Rebirth 99 to become a car giant.

Chapter 265: Comparing with the BMW 7 Series, is this whimsical?

[In response to everyone’s call, the name of the dream car was changed! 】

STAR MOTORS LIMITED.

After the name was confirmed, Nanshan Group immediately arranged for people to be responsible for the relevant registration procedures.

At the same time, Cao Yang and Xie Lingyun also formally visited Liu Tianwu and briefly reported to him the new car plan of Xingchen Motors.

Although Cao Yang said that Xingchen Motors was just starting to take the high-end route and the output would not be very high, he was a little disappointed.

But after all, it is a vehicle production project. Nanshan has such a strong technological accumulation, and Xingchen Motors is still worth looking forward to.

"Mr. Cao, as long as the relevant procedures for Xingchen Automobile are related to Lingnan Province, I can tell you that I will take care of it and there will be no problems."

“However, the vehicle project requires approval from the National Development and Reform Commission and other ministries and commissions, and this aspect of work also requires the help and coordination of relevant departments in Lingnan Province.”

"I will personally take Mr. Xie on a run and try to get all the procedures completed within this year."

"In addition, the district is planning to acquire another 2000 acres of land next to the third phase of Nanshan Industrial Park as the future reserve land for Xingchen Motors."

"Relevant land acquisition procedures and three connections and one leveling work will be carried out in the district in advance, and it is planned to complete all work in this area within next year."

Although the first model of Xingchen Motors is limited to 1 units, the production line is also a small batch production line in the third phase of Nanshan Industrial Park.

But Liu Tianwu definitely doesn't want Xingchen Motors to just stay in the third phase of Nanshan Industrial Park.

So even if Cao Yang hadn't mentioned that he needed land, he had already started to think about it in advance.

At that time, maybe we can force Xingchen Automobile to speed up the launch of other new models.

Liu Tianwu feels that as long as Cao Yang is willing, Xingchen Automobile can do better than other domestic independent brands.

By then, let alone hundreds of thousands or millions of sales, even if there is one more car company with an annual output of 10 units, the region's GDP can increase by more than 100 billion.

This increase is definitely very attractive.

Because of the existence of Nanshan Group, Panyu has ranked first in Yangcheng in terms of economic growth for several consecutive years.

Liu Tianwu definitely hopes that this growth rate will continue. The best thing is to one day be able to sit in the top three or even the first position in the GDP of all districts and counties in Yangcheng.

Then the position under his butt can definitely be moved.

And if he moves further, he can achieve a leap in his life.

After all, going from the deputy hall to the main hall is a huge breakthrough.

"Then I'll have to worry about the leadership more."

"We at Xingchen Motors are determined to be the largest automobile company in the country in the future. We also hope that from the beginning, all procedures will be approved and approved in accordance with the procedures."

“When introducing the company’s development process in the future, we can also avoid some criticisms.”

Cao Yang did not comment on the land acquisition mentioned by Liu Tianwu.

People are doing it for their own good, so it is definitely inappropriate to jump out and oppose it.

But blindly agreeing will disrupt the development rhythm of Xingchen Automobile.

So leaving it alone is the best way.

Anyway, the district is only doing land acquisition and three-way and one-leveling work first.

If Xingchen Motors really needs to build a new factory in the future, it will be done very quickly.

"Your idea is very reasonable."

"Obtaining automobile production qualifications in a roundabout way is indeed easy to be criticized, and it also shows that the company's development is not confident enough."

“Our district will definitely make every effort to advance this matter.”

Liu Tianwu made his promise very definitely.

Anyone who dares to block such a major project will be in trouble with him.

He was even more anxious than Cao Yang.

Developing the economy is not empty talk.

Rather, it requires many real projects to support it.

Now that a high-quality project like Xingchen Automobile cannot be let go due to production qualification issues.

……

Cao Yang is very busy!

But no matter how busy you are, you always have to eat.

In the White Swan Hotel, in a private room overlooking the Pearl River, Cao Yang, who had been working for a day, asked Fang Sisi to have dinner with him.

