Reborn Entrepreneurial Giant.
Chapter 189 Brand and Persistence
Chapter 189 Brand and Persistence
The controversy over Jumei Logistics ended and the cooperation between Jumei and Sun Moon Fenghua began to be discussed.
Riyue Fenghua's Xiangyun, Danlin, and Quanmian Times are currently small in scale and have relatively fixed foundries, which is not a big problem for Jumei Logistics.
The key is the "Ming" brand. We are now cooperating with manufacturers across the country. There are dozens this year and may expand to hundreds next year. It is difficult for Jumei Logistics to take care of both domestic and foreign logistics.
"If self-operated brands cannot use Jumei Logistics, then..." Tan Lijun became angry and lost his temper.
"Then build a few more transit warehouses so that manufacturers can deliver goods directly to the warehouse." Qu Li still adheres to the idea of Goudong transit warehouse, operating warehouse, and front-end warehouse, and has already planned to build a super-large-scale automated "Asia No. [-]" Warehouse, but haven’t purchased the land yet.
In fact, Jumei and later Goudong are becoming more and more like a supply chain enterprise rather than a simple retailer. In the discussion between Qu Li and Jumei’s senior management, a new point of view was put forward, which is to reduce social retail costs and shift from linear logistics to Upgrade to mesh logistics.Of course, these are the long-term future. Now, it is difficult to meet Jumei’s current development.
A company must not only consider what will remain unchanged in the next ten years, but also what will change. It must also consider the underlying logic of the company to adapt to changes in the times.For example, Taobao is a platform, and Jumei is a physical retail enterprise engaged in supply chain management.
Between Jumei Logistics and the self-operated entities, he was not the one who discovered the problems and proposed solutions. What Qu Li had to do was to prioritize and weigh the long-term interests of the Jumei platform and the interests of each subsidiary.
"Jumei Logistics only provides cash on delivery services for Jumei platform merchants and Juhuasuan's self-operated products. The most important thing is to serve Jumei platform well; followed by Juhuasuan and Taobao sellers..."
Many of Qu Li's ideas are advanced. There is a gap between what he wants and reality. How to balance it is a test for the Jumei team. If everything had listened to Qu Li, Jumei would have been doomed long ago. One-day delivery can paralyze Jumei Logistics.
"We pursue timeliness, not extreme speed..." Qu Li believes that next-day delivery is enough, and same-day delivery is simply crazy. Since Jumei Logistics has to serve third-party sellers, Jumei Logistics will achieve next-day delivery at most within three to five years.
"Don't worry, using Jumei Logistics will increase the weight on the Jumei platform." Qu Li continued to comfort them. The so-called weight means that when users search for products, they will be displayed on the homepage first. As for the homepage and secondary page display, of course they are used to pay for advertising. s brand.There is another calculation method for future mobile intelligent recommendations. Anyway, Jumei logistics service is an important bonus.
After the general direction was decided, Qu Li went to work at the grassroots level of Jumei Logistics and Riyue Fenghua to experience first-hand the smoothness of the entire supply chain.
Jumei Juhuasuan's website is a large platform, the logistics and supply chain system is the foundation, cloud services are the future and information infrastructure, and the middle office is the software, application, and information implementation supervision organization, and it is also the core of Jumei's power.
Qu Li first arrived at a delivery station in Jumei Yangcheng. He did not pretend to be a delivery person for a day, but stayed at the delivery station to observe the entire delivery process, labor intensity, and employee compensation. At this time, Jumei Logistics did not have five insurances At Yijin, employee benefits are similar to those at SF Express. Yangcheng is so close to the headquarters, and executives often shop. There is no slack in employee training, and operations are relatively smooth.
Thinking of this, I went to Foshan next door and discovered some problems. Jumei Logistics expanded nationwide in a short period of time. Employee training started in Beijing, Shanghai, Guangzhou and Shenzhen, followed by second- and third-tier cities. Even if there are High income makes it difficult for some employees to fulfill their responsibilities.
From the distribution point to the distribution center and then to the transshipment center, there are still many problems that can be discovered. Huang Zheng accompanied him on this trip and gave him a lot of opinions and ideas.Blindly improving employee benefits will be ineffective. Without pressure, there will be no motivation.Although the grassroots level is important, the vast majority of people can be replaced at any time.If Dadongzi improves the salary of the grassroots and reduces the salary of the middle and senior management, it is really unjustifiable if it is not out of his own feelings.
After leaving Jumei Logistics, Qu Li did not rush to give advice, but went to Riyue Fenghua. The situation of the three major brands is different. Xiangyun Sports Shoes is currently a high-quality route and the logistics is simple; although Danlin has not achieved the speed of small orders, However, dozens of new products are put on sale every month; underwear and underwear (including but not limited to autumn clothes and autumn pants) in the cotton era are relatively stable, so just control the quality.
