Rebirth 99 to become a car giant.

Chapter 677: Wang Zha is the first to make a move, and his main business is still cars.

Has been chased, never surpassed.

While everyone's attention is still on "Starlink", Star Motors, which has been silent for a long time, once again invited various media to participate in its new model launch event.

Although it will not be launched immediately, a lot of configuration and photo information of the new model will be announced during the press conference.

This is enough to attract huge attention in the automotive industry.

"Mr. Cao, this time we will release the G7, an entry-level five-seater off-road vehicle first, and then after the G7 is launched in a few months, we will release the G8."

"The cycle of each marketing campaign is about two to three months. This can keep our three G-series off-road vehicles, G7, G8 and G9, sufficiently popular."

Starting from Future Car 7, Xingchen Motors’ off-road vehicles are also preparing to adopt a series of combinations of letters and numbers.

Mercedes-Benz has a big G, and Xingchen Motors will also have its own big G in the future.

Although hardcore off-road vehicles are not particularly popular in the current SUV market, people prefer urban SUVs.

But after years of preparation, the market size of SUVs has increased.

Xingchen Motors' first-generation G series products will not be too square. Instead, they will greatly improve off-road performance while maintaining a certain urban SUV appearance.

This aspect can be considered a bit different from the off-road vehicle market of later generations.

After all, if you copy it completely, it will probably fail.

Of course, the non-load-bearing body, an essential attribute for hardcore off-road vehicles, must also be present.

But the luxurious and comfortable experience is also indispensable.

Even because of the use of a load-bearing body, the G series has put more effort into the interior, so that everyone can feel the comfort that is different from traditional hardcore off-road vehicles.

I want off-road performance, and I also want comfort.

In other words, the G series of Xingchen Motors is to satisfy some consumers who want to have both.

"Xingchen Motors' SUVs are relatively successful and can even be said to have led the trend of luxury SUVs to a certain extent."

"This time we are entering the traditional off-road vehicle market on a large scale, and we hope to play a leading role in the trend."

"Our competitors, except for the Mercedes-Benz Big G, BMW, Porsche and Audi do not have models in this area."

“As long as consumers recognize it, we can live a comfortable life for several years to come.”

According to Cao Yang's plan, it is almost enough for Xingchen Motors to have these models currently developed.

After the G series is launched, the main work in the future will be to upgrade various models.

Brand new models will not be launched in a short period of time.

In this case, the G series bears a greater responsibility.

“Tibetan tourism has become more popular in recent years, and so have circular tours in the Northwest.”

"I'm going to work with Autohome and Nanshan Film and Television to create a promotional video for the Xingchen Motors G7 self-driving tour in Tibet."

"Consumers who can afford the G7 tend to have more time for themselves."

"Organize them, and maybe these people will take the initiative to help with some publicity in their respective circles."

A new car launch conference will be held soon, and Zeng Tingting naturally has a relatively complete publicity plan.

Every past promotion of Xingchen Automobile is a very classic existence in the automobile industry.

However, the more classic the previous publicity, the more difficult the subsequent publicity work will be.

For example, the impact of car body strength is not suitable now.

After all, everyone is already using hot stamping parts in large quantities, and the gap is no longer enough to attract attention.

Another example is the large-displacement engines, which are already installed in models such as Yangwang and Xingtu. Now the engines used in the G series are the same as them, so naturally there is nothing to say.

As for the gearbox, whether it is 8AT or 10AT, they have all been mass-produced and installed on cars, and it is not considered an innovation now.

Among the three major parts of a car, the two most important ones no longer have any special publicity points.

In terms of chassis, because it uses a load-bearing body, the theoretical comfort is definitely lower than that of Yangwang and Xingtu.

In this way, it is equivalent to making it difficult to promote the three major items.

At least it will be more difficult to achieve excellent publicity effects.

At this time, how to find something eye-catching is more important.

Of course, as a relatively niche market, Xingchen Automobile’s internal expectations for the G series are relatively low.

The three models of G7/G8/G9 can contribute more than 30 sales per year in the future, which is considered relatively successful.

Of course, this is just the first generation product.

With the subsequent further expansion of China's automobile market and the increase in the market share of luxury cars, it is not an exaggeration to double the sales target by the time the second-generation G series is launched.

At that time, Xingchen Auto's annual sales target of one million was not such a difficult goal.

As a high-end luxury brand, with annual sales exceeding 100 million, Cao Yang has no special expectations.

There is no need to follow the example of Mercedes-Benz and BMW, which in order to further hit the goal of higher sales, create some entry-level models that have a great impact on reputation.

