Rebirth 99 to become a car giant.

Chapter 226 F6 is selling like hot cakes, and the measuring tape department is taking notice of the trend.

Competitive price.

The appearance is one level ahead of other independent brands.

Coupled with the powertrain that has no rival in the same level, it is a bit difficult for BYD F6 not to become popular.

"Mr. Wang, within one week of its launch, we have received orders for more than 5000 units. Our F6 is definitely a hit now!"

As the head of BYD's sales department, Wu Huabing felt as if he had eaten a jar of honey, which was so sweet it made him sick.

He had a hunch before that his F6 would be popular, but he didn't expect it to be so popular.

Now in 2003, unlike in later generations, the sales volume of a model is more than 1 or more than 2.

There are very few models that can sell more than [-] yuan a month.

Being able to sell more than 5000 units per month is considered very impressive.

What's more, 6 F5000 units are now sold within one week of its launch, and monthly sales exceeding [-] are no longer a dream.

"When these users order our F6, they all have to pay a deposit, right?"

"Is the data true and reliable?"

Wang Fu didn't mind that the sales department arranged for some people from 4S stores to do some tricks for the convenience of publicity, creating a situation where F6 was very popular.

But he needs to have a clear grasp of the real situation, otherwise it will affect his decision-making.

"Mr. Wang, these orders were made by customers who paid a deposit of 1000 yuan. They are all genuine and reliable."

"However, our production capacity in the initial stage of mass production is limited, and there is no way to deliver them all immediately. It is estimated that we will have to wait until November to really ramp up the volume."

BYD couldn't wait to put the F6 on the market. It also saw that the previous publicity work was very effective, and did not want to let there be a gap in publicity in the middle.

So even if Nanshan's engines are still one or two months away from large-scale mass production, they have already launched them directly on the market.

Anyway, just focus on publicizing how many orders BYD F6 has received.

"We have to wait until November?"

"It's only mid-September. If consumers wait too long, they may switch to other models."

Although Wang Fu knew that the production capacity in the early stage of mass production was limited, seeing the backlog of F6 orders, he still wanted to advance.

"Mr. Wang, some of the tests are predictive. If you need to enter mass production as soon as possible, you can let Nanshan test and produce at the same time."

"At the same time, we can also ask the purchasing department to discuss with Nanshan and let them respond to this project day and night and meet our needs as much as possible."

Liang Chuanqing interjected from the side.

"Mr. Liang's proposal is very good, and I think it can be considered."

Wu Huabing nodded and gave Liang Chuanqing a thumbs up in his heart.

Why didn't I think of proposing this plan to the purchasing department before?

"The quality of Nanshan's parts and components has always been very good, and their reputation in the industry is also very good."

“If they assess that it’s not a big problem, then you should do it as soon as possible.”

BYD is now betting on the automobile industry, and naturally hopes that the F6 can really be sold on the market.

Otherwise, no one knows what will happen if we miss the trend.

……

Buying other models on the market, dismantling them, comparing them, and imitating them is what researchers at many automobile companies are doing.

Otherwise, there would be no such terms as "Zhongtai Rubber Rule Department" and "Great Wall Rubber Rule Department".

As a star company in the automotive industry during this period, the BYD F6 model caused such a huge response as soon as it was launched, and naturally attracted many car companies to study it.

"Mr. Wang, we have purchased three BYD F3s from other consumers at a higher price, and have completed preliminary disassembly and analysis work."

"Judging from the information confirmed so far, the parameters announced for the F6 model are still correct compared with those measured on the actual car."

"The engines and gearboxes Nanshan supplies to them are no different from those supplied to us."

"It can even be used by directly replacing the engine we purchased."

"I think as long as the company relocates this powertrain to a popular SUV on the market, the sales volume will definitely not be worse than BYD's F6."

"Compared to BYD, which just built cars this year, I think consumers will definitely have more confidence in us by then."

Inside Great Wall Motors, Zhu Jianbo personally reported to Wang Ying the BYD F6 disassembly analysis report and the research and development proposal for the company's next new model.

"Is the appearance of F6 very different from that of Yangcheng Accord?"

Wang Ying naturally approved Zhu Jianbo's proposal.

Great Wall is now able to purchase very competitive powertrains from Nanshan. If it has a beautiful and attractive appearance, the sales of the new SUV model will definitely not be bad.

The most important thing is that the research and development cycle can be greatly shortened, and it may be launched by the end of next year.

"Except for a few slight differences in a few details, it's basically the same."

"We also bought a Yangcheng Honda Yage. We removed their headlights and installed them on the F6 smoothly."

"It's nothing more than where the engine and gearbox are installed. There are some differences."

Zhu Jianbo feels that they can also learn from BYD's approach.

Anyway, if the details are changed when the time comes, the lawsuit will last for a long time.

Even if you lose the lawsuit, you won't lose much money.

"So do you have any appearance goals for the new model now?"

Wang Ying's words were a bit reserved, but Zhu Jianbo naturally understood them.

"I think Honda's CRV is a very good SUV. Although it has not been introduced and produced in China, it is very popular in the United States."

"If we can learn from the CRV's appearance, then it is likely that we will bring the company its first model with monthly sales exceeding [-]."

When Zhu Jianbo came to report to Wang Ying, he naturally already had goals for the next generation model.

As a car company that mainly focuses on pickup trucks and SUVs, Zhu Jianbo continues to focus on similar products.

Toyota and Honda, which are selling very well in the American market, naturally became the first objects for him to learn from.

Of course, no one can tell whether this was influenced by BYD.

"Honda CRV?"

"This is indeed a good model!"

"You can come up with specific plans first, and also review other comparison models."

"Let's see if the company officially conducts a new project evaluation next time and settle the matter."

