Rebirth 99 to become a car giant.

Chapter 256: Adversity reveals the heart, and there are people of all kinds

Whether it is Infineon cutting off chip supply to Nanshan, or it is rumored that Bosch and Nanshan are competing for orders.

This can be regarded as the news that has attracted the most attention in the automotive industry since the spring of 2004.

However, different people obviously have different reactions to this news.

"Mr. Zhu, Bosch China is very sincere this time and is actually willing to consider forming a joint venture with us to produce auto parts such as starters, generators, and electronic drive products."

"This is a very big breakthrough."

"Until now, Bosch does not have a factory in the Northeast."

Spring City Automobile Group, director of the research institute Chang Lei wanted to persuade Zhu Zhengfeng to agree to Bosch's conditions.

In recent weeks, feeling the pressure from the Nanshan Group, Bosch China's people, in addition to using various tactics to deal with Nanshan, have also begun to take the initiative and frequently visit various OEMs.

In addition to various joint ventures, leading car companies such as Modu Automobile Group, Spring City Automobile Group, Xifeng Automobile Group and Didu Automobile Group are naturally their focus.

So far, Bosch has the closest relationship with Modu Auto Group, but Spring City Auto Group's status is obviously higher than that of Modu Auto Group.

Therefore, even if the other party is the target of Bosch's key research this year, it has not hesitated to come up with some key parts and components technology and set up a joint venture factory with Spring City Automobile Group to produce related parts to supply to Spring City Volkswagen and other affiliated companies of Spring City Automobile Group. .

"We have discussed joint ventures with Bosch several times before, but the other party has always been hesitant and reluctant."

"There are even rumors that they went to Nanhu Province to inspect and want to build a new wholly-owned factory there."

"I didn't expect that the attitude has changed drastically now, which is a bit surprising."

Zhu Zhengfeng is naturally willing to enter into a joint venture with Bosch.

Throughout China, there are few automobile companies that can refuse Bosch's joint venture project.

More often than not, it's Bosch who picks and chooses.

"I heard a theory, but it may not be accurate."

Chang Lei thought about the wording and thought he should mention it to Zhu Zhengfeng, "Previously, almost all of Volkswagen's ECU, starter, generator, ESP and other parts were supplied by Bosch."

"But in the past six months, Nanshan Group has also been in fierce competition with Volkswagen. It wants to enter the supply system of Volkswagen's engine starters and generators. Even ECU Nanshan wants to give it a try."

"If it were an ordinary company, Bosch might not take it seriously, but the parameters of Nanshan's 1.5T turbocharged engine are very exaggerated and have exceeded the level of mainstream engines of international automobile giants."

"This also means that the ECU, starter and other parts provided by Nanshan are likely to be widely used by Volkswagen. Even many other domestic car companies will also use Nanshan Group's parts in large quantities."

"This is a very huge threat to Bosch, and it can even be said to threaten Bosch's foundation in China."

"So during this period, the two of them are fighting each other. Bosch probably also wants to use a joint venture to allow our group to support its affiliated companies to continue to use their products."

I have to say that Chang Lei's analysis is still very consistent with the facts.

But Zhu Zhengfeng felt very uncomfortable after hearing this.

When did Nanshan Group become so powerful?

Spring City Automobile, as the eldest son of China's automobile industry, does not yet have any decent engine and gearbox products.

It was actually surpassed by a private enterprise that had not been established for many years.

If Nanshan is more sensible and respects Spring City Motors, then forget it.

But until now, the boss of Nanshan has not taken the initiative to visit him.

The few times we met, they were all initiated by me.

"Bosch has a history of more than 100 years, and their experience in producing auto parts is definitely not comparable to that of Nanshan."

"As the largest car company in China, Spring City Motors naturally needs to use parts with reliable quality."

"Bosch is so sincere now, so we don't have to worry too much about the details."

"They want [-]% of the shares, so let's take [-]%!"

"But sales and purchasing must be handled by people from our group."

After listening to Chang Lei's report, Zhu Zhengfeng agreed to establish a joint venture with Bosch without much entanglement.

For Spring City Motors, this is completely beneficial.

Zhu Zhengfeng even hopes that after the establishment of this joint venture, Spring City Automotive Research Institute will have new breakthroughs in its research and development capabilities in parts such as ECUs, starters, and generators.