From a profit perspective, perhaps selling more cars means there is no way to make more money.

This part of the market space can be given over to future cars.

"This activity can be held, but if there is only one activity, it will seem a bit monotonous."

"Now there are many self-driving tour sharing videos on video websites such as Nanshan Film and Youku. You can guide the car owners in the car club to develop in this direction."

"In addition, for the G series off-road vehicles, we can also focus on promoting their bulletproof version."

"In some special areas, the market for these off-road vehicles is quite promising."

"So it is necessary to let everyone know about our off-road performance and its safety at the same time."

Off-road vehicles with non-load-bearing bodies are definitely better than those with load-bearing bodies in terms of off-road performance.

Xingchen Automobile gave full consideration when designing these models.

Therefore, the four-wheel drive system is standard on the G series.

Some models even reserve space for the modification market to meet the needs of some special customers.

For example, wherever you want to install a vehicle-mounted machine gun, there is room for you to use it.

"Well, we will also be fully prepared for this aspect during the filming of the promotional video."

"There are even several movies from Nanshan Film and Television that include some outdoor and off-road related scenes for advertising placement."

"And we will also focus on marketing this model in markets such as polar bears, South America, the Middle East, and Africa in the future."

"We hope overseas sales can exceed domestic sales."

Following the reports from Zeng Tingting and Cao Yang, Xingchen Automobile quickly took relevant actions.

Naturally, the media from all walks of life learned about the news immediately.

Relevant reports have also begun to appear on the Internet.

This made Mercedes-Benz suddenly nervous.

"Yang Ming, Xingchen Motors' G series models are obviously aimed at our big G."

"Although Big G's sales in China are not very large, its profits are not small."

"We have to find a way to make some technical improvements and publicity for the marketing of Xingchen Automobile."

"Otherwise, the market of Big G will be taken away by Xingchen Automobile, and it will be difficult to explain to the headquarters."

Phillips has paid more and more attention to the actions of Xingchen Motors and Jaguar Land Rover in recent years.

Not to mention globally, at least in the Chinese market, they are Mercedes-Benz's biggest competitors.

Both BMW and Audi have been suppressed.

That kind of all-round advantage in the field of publicity made August feel a lot of pressure.

"August, my opinion is different from yours."

Yang Ming's research on Xingchen Automobile is very in-depth.

Although so far, not much information has been released about the Xingchen Automobile G series.

But considering all aspects of the situation, Yang Ming also made his own judgment.

"Although Xingchen Motors' G series is positioned as an off-road vehicle, it has a certain competitive relationship with our big G."

"But they launched a series in one go, and they obviously want to hit the sales target."

"In this case, it is destined that their models will not be very personalized and will satisfy the tastes of most consumers as much as possible."

"As for our Big G, the appearance style has not changed fundamentally since its birth."

"The annual global average sales volume does not exceed 1 vehicles. In this case, I don't think there is any need to pay special attention to the situation of Xingchen Automobile."

Yang Ming is very familiar with Big G.

There are no arcs or curves, just straight and sharp lines as far as the eye can see. Even the rain guide grooves on the roof are additional metal grooves welded along the perimeter of the roof.

The door hinges are even more unceremonious, standing stiffly outside the door gap.

The bulging wheel arches and the hood shaped like an inverted trapezoid don't look stylish at all.

It is not aimed at sales, but is prepared for some people with unique feelings.

If it had changed, it might not be the big G it is now.

He felt that the appearance of Xingchen Car would definitely not be similar to Big G.

"There are relatively few consumers who like pure off-road vehicles, and even fewer are priced at 50, or even more than 100 million."

"In this case, no matter how Xingchen Motors' G series is positioned, it will definitely have an impact on our big G."

August naturally understood what Yang Ming said, but he also had his own opinions.

Since Mercedes-Benz has been insisting on the production of Big G for so many years, it has no idea of ​​discontinuing production.

Then it is natural to continue to maintain its sales volume.

Although Huaxia's annual sales are less than 1000 vehicles, this is also an increasingly large market.

"That's true, but in the near future I can focus on promoting the historical heritage and special brand meaning of Big G."

The boss's attitude is so clear, so Yang Ming will naturally not be stubborn anymore.

After all, it’s just investment in publicity funds.

The more you spend, the greater your rights.

“The classic Big G has lasted for thirty years and its status as a luxury off-road vehicle has never been shaken. The reason lies in the consistent design concept.”

"The first impression left by the G500's rugged front face shape and huge straight body surface is that it is a tool, a tool worthy of our trust."

