Rebirth 99 to become a car giant.

Chapter 248 After becoming famous, Nanshan is surrounded by good people.

Powertrain is definitely the weak point of independent brands.

In addition to the energy security considerations of imported oil, a very important reason why we have been promoting new energy is that in terms of transmission power, we really can't compete with those foreign giants.

Now Great Wall Motors has proactively proposed to cooperate with Nanshan to develop other engines. That is because facts have proven the excellence of the 1.5T turbocharged engine.

Great Wall Motors has previously cooperated with Nanshan on 1.5T turbocharged engines. In addition to directly purchasing a certain number of engines, the others are produced by Great Wall Motors' engine factory through technical licensing.

Originally, they also thought about developing a new engine based on this engine.

But now it feels that the technical difficulty is very high, and they may not be able to solve it in the short term.

The most critical thing is that some of Nanshan’s patents will definitely be involved during this period.

Great Wall Motors does not want to file a patent lawsuit with Nanshan in China.

When the trouble gets bigger, they may not be able to get any benefits.

In addition, Cao Yang just suggested that Great Wall Motors will focus on urban SUVs in the future, which is in line with Wang Ying's ideas.

This also made Wang Ying feel the sincerity of Nanshan's cooperation.

Then naturally I want to simply deepen our cooperation.

"Mr. Wang, in fact, Nanshan is already studying various displacement engines including 2.0T and 1.0T."

"According to the current progress, development can basically be completed in the first half of this year, and mass production can begin in the second half of this year."

"We are even considering developing a 3.0TV6 turbocharged engine for use in some full-size SUV models in the next step."

"Developing a new engine requires a lot of manpower and material resources. I think Great Wall Motors' current focus should be on the overall development of new models."

"Professional parts production is left to professional manufacturers."

"Nanshan is willing to become a trustworthy partner of Great Wall Motors!"

When Cao Yang mentioned this, Wang Ying didn't know how to take the move.

Deep down, she definitely hopes that Great Wall Motors can have its own engine technology and use engines produced by its own factory in the future.

Otherwise, when competing with other OEMs, we will always feel that we lack core competitiveness.

But from a short-term perspective, Cao Yang's statement still makes sense.

Nanshan already has ready-made products for you to use, so you have to research them again.

If you say that the products you research will be more advanced, forget it. The key is that there is a high probability that the products they research will not be as good as Nanshan.

In this way, if Great Wall Motor uses its own engine, and competitors such as BYD, Chery, Geely, etc. use Nanshan's engine, it will be embarrassing to compare the parameters.

Not to mention that if Nanshan's engine output is large, the cost can be lowered.

By then, QCD will have no advantage, and it seems like all the hard work has been in vain?

Does Great Wall Motors still need to research its own engines?

"Mr. Cao, objectively speaking, your words make sense."

"But I believe you also understand that as a complete vehicle company, if we cannot even produce engines, it will be a great harm to our brand power."

"Great Wall Motors is willing to cooperate closely with Nanshan, but if 100% of its engines are purchased from Nanshan in the future, it will be detrimental to Great Wall Motors' stock price and brand development."

"So we will definitely have some engines produced in-house to respond."

If it were another supplier, Wang Ying might be fooled.

But when it comes to Nanshan, she thinks it would be better for everyone to communicate honestly.

This can also avoid some misunderstandings to the greatest extent.

"Thank you, Mr. Wang, for your candid sharing. I completely understand what you mean."

"In fact, Nanshan doesn't mind using other engines with other displacements in the future, adopting the current 1.5T turbocharged engine model."

"Great Wall Motor can first purchase a batch of engines from Nanshan. In the future, Nanshan will gradually supply some engine parts and Great Wall Motor's own engine factory will assemble them."

"Our engine team can even make some adjustments and parameter modifications to the engine based on Great Wall Motor's vehicle needs, so that your engine can be different from other manufacturers."

“We can also highlight some differences when promoting in the future.”

Cao Yang naturally knew that it would be impossible to purchase 100% of Great Wall Motor's engines from Nanshan in the future.

But he must find a way to maximize Nanshan's interests.

“It’s not impossible to consider this direction, but the matter is too big and we need to discuss it internally.”

"There are more and more models on the market now, and the need for differentiated competition is indeed becoming more and more important."

