Rebirth 99 to become a car giant.

Chapter 519 Nanshan Group exerts its efforts to dominate the top 100 parts and components list

While everyone is paying attention to Honor mobile phones, a piece of news published on "American Automotive News Network" broke the tranquility of the domestic automobile industry.

The performance of the domestic automobile industry in parts and components has always been very weak.

It was only after the Nanshan Group appeared that the situation began to change.

However, from the perspective of the entire industry chain, China's strength in this area is still very weak.

Cars are the crown of civilian industrial products.

Usually the number of auto parts assembled in the OEM alone exceeds 1500, and the total number of all spare parts exceeds 2.

During the car's life cycle of more than 10 years, it needs to experience wind, frost, rain, snow, summer heat and winter extreme cold.

To a certain extent, the quality of auto parts determines the reliability and stability of the quality of the entire life cycle of the vehicle.

No other industry is so dependent on its industrial chain.

"Three Heroes in One Course, the Parts Industry Is Ushering in Big Changes"

"This time it's just a separate update and tidying up."

Although compared to all Internet users, the number of professionals in the automotive industry is definitely relatively small.

After all, it’s transparent what last year’s ranking list was like.

Now it has exceeded 40% and is heading towards 50% share.

After all, in China's automobile market now, the share of independent brands is increasing every year.

"But now Nanshan Auto Parts is doing very well. Our technicians have also analyzed their products. Although there are some differences in performance with ours, it can no longer be seen without a particularly professional comparison. .”

“The Zephyr Nissan Teana is already in use.”

Nanshan Group's auto parts business will also begin to fully enter the international market.

In particular, if Bosch's main competitors perform much better than Bosch in China, the impact will be even greater.

Taking advantage of the opportunity when three Nanshan Group companies entered the top [-] parts and components companies, Ren Cai felt that the Huaxia Branch could give a good report to the headquarters so that the headquarters would pay more attention to the Huaxia Branch.

The relationship between Autohome and these three companies is very clear to everyone in the company.

This is very difficult.

"This time I went to the headquarters in person to communicate with the people in the sales and development headquarters, so that everyone can come to China to inspect and fully understand the threat that Nanshan Group brings to us."

After all, China is now the world's largest automobile market in the first quarter, and it is basically certain that it will be the world's largest market in the whole year of 2009.

"For example, Yangcheng Honda's Fit and Yangcheng Toyota's Camry have plans to use some hot stamping parts."

In the past, Nanshan Group basically did not provide the turnover information of each company to the outside world, nor did it declare these rankings.

Different parts companies have different concerns.

The 100th person wants to know if he will fail the ranking this year.

"The key is that everyone is beginning to be optimistic about this momentum, and various independent brands have the idea of ​​​​building new factories."

If you don't make good use of such a great thing, wouldn't it be a waste of opportunity?

But now that the final result is out, the feeling is different.

When you want to highlight a company, sometimes it’s not enough to simply introduce it there.

"Based on the annual production capacity of one production line of 100 million pieces, more than 100 hot stamping molding lines are needed nationwide to meet the demand."

For them, this list is just for fun and has no practical significance to them.

"Otherwise we will lose competitiveness."

According to Guo Shuyin's plan, Huaqiangcheng will eventually have more than 50 hot stamping production lines.

For the so-called fairness in reality, even Lin Yuanwu, as a minister, does not have his own independent office.

"High-pressure oil pumps, ESP, ECU and various engine and control system parts, Nanshan Auto Parts are all Bosch's competitors."

"This is something that needs to be particularly alarming."

He Ling naturally knew the importance of this matter.

The arrogant German headquarters will not easily recognize a Chinese parts company.

The market competition will definitely become more intense in the future.

“What I want to see is not only Nanshan engines, Nanshan gearboxes and Nanshan auto parts that are on the top [-] parts list, but also other Nanshan fasteners, Nanshan batteries, Nanshan special steel, Nanshan molds, Nanshan chemicals, etc. All companies related to the automobile industry must be sorted out."

Now Nanshan Group has occupied three places at once, which has set a very bad example for other Chinese parts and components companies.

"Next year's automobile market is expected to be in hot demand, with supply exceeding demand."