Therefore, Qu Li chose the Danlin Brand Operations Department. Liu Shulian, as the deputy editor-in-chief of the fashion magazine, has no shortage of aesthetics. Joining Jumei is not only responsible for the entire website design style, but also ensures that Sun and Moon Fenghua's products reach a certain level.
"The sales volume of the Danlin brand in the United States is getting better and better. Although it is still far away from Xiangyun, is our investment too little?" Liu Shulian, as a senior executive, naturally has the right to ask some questions.
"I hope that domestic competitors will not pay attention to the development of the Danlin brand within five years. Xiangyun can be sold, but Danlin will never..." Qu Li said seriously
"I know you are a couple, so there is no need to do it in front of me..." Liu Shulian teased the two of them, while Chen Danlin laughed and said nothing.
Although Qu Li and Chen Danlin will not engage in intimate behavior in the company, they will not avoid anything, so no one will fail to see the relationship between the two.Chen Danlin is not cheating, and her self-confidence is not as high as that of Qu Li. Being an ordinary person who works hard is actually very hard.
As a worker in 996, Chen Danlin hardly had any rest. Although she did not go to the logistics front line with Qu Li, Danlin knew most things about the brand.
"The Danlin brand has entrusted me with a lot of emotions. I feel that whether it is Glory or Jumei, it belongs to me and Danlin. Only Danlin's brand and model..." Qu Li said and looked around, and Chen Danlin walked up to him. Qu Li hugged her and turned around to kiss her.
"I really envy you young people. Why did Dan Linyi, such a good Guliang, fall in love with him in the first place? Now I have a headache when I see Shamat. Tianming has set a bad example for the young people of Yangcheng..."
"I heard that people are imitating Shamat's hairstyle not only in Yangcheng, but also in many places across the country."
"I'll only have a killer haircut for a year or two, right?"
"Your photos of killing Matt are the most widely circulated on the Internet..."
This is a dark history that many people made fun of him, and it will never be washed away in this life, but Qu Li doesn't care. Only a normal person has some flaws. He will never be an honest person or a "good guy" in this life.
Back to the Danlin brand, the small order quick return model needs to open up information channels with OEMs. In the face of the subprime mortgage crisis, foreign trade is shrinking, and there are many companies willing to make changes for Jumei.
"After we conducted an investigation from multiple dimensions such as the actual controller of the company, the company's technical strength, and employee benefits, Shenzhou International is the best choice..."
The controversy over Jumei Logistics ended and the cooperation between Jumei and Sun Moon Fenghua began to be discussed.
Riyue Fenghua's Xiangyun, Danlin, and Quanmian Times are currently small in scale and have relatively fixed foundries, which is not a big problem for Jumei Logistics.
The key is the "Ming" brand. We are now cooperating with manufacturers across the country. There are dozens this year and may expand to hundreds next year. It is difficult for Jumei Logistics to take care of both domestic and foreign logistics.
"If self-operated brands cannot use Jumei Logistics, then..." Tan Lijun became angry and lost his temper.
"Then build a few more transit warehouses so that manufacturers can deliver goods directly to the warehouse." Qu Li still adheres to the idea of Goudong transit warehouse, operating warehouse, and front-end warehouse, and has already planned to build a super-large-scale automated "Asia No. [-]" Warehouse, but haven’t purchased the land yet.
In fact, Jumei and later Goudong are becoming more and more like a supply chain enterprise rather than a simple retailer. In the discussion between Qu Li and Jumei’s senior management, a new point of view was put forward, which is to reduce social retail costs and shift from linear logistics to Upgrade to mesh logistics.Of course, these are the long-term future. Now, it is difficult to meet Jumei’s current development.
A company must not only consider what will remain unchanged in the next ten years, but also what will change. It must also consider the underlying logic of the company to adapt to changes in the times.For example, Taobao is a platform, and Jumei is a physical retail enterprise engaged in supply chain management.
Between Jumei Logistics and the self-operated entities, he was not the one who discovered the problems and proposed solutions. What Qu Li had to do was to prioritize and weigh the long-term interests of the Jumei platform and the interests of each subsidiary.
"Jumei Logistics only provides cash on delivery services for Jumei platform merchants and Juhuasuan's self-operated products. The most important thing is to serve Jumei platform well; followed by Juhuasuan and Taobao sellers..."
Many of Qu Li's ideas are advanced. There is a gap between what he wants and reality. How to balance it is a test for the Jumei team. If everything had listened to Qu Li, Jumei would have been doomed long ago. One-day delivery can paralyze Jumei Logistics.
"We pursue timeliness, not extreme speed..." Qu Li believes that next-day delivery is enough, and same-day delivery is simply crazy. Since Jumei Logistics has to serve third-party sellers, Jumei Logistics will achieve next-day delivery at most within three to five years.