"I wonder if Mr. Cao has any good suggestions in this regard?"

Since it was an exchange, Wang Ying tried his best to see if he could get some different suggestions from Cao Yang.

In China's automobile industry, Cao Yang's name is definitely well-known.

Although Nanshan is only a parts company, sometimes parts companies have much better knowledge in certain places than vehicle companies.

"Each company's models tend to give consumers an overall impression."

"Like Volvo cars, when everyone thinks of them, their first reaction is that they are safer."

"When it comes to Japanese cars, consumers will feel that they are more fuel-efficient and of relatively stable quality."

"I think these attributes are the result of many years of marketing by the manufacturer."

"Great Wall Motors can also refer to others' practices to give people the impression that Great Wall's SUV models have good power performance and high safety."

"Of course, to achieve this, we must start from many aspects and have some special publicity points."

Cao Yang didn't mind pushing Great Wall Motors.

Anyway, these independent brands are developing rapidly, and Nanshan's parts business can also grow significantly.

It's a win-win thing.

"There is no doubt about the performance of your company's engine. There is no problem in describing it as adequate power system."

"However, many domestic car companies are using it, so our advantage is not obvious."

Wang Ying was not polite at all and pointed out the problem directly.

"Mr. Wang, your concern is reasonable, but compared to other manufacturers such as Japanese car companies that do not use our engines, the power is still different."

"Of course, it is indeed a bit difficult to do this publicity well."

"But in terms of security, I think we can find a breakthrough point in a creative way."

When Cao Yang said this, Wang Ying and others immediately stared at him, wanting to see what he could say.

"Generally speaking, when it comes to car safety, it's nothing more than a comparison of the strength of the car body and the number of airbags."

"Compared with the number of airbags, it is obviously of little significance and the cost is relatively high."

"So it is actually very necessary to find a breakthrough in terms of body strength."

"Compared to other places, although the improvement in body strength will lead to an increase in costs, the extent of the increase is very limited."

"As long as it costs an extra 1000 yuan, the strength level of the car body can be completely improved."

When Cao Yang said this, Wang Ying was a little disappointed.

Although this proposal makes some sense, it doesn't have much new ideas.

Besides, improving the strength of the car body is not entirely simple.

Whether it can really be done with 1000 yuan by then is also a question.

Besides, other manufacturers can also follow suit. .

"Mr. Cao, although this is a breakthrough point, the international automobile giants are actually already ahead of us."

"Even if we are promoting it, we may not be able to have much effect, right?"

Wang Ying is naturally not suitable to stand up and defy Cao Yang all the time.

So at this time, Zhu Jianbo, who was in charge of research and development, came out to speak.

"Mr. Zhu, what you said is very reasonable. The strength level of the body steel of the newly launched Yage, Passat and other models currently on the market is indeed improving."

"But at most they only use high-strength steel plates with a tensile strength of 590 MPa. We can find another way to make Great Wall Motor's body completely different from others."

When Cao Yang said this, Zhu Jianbo and others became even more curious.

Find another way, what do you mean?

But at this time, no one continued to say anything, but looked at Cao Yang curiously.

"In terms of stamping car body skeleton parts, in addition to the traditional cold stamping that is now widely used, some models in Europe have actually begun to use hot stamping."

"There is news that the next generation Passat and other models will also consider using hot stamping parts on some key parts."

"Mr. Zhu, you must also know that hot stamped parts can achieve a tensile strength of 1500 MPa, which has a very big advantage compared with the current mainstream high-strength steel."

"Especially in terms of publicity, many consumers don't understand the body structure. They simply think that Great Wall Motors, which uses a lot of 1500MPa parts, must be safer than other manufacturers."

When Cao Yang said this, Wang Ying's eyes immediately lit up and he said: "This is indeed a breakthrough point."

However, Zhu Jianbo quickly interjected: "Mr. Cao, hot stamping does have the advantages you mentioned, but currently no domestic manufacturer has the production performance of hot stamping parts, even domestically. There is no production line for this yet.”

"If we want to use hot stamping parts, we will need to import them from overseas. By then, the cost of a part may be five or six times what it is now, or even higher."

"When a car comes out, it can't be solved with a cost increase of 1000 yuan."