"No matter how the trends of the times change, the square box-shaped cabin has become a symbol, a totem representing the ultimate off-road performance. I am afraid that only the Mercedes-Benz G-Class still maintains this."

"The almost original design, retro door handles, exposed hinges, exposed spare tire, etc. have become G-class classics."

<divclass="contentadv">"In the trend of SUV refinement and sedan design, the G-Class still adheres to the most primitive toughness. This most primitive mechanical sense makes it respected as the originator of the Mercedes-Benz SUV family."

“This spiritual and cultural heritage needs to be felt by potential consumers.”

August himself owns a G500 in Germany, so he attaches great importance to this model.

After all, sometimes sales are not the most important thing.

At least that's how August sees it.

The models that offset sales are other urban SUVs.

……

Amid the attention and expectations of many people, the launch of Xingchen Automobile G7 is coming soon.

Naturally, all media will not miss this feast.

"Mr. Fang, in the past Xingchen Motors always liked to hold launch conferences and test drive activities in Zhucheng."

"This time, it was placed directly in the Northwest, which can be regarded as a new signal."

Lin Jiayan participated in the Xingchen Automobile event with Fang Dawen this time.

There are so many domestic car companies, and new models are launched every week.

However, as the editor-in-chief of NetEase Auto Channel, Fang Dawen will not participate in every event.

Otherwise, I would be flying outside every day.

This time, he was able to attend Xingchen Automobile's event, which was a manifestation of his influence.

"Based on the current situation, Xingchen Motors' new model is a hardcore off-road vehicle."

"These models are the most marketable among people traveling by car in the Northwest."

"Especially on several routes into Tibet, hard-core off-road vehicles have the highest exposure rate."

"There are also military vehicles."

"However, as a luxury model, Xingchen Automobile's market in this area should not be very big."

"Unless they are willing to offer some special preferential prices, it will be impossible to equip these departments on a large scale."

Fang Dawen naturally already knew about some of the new models of Xingchen Motors.

As an off-road enthusiast, he is really looking forward to this car.

He has always had the idea of ​​​​taking a self-driving trip to Tibet, but it has never happened.

If the price of Xingchen Motors' off-road vehicles is not particularly exaggerated in the future, he is prepared to buy one.

Then find some time, find some friends, and take a trip to Tibet.

"The urban SUV market has developed very well in recent years, but traditional off-road vehicles feel a bit in decline."

"Under such circumstances, Xingchen Automobile goes against the trend and can always do something that surprises everyone."

Off-road vehicles are not a new model, but they were not mainstream until the emergence of urban SUVs.

Even the SUVs produced by most car companies are not traditional off-road vehicles.

So this time not only the media will be surprised, but many other friends and businessmen will also be surprised.

Whether we will follow up with similar models in the future depends on the market reaction after the new models of Xingchen Motors are launched.

"Xingchen Automobile takes the luxury route. They have to maintain their own style and cannot always follow others."

"Even since the establishment of Xingchen Motors, every car has been different from other car companies."

“That’s why they are where they are today.”

When Fang Dawen said this, Lin Jiayan couldn't help but nodded.

This is really the truth.

If Xingchen Automobile hadn't been special, it probably wouldn't have been able to gain a foothold in the luxury car market so quickly.

……

In the capital of Plateau Province, the press conference of Xingchen Automobile G7 was held in a five-star hotel here.

For Xingchen Motors, holding various press conferences is already a very skilled move.

Basically, Cao Yang doesn't need to worry about it at all.

As long as he understands the relevant procedures before the press conference, Cao Yang can go on stage directly.

Xingchen Automobile is Nanshan Group’s fundamentals and its largest source of profit.

As his main business, Cao Yang must have personally gone on stage to introduce the new G7 model to everyone.

The richest man in China, with 2000 million+ Weibo fans, and the head of the largest private enterprise...

Various identities allow Cao Yang to bring his own traffic.

As long as he stands in the middle of the stage, G7's traffic will increase.

Not to mention that all major Chinese automotive media are present today, even the online live broadcast of Autohome is also very lively now.

"Xingchen Motors, a world-renowned luxury car brand, has always won praise from consumers for its unique design concepts and excellent craftsmanship."

"In the past few years, our models such as Yangwang, Xingtu, Xingkong, and Galaxy have brought huge surprises to everyone and reshaped the automobile market of corresponding levels."

"As a luxury car brand that mainly sells SUV models, some consumers have expressed regret that Xingchen Motors is missing a true off-road vehicle."