Even if they vaguely know that there is a powerful auto parts group in China, they don't have a very deep idea.

At present, only three companies under Nanshan Group have entered the top [-] list. Companies such as Huaqiang Factory and Xingyu Auto Lighting will definitely have the opportunity to enter the list in the future.

Especially for China's own brands, Nanshan Group is definitely the largest supplier.

In order to gain the trust of the Japanese people, Lin Yuanwu must naturally consider the interests of the Denso Group completely when doing things.

That's pretty amazing.

Nanshan Group's parts business has now been fully developed, and it is almost inevitable that it will continue to grow and develop in the future.

"Everything is ready. Our Huaxia branch is in Yangcheng. We have been collecting information about Nanshan Group before."

After all, joint venture car companies will not stand there and wait for you to catch up.

However, establishing your own entire parts and components core industry chain will not happen overnight. It requires long-term accumulation and preparation.

Ren Cai can be regarded as an old man of Bosch China.

Of course, companies that have nothing to do with the list won't pay that much attention to the list.

As a Chinese, Lin Yuanwu can be the sales director of Denso China, and his abilities in all aspects must be outstanding.

Basically [-]% of the companies there are American, Japanese and German.

In the past, the companies of Nanshan Group did not participate in the ranking of the top [-] global auto parts, so the people at the headquarters did not feel the threat of Nanshan Group.

Choosing to cooperate with Nanshan Group seemed to be the right choice for me.

There is no such thing!

This situation did not attract enough attention at Bosch headquarters.

"And the rankings are pretty good, 34th, 35th and 36th, three consecutive positions are occupied by them."

China's automobile industry has been developing for decades.

It's different now.

"By reporting on them, we can also indirectly let everyone know the significance of this list."

"In some aspects, their performance is actually better."

"In addition to reporting on several companies of Nanshan Group, we can also report well on other companies on the list."

"The Rise of Nanshan Gearbox and the Rise of China's Parts Industry"

Sun Yichao boldly gave his prediction.

"Nanshan Group exerts its efforts to dominate the top 100 parts and components list"

However, his worries obviously won't have much effect.

In that way, Guo Shuyin felt that his dream had been completely realized.

Early in the morning, Mi Ying reported good news to Cao Yang.

Although there are changes this year, the overall situation is unlikely to undergo any earth-shaking changes.

Although when I provided information to others, I had already predicted that it would definitely be on the list.

In this way, the list of "Top 2009 Global Auto Parts Suppliers in [-]" released today naturally includes companies under the Nanshan Group.

"I already have some ideas about the topic, and I will sort them out for you to take a look at soon."

"Although Denso is No. 2, Toyota Motor has developed rapidly in recent years, and its growth in the American market has been huge."

You know, before this year, no auto parts company in China was on the list.

Even companies such as Nanshan Special Steel, Nanshan Chemical, Nanshan Battery, and Nanshan Semiconductor Automotive Business Department have the opportunity to enter the top [-] list.

"Although the growth rate may not keep up with the changes in the vehicle market, it is no longer the same as it was more than ten years ago."

Along with Autohome's actions, other media outlets have not been idle either.

"Brother, three companies from the Nanshan Group have entered the top [-] parts companies. It would be great if we can also join them sometime."

Using some other international auto parts giants as stepping stones will definitely have a great effect.

"In China, Nanshan Auto Parts has begun to compete for orders from us more and more."

"I have to say that this is definitely the Chinese manufacturer that poses the greatest threat to Denso Group."

Besides, for a professional automotive media like Autohome, the release of the annual top [-] parts list is a relatively important promotional time.

There is also a large monitor placed next to the desk to facilitate subordinates to report information.

"The first Chinese company to enter the top [-] parts and components list was born!" 》

"Mr. Cao, Nanshan Engine, Nanshan Transmission and Nanshan Auto Parts have all entered the top [-] list."

In addition, as Huaxia Automobile sales are increasing rapidly, Huaqiang Factory also has several hot stamping production lines under construction.

Whether Bosch can secure its number one position is closely related to China's performance.

Naturally, she already knew that Nanshan Engine, Nanshan Transmission, and Nanshan Auto Parts companies were on the list.

