Reborn 1990: I made my cannon fodder father into the richest man

box office?

Because Chen Zhengnian managed the relationship between North and South Film and Television, he went to study media marketing.

There are still some differences between today's media marketing and later Internet marketing.

But Chen Zhengnian still knows a little about the routines that are generally used today.

Chen Zhengnian had never heard of the plan Duan Jiajia mentioned.

How to market the box office?

The box office has to be paid out of people's pockets.

It's not as simple as buying a bottle of drink, and movie tickets are not cheap now.

"What do you think of the quality of our movies?" Duan Jiajia asked abruptly.

Chen Zhengnian has seen the finished film and of course knows that his movie is good.

Even if he doesn't look at it through his own personal filter, the first part of "Ask the Sword" is still very good.

The plot structure is compact, the actors' acting skills are online, the pictures are exquisite, the music is well matched, and the special effects are so exquisite that they won't make you feel uncomfortable.

Not to mention that it beats many movies on the market, but in terms of quality compared with previous works, Chen Zhengnian believes that anyone who has watched "The Sword" will firmly believe that this is a better-looking movie than the entire "Ghost Valley" series.

"Since the quality is good, do you think the audience will want to see the second part? How about our film "Question of the Sword", which is a benchmark for Hollywood movies entering our mainland market this year?" Duan Jiajia asked Chen Zheng more and more questions. Nian's heart trembled.

What does it mean?

Duan Jiajia couldn't mean what he thought, right?

"Jiajia, are you trying to morally kidnap the audience?"

Chen Zhengnian learned the term "moral kidnapping" from Duan Jiajia.

As for comparing it with Hollywood movies... Chen Zhengnian only thinks that Duan Jiajia is really courageous!

"What you say is appropriate. But I just want to put the right of choice in the hands of the audience and let them know that they are the ones who choose."

Duan Jiajia is really not trying to defend his own marketing.

She actually didn't understand some situations before she entered the book.

Why was it that there was no such thing as video website membership in the past? When watching TV, all you had to do was turn on the TV. When viewers commented on a TV series, they would not be accused of saying, "Mountain pigs cannot eat fine chaff" or "You are just biased against actors"?

Although watching TV commercials is annoying, it is a waste of time for viewers.

And choosing to watch TV proves that that time was originally planned in the entertainment category.

But after becoming a member of a video website, you can indeed avoid advertisements at first, but won’t there still be interruptions later?

While giving your time, you also gave real money.

Monthly subscription is usually 19 yuan a month.

The annual subscription is at least 200.

What is the difference between super VIP and video VIP members? If it is the former, the annual fee can reach more than 300 before discounts.

Under such circumstances, ordinary viewers will be besieged in various ways just because they express their dislike of TV series or movies on their social accounts?

So much so that many real viewers actually dare not comment.

but why?

Why?

You have spent real money and time, but you don’t even have the right to evaluate and choose?

Duan Jiajia wants the earlier audience to understand that the market choice is in their hands.

If you like it, support it.

Those who don’t like it will be eliminated.

Then what will be left will be a virtuous cycle.

What producers need to please is always the audience.

The audience is always the one who controls the lifeblood of the producer.

"I just give the audience the right to choose. If they want to watch the movie they like, then support it. The box office is the best support for the film industry. Moreover, I also plan to take advantage of this time to bring piracy to the film industry. Mention the blow as well.”

Chen Zhengnian listened to Duan Jiajia's words and felt that Duan Jiajia's marketing would indeed have the effect of letting many people know about the movie.

But at the same time, they also have to offend a group of people.

What if a great director makes a bad movie in the future?

This may be very high.

No one can guarantee that they will only have good works in their lifetime.

But according to Duan Jiajia’s logic, audiences will not watch bad movies...

When Chen Zhengnian thought about it, he felt that there was nothing wrong with this logic.

The only problem is that those big directors probably won't be happy.

"Wouldn't this offend someone?"

"Will it?" Duan Jiajia spread his hands: "They made a rubbish movie themselves, and they still want the audience to pay for it. Why? Is the audience's money blown by the strong wind?"

This marketing method was actually worse than what Duan Jiajia used in later generations.

When you encounter a good movie like "The Wandering Planet", there is no problem in supporting it.

But later on, they always support Chinese movies or stimulate the box office.

People who like a movie within a certain period of time will get hooked on the box office excitement.

Just like fans being cut off by celebrities.

Marketing teams will capitalize on this sentiment in the audience.

From a business perspective, there’s nothing wrong with the marketing team doing this.

But when it comes to the intention, it is indeed using the audience's sincere emotions to exchange them for cold numbers.

Only the relevant stakeholders are happy.

"Any business method, if analyzed in detail, is mostly dirty." Duan Jiajia reminded Chen Zhengnian: "We did not exaggerate the situation when marketing the first part of "Ask the Sword". The results of the first part were not good. Well, it will indeed affect subsequent output, that’s for sure.”

Chen Zhengnian knew that Duan Jiajia was right.

It's just that he is used to marketing based on movie content, but this is the first time for Chen Zhengnian to fight on the sidelines like this.

Seeing that Chen Zhengnian accepted part of it, Duan Jiajia struck while the iron was hot and said, "Let's talk about benchmarking against Hollywood. Among the movies produced by Hollywood last year, the ones that attracted a lot of attention were probably "Spider-Man", "Men in Black 2" and "Jurassic Park 3" ", "et" and so on. In terms of popularity, we are indeed inferior, but in terms of quality, if we hire BW to produce special effects, how much worse do you think our content will be than them? "

Chen Zhengnian was speechless.

He has watched all the movies Duan Jiajia mentioned.

To say bad...it's not much.

It's just...that's Hollywood!

Duan Jiajia is disenchanted with Hollywood.

After all, during the time Duan Jiajia traveled through the books, there was too much fun in The Black Mermaid and Romeo and Chocolate.

Although they are still producing good works, they are obviously not as good as this period.

What's more, the country was very powerful when Duan Jiajia was in the book. Compared with admiring foreign countries, Duan Jiajia's core is self-confidence.

"Let's wait and see. If the box office is good in the early stage, we won't need to do marketing." Duan Jiajia knew that Chen Zhengnian was still hesitant and relaxed: "Hu Lai told me that there were people from the movie channel during the movie viewing party. Yes, they are very optimistic about our movie and they will support our promotion when the time comes.”