"Today, the first off-road vehicle of our G series is undoubtedly a real off-road vehicle, and it will dazzle countless off-road car enthusiasts."

"Today, let us step into this dream car together and appreciate its charm and value."

As soon as Cao Yang appeared on the stage, his style was full.

With his current worth, he is very confident no matter what he says.

The key is that both the people at the scene and the audience on the Internet fully recognized what he said.

Over the years, everything Cao Yang has said has finally become a fact.

This impact is actually very large.

Even if Cao Yang is bragging now, no one dares to refute him casually.

After all, others' bragging is really bragging.

If Cao Yang brags, he may turn it into reality at any time and slap a bunch of clowns in the face.

"People always feel that the appearance of off-road vehicles is not fashionable, beautiful or stylish enough. They even think that most off-road vehicles are ugly. It is not easy to love them."

"Today, our G7 will let everyone know that off-road vehicles can be so elegant and solemn, yet domineering and rough at the same time."

“Let’s enjoy the beautiful appearance of G7 together.”

Following Cao Yang's words, the curtain behind the stage slowly opened.

A G7, driven by Lai Ping, slowly came to the center of the stage.

Then Lai Ping came out and stood on both sides of G7 with Cao Yang.

"Mr. Lai is the design director of Xingchen Motors. He is also the former design director of Porsche. People in the automotive industry must know him very well."

"This time, the G7 is the first model created by the cooperation between Mr. Lai and I."

What Cao Yang said is actually true.

The G series is a product that he drew upon the appearance of the Rolls-Royce Cullinan and made certain optimizations.

Lai Ping is responsible for many of these optimization projects.

The appearance of the G7, G8 and G9 will be relatively similar, but their size and power will be significantly different.

As the smallest model among the three series, the length of G7 also reaches 4.9 meters.

Among 5-seater SUVs, this size is actually not small at all.

"The head of the G7 is equipped with a metal straight waterfall grille, and new split LED headlights are provided on both sides."

"The body lines are smooth and full, like a finely crafted work of art."

"The design of the rear part of the car is relatively simple and does not use overly ornate decoration."

"But the use of metal exhaust pipes and anti-collision plates declares that the G7 not only pursues luxury in design, but also focuses on power and performance."

“我们的G7有高功率版的3.0TV6和4.4TV8发动机，配合8AT的自动变速箱，动力性能绝对能够满足各种场合的需求。”

Although Nanshan Engine has V12 and W16 engines, it has to reserve development space for G8 and G9.

Obviously, V12 and W16 will become the core power of G8 and G9.

The G7 mainly features the 4.4TV8 engine.

As for launching the 3.0T engine at the same time, the main reason is to lower the starting price so that more people can afford it.

After all, this is basically Xingchen Motors’ entry-level model in off-road vehicles.

If you directly work to reach more than 100 million, it will definitely be detrimental to the increase in sales.

Cao Yang hopes that Xingchen Auto will take a high-end route, but he also wants sales volume.

Therefore, we need to make a comprehensive balance and take a path similar to that of previous Porsches.

Cars worth six to seven hundred thousand dollars need to be produced, as well as cars worth one to two million dollars.

Instead of all being high-minded, you won't be able to make a lot of money.

"At the same time, the G7 also adopts a new adaptive air suspension system to ensure the best driving experience whether on-road or off-road."

After Cao Yang introduced these, it was Lai Ping's turn to introduce the interior of G7.

"As you can see, after entering the car, the interior design style of G7 is exactly the same as that of Galaxy, which is noble and luxurious."

Along with Lai Ping's introduction, relevant pictures of the interior were projected on the screen.

"The interior of our G7 car is mainly black. There is a piano paint area in the passenger area, and the protruding area on the upper edge of the center control is embellished with yellow, adding a lively atmosphere to the car."

"The leather steering wheel has a first-class feel, supports up and down and front and rear adjustments, and provides a good grip when driving."

"The front is a full LCD instrument screen, which is full of technology and does not have the rigid feeling of traditional off-road vehicles at all."

"Looking up, there is a panoramic sunroof that can be opened in the roof area, and the starry sky roof can be opened at night. This romantic design style is also unique to the G series."

"In terms of space, G7's performance is excellent."

"Especially for the rear seats, from material selection to manufacturing process to seating space, they absolutely beat the competition."

"The huge size of the skylight makes the interior space feel even more superior..."

With Lai Ping's introduction, the interior of G7 appeared in front of everyone's eyes bit by bit.

Xingchen Automobile has been silent for a long time, but when it makes a move, it is the king of bombs.