Rebirth 99 to become a car giant.

Chapter 399 The third largest market, the generosity of Middle Eastern tycoons

Xingchen Auto's marketing measures are often one after another, which makes people overwhelmed.

This time the Starry Sky W16 is launched, it is no exception.

While the popularity of the competition between the Star W16 and the Boeing 737 and F16 on the Internet has not subsided, a new round of publicity campaign by Star Motors is about to start again.

Dubai, the shining pearl of the United Arab Emirates, is not only famous for its towering skyscrapers and luxurious shopping venues, but also attracts worldwide attention for its diverse tourism experiences.

It is home to a range of world-class race tracks, such as Bukidla and Almachi.

These professional-grade tracks not only provide a perfect driving environment for racing drivers, but are also a paradise for extreme sports enthusiasts.

Driving a high-performance sports car at high speed on a spacious and flat track, you will truly feel the roar of the engine and the whistling of the wind, as if you are in a dynamic racing competition.

This is also an important reason why Xingchen Motors places its promotion point in the Middle East here.

The competition and supercar experience tour, co-organized by Xingchen Automobile's dealer in Dubai, attracted many local tycoons to participate.

Various automotive media in China were also invited.

It is more like a supercar recommendation meeting than a racing competition.

The dealer prepared a variety of mainstream sports cars for attendees of the event, and even held a small supercar exhibition on site.

"Sayed, Star Motors has also arranged a lot of media to participate in the event this time. It seems that they are paying more and more attention to the Middle East market."

Evans is Said's right-hand man and is in charge of a Star Auto 4S store in Dubai.

As the largest local car dealer, Saied Group not only sells Xingchen cars, but is also a dealer for Ferrari, Lamborghini and Porsche.

This time, Xingchen Automobile took the initiative to contact us and planned to organize a large-scale marketing campaign together.

I even want to take this opportunity to hype up the Xingchen W16 before the Dubai Auto Show.

When the car show comes, many princes and nobles will attend, and cars can be sold directly.

"Xingchen Automobile takes a high-end route. Whether it is a starry sky sports car or a high-end car, there is quite a market for it here."

"Especially looking up to this large SUV, it is very popular among some tribal leaders."

"This time we have used the Xingkong W16 marketing campaign to completely make Xingchen Motors famous."

"When the time comes, it might be able to bring us unexpected surprises."

Said is able to achieve his current status, and his vision is certainly not bad.

In his opinion, Xingchen Automobile has great potential.

Especially when he saw the video of the Star W16 competing with airplanes in the United States a few days ago, he became even more confident.

Most people who buy a car may not worry about the maximum speed or whether it can run faster than an airplane.

But the rich here are different.

If your car doesn’t have any gimmicks, no one will buy it.

"The performance of the Starry Sky W16 is indeed very excellent. Whether it is the engine, body design, or various parts used on it, they are all world-class."

"In this case, they refreshed the Nurburgring lap time and outperformed the Boeing 737, which seems to make sense."

"Before, we sold more than a dozen Bugatti Veyrons in our store. By then, these cars will mainly know that the Starry Sky W16 is faster than the Bugatti Veyron, so they will probably need to change cars."

When Evans said this, Said immediately continued: "Don't you have the contact information of each customer?"

"In that case, let's simply introduce our newly opened store to all customers and let everyone know about the Starry Sky Sports Car."

Said was very good at finding opportunities.

Rich people all have circles.

As long as a car becomes popular in the circle, it is likely to suddenly bring success to several cars.

"I will make arrangements as soon as possible to pay these car owners a return visit."

Evans thought for a moment and came up with a better plan.

No wonder he became Said's right-hand man.

Soon, today's activities were officially started.

Zeng Tingting and Said both came on stage and said a few words briefly.

Then let each media choose the sports car they are interested in to shoot and test drive.

As a hot model, Xingkong W16 has been welcomed by local media.

Models such as the Bugatti Veyron are actually more popular among reporters from China.

"Mr. Fang, when you sit on this Bugatti Veyron, it gives people a completely different feeling."

"It feels like you're sitting on a car made of gold."

Although the price of Bugatti Veyron in Dubai is lower than that in China, it is not within the reach of ordinary people.

If Lin Jiayan hadn't been in the automotive media industry, she probably would never have had the opportunity to take a test drive in her life.

