Rebirth 99 to become a car giant.

Chapter 676 The king of marketing, a new situation of Starlink

People outside are very concerned about Nanshan Group's "Starlink" plan, not to mention the people inside the company.

Zeng Tingting reported her thoughts to Cao Yang based on the situation of future cars.

"Mr. Cao, our future cars are currently focused on autonomous driving and intelligent connectivity."

"But in terms of intelligent network connection, the current progress is actually not very great, and consumers still cannot feel the advantages in this area."

“I think in the future, we can combine the establishment of Starlink and connect it with the intelligent network connection business of future cars.”

As the vice president of Future Auto, Zeng Tingting is particularly concerned about the development of electric vehicles.

In addition to saving fuel, she naturally hopes that electric vehicles can give consumers some different experiences in other aspects.

Otherwise, the appeal of electric vehicles to ordinary consumers will always be limited.

After all, many people only drive 10,000 kilometers a year, and no matter how much they save on fuel, they can save thousands of dollars.

In order to save thousands of dollars, consumers do need to bear various problems such as rapid depreciation of electric vehicles and inconvenient charging.

In this case, people will naturally not buy it.

But if electric vehicles give people a stronger sense of technology and more different content, then the situation may improve.

"This is a good idea, but the Star Chain was not completed so quickly."

Cao Yang did not expect that Zeng Tingting could actually connect the future car business with the "Starlink" plan.

This is naturally not a bad thing for "Starlink" and future cars.

"The large-scale popularization of electric vehicles will definitely take several years."

"By then our 'Star Chain' will have some movement, and that will be enough."

"As for the intelligent network connection business, if we can use 'Starlink' to realize communication between vehicles, and between vehicles and external traffic signals, the car will eventually become like a large mobile phone."

"It could very well make a big difference."

"At that time, it will be no problem to surf the Internet, play games, etc. in the car."

"This should be a good publicity point."

"Besides, even if nothing is realized, just the fact that our future car's intelligent network connection business can be linked to something as technological as Starlink is already a very good gimmick for publicity. "

Zeng Tingting is now definitely considered the marketing king in the automobile industry.

As soon as she put forward this point of view, Cao Yang immediately felt the beauty of it.

After all, cars are linked to the satellites they launch. It can even be said that Nanshan Group directly launched tens of thousands of satellites for the intelligent network connection business of future cars.

This gimmick can definitely be hyped for many years. .

In the process of this hype, it should also be very effective to distance the brand power of future cars from other brands.

"Your idea is very good, Mi Ying, please call Xia Qingqing over."

Drawing inferences from one example, all cars in the future will be equipped with Starlink, not to mention Honor phones.

After all, when it comes to satellite communications, everyone will think of mobile phones first.

You can even bring in mobile phones and cars at the same time to make this topic even more popular.

After all, with the popularity of smartphones, the situation where cars were cars and mobile phones were mobile phones in the past will gradually become various intersections between cars and mobile phones.

“Mr.

"Honor Mobile can consider developing a technology that combines mobile phones with Starlink, so that our mobile phones can directly make satellite calls in the future."

"And it's a satellite phone that the average person can afford."

Cao Yang didn't discuss too much with Xia Qingqing and told her his thoughts directly.

Satellite phones are not a new thing.

But when combined with a mobile phone, it's very different.

When they hear satellite communications, many people’s first reaction is probably “expensive”.

Because satellite phones are very niche, a large satellite phone can easily cost tens of thousands.

So the impression of being expensive is not wrong.

But in some maritime or remote areas, satellite phones are still of great significance.

Therefore, combining Honor mobile phones with "Starlink" is definitely a promising thing.

At least the publicity stunts are no worse than future cars.

Xia Qingqing is naturally knowledgeable. After hearing what Cao Yang said, she immediately realized the benefits.

"No problem, I will communicate with the technical team later to see when this function can be developed."

"However, no mobile phone has ever been able to directly make satellite calls before. If we want to be compatible with this aspect, both the chip and the motherboard need to be redesigned."

"And we also need to know some specific information about 'Starlink' before we can do in-depth development."

Although Xia Qingqing is not a professional in the communications industry, her personal knowledge reserve has increased a lot in the past few years of managing Honor mobile phones.

Therefore, she still understands some relatively basic technical situations.

"The issue of integrating mobile phones and satellite calls not only involves our own technology development, but is also closely related to communications companies such as China Mobile."

"It will definitely not be possible to figure it out directly in the next few years. It will be enough as long as some concrete information can be revealed in five years."

