Rebirth 99 to become a car giant.

Chapter 247 Opening the door to receive customers, business is booming

Yu Yu has joined Autohome.

The position is deputy general manager and editor-in-chief.

Zhang Fugui originally had objections to this arrangement.

However, Cao Yang gave a simple explanation and he had no objection at all.

Of course, Zhang Fugui's arrangements will definitely not be announced until after the Nanshan internal meeting. Now, let him continue to escort Yu Yu.

However, after the news that Yu Yu joined Autohome spread within NetEase, Fang Dawen's mood became complicated.

"Lao Fang, you are quite capable of providing talents to Autohome."

"This time our game section has been rectified. Is it because of Autohome?"

Pan Wei is the project director of "Westward Journey". He joined the company in the same year as Fang Dawen, so they are relatively familiar with each other.

So after he heard that someone from the Auto Channel had switched jobs to Auto Home, he made a special inquiry.

In the end, it was okay if he didn't ask about it, but when he did, he got a little angry.

"He has not signed a non-competition agreement with the company, and he is free to go wherever he wants."

"Speaking of which, he can't be entirely blamed for the responsibility this time."

Although Fang Dawen felt uncomfortable in his heart, he definitely had to explain something from Yu Yu's perspective.

Otherwise, he, the editor-in-chief of the car channel, would be disgraced.

"That's what he said, but it's still hard for people to understand his behavior of trying to deal with Autohome and then joining the other company."

Pan Wei's gaming sector was the most affected by this incident, so he also had the greatest opinions.

As for the car channel, overall, the traffic has increased.

After all, the "Lady as a Car Model" section is really awesome.

Some of the original Autohome users were attracted.

The car channels of several other portals have become a little excited, and they are hesitant to have sections such as "Wife as a car model", "Girlfriend as a car model", "Baby as a car model".

"There are not many Internet companies here in Yangcheng. Apart from us, the most famous one is Autohome."

"In the past year, the number of employees in the company who have switched jobs to Autohome has probably been more than a dozen, if not a hundred."

"This can be considered a normal flow of personnel. You don't have to think too much."

Fang Dawen would not accept Pan Wei's accusation under any circumstances.

Otherwise, it will look like the car channel has really done something wrong.

Fortunately, Pan Wei only complained and did not pursue him.

But oh, Autohome has completely entered his field of vision.

……

After the New Year's Day holiday, Cao Yang began to enter a new round of busyness.

This time, he was not busy dealing with internal affairs of the company, but busy receiving customers.

On the schedule, bosses from various OEMs came to visit with their teams for several days in a row.

As a supplier, it’s hard for you to say no.

The first one to come was BYD, which had a geographical advantage. Wang Fu personally brought more than a dozen people from R&D, procurement, and sales to Nanshan Industrial Park.

After visiting the production line of F6 engines, gearboxes and other parts in the industrial park, we returned to the conference room.

"Mr. Wang, I'm a little curious. Does BYD's name have any special meaning?"

Many people think that conversations between high-level people must be very serious, and the discussions are all about high-level topics.

Actually not.

Everyone is human.

Normal greetings are no different from ordinary people.

Like now, after entering the conference room and everyone had a brief sip of tea, Cao Yang and Wang Fu, the two bosses of both parties, began to chat.

In fact, in many negotiation scenarios, at the beginning, the bosses of both teams will chat for a few minutes.

Then slowly entered the topic.

This can be regarded as a process in which both parties get to know each other, sort out their ideas, and prepare their speeches.

"Mr. Cao, do you want to hear the truth or lies?"

Although Wang Fu was born in technology, he is actually also very talkative.

Otherwise, there would be no way to build the company to its current scale.

"Oh?"

“So what if it’s the truth, what if it’s a lie?”

Cao Yang looked at Wang Fu with interest.

"The lie is that this name is a good-sounding name that I selected after careful consideration."

"As for the truth..."

"Mr. Cao, you know that there are many companies in Shenzhen. It is not easy to get a name with two characters. All five names have been registered. Then you can only choose three characters. 'BYD' is weird and easier. pass."

