Rebirth 99 to become a car giant.
Chapter 400: Big Red Flag’s fancy imitations sparked a craze
Chapter 400: Big Red Flag’s fancy imitations sparked a craze
After entering November, various car companies began to work hard to achieve full-year sales targets.
Some time ago, China's automotive media were all flooded with hot news about Xingchen Motors.
Some more flexible car companies have also begun to imitate some of Xingchen Automobile's practices.
At Spring City Airport, a runway has been specially set aside.
A Hongqi sedan and Airbus A320 were parked on the runway, and there were many media around them waiting for the event to start.
"Editor Fang, this Dahongqi is not a model focused on acceleration performance. There is no need for them to compete with the Airbus A320, right?"
"I think there is a high probability that the big red flag will not be able to outrun others."
Among the media, there are naturally Fang Dawen and Lin Jiayan.
During this time, they wrote a lot of articles around the competition between the Starry Sky W16 and the F16 and Boeing 737.
It can be regarded as a contribution to the traffic of the website.
Seeing the arrangement of the Hongqi car now, their first reaction was that they wanted to imitate the Xingchen car.
"Whether we can outperform or not, at least the publicity effect should still be good."
"And not every car company can handle this kind of publicity method."
"That is to say, Hongqi Car and the others can easily imitate the marketing methods of Xingchen Car."
Fang Dawen looks at the problem from a higher level.
In his view, as long as Dahongqi has won this battle, it has already won in terms of publicity.
And the cost of this kind of marketing is not very high, but the publicity effect is not low.
At that time, a Weibo hot search will basically be stable.
"That's true. It's quite the right time for them to take advantage of this hot spot."
Lin Jiayan did not deny this.
She even thinks that there may be more similar marketing plans popping up in the future.
Although the method is not new, as long as the effect is good, many car companies will imitate it.
However, when the host came on stage and began to explain today's competition plan, they discovered that the Hongqi sedan was not a simple imitation this time.
People are also innovative.
Because today's game is a demonstration of the big red flag pulling the Airbus A320.
"Their entry point is quite interesting, knowing that they may not be able to outrun the plane."
"But with 3.0T power, there is no problem in pulling an airplane on a flat airport."
Fang Dawen looked at the Airbus A320 and Dahongqi again, and couldn't help giving a thumbs up to the Hongqi car.
"That's true, but if it's just pulling the plane, I think not only Dahongqi can do it, but most of the mid-to-high-end cars on the market should be able to do it, right?"
"In this case, wouldn't there be no way to fully explain the power of the big red flag?"
Although she majored in liberal arts, Lin Jiayan also had a certain ability to judge content related to friction.
When the plane is parked on the airport runway, as long as the pulling force exerted by the big red flag is greater than the friction force on the plane, it will naturally be able to pull the plane.
"Whether you are great or not, sometimes it doesn't matter that much, as long as you make your name famous."
"Until now, no other model has adopted such a marketing plan."
"And if Dahongqi adopts it, it will naturally be the biggest beneficiary."
"It won't matter even if other car companies follow suit."
"It can even further remind people of today's test."
When Fang Dawen said this, Lin Jiayan opened her mouth and found that she had no way to refute.
At this time, the host on the stage had basically completed the introduction of the experimental plan, and some people began to get into the big red flag.
The test is about to begin.
This naturally attracted everyone's attention.
Fang Dawen and Lin Jiayan did not continue chatting.
"coax!"
Accompanied by a huge roar of the accelerator, the big red flag suddenly rushed forward, and the specially processed cable was quickly straightened.
Then in an instant, tension began to be applied to the wheels of the Airbus A320.
The huge plane began to move forward slowly at a speed visible to the naked eye.
This scene was naturally recorded by various media and Hongqi's own personnel.
After that, Dahongqi continued to pull the plane forward for dozens of meters before slowly stopping.
"Whoa, whoa, whoa!"
There is naturally no shortage of applause at this time.
The host came on stage again and began to invite Zhu Zhengfeng, general manager of Spring City Automobile Group, to come on stage to say a few words.
And these two sentences lasted more than ten minutes.
He introduced the various advantages of Dahongqi in detail, and even previewed plans to launch a bulletproof version in the future.
When everyone got a little impatient, they slowly walked off the makeshift stage.