You know, even at a car show, ordinary people don't have the opportunity to try to ride in a sports car like the Bugatti Veyron.

Unlike the models of ordinary joint venture car companies, as long as you are willing, you can go in and try it out to feel the comfort.

"This event is more like a luxury sports car show before the Dubai Motor Show."

"Xingchen Automobile is also very good at arranging time. After we participated in a day of activities and played in the local area for a few days, it was time for the auto show to open."

Fang Dawen was very satisfied with this trip.

This is his first time in Dubai.

Xingchen Automobile entertained me with delicious food and drinks, and even the air tickets were booked by Xingchen Automobile’s marketing staff.

This treatment is still very good.

Of course, all mainstream automotive media can enjoy this treatment at this time.

OEM, not short of money!

A little travel expenses are nothing at all.

"Although Xingchen Automobile never directly advertises, its marketing funds are larger than those of ordinary car companies."

"Otherwise, even if Autohome supports them, there will definitely be a lot of voices on the Internet."

Industry insiders like Lin Jiayan would never believe that any OEM has no advertising fees.

This is not bullshit.

Different OEMs simply have different proportions of advertising fees.

But to say there is no such thing is impossible.

If this is the case, it means that people have spent the money under another name.

"That's true!"

"However, Xingchen Motors is very good, the technology level is strong enough, and there are quite a lot of marketing tricks."

"In this case, it will be difficult for them not to become popular."

When Fang Dawen said this, Lin Jiayan couldn't help but nodded.

The truth is indeed this truth.

……

"Zengbu, the number of Star W16s ordered by dealers in Dubai this time is second only to local 4S stores in the United States and China."

“It’s more than what every dealer in Europe has ordered.”

Xia Qingqing from the brand public relations department of Nanshan Group also came to participate in the event with Zeng Tingting today.

She even contacted the local reporter from China Television Station to come with her.

After all, her identity as the niece of the deputy director of Huaxia Station still has some effect.

"The Starry Sky W12 sports car is limited to 499 units, and the W16 version is also limited to 499 units."

"In this case, if the local dealer is optimistic about the Starry Sky W16, it will naturally be necessary to order it in advance."

"Otherwise we don't have cars to deliver to them, and that means we'll miss out on making money."

Zeng Tingting responded in a rather calm tone.

Although Xia Qingqing said that the number of sports cars ordered by local dealers is high, that is relative.

If you really want to look at the data, it’s actually just 30 vehicles ordered.

Of course, this is the first model ordered.

"That's true, especially the excellent performance of Star W16 in the North American market. Everyone is more optimistic about its performance in the Middle East market."

"Especially since the Dubai Auto Show is coming soon, there will definitely be a gathering of luxury cars. Let everyone see how powerful we are."

Xia Qingqing is quite satisfied with her job.

Although it was done through the back door, she was still very conscientious in her work.

"The Middle East market is special. There is no decent automobile industry here, but there are many wealthy people in many places."

"General independent brands here may not have much room to develop, but luxury cars are different."

"It is very likely that it will really become the third largest market in the world for our Star Sports car in the future."

Zeng Tingting is very optimistic about the market prospects in the Middle East.

Especially now that the price of oil continues to rise, there are more wealthy people here.

Even if ordinary people can't afford a starry sky sports car, Ziweixing can still afford it, right?

Besides, there’s Starry Sky [-] behind us.

"The people here are indeed too rich. Even ordinary people have very high incomes."

"The most important thing is that foreign companies here have regulations on how many local people they must recruit."

"So they don't have to worry about employment."

"At the auto show in the near future, I heard that the most enthusiastic attendees were various luxury car companies."

"It seems that we, Xingchen Motors, are not the only ones who have confidence in the luxury car market here."

Xia Qingqing and Zeng Tingting were chatting there, waiting for the game to officially start.

It's said to be a competition, but it's actually a test.

A dozen popular sports cars were brought together to test acceleration and braking performance, allowing media friends to experience various drifts and difficult actions.

This is actually a large-scale marketing campaign.

It's just something special.

If the cost of crash testing were not too high, it is estimated that several more cars would be brought out for this event.

Accompanied by bursts of roaring sounds, the runway was very lively.

Whether it is a test ride or a test drive.

The organizers can fully meet your requirements.

"Zengbu, it seems that our Starry Sky W16 is the most eye-catching."