"Besides, if hot stamping parts are only used on one or two parts, the impact on consumers will be very limited, and it will be difficult to create a feeling that Great Wall Motors are safer."

"But if it is used in large quantities, the cost issue just mentioned will be even greater."

"In addition to cost issues, there are also a series of other issues such as supply issues."

Zhu Jianbo obviously knew what he was doing, and he was afraid that Wang Ying would easily agree to this direction and be very passive when the time came, so he quickly explained it.

"Mr. Zhu, you are right. There is indeed not even a single hot stamping production line in China."

"However, the hot-stamped steel plate project that Nanshan Special Steel cooperated with Baosteel last year has basically come to fruition. In the future, hot-stamped steel plates can be produced domestically."

"As for the hot stamping press, Nanshan has been researching it for more than a year and will be able to produce it by itself this year."

"Needless to say, hot stamping molds. I already mentioned this in a paper the year before last. Nanshan Mold Center is fully capable of producing it on its own."

"What's left is that the heating furnace and laser cutting equipment need to be purchased from outside or researched and developed by the Nanshan Equipment Center."

"It can be said that the country now has the conditions to put into operation a hot stamping production line, and this kind of parts is fully capable of being 100% domestically produced."

What Cao Yang said made Zhu Jianbo very surprised.

Has Nanshan’s technical reserve reached this level?

"Mr. Cao, is Nanshan planning to invest in a thermoforming production line?"

Zhu Jianbo quickly weighed it in his mind. If hot stamping can be processed domestically from raw materials to molds, then it would really be a good choice.

With stronger materials, parts can be made thinner.

Although the cost of hot stamping parts will definitely be higher than cold stamping no matter how they are made.

However, if the overall cost increase is not much, it can still be considered.

"Nanshan itself has no plans to make hot stamping parts, but the Yangcheng Huaqiang Stamping Factory we invested in can handle investment in production lines in this area."

"If Great Wall Motors has such needs, Huaqiang Factory can invest in building a hot stamping factory near your company."

In the next ten years, hot stamping parts will still be very exciting.

As the first domestic manufacturer to invest in the construction of a hot stamping production line, Huaqiang Factory can immediately raise its reputation to a higher level.

We will also be ready to obtain orders for hot stamping parts from OEMs such as Volkswagen and General Motors in the next step.

In the future, it is very promising to rely on hot stamping parts to make Huaqiang Stamping Factory a parts company with an annual output value of more than 100 billion.

By then, there will be another Chinese company on the top [-] auto parts list in the world.

"Mr. Wang, your proposal is very constructive. In principle, we agree."

"But can the two parties discuss some details in detail?"

Wang Ying listened to the conversation between Zhu Jianbo and Cao Yang and had a rough judgment on the situation of hot stamping parts.

Obviously, this is a good publicity point for Great Wall Motors' next step.

If the cost increase is not a lot, you can consider taking it out and doing it properly.

After successively obtaining cooperation intentions on engine development and hot stamping parts, the subsequent chat naturally became smoother.

Great Wall Motors is obviously an OEM, but it has no pretensions to Party A at all.

The participants in Nanshan also fully felt the goodwill of the Great Wall Motors team.

It seems that after becoming famous, the attitude of various customers towards Nanshan has changed.

If everyone had a vague feeling about this when receiving BYD and Great Wall Motors, then when Changan Automobile, Chery, and Geely Automobile came to visit, everyone's feeling became even stronger.

"Mr. Cao, Geely is willing to give priority to using parts from Nanshan for all parts in new models."

"As long as Nanshan can produce it, or even some parts that Nanshan has not yet produced but is confident in researching and producing, we are willing to consider using them."

"Of course, we also hope that Nanshan can provide Geely Auto with the best price."

Geely Automobile, which has always been very thoughtful about the automobile industry and wants to make a name for itself, is obviously preparing to make big moves this time.

Normally, any OEM does not want to be too closely tied to a certain supplier.

This approach is very risky.

But Geely is obviously ready to take a gamble this time.

Nanshan's excellent performance in the past few years is an important reason why they decided to take a gamble.

Geely's supplier strategy is different from Great Wall Motors and BYD.

More often than not, Geely takes the European and American route. After designing the entire vehicle itself, most of the parts are purchased from suppliers.

However, Great Wall and BYD plan to produce all major parts themselves in the future, and only purchase some non-critical parts from outside.