That night, of course, various media were entertained with delicious food and drinks.
There were even some lucky draws during the meal, so that every member of the media could have a chance to win.
And the awards are not bad either.
Naturally, everyone should report today's news well.
"Mr. Cao, this Hongqi car is quite good at attracting attention."
As the second domestic OEM to engage in aircraft marketing, Dahongqi’s popularity will naturally not be bad.
Although it did not rush to the number one position on Weibo, it has entered the hot search list.
So Mi Ying naturally saw it too.
"They won't be the last. Being able to take the lead can be regarded as a timely response."
"During this period, many people are probably envious of the high attention our Starry Sky W16 has received."
"That is to say, the Starry Sky W16 is just a supercar. Otherwise, with such high popularity, the sales promotion effect should be greater."
"However, Dahongqi's test this time can be regarded as an inspiration for us."
"Then the 3.0TV6 engine can be used to show off. Wouldn't our W16 engine be so awesome?"
Cao Yang didn't mind Dahongqi following suit at all.
Not to mention that other people's tests are not direct imitations, but some modifications.
It doesn't matter even if it's direct plagiarism.
When the time comes, the topic of cars and airplanes racing will be heated up, and the news that has just cooled down will be heated up, allowing Star W16 to enjoy another dividend.
"I'll talk to Minister Zeng then and see if she has any new ideas."
After listening to Cao Yang's words, Mi Ying naturally knew what to do.
However, before Xingchen Motors has any new ideas, other car companies already have them.
"Mr. Wang, as the company's most high-end model, our H8 is equipped with a 2.0T turbocharged engine provided by Nanshan Engine."
"Is it possible to consider conducting an experiment of pulling wheeled armor or walking on an airplane?"
At Great Wall Motors, Lian Furong naturally paid attention to the marketing plan developed by Dahongqi.
So the next day I proposed my idea to Wang Ying.
As a local pillar enterprise, Great Wall Motors can also handle some things.
"You have a good idea. You can try it. Anyway, the cost of trying is not high."
“Think of it as a marketing campaign to give back to the media.”
Each OEM has dedicated funds to handle relations with the media.
Just like there are various activities in the medical industry, there are no shortage of various activities in the automotive industry.
Activities such as exploring the plateau and exploring beautiful XX occur almost every day.
Many people only started to be interested in traveling to the Northwest in 2023.
But for people in the automotive media, maybe they are already tired of playing it now.
Especially in recent years, there have been a lot of SUV models, which are very popular.
Many of the activities of various OEMs are held in the Northwest.
It seems that holding events in these places can make everyone feel that their SUVs have better off-road performance.
"Then I'll arrange it right away!"
"I estimate that after Dahongqi takes this trend, many other car companies will immediately follow suit."
Wang Ying gave her own judgment very decisively.
In the next few days, Autohome and other media outlets received invitations from various OEMs one after another.
There were even time conflicts.
"Mr. Yu, these companies must have a very keen sense of smell. In just one week, several companies have arranged various test activities for pulling aircraft."
He Ling took stock of the various invitations she had received, feeling a little speechless.
When I participated in a Dahongqi event for the first time, it still felt a bit fresh.
But if you continue to participate in similar activities of other car companies, the feeling will be much different.
More often than not, this is really just an ordinary marketing campaign.
"There is no way. Everyone has seen that Dahongqi has achieved very good results in this follow-up activity. Naturally, they have launched their own test plans."
"It's not such a difficult thing, as long as you use your relationship, many car companies can handle it."
"If it doesn't work, then spend money."
Yu Yu saw it very clearly.
In the domestic market, if something is hot, there will be a swarm of people to do it.
This has not changed for many years.
Similar things will continue to develop in the future.
"That's true."
<divclass="contentadv">"For various car companies to hold more activities, it is not a bad thing for us car media."
"This year's advertising revenue will be much higher than last year."
In the past few years, China's automotive media have been living a relatively comfortable life.
Especially the Internet media, they are not affected as much as the traditional newspapers.
For them, the market is constantly expanding.
Then, along with the expansion of the market, more and more OEMs have also placed more advertisements.
In this way, the difficulties they want to live are difficult.
"There are at least dozens of new models launched in China's auto market this year."
"With so many new models coming out, manufacturers naturally do their best to make them memorable to ordinary consumers."