"There are people lining up to try it."

Xia Qingqing watched the scene at any time and was in a good mood.

This year, Xingchen Automobile's sales will definitely exceed 10 units, becoming the first echelon in the domestic automobile industry.

<divclass="contentadv">In this case, if she continues to stay in Nanshan Group, it can be said that she has a lot of potential.

If one day he becomes the vice president responsible for external public relations and publicity of Nanshan Group, he will probably be able to directly communicate with various provinces and cities.

At that time, she felt that her achievements would be higher than those of her aunt Xia Hong.

"Mr. Cao is indeed the most powerful car designer in China. I think the shape of this starry sky sports car will not be outdated even ten years from now."

"I even think the Starry Sky Sports Car has a certain collection value."

When Zeng Tingting said this, Xia Qingqing immediately felt moved and said: "Zeng Bu, I think what you said makes sense. Nowadays, some luxury brand watches and bags have some collection value, and even the prices of some classic cars are It’s much more expensive than before.”

"I think we can try to market topics related to the collectible value of the Starry Sky Sports Car?"

"If everyone accepts the concept that buying a Star Sports Car is not consumption but investment, I think it will be very meaningful for sales."

Xia Qingqing is a few years younger than Zeng Tingting, and her thinking is more flexible.

When she mentioned it, Zeng Tingting also realized the beauty of it.

Of course, how to operate it is definitely not that simple.

"If you have any new ideas, you can make a plan. Then we will report to Mr. Cao together."

"I think as a limited edition supercar, the Starry Sky Sports Car does have such attributes."

Zeng Tingting felt that this matter still needed to be reported to Cao Yang.

Because according to her previous understanding of Cao Yang, some limited edition models were just a gimmick.

Just like Ziweixing, the global sales are limited to 9999 units.

However, Xingchen Automobile plans to avoid the problem of running out of limited edition units through simple workarounds such as changing to a special model or changing the shape of the wheels.

If the Star Sports Car does the same thing, then it will be more difficult to market the collectible value.

We need to think carefully about how to proceed in the best interests of the company.

……

Xingchen Automobile's overseas marketing momentum is getting stronger and stronger, and the related impact will naturally touch many domestic car companies.

Among them, Great Wall Motors, which has been developing overseas markets very early, has very special feelings about this.

"Mr. Wang, up to now, the export proportion of Xingchen Automobile's models has exceeded 50% this year."

"This is unique among all domestic car companies."

"Even the export amount of other car companies combined is not as much as that of Xingchen Automobile."

"I think the company can further expand the export market in the future."

Lian Furong, as the head of the sales department, has a lot of pressure on his shoulders.

Although Great Wall Motor's growth rate this year is very gratifying, its peers are not bad either.

To stand out, you still need to work hard.

"Your proposal is very reasonable. Our current models, no matter in terms of appearance, configuration, or power performance, are no worse than those of joint venture car companies, and some of them even have better performance. "

"In this case, our selling price is only about half of that of joint venture car companies."

"Although overseas, the gap may not be that big, but we can definitely achieve a situation where the profit of export models is higher than that of domestic models, and the price is still much lower than the models of other local international auto giants."

Wang Ying is also a very thoughtful person.

As a woman, she can become the general manager of Great Wall Motors, and her personal abilities must be very outstanding.

Otherwise, how could you control so many subordinates?

"Currently in South America, we already have some business in progress."

"Maozi also has some business there."

"The next step is to continue to strengthen the marketing in these places, and I think we can enter the markets in Australia and Africa."

'Even CEIBS can try hard, maybe there will be unexpected surprises. '

"Once the reputation is established, we may achieve half of our sales in the country and half of our sales abroad in the future."

Lian Furong further put forward his own ideas.

For China at this time, although the amount of foreign exchange is not as scarce as it was more than ten or twenty years ago.

However, companies that can create foreign exchange are still highly valued.

Especially products like cars will receive a bit more attention if they can be exported.

This is barely considered a high-tech product.

"In this case, let's go to Nanshan Group sometime and communicate with Mr. Cao and Minister Zeng."

"Our products have no competition with Xingchen Automobile. If they are sold overseas, we can buy more parts from Nanshan Group."

"I think they should be willing to communicate with us."

When it comes to car exports, Wang Ying naturally thinks of Nanshan Group.