After finishing speaking, Wang Fu added, "It was difficult to start a business at that time, and I didn't know whether I could survive."

"Now that the company has grown, has Mr. Wang ever thought about rebranding it?"

Since Wang Fu came to visit him specifically today, Cao Yang was naturally prepared to give some feedback.

It also makes people feel that this trip to Nanshan is worth it.

"Mr. Cao, what you said has been thought up internally by us. During this period, we have taken out the initials of BYD and turned it into 'BYD'. We are going to focus on promoting this brand name in the future."

"This will prevent everyone from always thinking that the word BYD is neither Chinese nor foreign, and a bit weird."

Wang Fu seemed very frank on this matter.

At his level, there is no need to hide anything about such "little things".

"Although the three letters BYD feel a little better than the three letters BYD, I think it can actually do better!"

When Cao Yang said this, not only Wang Fu became interested, but also BYD's sales director Wu Huabing and R&D director Liang Chuanqing and others looked at Cao Yang curiously.

"Mr. Cao, I would like to hear the details!"

“BYD, by extension BuildYourDream, means achieving your dreams!”

Cao Yang did not hesitate and directly moved the things that were used by others for later generations. Anyway, the things just returned to their original owners.

“BYD, Build YourDream, make your dreams come true!”

Wang Fu muttered several words in succession. The more he muttered, the more excited his expression became.

This interpretation is many times better than the one proposed by my company before.

"Mr. Cao, awesome!"

"You are really awesome!"

"This sentence alone is worth [-] million!"

"You saved BYD [-] million!"

"This year's annual business price reduction, Nanshan does not need to reduce it!"

Wang Fu is a man who knows the goods.

Although Cao Yang just said a simple sentence, this sentence is really priceless to BYD now.

The importance of a good name is unquestionable.

In order to give Lexus a good name, Toyota spent at least more than 1000 million US dollars on the back and forth, and finally a generation of classics was born.

Now BYD has so easily sublimated its name and made it look very fashionable. This benefit cannot simply be measured in terms of money.

"Then I'd like to thank Mr. Wang!"

"The factories in Nanshan have just been put into production in the past two years, and the investment in various equipment has not been recovered yet. There is really great pressure to reduce prices."

When Wang Fu said that Nanshan would be exempted from the annual price reduction this year, Cao Yang naturally agreed unceremoniously.

This is not the time to be modest, it's all real money.

Besides, Cao Yang’s positioning of Nanshan has always been to rely on technology to win orders.

It’s not that car companies can’t cooperate with their annual price cuts.

But if the price is reduced by five or ten points every year, then there is no need to talk about it.

His goal is to get closer to Bosch and Denso, and he will give you a symbolic price reduction of one to two points every year, which is considered very cooperative.

If the VA project is promoted, then at most it will only give you 3%, which is the maximum!

At the same time, in the first year of mass production, annual reduction requirements are not accepted.

These rules are now implemented relatively well by Zeng Tingting.

Although some companies were not so satisfied, considering Nanshan's products, QCD was still the most advantageous, and in the end everyone accepted it.

Even slowly, the industry has formed a feeling that Nanshan's prices are relatively reliable and will not be reported randomly, but there is no way to give you a significant additional price reduction.

This is actually good for the long-term development of Nanshan.

"By the way, Mr. Cao, BYD is planning to develop an SUV and an entry-level mini car. Do you have any suggestions?"

BYD, which has already tasted the benefits of the F6 model, obviously still wants to listen to Cao Yang's suggestions.

But this time, Cao Yang didn't stand up and say anything.

The F6 case is there, BYD can just copy it.

It's nothing more than a matter of choosing the benchmark model.

"Mr. Wang's aesthetic appreciation of the entire vehicle must be higher than mine."

"I believe that BYD's R&D personnel will be able to develop a model that satisfies everyone."

As soon as Cao Yang heard about the mini car, he knew that the engine of this car most likely had nothing to do with him.