"More and more marketing activities are inevitable."
The two chatted about the current automotive industry.
Spring City Automobile Group, which has benefited the second most from this publicity outlet, is naturally summarizing the marketing effect this time.
"Mr. Zhu, our Dahongqi sales have increased by 25% year-on-year in the past week, and the number of consumers coming to the store to view cars has also increased significantly."
"From the current point of view, our input-output ratio is very valuable."
Tao Wen was in a very good mood and reported to Zhu Zhengfeng on the promotion of Dahongqi and the changes in the brand power of Hongqi cars.
"It seems there is nothing wrong with following Xingchen Automobile's marketing pace."
"There are just some solutions that we don't have a way to learn from."
"I saw that they participated in the Dubai Auto Show some time ago. We can also consider participating in the exhibition next year to let everyone see the charm of Dahongqi."
"It would be great for us to be able to sell some big red flags to the royal families in those places."
Zhu Zhengfeng was in a very good mood.
The idea of letting Dahongqi pull the Airbus A320 was proposed by him himself and then arranged for people to implement it.
This sense of accomplishment is naturally very high.
"At that time, I will make arrangements. With the excellent power performance and shape of the big red flag, as long as those local tyrants see how powerful it is, it should still be possible to sell some."
"We can even make full use of the influence of Spring City Automobile Group and use the big red flag as a means of promotion during some foreign affairs activities."
"In this case, I feel the effect may be better."
As a very special entity in China's automobile industry, Spring City Automobile Group naturally has many cards to play.
Especially when it comes to Hongqi cars, everyone has no pressure to use various means.
You can speak louder when asking for help.
"You can really give your plan a try. We can even arrange a special trip to see if we can cooperate with somewhere in the Middle East."
"Go and assemble the big red flag in their local area."
Zhu Zhengfeng's thoughts are becoming more and more active now.
As soon as this plan was thrown out, even he himself felt that it was very feasible.
After all, the industry in those areas of the Middle East is really not developed.
If the Hongqi car goes to the local area to find a partner, it may really have an unexpected effect.
After all, he is still very confident in Dahongqi's competitiveness.
Soon, following Zhu Zhengfeng's instruction, Spring City Automobile Group also started to act quickly.
However, Cao Yang, the initiator of the turmoil in the Chinese automobile market, was currently studying various parts with a group of engineers within the Nanshan Group.
"Mr. Cao, our bulletproof version looks up. It is currently equipped with explosion-proof tires and bulletproof glass, as well as smoke screen systems, fire extinguishing in the engine compartment and electric door handles and other defense functions."
"Among them, run-proof tires and bulletproof glass are purchased from outside, which is relatively disadvantageous in terms of cost control."
"The most critical thing is bulletproof glass and bulletproof tires. Domestic technology is not particularly advanced, and they are all imported."
As one of the key models for development in the coming period, the bulletproof version of the W16 has pinned the expectations of many people.
However, the development process was not all smooth sailing.
This is Xingchen Motors' first bulletproof vehicle, and no one has much experience with it.
Fortunately, Nanshan Group owns Nanshan Special Steel, which can handle armor.
Nanshan Auto Parts can also produce a large number of various auto parts and has relevant research and development capabilities.
Therefore, most of the parts used in the bulletproof version can still be handled.
Bulletproof glass and bulletproof tires are relatively weak.
"There is no problem with importing in the short term. After all, the sales of the bulletproof version that we look up to should not be particularly high in a short period of time."
"However, in the future, we should not only look up to the bulletproof version, but other suitable models will also consider this requirement."
"So bulletproof glass and bulletproof tires still need to be laid out in advance."
"Even in the case of tires, we have to think about whether after accumulating relevant technologies ourselves, we can find some manufacturers to OEM, or even directly purchase some tire manufacturers."
Naturally, Cao Yang could understand the difficulties Rao Yongxiang said.
Although Fuyao Glass has done very well in the automotive glass industry, it does not do bulletproof glass.
As for tires, there are many domestic tire companies, but in terms of passenger cars, there is still a big gap with Michelin and others.
This situation, even if it is another ten years, will not change much.
Although Cao Yang didn't have the idea of building a tire factory directly, it would be too troublesome to start from scratch.
But given the appropriate rubber formula and process requirements, it can be considered.
Common tire materials include rubber, steel wire and fiber.
