Reborn Entrepreneurial Giant.

Chapter 280 Deep Understanding

Roland Berger gave an overall plan to Qiancheng Motor and began to withdraw from the company.The former chairman of Changfeng Motors, surnamed Li, went through the whole process and saw the plan they provided, but he still couldn't understand it, which cost tens of millions.The investment of these funds may be able to create a successful model, so why invest money in something where you can't see the use.

Qu Li has his own ideas. Is there any use for a consulting company?It must have worked, otherwise Accenture's market value at its peak was about US$2000 billion. How could it have grown to such a large scale simply by relying on deception.

Qu Li asked the consulting company to help him familiarize himself with some of the logic of the automobile industry, including the upstream and downstream industrial chain operations, and to know how to build a good car in the standard sense. For example, Qiantu Motor built a set of (Chery's) V-shaped cars. Positive R&D system.

That's right, it's forward R&D, rather than learning from reverse development. Reverse R&D is fun for a while, but is cremated afterwards. Most domestic car brands started by relying on reverse R&D, and they don't know what forward R&D is and what the price is.

The so-called V-shaped forward research and development requires the establishment of a huge technology database, global market technology standard library and patent library, involving processes, processes, standards, cases, etc. in countless industrial chain links. This is the underlying support.

The left side of the V shape is demand, and the back is product. For example, Qu Li wants to build "Wuling Hongguang". This is a new car he defined based on market demand. He gave the design goals and then designed them to ensure high quality and big products. Stable production in batches and then launched into the market.

There are all kinds of slang in all walks of life. This can actually be seen in the "middle platform" system of the automobile industry. The "automotive middle platform" has accumulated various technical data and can use it when necessary.So Qu Li found a senior engineer from Jumei with experience in China-Taiwan construction.

There are many similar adjustments. Roland Berger can be considered as doing his best, but Qu Li is very hard-working. Fortunately, his memory is excellent in this life, and long-term exercise has brought unlimited energy. There is no shortage of women, and the fifth girl is in a happy mood. , the learning and work efficiency is very high.

Through study, Qu Li finally learned that Toyota's lean manufacturing TPS is not suitable for small businesses. Only when a large number of cars are sold, the entire supply chain flows, and small waste turns into big waste, is it necessary to pay attention to lean manufacturing.As a small business, there are many ways to control costs, but making money is the most important.It is a pity that domestically produced cars have been despised by the people for a long time, and domestically produced fuel vehicles are not suitable for high-end niche routes.

If it weren't for the two legendary cars Wuling Hongguang and Great Wall Haval H6, Qu Li would have had no choice but to continue to spend money to give Qiancheng Motors hope.Not necessarily. BYD acquired Qinchuan Automobile in 2003, and in 2008 it became the sales champion of domestic independent brands.

The reason why Changfeng Automobile is not good is that there are big problems with its car positioning and sales team.

In fact, when Qu Li spent great efforts to reshape Qiancheng Auto's sales and after-sales service system, even if it has just begun, car sales have improved greatly, mainly Mitsubishi Pajero and Changfeng Qiling, one and Wuling Hongguang An MPV with similar positioning.The production bases of both vehicles are in Xingsha, and the Cheetah series is produced in Yongzhou, which is said to be the largest light off-road vehicle production base in the country.

Pajero sales are good because some consumers are afraid that Mitsubishi will not sell it in China, so they consume in retaliation.The price of Changfeng Qiling is more than RMB 6, which is very suitable for family travel. However, the fuel consumption of the 1.6L engine is much higher than that of the 1.2L and 1.4L engines of the future "Wuling Hongguang".

Domestic cars are going to the countryside, and the sales of SUV models have soared by 47% this year. However, in history, Changfeng Motors' sales in 09 only increased by 15%, which is far lower than the industry average. Sales of more than [-] billion and profits of tens of millions, regardless of How to explain it, I can only say that the team is not good.

Qu Li has a new sales team, adjusted to a three-year and [-]-kilometer warranty policy, and as a nationally renowned entrepreneur, he has generated a lot of exposure with very little advertising investment, and it seems normal for sales to increase.

Qu Li, who was sitting in Xingsha, listened to Xia Mingfei's report. Many sales information was lagging behind, which deepened his determination to promote informatization. Every time a car was sold, he wanted to know it as soon as possible.There are also various sales and maintenance feedbacks. Only by mastering first-hand data can we make immediate adjustments.

Unfortunately, there are no DingTalk, WeChat Enterprise and Feishu. At this time, we can only use Jumei to develop an internal instant messaging tool. Although it does not have many functions, it is at least safe and reliable.

Fortunately, I knew that the yen would appreciate, so I did some hedging, but the amount exceeded the actual needs. It was just a rip-off for Qiancheng Automobile, and there was not much profit.

"In half a year, I am confident that the sales volume of Changfeng Pajero and Changfeng Qiling will both exceed 1 units..." Xia Mingfei said that domestic subsidies are for cars below 1.6L, while most Changfeng SUVs exceed this standard, and the sales growth rate is not good. Predictable.

Not only that, Changfeng Automobile has no policy tax subsidies this year, and a decline in profits is expected.At the same time, it lost Mitsubishi Pajero and tax subsidies. Many domestic brokerage reports gave Qiancheng Motor a neutral evaluation. This is still for the sake of Honor and Quli.

Qiancheng (Changfeng)'s annual report for the first half of the year was released. It produced about 1.5 vehicles and sold less than 1.4 vehicles. It launched several models at the same time. In this case, how high will the amortized cost of each model be? ?

"The Cheetah series Black King Kong, CS6, and CS7 are all good. My goal is that Qiantu Motor's annual sales exceed 5 units..."

"I don't have much expectations for Qiancheng Motor's sales this year. You don't need to put pressure on yourself. The Qiancheng Feiteng crossover MPV in the second half of next year is the focus..." Qu Li subconsciously felt uneasy. Historically, Changfeng Motor's sales this year That’s about 3.4.

"Then our dealers can't stop selling cars for a year. Don't worry, I know it well..." Xia Mingfei didn't think Qu Li hired him with a high salary for charity. He always had to prove his ability so that he could get more money in the future. Much status.

Qu Li was so courageous that the Huxiang government was willing to give Qiancheng a quota of 2 vehicles in ten cities, but because Qiancheng's current plug-in hybrid did not meet Qu Li's requirements, it directly rejected this good thing.But when thinking about Honor G[-], everyone can understand Qu Li’s pursuit of excellence.

Huxiang also has courage. The process of Honor's acquisition of Changfeng Automobile has not been completed yet, and Qu Li has been given control of the entire listed company.He Qicheng, who was poached from Yangcheng, promoted the production management system and lived in the factory from Xingsha to Yongzhou.

"There are many inappropriate spare parts provided by Changfeng Group..."

"If they can't meet our needs, they will switch to other suppliers." Qu Li has already offended many people in Huxiang and doesn't care about offending more people.

After chatting with He Qicheng for a while, I learned that his current situation is pretty good.When colleges and universities start school this fall, Qiancheng Xingsha Factory will recruit people from major schools for training to cope with the possible production capacity explosion next year.

Qu Li then contacted the chairman of Changfeng Group. He must not let Changfeng hold back Qiancheng Automobile. Everything else was easy to talk about.Well, everything is missing except Qian Quli.Besides, if Changfeng Group has low quality and high price, who can bear it?

In one month, Qu Li went through everything from production to sales in Qiancheng Automobile, and even personally went to important companies in the supply chain to conduct research. August passed day by day.