Rebirth 99 to become a car giant.

Chapter 266: Fire cannot be contained in paper, what is supposed to come will always come.

Pull the hair and move the whole body!

If Xingchen Motors wants to start moving forward, it must not just be a toss-up within the company.

Some relevant plans need to be reported to the district.

Some recruitment actions are even more urgent and cannot be delayed.

Fortunately, this time recruitment is much easier than chip talent recruitment.

Especially after Rao Yongxiang, a professor at the School of Automotive Engineering at Lingnan University of Technology, joined Xingchen Automobile as the deputy general manager in charge of R&D and concurrently as the dean of the research institute, the progress became even smoother.

His disciple Gujiu, dozens of people joined the Xingchen Automobile Research Institute at once.

You take me with these people, and I take you with me. The contact with colleagues and classmates directly saves HR a lot of time.

As a result, the movement of Xingchen Car naturally gradually became louder.

"Brother, do we really need to re-invest in a factory to produce four-door, two-cover and other covering parts and hot-stamped parts for Xingchen Automobile?"

As the director of the purchasing and sales department of Yangcheng Huaqiang Stamping Factory, Guo Shufu has very close ties with Nanshan Group.

It is obvious that Xingchen Automobile has a bit more information than others in the industry.

"Of course, is this still fake?"

"If we don't have production performance for these large-scale covered parts such as four doors and two covers, other manufacturers will not give us a chance."

"Xingchen Automobile is one of our own, so we outsource the processing of such important parts."

"In addition, in terms of hot stamping production lines, Benteler is already preparing to put them into production in China."

"Although we have invested in two production lines next to Great Wall Motors, we have not yet developed an advantage compared to Benteler."

"We just take this opportunity to invest in another hot stamping production line to further improve our layout."

"Later, when we go to OEMs such as Volkswagen and GM to win orders, there will be many more opportunities."

Guo Shuyin is a very enterprising person.

Otherwise, 30% of the shares would not have been given to Nanshan in order to update the stamping equipment.

The development of Fuqiang Factory has been very rapid in recent years.

Today's annual output value has exceeded 3 million, which is considered unique in the Yangcheng auto parts industry.

“But to produce large panels, you need to go back to large-tonnage stamping machines.”

"As for the hot stamping production line, a production line requires an investment of 5000 million. Isn't the risk too great?"

Guo Shufu naturally hopes that the company can develop rapidly, but not blindly.

"RMB 5000 million for a hot stamping production line is already cheap."

"I heard that Benteler invested in a hot stamping production line in China, including heating furnaces, stamping machines, and laser cutting equipment. The investment in one production line exceeded 1 million."

"We can make it half cheaper because most of the equipment is purchased from Nanshan and does not need to be imported."

"From this perspective, we already have a better chance of winning than others in this field."

"If we can get orders from Modu Volkswagen and Modu GM, we can build another factory in Modu."

"If there are factories in North, South, Central and North, it will be even more beneficial to our business expansion."

When Guo Shuyin said this, Guo Shufuye couldn't help but look forward to it.

In the automotive stamping parts industry, as long as you want to make large parts, it is almost necessary to build a factory near the main engine factory.

Otherwise you can only make small bracket parts.

Otherwise, the long-distance transportation costs of large stamping parts will cause you to lose all competitive advantages.

"But I heard that Xingchen Motors' first model is a high-end luxury model with a limited edition of 1 units. It is said that it will directly compete with the BMW 7 Series."

"With such an exaggerated positioning, let alone [-] units, it is very likely that even [-] units will not be sold."

"Then our factories have so much investment, and yet they all sit there empty."

When Guo Shufu said this, Guo Shuyin was silent for a moment.

Naturally, he had heard of this news.

To be honest, he was a little disappointed that Xingchen Automobile did not enter the production range of more than [-] yuan like BYD and Geely.

In his opinion, as long as Xingchen Auto enters the market to compete with domestic independent brand car companies, it will definitely be able to win.

Not to mention selling hundreds of thousands of units a year, there is definitely no problem with monthly sales exceeding [-] units.

After a few years of accumulation, it is not impossible to develop three or five more models, and the annual output will directly hit 50 million.

In this way, Huaqiang Factory can take advantage of the trend and usher in great development.

So when he first heard that Nanshan Group was going to build a car, he was so excited that he couldn't sleep all night.

Even his wife felt that he was stronger than usual for a few minutes.

However, the news that he finally got was...

"You have this worry. I believe Xingchen Automobile has also considered this issue internally."

