Reborn Entrepreneurial Giant.

Chapter 281 Lin Bing fights for power

As the founder and chairman of Jumei and Honor, Qu Li is not allowed to accept interviews from the media, but as the CEO of Qiancheng Motor, he has to deal with media reporters. The A-share market is generally negative about the future of Qiancheng Motor, with the stock price hovering around 3 yuan.

"I have confidence in Qiancheng Auto. We may only need a few dozen pieces of clothing, hundreds or even thousands of components for smartphones, and about 3 parts for fuel vehicles. What pure electric vehicles do is subtraction. We will use zero The number of parts has been reduced to less than 2..."

"The reduction in the number of parts means that manufacturing difficulty is reduced, stability is increased, and the process of automotive electronics is accelerated..."

"What Qiancheng Motors has to do now is to find the right market positioning and increase sales. Cheetah Motors' technology is derived from Mitsubishi and will surpass Mitsubishi, so it will abandon the low-end product line and take the mid-to-high-end route..."

"Qiancheng Automobile will cover high, medium and low-end markets. It will first launch several cost-effective Pratt & Whitney models to meet the growing needs of the public. SUVs are the focus. We cannot give up the advantages we have accumulated in the past."

"Why the name change? It's very simple. Honor will change its name sooner or later when it acquires Changfeng Automobile. The sooner the better, the loss can be minimized..."

"Mitsubishi Motors is good, but Qiancheng Motors is not bad. Our future is brighter. Honor G2 has become the benchmark for global smartphones. Qiancheng Motors has a very excellent team and strives to enter the first array of independent brands within five years; to become the country's largest brand within ten years." One of the outstanding car brands; competing with international first-tier brands within 5 years..."

"This is just a conventional route. Once we make breakthroughs in pure electric vehicles and other directions, it will only take an instant to surpass BBA..."

"Do you think I'm bragging? It doesn't matter. My responsibility is to fill the company with greater imagination, and I am very patient. I am not prepared to succeed in three to five years. You can first refer to the growth of Honor. If we defeat Motorola and Nokia , then will the possibility of Qiancheng Motor defeating BBA become very high; and vice versa..."

Qu Li accepts interviews from the media from time to time, trying to let more people know about Qiancheng Auto. At this time, the butterfly logo of Qiancheng Auto and the leopard head logo of Cheetah have been designed. Only the special font design of Qiancheng Auto has not been completed. It will be completed soon. Launch a brand awareness plan and strive to announce it to the public next year.

As part of the brand identity plan, it must have its own design style. On the premise that technical strength cannot be improved in the short term, appearance and interior design are the top priorities.There is also automotive electronics. Unfortunately, Wei Zhi Auto does not have products yet, or it will add domestically produced advanced assisted driving systems ADAS to the entire range.

Qiancheng Automobile's future is uncertain, and it is currently difficult to attract top foreign design masters. Then train it yourself. Huxiang University's industrial design major is quite good, and maybe it can produce a few awesome designers like GAC Trumpchi Zhang Fan.

Qu Li, who stayed in Xingsha, not only had to deal with Qiancheng Auto, but also Honor G3, Magic 1, and magicbook. He mainly relied on carrier channels for mobile phones, and Walmart/Best Buy, third-party sales stores, and e-commerce for laptops. , unlike Honor G1 and G2 which were only sold on Shopee due to shortage at first, this time they will basically cooperate with Amazon...

This is bad news for Shopee. Stop trying to be big and perfect. Shopee offers limited products, but there are not many products that are exclusive and very attractive. Coconut shoes and Honor G2 are one of them, and they will be available next year at the latest. Cooperated with Amazon!

Shopee’s U.S. station has suffered a serious blow. Fortunately, Lucci and Brady are opening a Dutch station, which will not only cover the Benelux countries, but also the entire European Union, especially Germany and France.

Unlike the British station, although it also sells to the EU region, it has not established a warehousing, logistics and distribution service center. After the opening of the Dutch station, these must be completed, and the return rate in the EU is very high, especially for clothing e-commerce, because of the differences in various countries. There are differences in sizes. If the level of the foundry in Zhongguo is not high enough and the management is not strict enough, it is likely that the clothing sold to Europe will be marked according to Zhongguo's size.

There are many solutions. The simplest and most direct one is to increase the selling price. For example, Amazon's gross profit margin is about 30%, which already takes into account the return rate. If calculated based on cost, a gross profit of two to three hundred percent is normal; secondly, Refined operations, increasing the introduction of product details, and providing information accuracy will naturally reduce the return rate; there is also the C2M model, where the factory directly meets consumer demand and achieves flexible production...

Of course, Shopee’s choice is to increase the selling price of the goods. You can refund it. Anyway, I want to ensure sufficient gross profit to cope with the loss of returns.As for improving the operational level, that is a matter for the future.

In mid-July this year, FB’s active users exceeded 7 million. Although not all active users can see Shopee’s ads, even if 2.5 million people see them, it will be enough to greatly increase the number of Shopee’s registered users.

Although no one knows the details of the contract between FB and Shopee, there are many speculations in the market. Wall Street investors seem to have just discovered that Shopee is a wholly-owned subsidiary of Jumei, and they have increased their bets, pushing up Jumei's stock price to more than 25 US dollars, and its market value to more than 50 billion US dollars. .

Jumei's US$5 million corporate bond was also successfully issued, with a five-year annual interest rate of 5%. Jumei may issue debt financing every year in the future.

Once you have money, you won't be afraid of anything, so someone suggested that Jumei headquarters be directly responsible for developing the Japanese market.

"Why?" Didn't we agree that we would wait until the Dutch station is completed before establishing the Japanese station?

"Before, we were short of money, and the success probability of the Dutch station was very high..." Lin Bing, who has been serving as CTO and responsible for the middle office, is unwilling to be lonely.

Qu Li wanted to refuse. The Japanese e-commerce market was among the largest in the world. Of course he wanted to enter, but was Jumei really ready? Did it have enough talent reserves?But it was Lin Bing who made the request. He is the co-founder of Jumei. He has always been "honest in his duties" and gave Qu Li enough trust. Qu Li often poached people from Lin Bing's subordinates.

"If you want to do it, just do it, in the name of Shopee or Jumei?" Qu Li

"Of course it's Shopee. Jumei and Facebook have no cooperation." Lin Bing

"But you will usurp Brady's rights. He did nothing wrong..."

"Japan is closer to China and has basically the same time zone, making it convenient for nearby management."

"I'm not saying that Jumei can't be directly responsible for Japan Station, but I'm thinking about how to tell Brady so that he doesn't have any grudges." Qu Li hesitated.

"Let's just talk about it and discuss the matter..." Lin Bing disagreed, as if he felt that Wai Guoren didn't like fighting for power.

"You can communicate with Lu Qi first. They should be together now."

"Of course, this matter requires Lu Qi's nod." Lin Bing felt that he had thought clearly.

Hearing this, Qu Li had a headache. Although he subconsciously felt that it was not suitable to enter the Japanese market at this time, it was difficult to refute. He supported himself so much, so it couldn't be disappointing, right?