Reborn 1990: I made my cannon fodder father into the richest man
Chapter 735 Box Office Marketing
Between Duan Jiajia's busy work and frequent meetings with Li Changhuai, either you went to Shanghai or I went to the capital, the time soon came to the summer vacation of 2003.
The filming of the first part of "Ask the Sword" took less than half a year, but the post-production took more than half a year.
It was completely completed in early 2003. Duan Jiajia and Chen Zhengnian were very satisfied after watching the finished film.
The review process is also very fast.
"You really don't do publicity?" Chen Zhengnian looked at Duan Jiajia in confusion.
Because the first part of "Ask the Sword" is about to be released, the publisher plans to hold another "Ask the Sword" set for a book signing event.
At the beginning of this year, the third volume of Duan Jiajia's "The End of the World" was published.
She now maintains the output of one book a year as before.
If the content of the first volume is about the general world view and setting, as well as the two battles that allowed the protagonist group to establish, then the second volume is about the protagonist group discovering how to survive in this chaotic and dangerous world. There are several groups fighting against each other.
The protagonist group must find a way to survive under these forces.
In the end, the protagonist group established their own utopia under difficulties.
The relationship between the hero and heroine was also established at this step, but the good times did not last long. Utopia was destroyed by artillery fire. Zombies rushed in with the help of artillery fire, killing a particularly lovable character in the second volume. Child character.
At the end of the third volume, the group of protagonists who escaped death are scattered all over the place, but they are all trying to find a way to reunite and find out the truth of the matter.
After the release of the third volume, there has been more discussion about "The End of Time".
Now that the movie "Ask the Sword" is released, it's not impossible to make another version of the "Ask the Sword" set.
You can also use the book signing event to promote the movie.
Duan Jiajia shook his head and pointed to the bookcase next to him: "Look how many editions there are. Some readers like to collect them and will buy them as long as they are on sale. But you and I know very well that except for the previous two times, there are As for the changes, there was actually no modification at all. It was just a change of cover. It was really unnecessary.”
Duan Jiajia always feels a bit sorry for such endless reprints.
Now you can insert pictures into the forum and display animated pictures.
She has seen some readers who like her buy all the versions available on the market, and some people who are missing a certain version directly post on the forum asking for it at a high price.
Chen Zhengnian understood what Duan Jiajia meant, but said helplessly: "But now we still need to promote more. How many people are focusing on our first film? As long as this is a good start, there will be no worries about the following films. Funding.”
This was the result of discussions between Chen Zhengnian, Duan Jiajia and Hu Lai.
In fact, there were various people who wanted to invest in the first film.
However, none of the people who came were particularly powerful. They would only disturb Hu Lai, but they really wouldn't be a stumbling block for Hu Lai.
If the first film has a high box office, it can make money.
Then those who come to take a share of the pie won't be those people before, but characters who may not be able to completely stop Hu Peng's intervention.
There are many money-making projects in this world, but it is obviously a cornucopia that can make money. Will no one pay attention to it?
It's just that Duan Jiajia and Hu Lai still have Hu Peng as their backer, and Duan Jiajia has enough funds.
In addition, the results of the first part have not been released, and no one dares to say with absolute certainty that the "Quest for the Sword" series is the same as the "Ghost Valley" series, and can still earn hundreds of millions.
If the first part of "Ask the Sword" makes money, there will be many people who want to get involved.
Chen Zhengnian also thinks that if this movie is successful, even if there are still people who want to get involved, they will have the right to speak.
"Have you seen the finished film and still don't have confidence in yourself?" Duan Jiajia looked at Chen Zhengnian helplessly.
This project is still very different from "Ghost Valley".
In the entire "Ghost Valley" series, the largest investment was just over 10 million.
What about "Ask the Sword"?
The unit is "100 million".
There is currently no film with such high investment in China.
The costumes and props alone cost tens of millions, and I even applied to build two scenes by myself in Hengdian. Of course, not all of this money was borne by the crew, Hengdian also contributed part of it.
Not only that, but there are also the costs of special effects production.
Duan Jiajia and Hu Lai insisted on using the best technology available.
Not only that, for some of the filming, the indoor studio used for special effects production was built under the guidance of Kong Yaozu and people from BW Studio.
Although the props, scenes and studios can be continued to be used in the later stages and can even be rented to generate income, the investment in the first film was actually spent so much.
If you can't make money back from the movie, even if you make money back when the studio is rented out later, the investment will be a failure.
It can only be said that certain deviations and accidents occurred, which resulted in no complete loss.
The project itself was a failure.
As the author and screenwriter of the original book, Duan Jiajia is also the boss of North and South Film and Television. It is impossible for her to allow such a situation to occur.
But Chen Zhengnian is different.
Such a big project also means there is so much pressure.
As the release time approached, Chen Zhengnian became increasingly nervous.
It’s not like there haven’t been good movies in the past two years. Last year’s box office champion also had a box office of over 100 million.
But for their movie, including the share with the cinema, to recover the cost, the box office must exceed at least 200 million to make money.
Two hundred million!
Chen Zhengnian didn't even dare to think about it.
Chen Zhengnian looked at the number of domestic movie theaters and felt that they could not make so much money.
This is why Chen Zhengnian has ignored Duan Jiajia's autograph signings for two or three years, and why he still came to talk to Duan Jiajia about this matter today.
He is really scared!
Once it fails to make money this time, expectations for the second part of "Ask the Sword" will be lowered, and it will be even more difficult then.
Anyone who has done this kind of project knows that even if a long-term project does not achieve particularly good results at the beginning, it should at least not be too mediocre. Only when people see the benefits can progress go more smoothly later on.
Otherwise it will be extremely difficult.
After getting over it, it is the spring of ten thousand trees in front of the diseased tree.
If you can't get through it, it's hard to say.
Duan Jiajia understood what Chen Zhengnian was worried about.
"Don't worry." Duan Jiajia is still very confident about the movie.
Not that she's narcissistic.
But Duan Jiajia believes that a good work can get a good reputation from word of mouth.
Moreover, if she doesn’t do pre-marketing, who’s to say she doesn’t have back-ups?
Duan Jiajia pointed to his computer screen and said: "I will have people post on the forum later to discuss the box office forecast of "Ask the Sword". Then we will do marketing around the box office."
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