"But in the end they still chose such a model as the first model. I think they still had their own considerations."

"Besides, it doesn't matter even if the sales of the first car are not very good."

"They can definitely go ahead and launch second and third models."

"With the strength of Nanshan Group, there is no reason why their models cannot compare with domestic independent brands."

"I've heard that even Ford's best-selling F150 was designed with the help of Mr. Cao."

Guo Shuyin quickly solidified his idea.

The factory must be built.

If it is not built, there will definitely be estrangement in the relationship with Nanshan Group.

This was completely unbearable for him.

Huaqiang Factory is already a part of the big ship Nanshan Group. Once the relationship with Nanshan Group breaks down, the future will definitely be more worrying.

"Okay, brother, what you said doesn't make any sense."

"Mr. Cao is willing to take a gamble, so we have no choice but to risk our lives to accompany the gentleman."

Although Guo Shufu still had a lot of worries in his heart, he could only accept this reality in the end.

……

"Mr. Yin, I have confirmed the news through the relationship with the Yangcheng Industrial and Commercial Bureau. Nanshan Group is indeed going to officially build cars."

"The name of the car company is Xingchen Automobile Co., Ltd., and it has been officially registered in the prototype."

Song Xianming, director of Chery Automobile's purchasing department, came to Yin Chuan's office worriedly.

Although Chery Automobile's engines are working towards their own production, their two major models this year are equipped with Nanshan 1.5T turbocharged engines.

Among them, Dongfangzhi, which is responsible for supporting sales, only sells better models equipped with this engine.

2004 was really not that friendly to Chery Automobile.

Half a year has passed, and the goal set at the beginning of the year has not been achieved even by 3%.

It is certain that we will not be able to achieve our goals throughout the year.

But at least we must achieve positive growth. On this point, everyone at Chery Automobile has a very clear attitude.

In this case, their most important supplier began to build their own cars, and things became more worrying.

"We have known about this news before, and I have also communicated directly with their manager Cao. The other party made it clear that they will not produce models below 20 yuan, and there is no competition with us."

"So you don't have to worry too much. The most important thing is to complete our own reforms first."

Yin Chuan's reaction was not so pessimistic.

Although Nanshan Group is powerful, Chery Automobile is not a vegetarian.

As the leader of domestic independent brands, Yin Chuan also has his own pride.

"Mr. Yin, I think the biggest obstacle facing the company currently is the brand factor."

"So far, users' brand recognition of Chery is still based on economical cars such as QQ, rather than services and brand connotation. If the company wants to make a difference in the mid-to-high-end market, it must improve its brand image."

"As for Nanshan Group's car manufacturing project, it starts with high-end products from the beginning. It wants to establish a high-end brand image. It may not have any impact on us in the short term, but in the long run, it is likely to be our biggest opponent. "

Song Xianming's vision is still very good.

However, at this time, it was clear that no one cared about his worries.

"In the past, Chery Automobile focused its energy and funds on solving the problems of production and independent brand research and development. Now the company's main energy is on improving the quality of old products and improving after-sales service."

"How to be market-oriented and build a rapid response system from R&D to production and sales is the company's biggest challenge at the moment."

"With the sales company as the leader, we drive the entire company to establish a customer-oriented management process."

“At the same time, customer relationship management must also be established in the internal value chain such as production process flow, production and sales relations, quality management, and product development.”

"The sales company's internal order management method, which directs production and procurement plans based on orders from 4S stores, is currently the most suitable and needed solution."

"The purchasing department must coordinate with production and sales in this regard."

"As for cooperation with Nanshan, everything will be business as usual this year."

“What happens next, we’ll talk about it later!”

Yin Chuan's attitude is very clear.

Chery Automobile now has a lot of inventory, so it is not the time to worry about the impact that new competitors will have on it.

He also knew very well what Song Xianming wanted to ask him for instructions today, which was whether he should continue to cooperate closely with Nanshan Group in the future, and whether he should consider diversification when selecting suppliers to reduce Nanshan's influence as much as possible.

These concerns are not entirely unfounded.

But it is obviously not the focus of consideration at this stage!

Feeling the attitude of his boss, Song Xianming could only let go of his worries.

However, Chery Automobile thinks so, but other companies may not necessarily think so.

"Jim, the rumors of Nanshan Group building cars have been finally confirmed."

"Their new company is called Xingchen Automobile Co., Ltd., and it is said that they are already recruiting people everywhere."

"In our Pan-Asia Technology Center, it is said that more than a dozen people have resigned during this period, all of whom were poached by Xingchen Automobile."