These are among the domestic companies that have done the best in internationalization.

In the automotive industry, it is the most outstanding existence.

In this case, if you don't ask an expert for advice and just figure it out on your own, isn't it a waste of time?

……

As a region that relies on oil, oil prices are ridiculously low.

For consumers in these places, small displacement engines are of no particular interest.

Large displacement is my favorite.

Not only is the Starry Sky W16 far more popular than the Starry Sky W12, but even the W16 version is much better sold than the W12.

After staying in Dubai for a few days and waiting until the auto show opened, Zeng Tingting felt this even more strongly.

"For example, the cost of using a W16 engine in China is very high, and the fuel consumption per 20 kilometers is more than [-], and this is under certain working conditions.

If there is a traffic jam, it can jump to more than 30.

With this level of fuel consumption, ordinary people in China are destined to have no connection with it.

To a certain extent, engine displacement is already the dividing line between rich people.

There is no limit to the number of car owners who can afford a passenger car with a capacity of 4.0L or above.

The premise is a passenger car!

"Minister Zeng, I think we can focus on promoting the large-displacement engine versions of each of our models in the Middle East."

"Ziweixing currently only has a 3.0T V6 engine. After the V8 engine version is launched, I think we can focus on the Middle East market."

"Maybe it will bring us unexpected joy when the time comes."

Xia Qingqing looked at the models promoted by various car companies at the auto show. Basically, there were no small cars.

In other words, small cars are not the protagonist at the Dubai Motor Show.

On the contrary, some models that cannot be seen at domestic auto shows can be seen here.

Among them, the exposure rate of sports cars is obviously much higher than that in China.

"The Middle East is indeed more suitable for the development of large-displacement engines."

"Other places where fuel prices are relatively low can also focus on promoting large-displacement models."

“We can even consider launching some Middle Eastern models in a targeted manner.”

Zeng Tingting is now slowly gaining a global perspective.

Nanshan Group's business has spread all over the world, and this situation will become more obvious in the future.

Therefore, how to carry out various marketing measures in this situation is something that needs to be carefully considered.

"Nanshan Engine now has the capability to develop engines with various displacements. It is not difficult to match some models in a targeted manner."

"At that time, you can ask Mr. Cheng to come out and take a walk to see what the demand for engines is like in various places."

Xia Qingqing and Zeng Tingting were chatting while visiting the car show.

Some things that happened at the auto show will naturally be reported in time to Cao Yang who stays in China.

"Mr. Cao, eight Xingkong W16 units have been sold at the Dubai Auto Show."

"It seems that the first batch of cars transported will be sold out very quickly."

"This sales volume is quite good."

Mi Ying reported good news to Cao Yang early in the morning.

As a supercar with limited sales of 499 units in the world, the annual sales task of Xingkong W16 is actually only more than 100 units.

Now 8 units have been sold at one auto show, and the sales speed is obviously beyond everyone's expectations.

Although I knew that these rich people were rich, I didn't expect that they would be so rich and so generous.

"So we have Ford to thank for helping us come up with a test of racing a fighter jet against an airplane."

“Otherwise, if we simply rely on our own marketing, Starry Sky W16 may not be that famous in Dubai.”

"Now, the videos of those competitions are directly played at the car show as background music, and the effect is very good."

Cao Yang knew how tyrannical the local tycoons in the Middle East were.

However, the performance at this auto show is still a bit surprising.

It seems that we can arrange to participate in the Dubai Auto Show every year in the future.

"When the sales department and research institute develop new models in the future, I think it is necessary to go to the Middle East to also examine the market demand."

"I feel that the sales of luxury cars, or super-luxury cars, there are quite worth looking forward to."

Mi Ying is also very familiar with the business now.

It is also easier to put forward various valuable proposals.

"You're right, like our bulletproof version of Looking Up, I think there should be quite a market there."

"The marketing of luxury cars is sometimes completely different from that of economy cars."

“The niche market can sometimes bring surprises to everyone.”

Cao Yang also felt that what Mi Ying said was quite reasonable.

When Xingchen Motors develops new models, it needs to fully consider the needs of some characteristic regions.

Or develop targeted models for a certain region.

This way you can get orders better.

It's a special edition.

Sometimes it is not necessarily a derogatory term.

If you don’t do special editions, sometimes people will think you don’t pay enough attention to them.

So treat them differently!