By then Spring City Motor will be able to produce 1.5T turbocharged engines that are not owned by Nanshan, and there will be no need to follow other independent brands in asking Nanshan to supply engines!

……

"Mr. Wang, people from Bosch took the initiative to contact us and lowered the prices of ESP and wipers by a full ten points!"

"In addition, they also said that they can arrange technical personnel to cooperate with our engine development and provide information such as development considerations for generators, starters and other parts."

"Even United Electronics said that they can arrange a team to develop ECUs for us. Their attitude is many times better than before."

"Do you think we should take this opportunity to officially launch our new generation engine research and development project?"

Zhu Jianbo and Wei Qiang made an appointment to come to Wang Ying's office to report the latest events to her.

As a rising star in China, Great Wall Motors' performance this year is also very good.

Especially the H6 model, which will be launched in the second half of the year, has begun to release some spy photos, which has attracted some people's attention.

Under this circumstance, Bosch attaches great importance to Great Wall Motors.

“The engines of most of our current models use Nanshan engines directly.”

"Even if we follow the previous agreement to transfer technology after purchasing 20 units, and charge a technology transfer fee of 500 yuan per unit, we will definitely give priority to continuing to use the parts supplied by Nanshan."

"If you jump out and kick Nanshan away at this time, you will offend people to death."

Wang Ying also knows something about the competition between Nanshan Group and Bosch House.

In fact, the entire Chinese automobile industry is paying attention to this matter.

One is the world's largest auto parts company.

One is currently the largest local auto parts company in China.

Everyone is very curious about who wins and who loses when a strong dragon and a local snake fight.

"Business is business. As long as it is beneficial to Great Wall Motors, we can consider doing it."

"Although Nanshan is willing to transfer technology to us in the future, a 1.5T engine is definitely not enough."

"We have already been plundered by others for this engine. If the 2.0T and other engines developed by Nanshan are also plundered, it seems that the entire Great Wall Motors is working for Nanshan."

Wei Qiang had frequent contact with people from Bosch during this period, and the other party said that they could arrange for his son to study at the University of Munich.

This made Wei Qiang, who had a very good relationship with Nanshan, change his attitude.

Of course, he also knew that he couldn't go too far, otherwise problems would definitely arise.

Among all Chinese automobile companies, Great Wall Motors has the strictest supervision of relevant personnel in the purchasing department.

In most cases, Wei Qiang doesn't even have the courage to have a meal with his suppliers.

Of course, if the temptation is big enough, everything can be changed.

"What Minister Wei said is not unreasonable. From the perspective of the company's independent research and development, keeping a certain distance from Nanshan is actually conducive to the development of our own research and development capabilities."

"Otherwise we will buy everything from Nanshan, and it will be difficult for us to highlight our own advantages."

Zhu Jianbo did not deliberately support anyone, but as the person in charge of R&D, he definitely hoped that the company could invest more resources in independent research and development.

Some technical cooperation with Bosch is obviously conducive to improving the independent research and development level of Great Wall Motors.

After all, Bosch and Great Wall Motors are completely buyers and sellers, and there is no competition between the two parties.

"At this time, our attitude needs to be firmer."

"Although there is no need to completely break up the relationship with Bosch, it is obviously inappropriate to turn to Bosch to deal with Nanshan."

"You know, at least in the next few years, we will rely on Nanshan much more than Nanshan relies on us."

"It will not be a good thing for the company if Nanshan is angered."

When Wang Ying said this, Wei Qiang and Zhu Jianbo stopped talking.

Because she was telling the truth, no one could bear the consequences of a complete breakup with Nanshan.

"Then let's consider the field of body and chassis, start some cooperation with Bosch, avoid the related parts supplied by Nanshan, and then establish a relationship."

"I believe Bosch should also be able to understand our difficulties and choices."

After thinking for a while, Wei Qiang gave his suggestion again.

"In addition to being great in the engine field, Bosch is also very good at wipers and various motors. We can indeed further cooperate with them in this area."

Before Zhu Jianbo came, Wei Qiang had done work for him.

So as long as it didn't affect the company, he still stood with Wei Qiang.

"Okay, then let's go according to your proposal."

……

"Minister Liu, thank you for coming to Nanshan to have in-depth exchanges with us under such circumstances."

"Changan Automobile is willing to hand over the starter motors, generators, instruments and audio for new models to Nanshan. We will definitely not let you down."