It took until 2023 for later generations to completely resolve this issue.

Naturally, Cao Yang does not expect the Honor phone to be produced so quickly, and the necessity is not sufficient.

In the past few years, there are still many ideas that can be used for new products of Honor mobile phones, and it is not yet time to use satellite calls as a killer.

However, this at least makes everyone look forward to the "Starlink" project more.

This also means that the "Starlink" thing is not just a pie-in-the-sky thing, but has real application scenarios.

It will even be closely related to Nanshan Group's drone business and other businesses in the future.

"Five years should be enough."

"Now the team of R&D personnel of Honor mobile phones is expanding rapidly. When the time comes, we will also consciously recruit relevant technical personnel."

After listening to Cao Yang's words, Xia Qingqing was not too worried.

Five years is enough time to do a lot of things.

Even if no one has done this before, it doesn’t mean that Honor phones can’t handle it.

With these discussions within the Nanshan Group, the popularity of "Starlink" has become even higher.

Especially now, China's automobile and smartphone businesses are very popular.

After Zeng Tingting and Xia Qingqing released their respective "big cakes" related to "Starlink" in advance, everyone's attention became even higher.

The Space Exploration Technology Company, which has always been paying attention to the Nanshan Group, has naturally noticed this situation.

"Diles, do you think Nanshan Group's 'Starlink' plan is feasible?"

Masco now felt a little excited all over his body.

The "Star Chain" plan is highly consistent with some of the ideas in his mind.

He hadn't fully thought about whether he wanted to do business in this area in the future, but he didn't expect that a company in China was about to start one.

"It sounds a bit fanciful, but in theory, there is no problem."

"I even think this is a very good idea, which can very well solve some of the current communication problems."

Diers is also a man who knows the goods.

"Starlink" is not something that ordinary companies can handle.

But once it's really done, it's very powerful.

Especially when combined with mobile phones, cars and other carriers, it may be able to produce unexpected effects.

Not to mention that it may also have very different application prospects in the military.

"Judging from the current information, Nanshan Group is also preparing to develop recyclable rockets, which further proves that there is no problem with our previous development ideas."

"But we have to find a way to speed up the progress, and we can't be surpassed by the other party."

"Diles, I'm looking forward to going to China to communicate with Nanshan Group."

Masco felt that Cao Yang's ideas were very close to his own.

Everyone does things that ordinary people find unbelievable.

Although this matter is a bit difficult to do, if it is not difficult, how can it be meaningful?

"Nanshan Group's carbon fiber technology is very advanced and its cost is very advantageous. We have room for cooperation."

"But the other party has been sanctioned. If we trade with them directly, we may have some trouble."

When Diers said this, Masco immediately waved his hand indifferently and said: "Nanshan Equipment was also sanctioned before, but we also purchased a 12000-ton super die-casting machine from the other party."

"There are always more ways than problems, and we have many means to circumvent such sanctions."

"At most, it's just a round trip through a few middlemen."

Boldly making some changes is what Masco has been doing.

As long as the Nanshan Group has what he needs, he feels that he can do a good job.

Of course, these cooperations will certainly not start immediately.

As long as the contact between the two parties continues to increase, the opportunities for cooperation will continue to increase.

……

Nanshan Group's various tricks have left many competitors stunned.

Especially when future automobile officials announced that they would cooperate with the "Starlink" project to develop the Internet of Vehicles, Star Motors and Jaguar Land Rover also announced some related plans.

Although they are all about trying to conquer the big pie, they still put a lot of pressure on other competitors.

"McTy, the marketing methods of Xingchen Auto and Future Auto are getting more and more powerful."

"In the future, no one will be able to suppress them in China's luxury car market."

"Fortunately, BMW China's performance in recent years has been pretty good, otherwise I wouldn't know how to explain it to the headquarters."

Aimoha was in a very complicated mood while drinking coffee with Mikedy in the rest area.

Although the auto market in 2011 is not as hot as last year, the growth rate for BMW is still quite good.

However, being prepared for danger in times of peace, Aimoha still felt the crisis.

Xingchen Motors, Jaguar Land Rover, Future Motors, and Nanshan Group are developing along several lines, which still puts great pressure on BMW.

“Nanshan Group’s aerospace business has just begun, and everything is still on PPT.”

"They are brave enough. Now they can directly connect Starlink to the car's computer system."

"It just so happens that some consumers are still very excited about this news."

"China's automobile market is really different from overseas."