To put it bluntly, Nanshan Group is now the largest auto parts company in China.

By then, Denso may be surpassed by others.

"By then, every car will have several or even dozens of hot stamping parts. With more than 1000 million cars, there will be almost 1 million hot stamping parts."

In this case, Bosch's performance in China will affect the global situation.

"Through this report, we can basically see all the layout of Nanshan Group in the automobile industry chain."

For the automotive industry, the top [-] parts list also attracts great attention in the industry.

"China's domestic auto parts companies have indeed grown very fast in recent years."

This scale is one of the best in the world.

However, if a professional automobile website does not do a good job in this regard, its reputation will be easily damaged.

You know, five or six years ago, the share of independent brands was less than 30%.

So this time when "American Automotive News Network" asked Nanshan Group for sales information on Nanshan engines, Nanshan gearboxes, and Nanshan auto parts, Cao Yang asked everyone to provide it.

Liu Zhenbo has been a sales director for so many years, so he is naturally aware of the danger.

Everyone thinks they can make it to the top.

Even because Nanshan Group is a local enterprise in China, he has repeatedly reminded the Denso headquarters to pay attention to the threat of Nanshan Group.

It's like taking the college entrance examination. You are very sure that you can get into 985, but before you get the admission notice, the feeling will definitely be different.

If you don't recognize others, you will naturally not fully regard them as opponents.

This made Liu Zhenbo start to worry.

Soon, various reports appeared in front of netizens.

It can be said that we are watching the rise of Nanshan Auto Parts step by step.

"Especially the companies that ranked 34th, 35th and 36th last year, we must introduce them carefully to let everyone know who the Nanshan Group companies have squeezed out."

Early in the morning, Yu Yu personally began to plan the publicity work for the next few days.

"Moreover, this is also the first Chinese company to enter the top 3 list, and it has entered three companies at once."

America's Automotive News Network's information is available to everyone.

Behind every improvement is a huge amount of effort.

Therefore, whether it is Autohome or the car channels of other portals, they attach great importance to matters in the industry and parts-related businesses.

Nanshan Group's parts business in China has actually surpassed Bosch.

"This time, the headquarters attaches great importance to the development of Nanshan Group's parts business. We must make the headquarters aware of this opponent comprehensively and accurately."

Guo Shufu is in charge of the 4S store business and has a very clear understanding of the market situation.

……

"I didn't expect that this year would suddenly bring such a big impact to everyone."

If Nanshan Group could only be said to be a potential competitor of Bosch a few years ago, it is now a formal competitor.

But starting this year, China's automobile sales will become the first in the world.

……

This is absolutely unacceptable.

At that time, he really dominated the list.

"Min Lin, the reporting materials for the headquarters next Monday have been prepared. Will I report them to you later?"

"Three companies entered the list at one time. If taken together, using Nanshan Group as the statistical unit, they even have the strength to hit the top ten positions."

Not to mention the development to the current situation.

Although Nanshan Group has almost no business with Toyota Motor, it is completely different with other automobile manufacturers.

Especially companies that have the opportunity to enter the list want to know whether their ranking has changed.

"Mr. Liu, we at Bosch have finally managed to pull down electrical components again this year and return to No. 1 on the top [-] parts list."

<divclass="contentadv">"However, the difference in turnover between our two companies is not very big, so this number one position is a bit dangerous."

"Have you sorted out all the information about the parts-related companies affiliated to Nanshan Group?"

"Even Japanese car companies, which have always been very resolute, have begun to use hot stamping parts in their own models."

"That is, some joint venture car companies do not dare to start the construction of new factories casually because the situation of the parent company has not completely improved."

As for the fact that Nanshan Group is a local enterprise in China, Lin Yuanwu will not treat it specially at all.

It's just that his desk is at the south end of the office, which is the best location, and there are no other desks next to it.

"In the future, those who stare at foreign auto parts giants every day will have to change their thinking."

"Even if we occupy half of the market share and give up the other half to other companies such as Benteler, Cosma, Gestamp and Eifeng, we can still enter the top [-] list."

"In the future, our biggest rival in China will probably no longer be Bosch, but Nanshan Group."