Nanshan Group, Cao Yang personally received Liu Yanjie and his party from Changan Automobile.

Normally, it is enough to send an email or fax for notification of the designated location. There is no need to come to Nanshan in person and send the original notification of the designated location.

Obviously, this is Changan Automobile expressing its sincerity in supporting Nanshan.

"Mr. Cao, what we at Changan Automobile make are basically economical cars. While providing products that meet quality requirements, we can reduce costs to the greatest extent. This is our main job."

"In the past, our starter motors and generators were either purchased from Bosch or Denso, and the prices were not cheap at all."

"But after Nanshan entered this field, it not only provided the industry with much cheaper motors, but also forced Bosch and Denso to start cutting prices."

"We must see this contribution."

"However, I think the price cuts by Bosch and Denso are unsustainable."

"Once there are no domestic competitors, they will definitely find reasons to raise prices."

"In this case, Changan Automobile should support the development of Nanshan."

“Supporting Nanshan means supporting ourselves!”

Liu Yanjie's words made people feel very comfortable.

Regardless of whether it was for show or not, at least Nanshan Group had to recognize this favor.

"Bu Liu, thank you for your support and recognition of Nanshan!"

"We won't say anything more. If Changan Automobile needs Nanshan's cooperation in the future, just come to me!"

"If Changan Automobile wants Nanshan to challenge which parts are monopolized by suppliers, they can directly raise the issue."

“As long as it is a car part, we in Nanshan are confident to produce it!”

At this time, I definitely want to pick up nice things to say.

However, what Cao Yang said was indeed what he felt in his heart.

Promoting the development of independent brands has been one of the important tasks of Nanshan Group in recent years.

Only with the development of independent brands can Nanshan's auto parts business develop rapidly.

After all, compared to international automobile giants, Nanshan's parts used in self-owned brand models are obviously one level higher.

……

"Mr. Li, Bosch is now threatening us directly!"

"If our new models really want to use Nanshan's ESP, Bosch will not supply us with any ESP in the future."

"The other party even vaguely stated that Bosch would not have any business cooperation with us in the future."

"I'm a little unsure of what to do, so I'm reporting to you."

Geely Automobile, Hou Liang came to Li Su's office specially.

At the beginning of the year, he competed with Bosch's Liu Zhenbo, and he basically won.

However, the situation has changed rapidly in the past two months.

Seeing that there are more and more news related to Bosch and Nanshan on various automotive channels, Bosch's attitude towards Geely Automobile is also changing.

"How dare Bosch threaten us like this?"

"Did they send a letter?"

Li Su looked at Hou Liang in surprise.

This is the first time in so many years that a supplier has threatened Geely Auto so strongly.

In the past, even if everyone had conflicts, they could not reach this level.

"They haven't sent the letter, and they probably don't dare to send it like this."

"But when I talked to them in person and on the phone, they expressed this very clearly."

When Hou Liang said this, Li Su's face still looked a little ugly.

When did Geely Auto become a threat to suppliers?

It’s Geely’s freedom to choose which supplier produces the parts.

But Bosch actually used this matter to disgust Geely.

This is absolutely intolerable!

"Since Bosch no longer wants to cooperate with us Geely, then stop cooperating!"

“Without Butcher Zhang, how can we still eat pigs with hair on them?”

Li Su is not a weak person, and it is impossible to make Geely Automobile what it is now.

However, what he said was forceful, but Hou Liang felt a little unsure.

"Mr. Li, although Bosch has gone too far, I heard that they have teamed up with Infineon to cut off the supply of chips to Nanshan. I am worried that this matter will become more serious and affect Nanshan's parts supply."

"It would be a bit embarrassing if we asked Bosch to supply us with parts at that time!"

Hou Liang was a little embarrassed and added some explanation.

As the head of the purchasing department, the cost and supply of parts and components are the two issues he is most concerned about.

Even the work of the purchasing department revolves around these two focuses.

According to the current situation online, there are certain risks in Nanshan's parts supply.

"Not at all!"

"Although Bosch is very powerful, looking around the world, there is no part that only they can make."

"In the worst-case scenario, we will just ask Denso or Delphi, and we can still find manufacturers to supply parts."

"But we just reached an agreement with Nanshan Group at the beginning of the year. Future models will use a large number of Nanshan parts in all aspects."