The current relationship between the two of them is more than friends, not lovers.

There is still a layer of paper in the middle that has not been broken.

"Mr. Cao, I heard a rumor that your Nanshan Group is going to build a car?"

As a reporter from China Television stationed in Yangcheng, Fang Sisi naturally has rich sources of information.

Not to mention that she still has contact with some people in Nanshan.

"Yes, our car-making project has been officially launched, and the new company has even been named. It's called Xingchen Automobile."

Sooner or later, the news will spread completely within the industry, so naturally there will be nothing to hide.

"Star Car?"

Fang Sisi tasted it and asked, "Is building a car your real dream?"

Fang Sisi has relatively deep contact with Cao Yang, and she understands his thoughts very well.

This is a man with big ambitions.

Turning Nanshan Group into the world's largest auto parts company should be just a dream.

Eventually I will definitely enter the vehicle manufacturing industry.

After all, no matter how famous a parts giant like Bosch is, it is impossible to compare with Volkswagen and Toyota.

“Whether it’s making parts, equipment, or cars, it’s all my dream!”

“Even in terms of importance, I think parts and equipment are more important.”

For China's automobile industry at this stage, Cao Yang's statement is definitely no problem.

China is already considered a big automobile country, but there is still a huge gap between China and the powerful automobile countries.

Looking around the world, every powerful automobile country must have its own automobile supply chain.

America, Germany, Japan, Korea...

In extreme cases, people can build cars even without using any foreign suppliers.

Of course, this refers to L1 suppliers.

If you go deep into the L2 layer, or even the L3 and L4 layer components, it involves raw materials, chips and other electronic components. It is definitely impossible to 100% handle them all in one country.

"There are already a lot of domestic automobile companies, but I don't think they are worth looking forward to."

"I think Nanshan Group, which has mastered the world's leading powertrain technology and component technology, will build cars. I think it is the most worth looking forward to."

Fang Sisi naturally knows how to talk.

Not to mention that what she said is a fact in itself. Even if it is not, she can still find many entry points to praise Xingchen Automobile.

If two people want to live harmoniously together, they must not stare at each other's bad side every day.

"Building a car seems simple, but it's not that difficult to build it."

"But it's not that easy to build it well."

"It's easy to produce one car, but it's not that easy to produce 1000 or 10000 cars."

"After Xingchen Motors' car-making project was officially launched, I deeply felt the difficulty of building a car, especially building a good car."

In front of his subordinates, Cao Yang was definitely not suitable to discuss difficulties and how much pressure he was under.

But it was different in front of Fang Sisi.

You can still complain about things that need to be complained about.

"You are right. The automobile industry can become a pillar industry for economic development in many places. There must be some unique thresholds in it."

"For example, in the United States, there are only three or five automobile companies. The same is true in Germany, and even less in France and Korea."

"But we in China now have at least 100 various car companies, right?"

"The competitive situation faced by Xingchen Motors is definitely completely different."

"If you want to stand out, you have to do something different from other car companies."

"But you have mastered the core engine and gearbox technologies. This alone, I think, is already stronger than any other domestic car company."

Fang Sisi's words were not just to show her support, but from her heart.

Whether it is the old Spring City Motors or the Xifeng Group, which also has high hopes, there is a huge difference between the technology accumulation of engines and gearboxes and the Nanshan Group.

Even Great Wall Motors and Chery Automobiles, which have been working hard to develop their own engine and transmission technologies, are not at the same level as Nanshan.

"exactly."

"But now a production qualification is stuck in front of us, so we have to go to the district and Yangcheng departments at all levels for help."

"Although the leaders are also very active and proactive in helping to promote it, I feel that this kind of restriction is actually very unnecessary."

"As you said, there are at least 100 domestic companies with automobile production qualifications, but not even one-third of them occupy the mainstream position in the market."

"Instead of letting some zombie companies occupy resources and rely on one qualification to make money, it is better to completely liberalize this qualification."