Although CRV has not yet been produced in China, as the general manager of Great Wall Motors, Wang Ying cannot be so ignorant.

You know, until now, some of Great Wall Motor's pickup trucks are also exported.

She is also familiar with the situation in the international market.

……

"Mr. Li, BYD's F6 is quite popular right now. I feel it will be a dark horse in this year's auto market."

"I think we can also learn from their approach."

Geely Automobile, Sales Director Peng Lin has been very envious of BYD these days.

The first car was so successful.

Not only is the sales volume very strong, but it is also expected to make a lot of money.

The most important thing is that BYD entered the automobile market later than Geely Automobile, and its experience in building cars is definitely not as rich as Geely's.

But they are able to make F6 so popular.

Peng Lin felt that Geely's previous R&D personnel were still too reserved.

"They directly followed the styling of Honda's latest Accord model, and equipped with Nanshan 1.5T turbocharged engine and 6AT automatic transmission, it is quite lethal to consumers."

"If there are no obvious problems with the powertrain in the future, it is not impossible for the F6 model to have sales of over [-] a month in the future."

"But if we continue to imitate the Accord like the F6, I'm afraid the results will not be better."

Li Su thought that he had been working on cars for several years, but there was still no model as popular as the BYD F6, and he felt a little envious in his heart.

However, he still couldn't accept the fight with BYD.

"Mr. Li, my point is not to imitate the Accord, but to learn from BYD's approach and find a model that is very popular on the market."

"BYD can compete with Honda's models, and we can compete with Toyota's models."

"The sales volume of their Camry in the United States will not be worse than that of the Accord."

"Or you can also consider Nissan's Altima. This car is also quite popular in the United States."

When Peng Lin said this, Li Su was immediately moved.

Geely has also purchased a batch of Nanshan engines for debugging.

They can completely launch a new model based on the Camry or Teana like the F6.

At that time, the powertrain will be better than that of Camry or Teana, the appearance will be basically the same, and the configuration will be richer.

And the price is only half of others...

For such a model, it’s hard not to become popular!

"You should go to the research institute to discuss it and see how long it will take to develop a model like this."

"Competition in the automobile market is now much more intense than in previous years, and more and more joint ventures have begun to cut prices and launch more models."

"We must not be slow in launching new models, otherwise we will not be able to keep up with the pace of market changes."

Li Su has very big ambitions for the automobile industry.

So far, he has actually done very well.

Geely and Chery were even representatives of domestic independent brand car companies for a time.

"No problem. If the people at the institute can't understand the homework when they copy it, then it's really unjustifiable."

Peng Lin has a good relationship with Li Su, so he speaks more directly.

Anyway, these days, all self-branded models are copied here and there, so no one should laugh at anyone.

Only after 2010 did models gradually become independently developed.

Even so, there are still amazing cars like Zotye and Porsche emerging.

As soon as the license plate is changed, 99% of people will not be able to tell who is the real Li Kui and who is the fake Li Kui.

……

"Minister, the sales volume of Accord has dropped by 4% year-on-year in the past week. We conducted a survey with 6S stores, and many of them chose to buy F[-]."

"There are also some people who choose to buy Passat and Mondeo."

At the Yangcheng Honda Sales Department, Ma Hongjian was reporting the sales data for the past week with some anxiety.

Although overall, the sales of Accord are very hot, and there is generally a shortage of cars in various stores.

However, this level of popularity has changed significantly compared to last month.

As an employee of the sales department, Ma Hongjian is naturally the one who can feel it the most.

After all, the data from each 4S store is summarized to him every day.

"The positioning of our Accord is completely different from that of the F6. Why would some customers give up our Accord and choose the F6?"

Mulinsen couldn't understand this change.

If consumers think Passat or Mondeo are good, then he can understand it.

After all, we are all competitors at the same level in the international market.

But what is F6?

That’s a knockoff!

Copying your own model!

If it weren't for the fear of the other party taking advantage of the traffic, Yangcheng Honda would have directly taken BYD to court.

Even so, this action must be done sooner or later.

"Minister, normally speaking, the sales situation of F6 is unlikely to have any impact on our Accord. After all, we are not customers in the same range."

"But during this period of time, the post on Autohome that it is better to buy an Accord than an F6 and use the extra money to buy a house has become very popular."

"Almost every day, tens of thousands of people comment there, and Autohome has always put this post in the most conspicuous position."

"So many consumers have been affected. I guess this must be a marketing method by BYD."

"But it has really affected our sales."

When Ma Hongjian said this, Mulinsen's mood immediately worsened.

Is it better to buy an Accord than an F6 and use the extra money to buy a house?

It’s a bit hard to refute this point of view.

"You make a proposal and transfer part of next month's advertising expenses to Autohome."

"Even if they don't praise us from now on, at least they won't criticize us."

“It’s definitely inappropriate for them to specifically pin a post like the one you mentioned to the top.”

"How much money BYD paid, we doubled it!"

Mulinsen waved his hand confidently, preparing to launch the RMB strategy.

For Yangcheng Honda, the Accord is their car model.

You can earn tens of thousands of yuan by buying an Accord.

In this case, their annual income will definitely be very considerable.

A mere few million dollars in advertising fees is really not a big problem.

When the time comes, if you sell 100 more Accords, won't you make everything back?

"If that's the case, I think we should be able to suppress the heat!"

"Previously, Autohome said that for the sake of user experience, it would not accept advertising in 2002, but later it honestly collected a lot of advertising fees."

"Now that they have more users, they will definitely need more servers, and their attitude towards advertising fees should be more positive."

"When the time comes, we will also cooperate with Autohome to promote the Accord model. Don't compare the Accord and F6 every day!"

After the leader approved the budget, Ma Hongjian was naturally confident.

Money can't solve the problem, so Mulinsen is going to solve it for him.