The internal structure of the tire is composed of multiple layers of cords and steel belts. These structures have an important impact on the tire's strength and wear resistance.
Different combinations of materials and structures can achieve different performance requirements, such as high-speed tires and off-road tires.
Why are Michelin's tires better than those produced by many domestic tire companies?
There are many factors involved.
The formula of materials is the most critical point.
And this point, for Cao Yang, is precisely the easiest point to break through.
"Mr. Cao, tires are a standard accessory of automobiles. Although they have always been indispensable in the century-old development history of the automobile industry, they don't seem to have changed much."
"Actually, a lot of things are in some invisible places."
"For example, in terms of comfort, it mainly depends on the silent technology and vibration filtering performance."
"In these aspects, domestic tires do not yet have relatively good independent technologies, and many are still reversely developing foreign tires."
"After all, foreign tires have decades of technology accumulation. For example, Deutsche Continental has silencer cabin technology. The difference in tire noise between the two may be more than 3 decibels."
"Another example is the braking performance, the gap is also obvious."
"An organization has tested tires of various brands. When the vehicle speed reaches 100 kilometers per hour, the braking distance of Bridgestone, Pirelli and other tires is generally within 40 meters."
"And domestic tires require a distance of at least 41 meters."
"It looks like a difference of one or two meters, but at critical moments, even 0.5 meters is crucial."
"Of course, although the advantages of some big brands of foreign tires are indeed obvious, after these years of development, just like domestic cars a few years ago, domestic tires have also made great progress and development."
"I think it might be more appropriate for the group to study it on its own for a few years and then find a manufacturer to manufacture it."
Yao Yongxiang is not against Cao Yang's proposal.
Instead, he combined his own views on the domestic tire industry and proposed a plan that he believed was more suitable for Xingchen Motors.
"Mr. Cao, I think Mr. Rao's proposal is very reasonable."
"Although domestic tires have good wear resistance, their grip drops significantly after a certain period of use, especially on wet roads."
"At the same time, the quietness is generally average. There are only a few high-end products, and the tire noise is well controlled."
"And if we want to talk about balance, domestic tires are generally more scientific and have high wear resistance and cost-effectiveness, but they have loud noise, poor comfort, and weak road grip."
"It may be more appropriate to give them a few more years to grow slowly."
Dai Hanbiao also added his own opinions.
As an indispensable part of the car, Nanshan Auto Parts is not without any research on tire technology.
In fact, for any OEM to produce cars, it more or less needs to do some research on tires.
Otherwise, there will be no way to judge which tires are most suitable for your car model.
"Tires are definitely not a low-tech part as many people think."
"A tire involves various rubber materials, at least a dozen of which are used."
"In the tread, rubber only accounts for 50%, and the rest is vulcanized with various other materials. Various nano-sized carbon black particles and silica particles are added to the tread material."
"The various shapes of tread patterns will also significantly affect the tire's grip and drainage performance."
"It can be said that tires are a product with high technical content."
"The formula and pattern of its tread rubber are the core technologies of each tire brand."
"Foreign tire brands, because they developed earlier, registered patents first."
"Domestic tires can only find ways to circumvent patents, and the difficulty can be imagined."
Rao Yongxiang and Dai Hanbiao supplemented each other's opinions, obviously not supporting the immediate investment of a lot of manpower and material resources into researching tires.
"What you said is all true, but because of this, once China's auto market enters a stage of rapid development in the future, when the tire production capacity is insufficient, it will be controlled by others."
"And if we design some of our tires ourselves and then find OEMs to produce them, we can avoid these risks very well."
Cao Yang's words are really not unfounded.
In the years after the financial crisis, no one could have imagined that China's auto market would grow so fast.
Therefore, Michelin, Continental, Bridgestone and other manufacturers have experienced production capacity problems, causing various OEMs to "grab tires".
And due to the increase in demand, the price of rubber has increased, and ultimately the OEMs have to bear the burden.
Otherwise, tire manufacturers will give priority to selling parts to other customers.
However, during this period, the tire industry was in a state of ice and fire.
Foreign tire giants have insufficient production capacity, but domestic tires have overcapacity.
In this situation, Cao Yang naturally wanted to plan and break through earlier.
If nothing else works, it’s okay to start with the spare tire first, right?