Or maybe it’s because we don’t have enough production capacity, so we buy from outside.

This difference in philosophy will also lead to differences in the methods when the two parties adopt cooperation plans with Nanshan.

"Mr. Li, thank you Geely for trusting us in Nanshan. We naturally hope that Geely's models will sell well, so that our parts can also sell more."

“Nanshan’s parts aim to be QCD No. 1 in the industry.”

"So I am very confident in the price of parts Nanshan supplies to Geely Automobile. It is definitely lower than other manufacturers in the industry."

"In the future, we will also be committed to providing products with more advanced technology and more competitive costs."

Naturally, Cao Yang would not simply pat his chest and say there was no problem.

Of course, he will definitely support Geely Automobile's plan.

Under the same circumstances, it will indeed not sell at a higher price than other manufacturers.

After all, promoting the sales of several domestic independent brand car companies is what Cao Yang is doing.

In an era when the average profit margin of a self-owned brand car is only 3000 yuan or [-] yuan, Nanshan makes even more money by making parts.

I have no reason not to help others increase sales.

"Previous cooperation between us was mainly focused on engines and gearboxes. There was not much cooperation on other parts except bearings."

"We hope to have in-depth cooperation on more electrical parts and interior parts in the future."

"Especially in terms of instrumentation, audio navigation, chassis systems, etc., the R&D teams of both parties can directly connect and jointly develop parts for some new models."

After taking stock, Li Su found that there was no domestic manufacturer with stronger technical strength than Nanshan.

Unless you go to foreign parts giants such as Bosch, Continental, and Denso, but the prices are difficult for them to afford.

That’s why I came here specifically to have in-depth discussions with Cao Yang about future cooperation.

"no problem!"

"I think Geely Automobile can further promote the comprehensive localization of parts in the future."

"If all the parts from those international parts giants are replaced, the cost of the entire vehicle will be reduced by another 10%, and completion will not be a problem."

"Currently consumers are still very price-sensitive. As long as the price of the car drops and the appearance is decent, sales will not be bad."

For each manufacturer, Cao Yang gives different suggestions.

I have to say that Cao Yang is really attentive in this regard.

Both parties can feel sincerity, and communication will be much smoother.

At the end of the dinner, it can be said that both the guests and the host had a great time and felt that today's exchange was very valuable.

……

"Mr. Cao, there are a lot of criticisms of independent brand car companies on the Internet, but I feel that these people are quite easy to talk to after I have been in contact with them during this period."

"Everyone is reasonable and there are no special requirements when cooperating with us."

"They even mentioned things like delayed payment support and payment of acceptance bills but didn't mention it."

Seeing that several waves of reception work were almost completed, Cao Yang finally had time to deal with the work in the office.

Mi Ying, who participated in all these exchanges, couldn't help but share her opinions with Cao Yang.

seeing is believing.

Mi Ying felt that what she saw online was very different from what she saw with her own eyes.

"I watched a celebrity interview show a few days ago. The person said that before he became famous, he would be bullied and suffered all kinds of losses every time he was filming."

"At that time, he felt that people's hearts were disgusted and how could people be so realistic."

"But when he became famous, he found that the attitude of people around him was completely different."

"Every now and then, Teacher So-and-so and Brother So-and-so are calling, making him feel as if he has entered a different world."

"Nanshan, as a parts manufacturer and equipment manufacturer, if our technology is average and we just rely on price to grab orders, we will have to face all kinds of difficulties from Party A's father."

"Anyone can make us miserable for a long time."

"But the situation is different now. Any of our parts and equipment, if not the most advanced in the world, are at least industry-leading."

"The technology is better than ours, and the price is much, much more expensive than ours."

"The prices are lower than ours, and the technology is much, much worse than ours."

"Our technology is even better than others, and the price is lower than others."

"In this case, there is no need to beg others in a humble manner."

“Even to put it mildly, sometimes it’s other people who need to come and beg us.”

"In this case, do you think those OEMs don't have a clue in their hearts?"

"Do you really think that these OEMs are all charitable and abide by the rules?"

After Cao Yang retorted like this, Mi Ying found that she had nothing to say.

It really complied with that sentence, I became stronger and I was surrounded by good people.

When I was weak, everyone around me was disgusting!