Rebirth 99 to become a car giant.

Chapter 225 F6 is on the market, and Nanshan has also ushered in a new situation

2003 9 Month 9 Day.

This day is the launch day of BYD F6 new car.

After the early warm-up, the topic of F6 has been completely hyped.

And because of F6-related topics, Autohome’s traffic increased and advertising fees earned.

Now Zhang Fugui personally took a beautiful reporter to the BYD F6 press conference.

Of course, as the main supplier, Cao Yang naturally brought Mi Ying and Zeng Tingting to the press conference.

"Mr. Cao, the starting price is only 9.98 yuan. It seems that BYD is very determined to make its name in the automobile industry."

Seeing Wang Fu announce the price of the F6 standard version on the stage, Zeng Tingting immediately felt the lethality.

Although in the joint venture, whether it is Yangcheng Honda's Accord, Changan Ford's Mondeo, or Shanghai Volkswagen's Passat, all prices start at more than 20.

However, most of the independent brands of the same level cost over [-] yuan.

Now BYD F6 has directly priced it at 9.98, which is quite lethal.

The main reason is that the powertrain equipped with this model has too powerful parameters.

The appearance is the same as the Accord, which is the most mainstream now.

"The price of 9.98 is the low-end version of 4MT. They probably have no intention of buying it. It is mainly used to attract customers."

“The real sales focus should be on the luxury version priced at 11.98 yuan.”

Cao Yang has a thorough understanding of the pricing routines of OEMs.

Many car companies like to set a relatively low starting price, and if you go to a 4S store to buy this model at the starting price, you will basically have no car.

Either they tell you that you have to wait half a year to pick up the car, or they tell you directly that the car is out of stock and you can choose other configurations.

"That's right. The standard version priced at RMB 9.98 lowers the price. The flagship version priced at RMB 13.98 increases the brand. Only the luxury version priced at RMB 11.98 increases the price."

As soon as Cao Yang said it, Zeng Tingting understood.

After all, this routine is not that new.

Zeng Tingting is also in sales, so she naturally has some knowledge of each customer's car model.

"The 1.5T turbocharged engine we sold to BYD costs more than 1 yuan each, and the 6AT gearbox costs 8500 yuan each."

“动力总成上面去掉了差不多2万元，再加上其他的零部件估计要个5~6万左右，他们的豪华版的零件成本估计要去到7~8万左右。”

"Coupled with various taxes and sales expenses, rebates from 4S stores and expected price reductions, BYD's profit margin on the luxury version of the F6 should be less than 1 yuan."

"But on the standard version, there is basically no profit. On the derivative of 10.98, the profit should be only a few points."

"Calculated in this way, the average return rate of the entire F6 is estimated to be about 5%."

As the boss of Nanshan, Cao Yang not only cares about whether the customer's car is good or not, he also reflexively calculates the other party's profit.

After all, Nanshan will also build cars in the future.

"Although the profit margin is not very high, if the volume is large, it is still considerable."

"After all, you can earn thousands of dollars from just one car."

"I think the parts sold to customers in the future need to be based on the customer's model positioning and selling price to consider the selling price of our parts."

"For low-end economy cars, if we offer high prices, we will definitely not get orders. We need to provide as competitive a price as possible."

"And for higher-end models, the price of our parts can also be higher."

"Of course, we must also distinguish between specifications to avoid other customers having objections."

Zeng Tingting also started to suffer from occupational diseases.

From a simple topic of revenue, the pricing of parts comes to mind.

"This direction can be considered to a certain extent, but it also depends on the situation and cannot be generalized!"

"For example, the specifications of our engines and gearboxes are relatively fixed. If the price difference between various customers is too big, it will not be good for long-term development."

Cao Yang is not a philanthropist.

But he doesn't want to rely on his technological advantages to attract domestic independent brand car companies.

After all, the main customers of Nanshan's engines are various independent brands.

On the contrary, other parts can have more customers.

"After the F6 is launched, our engine will officially be mass-produced."

"The technical department will also track relevant market feedback and strive to make the engine division's turnover exceed that of the gearbox division next year."

Taking this opportunity, Zeng Tingting set a FLAG.

Nanshan's turnover exceeded 100 billion last year.

This year Cao Yang set a target of 200 billion for the sales department.

To achieve this goal, judging from the current situation, it is not particularly difficult.

After all, Nanshan's gearboxes have already entered various markets. Whether they are exported to General Motors and Ford, or to domestic independent brands, the number of gearboxes supplied this year is expected to be close to 200 million units.

Of course, this includes 4MT, 6MT, 4AT and 6AT.

The overall turnover can reach more than 150 billion.

Coupled with other businesses, there is no problem reaching 200 billion this year.

But there will be a lot of pressure to continue to increase on this basis next year.

After all, the BASE is already so high. If you want to keep doubling it, it will be difficult without a breakthrough stone.

Obviously, Zeng Tingting took the 1.5T turbocharged engine as a breakthrough point.

As long as this engine can sell 100 million units, it will directly have a turnover of 100 billion.

Not to mention next year, with an annual turnover of 300 billion, she thinks she can still challenge it.

"The engine division is now also studying products with other displacements and strives to start large-scale deployment next year."

"At that time, our Nanshan will officially usher in a new situation."

Cao Yang has many ideas in his mind that need to be implemented, and many of them are very expensive.

Even though Nanshan is quite large now, its profit margins are also quite good.

But if we really want to continue to expand the stalls on a large scale, there will still be pressure.

Such as chips...

This can be done in one billion or eighty billion without any rush.

Another example is various industrial design software...

If you want to do this yourself, it will be a bottomless pit.

"Mr. Cao, our current parts and components have also undergone a lot of technical updates. I think it is time to recommend them to various customers to further expand the market share of parts and components."

"It also allows everyone to fully experience the technical strength of our Nanshan."

Zeng Tingting's proposal was immediately approved by Cao Yang.

“Our wheel hub bearings and other products have been launched for several years, and it’s time to iterate on technology!”