At that time, we will conduct some tests to let everyone see whether Nanshan Group's own tires are good or bad.
After entering November, various car companies began to work hard to achieve full-year sales targets.
Some time ago, China's automotive media were all flooded with hot news about Xingchen Motors.
Some more flexible car companies have also begun to imitate some of Xingchen Automobile's practices.
At Spring City Airport, a runway has been specially set aside.
A Hongqi sedan and Airbus A320 were parked on the runway, and there were many media around them waiting for the event to start.
"Editor Fang, this Dahongqi is not a model focused on acceleration performance. There is no need for them to compete with the Airbus A320, right?"
"I think there is a high probability that the big red flag will not be able to outrun others."
Among the media, there are naturally Fang Dawen and Lin Jiayan.
During this time, they wrote a lot of articles around the competition between the Starry Sky W16 and the F16 and Boeing 737.
It can be regarded as a contribution to the traffic of the website.
Seeing the arrangement of the Hongqi car now, their first reaction was that they wanted to imitate the Xingchen car.
"Whether we can outperform or not, at least the publicity effect should still be good."
"And not every car company can handle this kind of publicity method."
"That is to say, Hongqi Car and the others can easily imitate the marketing methods of Xingchen Car."
Fang Dawen looks at the problem from a higher level.
In his view, as long as Dahongqi has won this battle, it has already won in terms of publicity.
And the cost of this kind of marketing is not very high, but the publicity effect is not low.
At that time, a Weibo hot search will basically be stable.
"That's true. It's quite the right time for them to take advantage of this hot spot."
Lin Jiayan did not deny this.
She even thinks that there may be more similar marketing plans popping up in the future.
Although the method is not new, as long as the effect is good, many car companies will imitate it.
However, when the host came on stage and began to explain today's competition plan, they discovered that the Hongqi sedan was not a simple imitation this time.
People are also innovative.
Because today's game is a demonstration of the big red flag pulling the Airbus A320.
"Their entry point is quite interesting, knowing that they may not be able to outrun the plane."
"But with 3.0T power, there is no problem in pulling an airplane on a flat airport."
Fang Dawen looked at the Airbus A320 and Dahongqi again, and couldn't help giving a thumbs up to the Hongqi car.
"That's true, but if it's just pulling the plane, I think not only Dahongqi can do it, but most of the mid-to-high-end cars on the market should be able to do it, right?"
"In this case, wouldn't there be no way to fully explain the power of the big red flag?"
Although she majored in liberal arts, Lin Jiayan also had a certain ability to judge content related to friction.
When the plane is parked on the airport runway, as long as the pulling force exerted by the big red flag is greater than the friction force on the plane, it will naturally be able to pull the plane.
"Whether you are great or not, sometimes it doesn't matter that much, as long as you make your name famous."
"Until now, no other model has adopted such a marketing plan."
"And if Dahongqi adopts it, it will naturally be the biggest beneficiary."
"It won't matter even if other car companies follow suit."
"It can even further remind people of today's test."
When Fang Dawen said this, Lin Jiayan opened her mouth and found that she had no way to refute.
At this time, the host on the stage had basically completed the introduction of the experimental plan, and some people began to get into the big red flag.
The test is about to begin.
This naturally attracted everyone's attention.
Fang Dawen and Lin Jiayan did not continue chatting.
"coax!"
Accompanied by a huge roar of the accelerator, the big red flag suddenly rushed forward, and the specially processed cable was quickly straightened.
Then in an instant, tension began to be applied to the wheels of the Airbus A320.
The huge plane began to move forward slowly at a speed visible to the naked eye.
This scene was naturally recorded by various media and Hongqi's own personnel.
After that, Dahongqi continued to pull the plane forward for dozens of meters before slowly stopping.
"Whoa, whoa, whoa!"
There is naturally no shortage of applause at this time.
The host came on stage again and began to invite Zhu Zhengfeng, general manager of Spring City Automobile Group, to come on stage to say a few words.
And these two sentences lasted more than ten minutes.
He introduced the various advantages of Dahongqi in detail, and even previewed plans to launch a bulletproof version in the future.
When everyone got a little impatient, they slowly walked off the makeshift stage.
That night, of course, various media were entertained with delicious food and drinks.
There were even some lucky draws during the meal, so that every member of the media could have a chance to win.