The automotive media are certainly not the only ones paying attention to the top [-] auto parts companies. Auto parts companies are actually the ones who care most about this list.

But the most important thing is to gain the trust of Japanese people from Denso.

After years of development, Huaqiang Factory has become the largest hot stamping parts manufacturer in China, with more than 20 hot stamping production lines in the country.

Liu Zhenbo is the sales director of Bosch China, so he naturally has a lot to consider.

"In the future, some of our marketing strategies in China will also need to be adjusted appropriately."

No. 11 wants to know if he can enter the top ten this year.

No. 1 wants to know if his position has been saved.

"Although everyone knew that Nanshan Group's auto parts business is very strong, many independent brand car companies in China are using their engines and gearboxes, and even many joint ventures have purchased products from Nanshan Auto Parts."

People in the news media are all smart people.

"He Ling, immediately dispatch a team to make a special topic around this year's top [-] auto parts list and publicize it well."

This is true for any Chinese independent brand.

"Even in the future, Nanshan Group as a whole, their auto parts business may hit the top ten, or even the top three."

The development of an independent automobile brand may only take 5 years to achieve certain results. Just look at BYD and Yangcheng Trumpchi.

This can be regarded as a matter related to every interest of Huaxia Branch.

This is actually the importance of Huaqiang Group to Nanshan Group.

"But this time, I am not that concerned about Denso Group. On the contrary, it is the fact that three companies of Nanshan Group entered the top [-] list at the same time that I should pay the most attention to."

This information is quite useful to Nanshan Group.

Huaqiang Group has opened 4S stores for all major brands, and it has a relatively clear understanding of each store's business policies and sales conditions.

"The group's auto parts business has now begun to focus on the international market. This inclusion in the list needs to be well publicized. It will still be of some use in dealing with customers in the future."

However, the same list has caused a different response within the Denso Group.

Japan is closer to China, and they can feel the changes in this market more quickly, clearly, and directly.

So the media from all walks of life immediately took action.

"In the past few decades, no parts company in China has been able to enter the top [-] list. Now we have three companies entering at one go, which is definitely a very big breakthrough."

Yu Yu knows very well how to promote it to attract everyone's attention to the greatest extent.

Only when various subsidiaries of Nanshan Group start competing with them for orders in the international market can the people at Bosch headquarters begin to feel the huge threat.

Guo Shuyin has very clear plans for the future. In his opinion, Huaqiang Group has a bright future.

There are three companies directly on the list that are Nanshan Group companies.

"Now hot stamping parts have begun to be used in medium, high and low-end models, and the demand is constantly increasing."

"The development of the domestic automobile industry has far exceeded everyone's imagination. Who would have dared to think that sales would exceed 1000 million vehicles this year?"

"Nanshan Engine ranks among the top [-] global auto parts"

"We at Bosch need to introduce all the technologies from our headquarters to China for localization. Otherwise, we may be at a disadvantage when facing competition from Nanshan Group in the future."

Sun Yichao came to the desk of Lin Yuanwu, director of Denso China Sales Department, carrying a computer.

"I have already written an article. If there is no problem, I can send it out later."

Other countries are dividing the remaining [-]%.

All these years of hard work are finally starting to pay off.

Red flowers also need green leaves to set off.

By then, we should have the opportunity to enter the top [-] global parts and components companies.

Otherwise, there is no telling whether the factory would have closed down.

This is an important time to attract automotive industry professionals to the news.

Cao Yang was in a very good mood.

Even at midnight last night, she had already received the news.

"Nanshan Group is indeed very special. Control parts such as ESP and ECU are a big threshold for Chinese companies."

"But since Nanshan Group has not announced its revenue in the past few years, everyone can only guess a lot of the information."

Although Guo Shufu is now mainly in charge of the 4S store business in Huaqiang Group, he is also more concerned about the group's main business.

"After all, some of the companies on the list are relatively well-known and everyone is familiar with them."

But in the past, passenger cars were developed based on an industrial chain dominated by foreign capital.

"In this case, our position is really not secure."

Lin Yuanwu knows that the automobile market is also fiercely competitive, and the corresponding impact will definitely be reflected on the auto parts industry.

This is inevitable.

Electrical equipment must prepare for this in advance.