<divclass="contentadv">McTy also felt a little speechless.

During this period, China's auto market was finally calm for a few days, but Nanshan Group was causing trouble again.

Since the beginning of this year, Nanshan Group and Chery Automobile have joined forces to encircle and suppress Korean car companies. Later, there was a story of uniting Chinese independent brands to deal with Volkswagen.

Although it is no longer targeted at anyone, the Starlink plan is integrated with cars, which directly puts itself aside from all other car brands.

However, with such a gap, even if other brands want to draw a picture, they are a bit difficult to draw.

After all, not every car company will have the idea of ​​developing a "Starlink" plan.

"The more this happens, the more we need to adapt our thinking and not keep everything consistent with the headquarters."

"Even for future advertising shoots, we need to be separated from the headquarters and shoot specifically based on the Chinese market."

Aimoha feels that the characteristics of the Chinese market still need to be fully respected.

Otherwise, BMW would have many difficulties if it wanted to maintain rapid development.

"I don't think this is a big problem. The headquarters should also understand these situations."

"We can even learn from Xingchen Automobile and come up with some more influential big plans."

"As for whether these plans can really be implemented in the future, that is a matter for the future."

Those who engage in marketing need to be able to paint a pie.

Mikedy's understanding of this truth is getting deeper and deeper.

The one who also reacted greatly to this matter was Geely Automobile.

Because Geely has plans to cooperate with Nanshan Group to develop Starlink.

"Mr. Li, there is not even a shadow of this 'Starlink' plan. We are going to promote that future new models will be combined with this plan to develop vehicle-machine systems. Isn't it a bit too exaggerated?"

As the sales director of Geely Auto, Peng Lin naturally has good marketing skills.

But now he found that his thinking seemed to be a little out of step with the rhythm.

My boss's thinking jumps a bit quickly.

"Is there anything exaggerated?"

"I have already communicated with Mr. Cao, and we will also invest in their large aerospace business."

"Although the shares are not expected to exceed 10%, the company is actually participating in this 'Starlink' plan."

"Xingchen Motors, Jaguar Land Rover and Future Motors all dare to promote, what are we embarrassed about?"

"Besides, being able to be associated with these high-end brands will also be beneficial to widening the gap between Geely Automobile and other independent brands."

When Li Su said this, Peng Lin naturally found it difficult to refute.

However, he also mentioned a note, saying: "If it is to be connected with Starlink in the future, it is estimated that the corresponding parts will need to be purchased from Nanshan Group."

"Otherwise, the Starlink system will need to develop some excuses and other information for some parts companies."

Although he is in sales, he often has to deal with R&D and procurement, and he has a relatively good understanding of parts and components.

Regarding this issue, Li Su didn't think it was a problem at all.

So soon, Geely Auto also released information related to "Starlink" on its official Weibo.

Now that it's over, other independent brand car companies are immediately ready to take action.

After all, Nanshan Group is a leader in the Chinese automobile industry.

Geely Automobile has always had the goal of hitting the number one sales volume, which makes Chery Automobile, the current independent brand sales leader, a little anxious.

"Wang Ze, do you think participating in the Starlink project will have a big impact on our company's brand marketing and future development?"

Although Yin Chuan didn't know much about Nanshan Group's "Starlink" plan, judging from the part of the information released by Cao Yang, he knew that it was a plan with huge investment.

Even after investing a lot of money, whether it will succeed in the end is still a question.

The share structure of Chery Automobile is very different from that of Geely, so he cannot decide to join the "Starlink" plan as simply as Li Su did.

“This plan is just a plan now, and it’s hard to say what it will look like by then.”

"But if it finally comes true, it will really be closely related to cars."

"For example, vehicle navigation and vehicle communications can be closely related to it."

Wang Ze didn't dare to speak too fully, nor did he dare to say nothing at all.

His understanding of "Star Chain" is relatively limited, and he is actually a little confused.

"Except for several companies under Nanshan Group and Honor Mobile, only Geely Automobile has made it clear that it wants to participate in this plan."

"The time and cost required to launch these tens of thousands of satellites must be very huge."

"The cost of using Starlink by then will probably not be very low, right?"

Yin Chuan's face was full of confusion.

Things are worth looking forward to, but the price seems a bit high.

"This also depends on how wide the application scenarios are."

"If there are millions or even tens of millions of users, then the final amortized cost may not be very high."

"After all, the amortization of these investments is not directly recovered within one or two years, but will be amortized over at least five years, or even ten years."