And the awards are not bad either.
Naturally, everyone should report today's news well.
"Mr. Cao, this Hongqi car is quite good at attracting attention."
As the second domestic OEM to engage in aircraft marketing, Dahongqi’s popularity will naturally not be bad.
Although it did not rush to the number one position on Weibo, it has entered the hot search list.
So Mi Ying naturally saw it too.
"They won't be the last. Being able to take the lead can be regarded as a timely response."
"During this period, many people are probably envious of the high attention our Starry Sky W16 has received."
"That is to say, the Starry Sky W16 is just a supercar. Otherwise, with such high popularity, the sales promotion effect should be greater."
"However, Dahongqi's test this time can be regarded as an inspiration for us."
"Then the 3.0TV6 engine can be used to show off. Wouldn't our W16 engine be so awesome?"
Cao Yang didn't mind Dahongqi following suit at all.
Not to mention that other people's tests are not direct imitations, but some modifications.
It doesn't matter even if it's direct plagiarism.
When the time comes, the topic of cars and airplanes racing will be heated up, and the news that has just cooled down will be heated up, allowing Star W16 to enjoy another dividend.
"I'll talk to Minister Zeng then and see if she has any new ideas."
After listening to Cao Yang's words, Mi Ying naturally knew what to do.
However, before Xingchen Motors has any new ideas, other car companies already have them.
"Mr. Wang, as the company's most high-end model, our H8 is equipped with a 2.0T turbocharged engine provided by Nanshan Engine."
"Is it possible to consider conducting an experiment of pulling wheeled armor or walking on an airplane?"
At Great Wall Motors, Lian Furong naturally paid attention to the marketing plan developed by Dahongqi.
So the next day I proposed my idea to Wang Ying.
As a local pillar enterprise, Great Wall Motors can also handle some things.
"You have a good idea. You can try it. Anyway, the cost of trying is not high."
“Think of it as a marketing campaign to give back to the media.”
Each OEM has dedicated funds to handle relations with the media.
Just like there are various activities in the medical industry, there are no shortage of various activities in the automotive industry.
Activities such as exploring the plateau and exploring beautiful XX occur almost every day.
Many people only started to be interested in traveling to the Northwest in 2023.
But for people in the automotive media, maybe they are already tired of playing it now.
Especially in recent years, there have been a lot of SUV models, which are very popular.
Many of the activities of various OEMs are held in the Northwest.
It seems that holding events in these places can make everyone feel that their SUVs have better off-road performance.
"Then I'll arrange it right away!"
"I estimate that after Dahongqi takes this trend, many other car companies will immediately follow suit."
Wang Ying gave her own judgment very decisively.
In the next few days, Autohome and other media outlets received invitations from various OEMs one after another.
There were even time conflicts.
"Mr. Yu, these companies must have a very keen sense of smell. In just one week, several companies have arranged various test activities for pulling aircraft."
He Ling took stock of the various invitations she had received, feeling a little speechless.
When I participated in a Dahongqi event for the first time, it still felt a bit fresh.
But if you continue to participate in similar activities of other car companies, the feeling will be much different.
More often than not, this is really just an ordinary marketing campaign.
"There is no way. Everyone has seen that Dahongqi has achieved very good results in this follow-up activity. Naturally, they have launched their own test plans."
"It's not such a difficult thing, as long as you use your relationship, many car companies can handle it."
"If it doesn't work, then spend money."
Yu Yu saw it very clearly.
In the domestic market, if something is hot, there will be a swarm of people to do it.
This has not changed for many years.
Similar things will continue to develop in the future.
"That's true."
<divclass="contentadv">"For various car companies to hold more activities, it is not a bad thing for us car media."
"This year's advertising revenue will be much higher than last year."
In the past few years, China's automotive media have been living a relatively comfortable life.
Especially the Internet media, they are not affected as much as the traditional newspapers.
For them, the market is constantly expanding.
Then, along with the expansion of the market, more and more OEMs have also placed more advertisements.
In this way, the difficulties they want to live are difficult.
"There are at least dozens of new models launched in China's auto market this year."
"With so many new models coming out, manufacturers naturally do their best to make them memorable to ordinary consumers."
"More and more marketing activities are inevitable."
The two chatted about the current automotive industry.