This aspect is dominated by Dongan Dynamics, and there is no need for Nanshan to compete with others on price.

As for SUVs, the best-selling models on the market are simply those from Toyota, Nissan, Honda, Chevrolet, Ford and other car companies. They just look for them based on sales.

Sure enough, Wang Fu just asked casually this time and didn't really worry too much.

Next, the two parties had some directional conversations on cooperation on some specific parts development and in-depth cooperation on powertrain solutions.

Although BYD wants to establish a complete parts and components industry chain on its own, it is obvious that it still needs to continue to rely on Nanshan.

Therefore, the conversation atmosphere between the two parties was relatively harmonious.

……

After seeing off BYD and his entourage, Cao Yang immediately welcomed a visiting delegation from Great Wall Motors.

Fortunately, the process is the same, including visits, introductions, exchanges, and meals.

Cao Yang knew that Great Wall Motors would develop very rapidly in the next dozen years.

In order to make its own parts business bigger and stronger as soon as possible, it would be no harm to Nanshan to properly promote the development of Great Wall Motors, only benefits.

Anyway, he is confident that he can make more money through the parts business than the complete vehicle.

In a few years, when Nanshan enters the automobile industry again, it will directly avoid their track, and everyone can still be partners.

"Mr. Wang, Great Wall Motor's pickup truck business is doing very well. However, due to policy restrictions, the domestic market for pickup trucks is relatively limited."

"I think you can focus on SUV models and launch a few more SUV models in the future, or even just make SUV models."

"From compact SUVs to small and medium-sized, medium-sized, medium-large, large and full-size SUVs, it is enough for Great Wall Motors to achieve sales of more than 100 million units."

After chatting for a while, Cao Yang took advantage of Wang Ying's opportunity to actively exchange his views on the automobile market with Cao Yang, and Cao Yang expressed his thoughts.

Wang Ying, who had vaguely had this idea, immediately felt enlightened.

Great Wall's H3 model is the most successful model this year.

If you continue to follow this path in the future, it will be very consistent with what Cao Yang said.

However, she still had some doubts and said: "Mr. Cao, your suggestion is very reasonable, but most of the cars sold on the market now are cars. If we fully bet on SUVs, will there be a process for consumer acceptance?" ?”

"In the past, SUVs did not have much to do with ordinary consumers. The main reason was that those SUVs were all positioned as off-road vehicles and were not suitable for driving on urban roads. In other words, driving on urban roads would not give full play to their advantages."

"This doesn't mean consumers don't like SUVs."

"I think you must know Honda's CRV, right?"

When Cao Yang said this, Wang Ying's expression changed, but it soon returned to normal.

The blockbuster new car they are planning to launch this year will be based on CRV.

"Of course I know about the CRV. I heard that its sales in the United States are very good. It was the first mass-produced model of Zeifeng Honda."

Wang Ying quickly put aside other thoughts in her mind and listened carefully to Cao Yang's analysis.

"Although this CRV is also an SUV, it is essentially a car with an SUV appearance. It can be regarded as an urban SUV."

"It fully satisfies people's pursuit of bigger and higher, but it also perfectly inherits the advantages of sedans."

"I think Great Wall Motor's SUV route in the future can be based on CRV."

"Those that are the same size as CRV, one size smaller than CRV, one size larger than CRV, or even one size larger than CRV can all be considered for launch at the appropriate time."

Cao Yang felt that he had made his words clear enough.

If Great Wall Motors still doesn't know how to develop like this, he doesn't know what to say.

"Thank you, Mr. Cao, for your suggestion. We will think about it carefully after we go back."

"But regarding the powertrain, we want to discuss the cooperation model with Nanshan. Can we develop a 1.5T turbocharged engine for large SUV models based on the 2.0T turbocharged engine, and a 1.0T turbocharged engine for small SUVs? T or 1.2T turbocharged engine?”

Wang Ying originally thought of just letting the brothers in the "tape ruler department" copy it.

But after seeing Nanshan's attitude towards patent litigation, she felt that it would be better to discuss it.