Rebirth 99 to become a car giant.

"Tao Wen, is there a lot of news about Volkswagen's DSG issues on the Internet in the past two days?"

Zhu Zhengfeng thought about it and decided to find someone to discuss it first.

Tao Wen has always been the director of the brand public relations department of Spring City Automobile Group, and he is relatively knowledgeable about Internet-related matters.

"Since the evening of March 3, relevant news has been emerging one after another."

"As of yesterday, it seems that the popularity of this news has not only not decreased, but has increased a lot."

"After all, DSG's warranty period has been extended, and many consumers' concerns are actually not that big anymore."

However, this situation is very likely to occur now.

Vehicles within the scope of the recall may have power output interrupted due to an electronic failure of the electromechanical unit in the gearbox or insufficient oil pressure, posing safety risks.

Sometimes they, the owners of 4S stores, even know the market performance of various models better than the sales staff of many companies.

"Yeah, I think so too."

"The General Administration of Quality Supervision, Inspection and Quarantine has also officially sent letters to Spring City Volkswagen, Modu Volkswagen and our Volkswagen China."

"Mr. Cao, the dry DSG problem is a design defect, and even a recall cannot solve the problem."

"So much so that the sixth-generation Golf at that time became a sacred car. Even in the second-hand car market, models equipped with this powertrain are hot sellers."

Under this situation, Volkswagen's market share in China will decline.

The three companies will replace the vehicles within the scope of the recall with improved transmission electromechanical units for free, and upgrade the latest control software for users free of charge to eliminate safety hazards.

It’s not impossible to set a new sales record by then.

"Mr. Cao, judging from the current situation, not only the relevant personnel of independent brands are taking action against Spring City Volkswagen and Modu Volkswagen, but even various joint venture car companies such as Modu General Motors, Changan Ford, Yangcheng Honda, and Yangcheng Toyota, etc. They are not idle either.”

In the end, the actual profits from the industry chain that Spring City Automobile Group gets will most likely not be as much as 50%.

After all, almost all domestic car companies are using parts produced by Nanshan Automobile Group.

Although it is impossible for Volkswagen to completely withdraw from the Chinese market or even languish because of this incident.

"I heard that Volkswagen China has held several meetings, but no official results have been released yet."

It's like Guo Shufu now wants to change the distribution of 4S stores of various brands.

Nanshan Automobile Group took the initiative to participate in the encirclement and suppression of Volkswagen, and Yu Yu naturally knew about it.

"The stores of Jaguar Land Rover, Xingchen Motors and Future Auto can continue to increase, and I think the stores of Mercedes-Benz and BMW can also continue to increase."

"To a certain extent, this can be regarded as defeating a tiger in a mountain."

Even some problems more serious than Volkswagen's DSG problem may not necessarily be selected for exposure.

"That's true. Many companies regard the Chinese market as a money-making market and don't want to invest too much cost in it."

When Tao Wen said this, Zhu Zhengfeng did not refute.

"Vondel, I have received various news compiled by the marketing department in the past few days. Judging from the current situation, public opinion on the Internet is very unfavorable to us."

Cao Yang didn't think there was anything special about this change from the General Administration.

On the entire Weibo hot search list, there are several news related to Volkswagen's bad performance.

Guo Shufu gave his judgment with certainty.

"If we don't recall, this matter will probably get bigger and bigger, and we will eventually have to compromise."

The key is that other problems with Volkswagen have also been uncovered one after another.

"The situation is gradually diversifying now. In addition, the relationship between China Television and us is indeed relatively good, and the support from relevant departments to our group is also very huge."

However, while they were watching, the atmosphere inside the Volkswagen was very depressing.

"So it's not surprising that Volkswagen was treated harshly at this party."

"Didu Hyundai, Yangcheng Toyota, Yangcheng Honda and other car companies have also been dealt with before, and now they are very skilled in using the same means to fight back."

"We will not increase the number of stores in North and South Volkswagen for the time being. We will wait and see for a year or two before deciding."

Based on his past experience in China, he felt that Volkswagen could take a breath of relief at that time.

But Volkswagen's sales will definitely decline in the past two years.

"Marketing staff from Ford Motor, General Motors and many independent brand car companies in China are not idle, and they all want to take a piece of our table."

After the new hot news from other car companies comes out, everyone's attention will naturally be slightly lower.

However, he didn't have particularly high expectations.

As the largest automotive media in China, Autohome has a lot of information available.

"So the enthusiasm of OEMs in voluntary recalls will be affected."

At least within the next 10 years, it will be in line with market development trends.

"This action by the General Administration of Quality Supervision, Inspection and Quarantine is of landmark significance. Enterprises have changed from active recalls to passive recalls. It should be said that the General Administration of Quality Supervision, Inspection and Quarantine requires enterprises to recall more things like this in the future, and it should be normalized."

This is very different from the 50%:50% shareholding ratio of many other joint venture car companies.

Otherwise, if more than 100 million cars were recalled at one time, this would be considered a record for China, right?

But Volkswagen doesn’t want this kind of record.

"The sales of Spring City Volkswagen and Magic City Volkswagen have plummeted again in the past week. It is estimated that those stores will definitely lose money this month."

As a person with a sales background, Zeng Tingting is very sensitive to this kind of thing.

Otherwise, it will be more difficult to end it in the future.

The most important thing is that China's automobile market generally has relatively high profit margins.

Although some numbers games were played, the total number did not exceed 100 million.

After all, what they said is true.

Guo Shuyinhai specially asked his younger brother to go to Nanshan Automobile Group to report to Zeng Tingting, Rao Yongxiang and others on the future development direction of Yangcheng Huaqiang Group, and contribute their analysis to the other party.

But in China, the profit margins of most joint venture car companies exceed double digits.

This obviously makes some sense.

When encountering such a big event, no matter how heartless he is, he will never be able to sleep peacefully.

With so many car companies on the market now, is it really only Volkswagen that has problems with its DSG?

"Many people have received some new tasks these days, all trying to improve Volkswagen's reputation."

I have to say that his judgment is quite accurate.

“It’s not so much that the requirements are high, but that it’s more exclusive.”

With such a good opportunity to report to Cao Yang, Yu Yu naturally wanted to go there in person.

According to the announcement from the General Administration, Volkswagen (China) Sales Co., Ltd., Spring City-Volkswagen Co., Ltd., and Modu Volkswagen Co., Ltd. have decided to recall products starting from April 2013, 4, in accordance with the requirements of the "Regulations on the Management of Recall of Defective Automobile Products" There are 2 partially defective cars in total.