Spring City Automobile Group, which has benefited the second most from this publicity outlet, is naturally summarizing the marketing effect this time.
"Mr. Zhu, our Dahongqi sales have increased by 25% year-on-year in the past week, and the number of consumers coming to the store to view cars has also increased significantly."
"From the current point of view, our input-output ratio is very valuable."
Tao Wen was in a very good mood and reported to Zhu Zhengfeng on the promotion of Dahongqi and the changes in the brand power of Hongqi cars.
"It seems there is nothing wrong with following Xingchen Automobile's marketing pace."
"There are just some solutions that we don't have a way to learn from."
"I saw that they participated in the Dubai Auto Show some time ago. We can also consider participating in the exhibition next year to let everyone see the charm of Dahongqi."
"It would be great for us to be able to sell some big red flags to the royal families in those places."
Zhu Zhengfeng was in a very good mood.
The idea of letting Dahongqi pull the Airbus A320 was proposed by him himself and then arranged for people to implement it.
This sense of accomplishment is naturally very high.
"At that time, I will make arrangements. With the excellent power performance and shape of the big red flag, as long as those local tyrants see how powerful it is, it should still be possible to sell some."
"We can even make full use of the influence of Spring City Automobile Group and use the big red flag as a means of promotion during some foreign affairs activities."
"In this case, I feel the effect may be better."
As a very special entity in China's automobile industry, Spring City Automobile Group naturally has many cards to play.
Especially when it comes to Hongqi cars, everyone has no pressure to use various means.
You can speak louder when asking for help.
"You can really give your plan a try. We can even arrange a special trip to see if we can cooperate with somewhere in the Middle East."
"Go and assemble the big red flag in their local area."
Zhu Zhengfeng's thoughts are becoming more and more active now.
As soon as this plan was thrown out, even he himself felt that it was very feasible.
After all, the industry in those areas of the Middle East is really not developed.
If the Hongqi car goes to the local area to find a partner, it may really have an unexpected effect.
After all, he is still very confident in Dahongqi's competitiveness.
Soon, following Zhu Zhengfeng's instruction, Spring City Automobile Group also started to act quickly.
However, Cao Yang, the initiator of the turmoil in the Chinese automobile market, was currently studying various parts with a group of engineers within the Nanshan Group.
"Mr. Cao, our bulletproof version looks up. It is currently equipped with explosion-proof tires and bulletproof glass, as well as smoke screen systems, fire extinguishing in the engine compartment and electric door handles and other defense functions."
"Among them, run-proof tires and bulletproof glass are purchased from outside, which is relatively disadvantageous in terms of cost control."
"The most critical thing is bulletproof glass and bulletproof tires. Domestic technology is not particularly advanced, and they are all imported."
As one of the key models for development in the coming period, the bulletproof version of the W16 has pinned the expectations of many people.
However, the development process was not all smooth sailing.
This is Xingchen Motors' first bulletproof vehicle, and no one has much experience with it.
Fortunately, Nanshan Group owns Nanshan Special Steel, which can handle armor.
Nanshan Auto Parts can also produce a large number of various auto parts and has relevant research and development capabilities.
Therefore, most of the parts used in the bulletproof version can still be handled.
Bulletproof glass and bulletproof tires are relatively weak.
"There is no problem with importing in the short term. After all, the sales of the bulletproof version that we look up to should not be particularly high in a short period of time."
"However, in the future, we should not only look up to the bulletproof version, but other suitable models will also consider this requirement."
"So bulletproof glass and bulletproof tires still need to be laid out in advance."
"Even in the case of tires, we have to think about whether after accumulating relevant technologies ourselves, we can find some manufacturers to OEM, or even directly purchase some tire manufacturers."
Naturally, Cao Yang could understand the difficulties Rao Yongxiang said.
Although Fuyao Glass has done very well in the automotive glass industry, it does not do bulletproof glass.
As for tires, there are many domestic tire companies, but in terms of passenger cars, there is still a big gap with Michelin and others.
This situation, even if it is another ten years, will not change much.
Although Cao Yang didn't have the idea of building a tire factory directly, it would be too troublesome to start from scratch.
But given the appropriate rubber formula and process requirements, it can be considered.
Common tire materials include rubber, steel wire and fiber.
The internal structure of the tire is composed of multiple layers of cords and steel belts. These structures have an important impact on the tire's strength and wear resistance.