When Wang Ze said this, Yin Chuan's interest in the "Star Chain" project immediately increased a lot.

Whatever the Nanshan Group wants to do, even if it seems unreliable at the beginning, it often succeeds in the end.

This time's "Starlink" plan now looks very unreliable.

But will it succeed in the end?

If it really succeeds, it would be a pity if Chery Automobile is not involved.

"The sales department and the research institute will integrate together to see what benefits it will have for the company's development if we participate in Nanshan Group's Starlink plan."

"Then we will come to a conclusion internally as soon as possible. Don't miss such a good opportunity."

"If done well, maybe this can be an opportunity for China's own brands to compete against international automobile giants."

Yin Chuan's vision is not bad either.

The reputation of China's independent brands has improved a lot in recent years, otherwise the campaign against Korean car companies at the beginning of this year would not have been so effective.

But to say that it has completely reached the brand influence of an international automobile giant, it is obviously still not there.

Although the current "Starlink" plan is not specially prepared for cars, it can very well enhance the style of independent brand car companies.

This is still very useful for enterprises after they develop to a certain stage.

"Well, topics related to Starlink are very lively on the Internet now. Whether it is the automobile industry or the mobile phone industry, many people are paying attention."

"Even some professionals in the aerospace field have participated in discussions on this matter."

"If we want to get involved, we have to take action as soon as possible."

"Otherwise, you will miss this wave of traffic."

People who are engaged in marketing naturally know the importance of traffic.

As long as a product has sufficient traffic, even if its performance in all aspects is average, it can often achieve unexpected results.

On the other hand, the opposite is likely to be true.

Otherwise, why would there be a saying that "the smell of wine is also afraid of the depth of the alley"?

……

The "Starlink" issue is getting bigger and bigger, and not only people in the automobile industry and the mobile phone industry are discussing it.

There are also discussions within aerospace technology.

Even Pan Jun suddenly came to communicate with Cao Yang to discuss the use of "Star Chain" in special occasions in the future.

Of course, before determining future cooperation plans for special occasions, Pan Jun needs to formally confirm with Cao Yang whether Nanshan Group is serious about doing these things.

"Mr. Cao, are you saying that the rocket-related technical talents recruited by Nanshan Group are responsible for developing recyclable rockets and then using these rockets to launch the satellites required for 'Starlink'?"

Although there is some relevant information on the Internet, Pan Jun must confirm it with Cao Yang in person before further reporting to the above.

Otherwise, it would be embarrassing if something happens.

"Yes, the development of recyclable rockets by the Space Exploration Technology Company in the United States has been going on for some time."

"We have to speed up to catch up with them, otherwise they will occupy the market and it will be much more difficult to regain it in the future."

Cao Yang didn't expect that his "Starlink" plan would cause such a big response, and now he had to try to move the schedule forward.

Otherwise, the attention from all aspects will bring greater pressure to Nanshan Group.

"This is a project that costs a lot of money, but the return is not necessarily huge."

"Mr. Cao, aren't you afraid of losing money?"

With China's strength, if the whole country uses its efforts to build "Starlink", it can naturally be built.

Now that Nanshan Group has to do it on its own, Pan Jun is a little worried.

"In the future, Starlink will be used in more scenarios than everyone imagines. As long as it is developed, it will not necessarily result in losses."

"Besides, when there is significant progress in the future, we can also consider going public for financing."

Cao Yang couldn't tell Pan Jun in detail, and he couldn't tell him that he was sure to come up with recyclable rockets and starlinks.

Now we can only discuss some relatively broad things.

“It’s difficult for companies that don’t make money to go public in China.”

"And this project is so sensitive, it may not be convenient to get it listed in the United States."

As a representative stationed in Nanshan Group, Pan Jun naturally has some knowledge in all aspects.

He also has some understanding of the situation of listing and financing.

As far as the domestic A-share situation is concerned, companies that have been losing money have no way to go public.

"If the United States is not good, you can also consider Hong Kong stocks."

“Besides, even if it’s not listed, you can still invest in venture capital.”

"As long as the project's prospects are relatively clear, funding is not an issue."

"Besides, based on Nanshan Group's current profitability, there won't be any big problem with funding for this project."

"Moreover, there are many companies interested in this project now."

"When each company holds a few shares, the financial pressure may be reduced."

After Cao Yang said this, Pan Jun didn't have so much doubt.

He communicated with Cao Yang again and confirmed that Nanshan Group was really going to build "Starlink" this time, and his phased mission was completed.