"With so many domestic automobile companies, competition is definitely fully market-oriented. It is speechless to continue to have production qualifications stuck in this field."

Cao Yang would definitely just complain about this kind of thing in private, and it was not suitable to say it in public.

In fact, it's not that he can't understand this approach at all.

After all, if we are completely liberalized and a bunch of companies rush to build cars with uneven quality, something will happen.

"Is Xingchen Motors stuck in production qualifications now?"

Fang Sisi confirmed again.

"Yes!"

"It is estimated that in the best-case scenario, it will be possible to get these things done by the end of this year."

"If it's not ideal, we won't be able to get it done next year. In the end, we have to rely on acquiring qualified companies to solve this problem."

Cao Yang is not a stingy person.

But he was reluctant to spend money that was wasted.

He was really reluctant to acquire a company without any technology or talent just for the sake of production qualifications.

"I can help ask about this matter. Maybe the problem is not that big."

"If even Nanshan Group cannot get approval to build cars, then there will be even less reason for other car companies to get approval."

When Fang Sisi said this, Cao Yang didn't particularly care.

The two of them then chatted all over the place.

The night view of the Pearl River outside becomes more and more beautiful.

While sipping the wine and chatting with the beauty, Cao Yang couldn't help but get a little drunk.

Fang Sisi's drinking capacity is not bad, but she doesn't drink much.

Today, Cao Yang and I drank two bottles of red wine together.

In the end, both of them felt a little dizzy and took a room in the White Swan Hotel.

Good times, beautiful scenery, beauties, handsome guys!

We have known each other for such a long time, so some things naturally happened naturally.

……

At the regular meeting of the Xingchen Automobile Project the next day, Cao Yang rubbed his temples while recalling the scene last night.

During the meeting, I rarely got distracted.

"CEO Cao!"

"CEO Cao!"

Mi Ying, the little secretary, quickly reminded her and said: "For our new models, which models should we choose to compete with the standard models?"

"what?"

"BMW [-] Series!"

Cao Yang was stunned for a moment, and immediately realized that he was distracted.

However, he said his target car model as if he was conditioned to launch.

However, when he said this, the people present at the meeting couldn't help but start talking.

"Would the BMW [-] Series be too niche?"

"I feel like SUVs are starting to become popular now. Wouldn't it be better to have an SUV?"

"From a publicity perspective, using the BMW 7 Series as a rival seems to be a good idea."

"With such a high positioning, can it be sold by then?"

"The power configuration of our 3.0T twin-turbocharged engine + 8AT automatic transmission can compete with the BMW 7 Series."

"It feels like it will be very difficult for consumers to accept that we are on the same level as the BMW 7 Series."

"Either don't do it, or do it the best you can. This is indeed Mr. Cao's style."

……

There are all kinds of discussions and opinions.

However, in addition to worrying that it will be difficult to sell due to its high-end positioning, there are not many people who object to using the BMW 7 Series as a benchmark model.

Of course, Cao Yang also heard some quite constructive opinions.

For example, should we build a large SUV?

This vision is obviously good.

However, he has already "selected" the appearance of Xingchen Motors' first model in his mind, so naturally he will not change his mind again.

With its stunning appearance and power, even the BMW 7 Series will feel the pressure in front of it.

In this regard, Cao Yang has a confidence that no one else can match.

"I know everyone must have all kinds of questions, but this is normal."

"Our first new car from Xingchen Motors will be in the same level as the BMW 7 Series, but in a coupe style, and the price will be close to the price of the BMW 7 Series in the European and American markets."

"I will personally be responsible for designing the appearance of the new car, and I will personally lead the team to confirm the interior style."

"If you don't make a song, you're done, it's a blockbuster!"

"Nanshan Group is different from domestic auto parts companies, and our Xingchen Automobile is even different from other domestic car companies."

“I am very confident that I can do this!”

Cao Yang directly made the final decision and determined the problem of model positioning.

Next, we started to get into the specific design work.