Wang Huiliang, deputy director of the Purchasing Department of Modu General Motors, started chatting with Jim, the director sitting next to him, early in the morning.

Pan-Asia is a 50-1997 joint venture established by Modu Automobile Group and General Motors. It is China's first joint venture to establish a professional automobile design and development center. It was established in [-].

GM's current Buick Regal was developed in Pan Asia.

This powerful design center has many domestic and world-leading development facilities.

Such as vehicle safety test laboratory, emission test laboratory, chassis motion and dynamic parameter measurement laboratory, vibration and noise test laboratory, powertrain engine and gearbox calibration laboratory, structural laboratory, electronic and electrical laboratory, materials laboratory, whole Car thermodynamics wind tunnel, etc.

Designing a car is not just about drawing or producing the various parts.

Instead, a series of test standards and test items need to be developed, and these verifications must be successfully passed before the vehicle can be truly installed.

Pan Asia's configuration in this regard is obviously very complete.

It can be said that Pan Asia is currently the strongest design center in the domestic passenger car field.

At least everyone in Magic City thinks so.

Cao Yang will arrange to poach a large number of people from Pan Asia because of their rich R&D experience and relatively low labor costs.

Otherwise, if we all recruit from overseas, the labor cost will be a bit overwhelming.

However, as a powerful design center in China, if more than a dozen people have changed jobs in such a short period of time, it will definitely attract attention.

After all, normally, people from other companies want to join Pan Asia, not people from Pan Asia who want to leave.

After inquiring like this, the matter of Xingchen Automobile poaching people was naturally exposed.

As a purchasing department that has a lot of dealings with Pan Asia, Wang Huiliang naturally learned the relevant news immediately.

"Nanshan Group has relatively strong strength in parts and components, and we now purchase all 6ATs from them."

"But if you rush into the field of vehicle manufacturing, the gains outweigh the losses, right?"

Jim naturally knows the Nanshan Group well.

After all, the other party is China's largest auto parts company.

Regardless of any field, as long as you can be the largest in the country, you must have a few brushes.

"I think so too. Nanshan builds its own cars. When we choose suppliers in the future, we will definitely not give them priority."

"Even when the costs of other manufacturers are higher than Nanshan, as long as they are willing to review and drop to the same level as Nanshan, we can consider giving them one more chance."

The operation Wang Huiliang mentioned is obviously illegal in some bidding fields.

But in the automobile industry, it is relatively normal.

After all, choosing an auto parts supplier is not simply a matter of comparing prices and doing math problems.

Instead, you need to consider various aspects such as QCDDMM and make a choice after comprehensive consideration.

"Well, people from Bosch and Delphi have also contacted me before. They want to further strengthen cooperation with our Modu GM and let us give them some opportunities to challenge price reductions."

"In the future, unless Nanshan's prices are so low that other manufacturers can't make them, or their parts technology is really unique, we should not give them priority."

It was rare for Jim to see that Wang Huiliang actually agreed with him in this regard, so he naturally agreed with him without any hesitation.

Of course, this change cannot be felt immediately every day.

It can only be said that with this general direction, in the long run, it will have a certain impact on Nanshan Group's order acquisition.

Unless Nanshan's parts and components always have technical and cost advantages over others.

……

On the NetEase Auto Channel, Lin Jiayan came to Fang Dawen with her laptop in her arms and said, "Editor-in-Chief, I just learned about a piece of information and I wonder if it can be promoted."

Ever since Cycling Home became popular, the car channels on various portal websites have not had such an easy time.

When OEMs place advertisements, they must look at the effectiveness of the advertisements.

Obviously, advertising on Autohome is more targeted and more effective than advertising on portals.

As a result, it will naturally affect the income of the automotive channels of various portal websites.

Stealing people's money is naturally the most hated thing.

Fang Dawen and the others must be full of disgust towards Autohome.

"What news?"

"Has something big happened in the automotive industry again?"

Fang Dawen looked at Lin Jiayan curiously.

Ever since Yu Yu changed jobs, Lin Jiayan has become his most capable subordinate.

Fang Dawen still paid more attention to her proposal.

"Ok?"

"Star Car?"

"A new car company has emerged?"

Without waiting for Lin Jiayan's introduction, King Fang saw the contents on the computer.

"Yes, a new car company has been established in Yangcheng called Xingchen Automobile, which is an affiliated company of Nanshan Group."

"The legal person of the company is directly Cao Yang, the general manager of Nanshan Group."

