Rebirth 99 to become a car giant.

Chapter 255 Adding insult to injury, Nanshan’s counterattack

Because of Autohome, Nanshan Group has had grudges with the auto channels of the four major portals.

Needless to say, NetEase Auto Channel.

Under such circumstances, it was hard to find a piece of negative news related to Nanshan Group. Naturally, these websites tried their best to report it, and even published a series of analysis articles.

In this way, although this matter cannot be said to be out of the industry, its influence in the automobile industry is still quite large.

"Ren Cai, your plan is really good and the effect is very good."

"Now all Chinese OEMs and suppliers know that Nanshan has been cut off from Infineon's chip supply. They will definitely be more cautious when using Nanshan's parts for new models in the future."

Liu Zhenbo was in a good mood.

In the past few days, the pressure Nanshan has put on Bosch has suddenly dropped.

He was finally in the mood to hold coffee and watch Nanshan's jokes.

"Tang Zimu from United Electronics also helped with a lot of ideas, otherwise this matter would not have spread so quickly."

"Of course, the car channels of the four major portals have some issues with Nanshan. I only found out about this in the past two days. No wonder they are so active in helping to make this topic popular."

Ren Cai couldn't help but blush when she thought about contributing to Autohome.

But judging from the results, the effect is very good.

So no one bothers with this small flaw.

After all, there are articles on this topic on Autohome.

From a certain perspective, there was no problem with Ren Cai's submission to Autohome.

"Nanshan just carried out reforms some time ago and made many of its business divisions independent."

"Obviously, their ambitions are very big. We regard them as our main opponent in China. Our thinking is completely correct."

"I have also reported this matter to the VP in charge of sales at the headquarters, and the other party also very much recognized our judgment and approach."

"It's best to destroy some potential enemies while they are still in their infancy. This will save a lot of effort in the future."

Liu Zhenbo obviously had no intention of letting go just like that.

If Nanshan's development momentum is not suppressed, it will not be so easy for Bosch to make money in China in the future.

"Now the publicity campaign has been launched. Next, I think it is necessary for the sales managers responsible for each customer to visit the OEMs and remind them to pay attention to this matter in Nanshan to avoid supply issues in the future."

When Ren Cai said this, Liu Zhenbo's eyes lit up.

This suggestion is very good!

"Proactively" stand from the customer's perspective and remind customers to pay attention to supply issues. No matter how you raise them, you can win some good impressions on the other side.

No matter how bad it is, it won’t lose points, right?

"Your idea is very good. I will call Mr. Li from United Electronics later and ask them to take action."

"Domestic customers must be fully aware that using Nanshan Group's products will be full of uncertainties."

"Today it's Infineon that won't supply them with chips, tomorrow it might be Rohm that won't supply them with resistors, and the day after tomorrow it might be that Micron won't supply them with memory."

"Suppliers like this will cause OEMs to face many uncertainties when facing a fiercely competitive market environment."

Liu Zhenbo followed Ren Cai's suggestion and expanded her ideas.

If you want to file a complaint, you must do it in a nice way.

What you say should also be well-founded and make people feel convinced after hearing it.

"Mr. Liu, I will immediately follow this idea and investigate again to see which suppliers Nanshan uses."

"Perhaps by then we will not only be able to trick them in the control parts, but also set up obstacles for them in other parts."

"For example, some special raw materials or equipment may also be a breakthrough point."

Although Ren Cai is a native of China, after entering Bosch, he thinks about issues entirely in the interests of Bosch.

Her biggest goal is to hope that one day she can be transferred to Deutsche Bosch and stay there for the rest of her life.

Now she felt the opportunity flying toward her.

As long as he works hard, he can defeat Nanshan, his competitor.

Then when the time comes, whether it is Liu Zhenbo or the sales department at the headquarters, they will definitely take a high look at themselves.

By then, my development within Bosch will definitely reach a higher level!

……

In 2003, Changan Ford Fiesta was launched.

Originally, all Fiesta series were equipped with a 1.6-liter four-cylinder engine, with five-speed manual and four-speed automatic transmission options.

However, due to the emergence of Nanshan, when it was first launched, the entire series was equipped with Nanshan's 6AT automatic transmission as standard.

Mondeo, which was launched shortly after, also uses Nanshan's 6AT automatic transmission.

In addition, parts such as wheel hub bearings and nut plates are also supplied by Nanshan.

Even the stamping production line of Changan Ford's stamping workshop was an order obtained by Ji'er Machine Tool Factory and Nanshan together.

As the purchasing director of Changan Ford, Thomas is naturally familiar with the situation in Nanshan.

However, he has not been that cold towards Nanshan all this time.

If he hadn't known that Nanshan's Cao Yang seemed to have a good relationship with the director of the Ford Purchasing Center, Thomas would have wanted to find an opportunity to deal with Nanshan.

This time, Nanshan encountered a chip crisis, and Thomas naturally saw it.

He also went to find out the reasons behind this matter, and saw the shadow of Bosch in it.

So this time someone from Bosch came to visit him and made an appointment easily.

"Mr. Liu, I understand everything you said."

"However, many parts of Changan Ford are actually ordered by Ford Global Procurement Center."

"For example, our joint venture company does not have the right to choose parts suppliers, such as gearboxes and wheel bearings."

Thomas listened carefully to the reports of Liu Zhenbo and Ren Cai, but he was not stupid and would not easily jump out and charge for Bosch.

"Thomas, what you said makes perfect sense, and I completely understand it."

"However, I think as a joint venture, Changan Ford has the obligation to pass on some supply issues learned by China to the headquarters, so as to avoid supply problems really occurring and everyone being in a hurry."