"Don't worry, using Jumei Logistics will increase the weight on the Jumei platform." Qu Li continued to comfort them. The so-called weight means that when users search for products, they will be displayed on the homepage first. As for the homepage and secondary page display, of course they are used to pay for advertising. s brand.There is another calculation method for future mobile intelligent recommendations. Anyway, Jumei logistics service is an important bonus.
After the general direction was decided, Qu Li went to work at the grassroots level of Jumei Logistics and Riyue Fenghua to experience first-hand the smoothness of the entire supply chain.
Jumei Juhuasuan's website is a large platform, the logistics and supply chain system is the foundation, cloud services are the future and information infrastructure, and the middle office is the software, application, and information implementation supervision organization, and it is also the core of Jumei's power.
Qu Li first arrived at a delivery station in Jumei Yangcheng. He did not pretend to be a delivery person for a day, but stayed at the delivery station to observe the entire delivery process, labor intensity, and employee compensation. At this time, Jumei Logistics did not have five insurances At Yijin, employee benefits are similar to those at SF Express. Yangcheng is so close to the headquarters, and executives often shop. There is no slack in employee training, and operations are relatively smooth.
Thinking of this, I went to Foshan next door and discovered some problems. Jumei Logistics expanded nationwide in a short period of time. Employee training started in Beijing, Shanghai, Guangzhou and Shenzhen, followed by second- and third-tier cities. Even if there are High income makes it difficult for some employees to fulfill their responsibilities.
From the distribution point to the distribution center and then to the transshipment center, there are still many problems that can be discovered. Huang Zheng accompanied him on this trip and gave him a lot of opinions and ideas.Blindly improving employee benefits will be ineffective. Without pressure, there will be no motivation.Although the grassroots level is important, the vast majority of people can be replaced at any time.If Dadongzi improves the salary of the grassroots and reduces the salary of the middle and senior management, it is really unjustifiable if it is not out of his own feelings.
After leaving Jumei Logistics, Qu Li did not rush to give advice, but went to Riyue Fenghua. The situation of the three major brands is different. Xiangyun Sports Shoes is currently a high-quality route and the logistics is simple; although Danlin has not achieved the speed of small orders, However, dozens of new products are put on sale every month; underwear and underwear (including but not limited to autumn clothes and autumn pants) in the cotton era are relatively stable, so just control the quality.
Therefore, Qu Li chose the Danlin Brand Operations Department. Liu Shulian, as the deputy editor-in-chief of the fashion magazine, has no shortage of aesthetics. Joining Jumei is not only responsible for the entire website design style, but also ensures that Sun and Moon Fenghua's products reach a certain level.
"The sales volume of the Danlin brand in the United States is getting better and better. Although it is still far away from Xiangyun, is our investment too little?" Liu Shulian, as a senior executive, naturally has the right to ask some questions.
"I hope that domestic competitors will not pay attention to the development of the Danlin brand within five years. Xiangyun can be sold, but Danlin will never..." Qu Li said seriously
"I know you are a couple, so there is no need to do it in front of me..." Liu Shulian teased the two of them, while Chen Danlin laughed and said nothing.
Although Qu Li and Chen Danlin will not engage in intimate behavior in the company, they will not avoid anything, so no one will fail to see the relationship between the two.Chen Danlin is not cheating, and her self-confidence is not as high as that of Qu Li. Being an ordinary person who works hard is actually very hard.
As a worker in 996, Chen Danlin hardly had any rest. Although she did not go to the logistics front line with Qu Li, Danlin knew most things about the brand.
"The Danlin brand has entrusted me with a lot of emotions. I feel that whether it is Glory or Jumei, it belongs to me and Danlin. Only Danlin's brand and model..." Qu Li said and looked around, and Chen Danlin walked up to him. Qu Li hugged her and turned around to kiss her.
"I really envy you young people. Why did Dan Linyi, such a good Guliang, fall in love with him in the first place? Now I have a headache when I see Shamat. Tianming has set a bad example for the young people of Yangcheng..."
"I heard that people are imitating Shamat's hairstyle not only in Yangcheng, but also in many places across the country."
"I'll only have a killer haircut for a year or two, right?"
"Your photos of killing Matt are the most widely circulated on the Internet..."
This is a dark history that many people made fun of him, and it will never be washed away in this life, but Qu Li doesn't care. Only a normal person has some flaws. He will never be an honest person or a "good guy" in this life.
Back to the Danlin brand, the small order quick return model needs to open up information channels with OEMs. In the face of the subprime mortgage crisis, foreign trade is shrinking, and there are many companies willing to make changes for Jumei.
"After we conducted an investigation from multiple dimensions such as the actual controller of the company, the company's technical strength, and employee benefits, Shenzhou International is the best choice..."
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