Different combinations of materials and structures can achieve different performance requirements, such as high-speed tires and off-road tires.
Why are Michelin's tires better than those produced by many domestic tire companies?
There are many factors involved.
The formula of materials is the most critical point.
And this point, for Cao Yang, is precisely the easiest point to break through.
"Mr. Cao, tires are a standard accessory of automobiles. Although they have always been indispensable in the century-old development history of the automobile industry, they don't seem to have changed much."
"Actually, a lot of things are in some invisible places."
"For example, in terms of comfort, it mainly depends on the silent technology and vibration filtering performance."
"In these aspects, domestic tires do not yet have relatively good independent technologies, and many are still reversely developing foreign tires."
"After all, foreign tires have decades of technology accumulation. For example, Deutsche Continental has silencer cabin technology. The difference in tire noise between the two may be more than 3 decibels."
"Another example is the braking performance, the gap is also obvious."
"An organization has tested tires of various brands. When the vehicle speed reaches 100 kilometers per hour, the braking distance of Bridgestone, Pirelli and other tires is generally within 40 meters."
"And domestic tires require a distance of at least 41 meters."
"It looks like a difference of one or two meters, but at critical moments, even 0.5 meters is crucial."
"Of course, although the advantages of some big brands of foreign tires are indeed obvious, after these years of development, just like domestic cars a few years ago, domestic tires have also made great progress and development."
"I think it might be more appropriate for the group to study it on its own for a few years and then find a manufacturer to manufacture it."
Yao Yongxiang is not against Cao Yang's proposal.
Instead, he combined his own views on the domestic tire industry and proposed a plan that he believed was more suitable for Xingchen Motors.
"Mr. Cao, I think Mr. Rao's proposal is very reasonable."
"Although domestic tires have good wear resistance, their grip drops significantly after a certain period of use, especially on wet roads."
"At the same time, the quietness is generally average. There are only a few high-end products, and the tire noise is well controlled."
"And if we want to talk about balance, domestic tires are generally more scientific and have high wear resistance and cost-effectiveness, but they have loud noise, poor comfort, and weak road grip."
"It may be more appropriate to give them a few more years to grow slowly."
Dai Hanbiao also added his own opinions.
As an indispensable part of the car, Nanshan Auto Parts is not without any research on tire technology.
In fact, for any OEM to produce cars, it more or less needs to do some research on tires.
Otherwise, there will be no way to judge which tires are most suitable for your car model.
"Tires are definitely not a low-tech part as many people think."
"A tire involves various rubber materials, at least a dozen of which are used."
"In the tread, rubber only accounts for 50%, and the rest is vulcanized with various other materials. Various nano-sized carbon black particles and silica particles are added to the tread material."
"The various shapes of tread patterns will also significantly affect the tire's grip and drainage performance."
"It can be said that tires are a product with high technical content."
"The formula and pattern of its tread rubber are the core technologies of each tire brand."
"Foreign tire brands, because they developed earlier, registered patents first."
"Domestic tires can only find ways to circumvent patents, and the difficulty can be imagined."
Rao Yongxiang and Dai Hanbiao supplemented each other's opinions, obviously not supporting the immediate investment of a lot of manpower and material resources into researching tires.
"What you said is all true, but because of this, once China's auto market enters a stage of rapid development in the future, when the tire production capacity is insufficient, it will be controlled by others."
"And if we design some of our tires ourselves and then find OEMs to produce them, we can avoid these risks very well."
Cao Yang's words are really not unfounded.
In the years after the financial crisis, no one could have imagined that China's auto market would grow so fast.
Therefore, Michelin, Continental, Bridgestone and other manufacturers have experienced production capacity problems, causing various OEMs to "grab tires".
And due to the increase in demand, the price of rubber has increased, and ultimately the OEMs have to bear the burden.
Otherwise, tire manufacturers will give priority to selling parts to other customers.
However, during this period, the tire industry was in a state of ice and fire.
Foreign tire giants have insufficient production capacity, but domestic tires have overcapacity.
In this situation, Cao Yang naturally wanted to plan and break through earlier.
If nothing else works, it’s okay to start with the spare tire first, right?
At that time, we will conduct some tests to let everyone see whether Nanshan Group's own tires are good or bad.
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