although We communicate via email, but there are some things that we can’t help but talk to him in person.

Qiancheng Motor has two sales systems. Originally, it seemed better for Qiancheng Motor to take the high-end route as a new brand, but the name Cheetah is better. As a high-performance off-road vehicle, it can compete closely with Jaguar Land Rover, but it has sold many mid- to low-end models in recent years. The Cheetah car is equivalent to reshaping its brand image at this time.

Fortunately, the sales of Changfeng Automobile were not good in the past, and the Cheetah brand cars were sold in small quantities, so the impact was limited. In order to completely draw a line with the past, Qu Li thought of changing the car logo and running a self-operated 4S store, where the car can be ordered online and picked up offline, and the actual price is clearly stated. Wait a few moves.

Except for a few who are willing to take risks, few people play with them. Therefore, the Cheetah brand sales system will be cleared of inventory in a few years and will basically be paralyzed in the second half of next year. Qu Li doesn't care, but Qiancheng Motor has not started doing business, and the company's performance has been damaged. certain.

In fact, during this year's peak sales season of the Golden Nine and Silver Ten, the sales of Cheetah and Parjet did not meet expectations, and the negative effects of the acquisition finally appeared.

Qu Li didn't care much, but people inside Qiancheng Automobile, especially the sales department, were panicked. After returning to the company to understand the situation, he didn't say anything. Instead, he went to the production line to urge He Qicheng to improve the quality of automobile production. This was the basis.

It's already October, and Honor Jumei has added a group of management trainees. Qiancheng Motors has recruited a lot of people from colleges and universities in Lianghu, and they can't be assigned to various positions for rotation training. Qu Li gave them a meeting after he arrived. boast.

"Choosing Qiantu Motor is a risk, because this car company may go bankrupt at any time, or it may change the entire world in ten years..."

"Friends who want a stable life can leave and go to those big factories. After all, fresh graduates can get real training opportunities and adapt to the corporate culture by entering big factories. Most social recruiters are well-informed and will not be easily fooled. Accept some corporate culture that seems fake and similar to brainwashing..."

"Even if you realize that joining Qiancheng Auto is a high-risk choice, but are willing to take the risk, you must also consider whether you are suitable. Pure electric vehicles are a brand-new industry, and everyone needs to relearn. Without strong learning ability, He is reluctant to endure hardships and specializes in research, and he also likes to be clever at work..."

Unexpectedly, Qu Li's training style was like this. The person in charge of Qiancheng Automobile's human resources department regretted it. This was not retaining people but driving them away.

Qu Li naturally has his own opinion: "I think the essence of sales is to create value for consumers and help customers choose correct and practical products, rather than..."

Qu Li came to the sales department and started to fool Laoyoutiao Laojianghu: "I think the ideal sales situation is that the sales of 4S stores have no KPI assessment tasks, and only need to serve customers well. This premise is that we must have excellent products and sufficient Visibility requires a process, and I plan to formally promote it in five years..."

"Maybe you think it has nothing to do with you. After all, no one can guarantee how many people will stay with you in Qiancheng Automobile in five years. So why should I say this?"

"I don't know how many people believe that I really want to build a pure electric car and that I can do it. It doesn't matter. I should give you the confidence."

"Cheetah takes the high-end route and changes the distribution model. It is indeed risky. In the past few years, it has just been struggling to maintain. I have placed my hope on pure electric vehicles. I have said before that a pure electric vehicle will be built within three years. A good car, and finally a production car..."

"The Beijin R&D Center is developing a pure electric SUV. Because it uses battery cells from Tesla cars, the time to build the first vehicle may be earlier. However, due to cost issues, the price is not expected to be less than 50... …”

"Don't think that the Beijin R&D Center is still the old man it used to be. The U.S. auto industry was hit hard by the subprime mortgage crisis. I hired several R&D teams from there, including many excellent electronic and electrical engineers. Together with Honor's technical support, all aspects of soft Their hardware configurations are among the top in the country, and I give them sufficient support without reservation. If they really can’t build a top-notch pure electric car in the country, then I can only admit defeat..."

"If it is built, then the sales will not exceed 50 even with the brand influence of me and Honor, then we can only declare that the high-end route has temporarily failed..."

"No one can guarantee 100% success. Everything has risks. I think only by sharing risks can we be qualified to enjoy the leap-forward development brought about by success..."

"What I mean is that if we succeed, Cheetah upgrades its brand, and Qiancheng's electric cars can change the existing fuel vehicle market just like Honor changed the mobile phone market, then will our group of people have a breakthrough in their careers?" ?Can we sell our products to every corner of the world?”

"Mandela said: We can be humble as dust, but not twisted like maggots."

"You still have to have dreams, what if they come true?"

Qu Li spoke for a long time. In order to prevent people with low qualifications from understanding it, he continued to add: "I adhere to long-termism and insist on doing difficult and right things. As long as I am sure that Qiancheng Motor is in the right direction of development, I will not I am worried about the company's losses. I will give you enough time and opportunities to allow you to make mistakes, but I still want to remind you: you are serving customers, there is no need to be groveling, remember to remain neither humble nor overbearing..."

Xia Mingfei was somewhat radical in the adjustment of Qiancheng Automobile's distribution system. After all, Qu Li set a bad example. Now dealers have rebounded and withdrawn from the network. Mitsubishi Pajero sales have experienced negative growth during the peak sales season.Various things happened in the two months since Qu Li left. The problem was that no one was targeting them behind the scenes.

Qu Li did not accept Xia Mingfei's report when he returned to Xingsha. He treated him coldly for two or three days before giving him a chance to understand his thoughts and methods when dealing with complex problems.

"We are partners with our dealers. We do not provide them with food, nor do they support us. Cheetah's distribution model is inherently problematic. In the short term, they are under greater pressure than us..." Qu Li began to comment: "Don't be afraid if something goes wrong, how are you going to make up for it?"

"Save it as much as you can, but if it doesn't work, give up. That's..." Xia Mingfei

"Although I haven't said something clearly, you should know that I am not prepared to hold the position of CEO of Qiancheng Motors for a long time. You are impatient. Lu Tao and He Qicheng will have this opportunity as long as they don't make mistakes..." Qu Li explained the matter. : "I hope you can adjust your mentality and improve your overall personal quality first. Although I am not good at handling specific things, I don't need to think about it to know that the situation Qiancheng Motor will face in the next few years will be more complicated..."

"I understand, I won't get emotional..." Xia Mingfei sighed