"As far as I know, Ford purchases more than 20 gearboxes from Nanshan every year. Even the gearboxes produced by Ford itself include many bearings and other components, which are also purchased from Nanshan."

"Once Nanshan is unable to supply TCU and other parts due to chip problems, there will be no way to ensure the supply of gearboxes."

"The first one to be affected will be Changan Ford."

"After all, if you want to replace the gearbox, there are still a lot of test items that need to be done, and you will be the one who is in a hurry when the time comes."

As the sales director of Bosch, Liu Zhenbo can communicate with Thomas in fluent English.

After studying in Germany for five years, he also has his own set of experiences on how to deal with foreigners.

"Although Infineon is preparing to cut off the supply of chips to Nanshan, it has many agents. The chips used by Nanshan are not specially customized by Infineon. I'm afraid it will be difficult to prevent Nanshan from buying this chip, right?"

Thomas’s idea also represents the ideas of many people in the industry.

This was even mentioned in the previous internal discussions at Nanshan.

"You are right, this chip from Infineon is indeed not a particularly sophisticated thing."

"However, our next-generation ESP system and ABS system at Bosch will fully use Infineon's chips. Some older models of chips will slowly cease production."

"At that time, the output will be declining, but the market demand will be rising. Even if it can be purchased in Nanshan, the price will be very shocking."

"Of course, Nanshan will definitely promise to all customers at the beginning that they will not ask anyone to increase prices."

“Let’s not talk about whether they can stick to this promise. Even if it is true, it will definitely affect their annual price reduction.”

It has to be said that Liu Zhenbo’s point of view is still very lethal for the procurement of OEMs.

Annual price reduction is one of the core tasks of the purchasing department.

If this KPI cannot be achieved, the purchasing department will definitely be scolded by the general manager within the company.

However, Nanshan is now Changan Ford's top supplier. As long as Nanshan's price reduction task is not achieved, it will not be that easy for other manufacturers to make up for this gap.

After all, the smaller the supplier, the smaller its turnover and price reduction amount will be.

Even price cuts from dozens of suppliers may not be enough to fill the gap in Nanshan.

"Is this matter really as serious as what is said on the Internet?"

"Do I think it could be resolved at any time?"

Thomas thought for a moment and felt that he should ask more clearly.

"China itself does not have much chip production capabilities, especially automotive-grade chips."

"So after Infineon cut off supply, Nanshan would either buy high-priced chips on the market or replace them with other chips."

"The first option, in addition to bringing about very large cost problems, may also buy some products with substandard quality, which will bring huge safety hazards to the OEM."

"The second option, although it seems feasible, requires a series of testing work to be done."

"I think Changan Ford's quality engineers need to be more vigilant, lest Nanshan himself secretly changes the manufacturer and model of the chip."

"This kind of change cannot be seen at all when the parts are delivered."

Obviously, this is the main purpose of Liu Zhenbo and Ren Cai coming to find Thomas today.

The solutions that Nanshan can think of can also be thought of by Bosch people.

At this time, the people at Bosch will definitely make targeted moves.

It is normal to even lead some competitors to add insult to injury.

"Your reminder is very timely. I will tell my quality colleagues and ask them to inspect the production site in Nanshan during this period to avoid any accidents."

Thomas accepted Liu Zhenbo's reminder without any hesitation.

The same scene also happened in other car companies such as Volkswagen, General Motors and Great Wall Motors.

It can be said that it has truly had some impact on Nanshan’s reputation.

……

"Mr. Cao, the purchasers of Great Wall Motors and Geely Automobile just called me and said that Bosch is putting on small shoes for us at their side."

"Are they going too far?"

"They deliberately suppressed us without telling us, and they even went to the OEM to engage in various small tricks."

Zeng Tingting came to Cao Yang's office with an atmosphere on her face.

"Bosch will do this, which just shows that our Nanshan is now developing and growing."

"Otherwise, they won't even look at you, let alone arrange a lot of manpower and material resources to deal with you."

"So from this point of view, you can also explain it to the OEM's purchasers and analyze the QCD situation of Bosch and Nanshan's products, so that the OEM people believe that Nanshan's technology and quality are completely without problems, so Bosch has So nervous."

Cao Yang put down the pen in his hand, rubbed his sore eyes, and gave an original reply.

This actually diverted Zeng Tingting's attention immediately.

"Mr. Cao, do you mean to just take this opportunity and let everyone know that Bosch is teaming up with Siemens and Infineon to suppress us?"

Zeng Tingting, who has an IQ of 155, immediately had new ideas in her mind.

"That's right, Bosch wants to step on us and thinks we are soft persimmons."

"Of course we can't just fight back."

“Don’t they claim to be the world’s number one parts company?”

"Then let's just publicize this well, and then put Nanshan and Bosch on opposite sides to create a sense that Nanshan and Bosch are on the same level. That's why Bosch is worried that Nanshan will steal their orders, so they do this despicable thing. Let the suppressed things come out.”

"Whether it's on Autohome or various forums, there should still be many readers who like to read this type of article."

The counterattack measures prepared by Cao Yang must be more than these.

But as the solution that is easiest to implement and can disgust Bosch, it is now time to throw it out.

"I will contact Yu Yu immediately and open up a special section related to auto parts on Autohome to give everyone a good introduction to this aspect."

"When the time comes, I'll have to see if Bosch continues to suppress us like this, or if he will use other new tricks!"

After having an idea in her mind, Zeng Tingting's pressure suddenly eased a lot.

During this time, the atmosphere in the entire Nanshan Group was a little more depressed than usual.

Everyone's walking voice became quieter, for fear of getting into trouble at this time.

Zeng Tingting naturally felt this situation.

Now a new round of counterattack is about to begin, and she hopes that this situation can change as soon as possible.