Rebirth 99 to become a car giant.
Chapter 954 Hydrogen Cylinders, Nanshan Carbon Fiber’s New Business (Page 13)
"With CEOs of various car companies entering the market, it is expected that the various configurations on cars will be diverse in the future, and cars will develop more and more in the direction of consumer electronics."
“This may not necessarily be a good thing for us.”
"After all, Xingchen Auto and Jaguar Land Rover are both traditional car companies, and their main products are those with large-displacement engines."
Zeng Tingting mentioned one of her concerns.
It has to be said that this risk needs to be taken very seriously and it is entirely possible that it will occur in the future.
Once the market trend changes, even if the competitiveness of your product does not change, your sales will decline significantly.
"What you said does need attention, but from a global perspective, the demand for luxury cars with large-displacement engines is still there."
"The impact of electric vehicles will first affect the products of car companies such as Volkswagen and Toyota."
"Our luxury cars have a minimum displacement of 2.0T, and our main products are large-displacement models such as 16T."
"For some wealthy people, a large displacement car is a symbol of status. Even if it is not favored by the government, it will not disappear so quickly."
Cao Yang has no plans to remove fuel vehicles from Nanshan Automobile Group's sales system so quickly.
Even in the next ten years, his support for large-displacement engine models will not change.
Of course, this does not conflict with his support for the development of electric vehicles.
Use electric vehicles to impact the sales of automakers such as Volkswagen and Toyota, and use large-displacement engines to stabilize the sales of Xingchen Auto and Jaguar Land Rover. Walk on two legs and don't relax on either one.
To some extent, Cao Yang is betting on both sides.
After all, whether it is the industrial chain of electric vehicles or the industrial chain of large-displacement engine models, a large part of it is controlled by Nanshan-based companies.
Nanshan Battery is the world's largest battery company, and Nanshan Engine is China's largest engine company.
Nanshan Auto Parts supplies a large number of parts for both electric and fuel vehicles.
"We have previously launched some hybrid and plug-in hybrid versions of Xingchen Automobile, but the market response is not particularly good at the moment."
"On the contrary, the sales of pure fuel vehicles with larger fuel tanks have always been quite good."
“Although the annual growth rate is not as high as in the past, it is also increasing steadily.”
"According to the current trend, Xingchen Auto's global sales are expected to exceed 100 million vehicles in the next three years."
Zeng Tingting knew that Cao Yang’s expectation for Xingchen Auto was to achieve global sales of 100 million vehicles.
It would be very difficult to go any higher.
After all, it is a luxury car with an average selling price of 100 million yuan, and it is not easy to increase sales.
Unless, like Mercedes-Benz and BMW, they continue to launch various entry-level models.
But this plan had been rejected by Cao Yang before.
So far, Xingchen Automobile has given consumers in China the impression that it is a brand that is more luxurious than Mercedes-Benz and BMW.
This invisible and intangible influence is actually very important.
After all, as long as consumers drive a Xingchen car out, no matter whether they know what model it is, everyone knows that it is not cheap.
Even when driving on the road, some cars around will consciously stay away from Xingchen Automobile to avoid being unable to pay compensation after a collision.
For many people, it's this specialness that counts.
"The development speed of new energy vehicles in China is much faster than that in the world. In many places, even after another ten years, the new energy vehicle market will still be relatively small. In addition to continuing to expand the domestic market, Xingchen Automobile cannot give up the overseas market."
"Especially in the Middle East and Africa, South America and around the polar bears, these are places where there is great potential for large-displacement engines."
Xingchen Automobile's overseas development is the best among all domestic companies.
However, Cao Yang obviously still wants to increase his investment.
Take Africa for example. Although it gives people the overall impression that it is very poor, there are actually quite a few rich people there.
With such a large population base, even a few millionaire can contribute a lot of sales.
There is a huge gap between the rich and the poor, but this is not a bad thing for the promotion of Xingchen Automobile.
Especially those models that take the hard-core off-road route still have great prospects in these places.
"That's true. Since last year, we have further divided the overseas regions and started to increase the number of domestic sales staff going abroad for expansion."
"In some markets, we also work with Huawei to jointly develop the local telecommunications and automotive markets, and the progress is relatively smooth so far."
When Zeng Tingting said this, her face was full of confidence.
Within Nanshan Automotive Group, the number of employees working overseas has now exceeded 5000.
According to Zeng Tingting's plan, the number of overseas staff will exceed 10000 in a few years.
The key point is that half of these staff members were sent from China.
These people's income is actually very high.
Originally, Nanshan Automobile Group’s treatment was the best in the domestic automobile industry, and personnel going abroad received various subsidies.
If you go to some African countries, the monthly subsidies alone are higher than the salaries of employees in most domestic companies.
Add to that various sales incentives, a person with three to five years of work experience working overseas at Nanshan Automotive Group will have an annual salary of at least 50, and it is normal to earn over one million.
For many college graduates from ordinary families, being able to join Nanshan Automotive Group and work overseas is definitely a very good path.
In China, you work your ass off with just that little salary, and once you pay your mortgage and car loan, you're left with no money.
But if you are in Africa, let alone making 100,000 or 80,000 yuan a month, even if you only make 40,000 or 50,000 yuan, you can still live a very comfortable life.
You can just spend a few hundred dollars to hire a young and beautiful local college student to be your nanny, to do your laundry and cooking during the day and to warm your bed at night.
There is not much to say about this kind of treatment.
Just when Zeng Tingting and Cao Yang were chatting about Nanshan Automotive Group, Zeng Jianying from Nanshan Carbon Fiber came over.
"Mr. Cao, I just saw Toyota Motors display a new energy vehicle with hydrogen fuel cells, and Honda Motors also has a similar product."
"During this period, the country is also encouraging the development of hydrogen fuel cell vehicles."
"I plan to arrange for someone to research carbon fiber gas tanks and make it a brand new application area for carbon fiber."
Nanshan Carbon Fiber is now the world's most technologically advanced carbon fiber company, and together with Guangwei Group, it almost monopolizes 80% of the domestic carbon fiber market.
Although the sales volume of carbon fiber is increasing every year, Zeng Jianying certainly cannot passively wait for customers to increase their own sales volume in order to increase the sales volume of carbon fiber.
He plans to take the initiative, just like when he produced carbon fiber wind turbine blades, to find more application scenarios for carbon fiber.
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