Reborn Entrepreneurial Giant.

Chapter 297 Pros and Cons

Xiangyun's stock price later reached a high of 85 yuan, with a market value of more than 500 billion, and then began to fall. However, this is obviously not Jumei's current focus. Before going to Google to do due diligence, they once again discussed the pros and cons.

"Will our Sun Moon Fenghua business be greatly affected?" Chen Danlin asked

That's for sure. In addition to its own brands, Riyue Fenghua is also responsible for most of the domestic procurement business of Jumei and Shopee. The nature of this part of the work is similar to that of Xiangjiang Li & Fung.In other words, the brand that has the greatest impact is the "Ming" brand. This brand is considered a cost-effective product overseas, but is barely considered a mid-to-high-end brand in China.

Riyue Fenghua is Jumei Group's largest source of profit outside of e-commerce retail. It is the parent company of Xiangyun, so its importance can be imagined.But even if Shopee is acquired by Google, the impact will be on the future rather than the present. At least the self-operated brand business will not be greatly affected.

Qu Li explained the pros and cons in a few words. Only by making the Internet brand bigger and stronger can it have the ability to resist risks. Other businesses must rely on Jumei and Juhuasuan, which are naturally restricted. Just like Li & Fung Group, even if it has a very strong supply chain Management capabilities have become eclipsed in the Internet era.

"Should the cross-border business of Jumei Logistics be suspended?" Tan Lijun felt a lot more relaxed and a little disappointed when he said this.

"Jumei Airlines' plan cannot be stopped, and the demand for Honor should not decrease." Qu Li thought for a while and said: "Jumei Logistics can focus on the country, but it cannot ignore foreign countries. Even without Shopee, we still need to maintain global Procurement capabilities. Besides, the development of Sun Moon Fenghua’s independent brands may not be very slow.”

“My goal is to more than double Xiangyun’s sales in the United States next year…” Lai Shixian, CEO of Xiangyun How slow will it be? With the implementation of the brand co-operation plan, Xiangyun's sales volume in the United States may only be doubled.

Obviously, the ones most affected by this incident are Jumei Logistics and Riyue Fenghua. Jupay and cloud computing have not developed overseas, and their innovative businesses do not rely on Shopee.

Next, they continued to discuss the extreme situations faced by these two businesses without Shopee, which required more data support. Their meeting lasted for a long time.In the end, the opinion of acquiring Google Zhongguo dominated. Maybe Shopee is far away from everyone and doesn't have much affection.

So how does Jumei launch its search business?Will it be like Ahri's acquisition of Yahoo Zhongguo, and eventually disappear into oblivion and gradually disappear?Do Google executives want to implement the same corporate culture as Jumei?

"What is the purpose of our acquisition of Google's shares? Is it for search or for e-commerce? Neither, it can be said that they are both..."

Jumei does not have a particularly strong corporate culture. For his own reasons, Qu Li chose a model of flexible authorization, strengthened supervision, heavy punishment, and high wages.

Jumei employees, including customer service representatives, often have great power, but if they make mistakes, they will face cross-examination by Duolun. Those who can explain the reasons clearly can pass the test smoothly and be given more opportunities, while those who cannot explain the reasons may not have a chance.

Corruption, in particular, not only reduces their opportunities systematically, but also increases the cost of making mistakes.For example, if something is found out, you can go through official channels and try not to be private.

In addition, Jumei's major subsidiaries, such as Jumei Logistics, Juyun Technology, Innovation Business Department, and Riyue Fenghua, have implemented different management systems from Jumei Juhuasuan Jupay, such as overtime culture.

What Qu Li pursues is "the gathering of form and spirit" and "order in chaos". Jumei, Juhuashang and Jupay are the regular army, Jumei Logistics is the logistics, Riyuefenghua is the various "gourmet foods", and innovative business is the "surprise soldier". Juyun Technology is a black technology and Dongfeng Express. As for search, no matter how you look at it, it is suitable to grow into a "field force."

Things can't be settled in one day. When he got home, Qu Li asked Chen Danlin what she really thought. She would probably lose money by selling Shopee, which was equivalent to interrupting Jumei's efforts to enter overseas markets.

"I hope to sell Shopee so that there will be enough talents to focus on Danlin women's clothing and koala food..." Chen Danlin is used to getting down to business afterward.

Qu Li can understand Chen Danlin's choice. Both Shopee and Xiangyun are managed by Qu Li personally. There is no doubt that Sun and Moon Fenghua internally wants to copy Xiangyun's success. It is natural that the Danlin brand was established earlier than Xiangyun. choose.

Danlin women's clothing is the second largest independent brand within the group after Xiangyun, but its revenue scale and profit margin are not as good as Xiangyun. Even because of the choice of "small order quick return" business model, it will be difficult to surpass Xiangyun in the future.

Chen Danlin complained while drawing circles: "Many of them advised me not to insist on quick returns for small orders. This model is too difficult."

Qu Li didn’t take it seriously. Everyone’s interests are not the same, and not everyone is suitable to be an entrepreneur: “Then you give them training and let them know Jumei’s corporate culture. We must persist in doing: difficult but right things... …”

"Then when can we make Danlin women's clothing?"

"You're in a hurry!" Qu Li: "What's the point of being anxious? You're the founder."

Chen Danlin said slowly, "You said that after Shopee is sold to Google, can Danlin's women's clothing still be sold in the United States?"

"of course can."

"What I mean is, can Riyue Fenghua set up an e-commerce website that only sells Danlin brands..."

Qu Li was a little shocked and looked at Chen Danlin: "How bad are you!"

"What did you say?" She pinched his soft spot with her delicate hands.

"This is a really good idea, but I wonder if Google will agree..." Qu Li didn't want to give up Jumei's overseas e-commerce business, but he couldn't directly compete with Google, so Danlin Women's Wear could enter the market with the help of its self-operated model. It may not be a good idea.

"What did you say?" Chen Danlin was confused

"It's nothing. Danlin's women's clothing model can't be rushed. We spent a few years perfecting the entire industry chain and business model, and then we launched new products at reduced prices..." Qu Li thought of a lot. Danlin's women's clothing brand also needs to improve its informatization. Let supply chain companies establish flexible production lines. Not only will the investment be large, but the prospects are still uncertain. It all depends on the attractiveness of Sun and Moon Fenghua.

In addition, since the sales are mainly online, should we combine the advantages of Uniqlo and Zara?Sell ​​some classic models to increase the sales market, reduce costs, and increase profit margins?

We all know that industrial mass production can reduce costs. ZARA produces an average of 23 styles of clothes per week. Danlin women's clothing will only have more, not less, which will inevitably lead to high costs, low selling prices, and low profits. It’s impossible to sell classic models without popular ones.

The two exchanged their thoughts. On the contrary, koala food is simpler, sold globally, and meets the quality and safety standards of China and the United States. Anyway, there are sales channels, so there is no need to worry about selling.