"If it were just because of the turmoil caused by Bosch, we would start to give up cooperation with Nanshan."

"Then it will probably be difficult for us to cooperate further with Nanshan in the future."

"Besides, if Bosch threatens us now, we will do what they want."

"How will your purchasing department manage Bosch in the future?"

"When the time comes, people can make whatever parts they want, and they can pay whatever price they want?"

Li Su asked this rhetorically, and Hou Liang had no way to refute.

Deep down, he was actually unhappy with Bosch.

It's just that he is worried that his attitude is too tough and he will take the blame when the time comes.

Now that Li Su has said so, he naturally has no objection.

Bosch, aren’t you a cow?

I can't afford to offend you, but I can still afford to hide, right?

……

Before 2004, Chery Automobile was definitely the leader among China's independent brands.

The success of the QQ series has allowed Chery's sales to reach the annual sales level of 10 units.

2003年全年共销售90367辆，其中A系列54201辆、东方之子7581辆、QQ达到28585辆。

2004 was a year in which Chery made further progress.

Chery Automobile continued to expand its product line this year and successively launched the Oriental Son 1.5T turbocharged luxury version, 6AT automatic Qiyun, SUV, and 0.8LQQ. It is expected that total sales will reach a record of 150000 units.

However, looking at the data from the past quarter, the situation is not optimistic at all.

Except for the 1.5T version of Dongfangzi equipped with Nanshan engine, which met sales expectations, other models not only failed to achieve their sales growth targets, but also experienced a decline in sales.

This made everyone at Chery very nervous.

In this case, the Minister of Purchasing Department Song Xianming reported a rather special news to General Manager Yin Chuan.

"Mr. Yin, Bosch has finally relented and is willing to arrange a team to cooperate with our parts development to further improve the performance of our 2.7L engine and 0.8L engine."

"But the other party wants us to give up using Nanshan products, and even give up using Nanshan engines and gearboxes."

"I think the company may need to weigh this comprehensively."

Song Xianming is very clear about the company's determination to develop its own engines and gearboxes. Otherwise, he would not dare to report to Yin Chuan if Bosch made such excessive demands.

"Has the conflict between Bosch and Nanshan Group reached this level?"

Yin Chuan naturally heard about some conflicts between international parts giants such as Nanshan and Bosch, but he did not expect that such conflicts would develop so fast.

It seems that it has reached the point of life and death.

"Mr. Yin, now BYD, Geely Automobile and Great Wall Motors are using a large number of Nanshan engines. Changan and we also have certain models using each other's engines."

"In this case, it will inevitably have an impact on the parts of the Bosch engine system. As long as the ECU, starter, and generator are used in the Nanshan engine, it is equivalent to not using Bosch products."

"And Nanshan is further cooperating with the engine factories of various OEMs to provide ECU and other parts, which will further seize Bosch's market share."

"Even now Nanshan is involved in parts such as ESP, which is a threat to Bosch's core interests."

"Under such circumstances, it is almost inevitable for conflicts between the two parties to break out."

"But I think their conflict is actually a good thing for us."

"Our second engine plant started construction last year and will have an annual production capacity of 43 engines this year."

"This determines that we will not be able to use Nanshan's engines in all aspects like BYD in the future. We can only use Nanshan's engines on a small number of models on a trial basis, and other models will continue to use products produced by our own engine factories. .”

"From this perspective, we have a certain competitive relationship with Nanshan."

"So Nanshan probably won't really help us improve our engine capabilities. On the contrary, Bosch has no conflict with us in this regard."

"The level of our engines has no impact on them. In fact, the higher the level of our engines, the greater the demand for their parts."

"In this case, I believe they are really willing to help us improve the engine level to a certain extent."

Song Xianming slowly expressed his thoughts.

Nanshan Group is very powerful and deserves admiration.

But it is also in Chery's interests to continue to maintain close cooperation with Bosch.

"What you said makes sense. You can find a suitable opportunity to reveal the conditions offered by Bosch to Nanshan."

"Let's see if they are willing to step up and help us improve our engine and transmission technology."

"If the conditions for opening in Nanshan are good, then everything can be considered."

When Yin Chuan said this, Song Xianming naturally knew what to do next.

There is no such thing as a friend in need is a friend indeed.

In the end, everyone still thinks about issues based on their own interests.

This is understandable!