When Lin Jiayan added this, Fang Dawen immediately knew why she came to report this matter alone.

Autohome is an industry of Nanshan Group, which is no longer a secret.

As for the conflict between myself and Autohome, everyone is relatively clear about it.

The gaming sector has not fully recovered yet.

"Are they going to build a car?"

"When did you know this news?"

Fang Dawen quickly weighed the meaning behind this matter.

The domestic automobile industry has been very hot in recent years.

This can be seen from the increasing number of international automobile giants investing in and setting up factories in China.

So normally, the establishment of a new car company is big news, but it is not something worthy of attention.

But Xingchen Automobile is an industry of Nanshan Group, so this is different.

"I just heard about it last night. Xingchen Car must have just been registered a few days ago."

"After getting the news, I also asked around in the automotive circle, but most people didn't know about it yet."

"But I also contacted the sales leaders of some car companies, and some of them have heard some news."

"Nanshan Group didn't publicize such a big thing. I'm afraid it was worried about affecting the OEM's cooperation with Nanshan Group's parts business."

"The more worried the other party is, the more necessary we are to make this matter bigger and let everyone know that Nanshan Group has started producing cars."

When Lin Jiayan said this, Fang Dawen couldn't help but nodded.

Regardless of the significance of this matter, as long as Nanshan doesn't want to see it, it is worth doing.

"Immediately arrange for people to write a few articles on the theme of Xingchen Auto. This week we will put news related to Xingchen Auto in the headlines of the car channel every day."

"Nanshan Group's engines, gearboxes and other parts have been used by many OEMs, contributing a lot of profits to them."

"Now that they are building their own cars, other companies will definitely be wary of them."

"When the time comes, if we give them a push from behind, it will definitely be enough for them to drink a pot!"

Fang Dawen couldn't help but smile.

Thinking of the situation in which Nanshan Group would continue to lose orders in the future, he felt much better.

With the report on NetEase Auto Channel, other portals will naturally not miss such a blockbuster news.

Many reporters even thought of interviewing Nanshan Group, but they were all rejected.

But Nanshan officially entered vehicle production, and the news spread completely.

Even at Ford's headquarters in another part of the Pacific Ocean, some people are discussing this topic.

"Chris, Nanshan is going to build its own car. What do you think about this?"

As the design director of Ford Motor Company, Metz is also under a lot of pressure now.

Although due to the sales of the F150, Ford's situation is better than historically.

But the entire American automobile market, whether it is General Motors or Ford, is actually in decline now.

Especially in terms of financial reporting, the data is getting worse.

On the contrary, Toyota, Honda, Nissan, Mazda, Hyundai-Kia and other Japanese and Korean car companies have developed very rapidly in the United States in recent years.

Despite the lack of growth in the entire American auto market, the sales of these car companies are constantly rising.

Under the circumstances, life for Ford Motor Co., Ltd. will naturally be difficult.

"There are so many companies manufacturing cars in the world. Even if Nanshan Group produces cars, it will not have much impact on us in the short term."

"For us, the American market and the European market are the most important. The share of the Chinese market is still too low."

Chris obviously didn't take Nanshan's car-building issue too seriously.

After all, he has only been to China twice in total, and he lacks knowledge of the rapid changes in the automobile market there.

"The design talent of Cao Yang from Nanshan cannot be ignored. Many people may not be fully aware of this."

"Although their car companies are unlikely to pose much of a threat to us in the next few years, it's hard to say in ten years."

"I think you still need to think about how to cooperate with Nanshan Group in the future."

Metz is a little worried that Chinese car companies will come to the United States to compete with Ford Motors, just like Japanese car companies.

It's hard to say what kind of scene that would be.

However, he didn't know the deep relationship between Chris and Nanshan Group.

He also didn't know that the trading company invested by Chris' brother-in-law now had close relationships with SKF, Nanshan Group and other companies.

"Aisin is a subsidiary of Toyota Motor Corporation, and we have used a large number of Aisin products in the past."

"Nanshan has only just entered the field of car manufacturing. Is it possible that it can pose a greater threat to us than Toyota?"

When Chris said this, Metz had no way to refute it!

For Nanshan, supporting the business of Ford Motor Company has virtually minimized the impact.

Otherwise, Chris and Metz would maintain the same point of view and consider this matter from the ground up.

It is certain that Nanshan Group’s role in Ford Motor’s supply chain will become increasingly smaller in the future.

This is obviously a situation that Cao Yang does not want to see.